Advanced Wine and Beverage Business Management Program (Postgraduate) (H414)

Program Description

Program Overview

Do you want to be a wine, spirits and beer professional? Then realize your potential through our specialized postgraduate program. This program provides a distinct opportunity to learn from the best. A faculty team with a reputation for excellence supports our students. Our faculty are connected to local, national and internationally recognized industry leaders. Located in the heart of downtown Toronto, George Brown puts you at the centre of the hospitality industry in Canada.

Full Description

Advanced Wine and Beverage Business Management is a one-year, three-semester postgraduate program developed for hospitality diploma and degree graduates, and industry professionals seeking an advanced level of learning focused on all aspects of the wine, spirits and beer business.

In our state-of-the-art tasting labs, students will explore and experience global beverages and their relationship to business, cuisine, culture and lifestyle.

This program will provide you with an advanced level of knowledge in beer, wine, spirits and mixology, and also teach you essential business skills such as financial management, organizational behaviour and strategic marketing – all vital to succeed in today’s competitive marketplace.

Successful graduates will earn three additional certifications: Wine & Spirit Education Trust® (WSET®) Level 2, and Prud’homme Beer Certification® Levels 1 & 2. Students will also have an opportunity to earn the WSET 3 if the final exam is fully passed. These certifications are built into the program curriculum, allowing students to earn additional credentials as well as their Ontario College Graduate Certificate.

Our curriculum prepares you to be industry-ready for the most demanding beverage positions with product knowledge, experiential learning and business acumen.

Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, we no longer have computer lab classrooms. For classes that require computers, students will need to bring their own laptops. Our Library Learning Commons offers open access computers as well as equipment that can be borrowed on a short-term basis. For more information, please contact The Centre for Hospitality and Culinary Arts at

Your Field Education Options

This program provides a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

CHCA students can also participate in several short study abroad opportunities. Our options change often, but in recent years have included France, Scotland, Spain and trips across Canada. Some trips are purely experiential learning, while others provide you with the opportunity to receive credit for a course in your program. When international travel allows, CHCA students can participate in study abroad experiences. 

Career & Postgraduate Study Opportunities

Career Options

This program will provide you with advanced professional knowledge of beverages matched with essential business, management and communication skills that prepare you for an abundance of exciting opportunities in Toronto and across the globe.

Depending on experience and areas of interest, graduates can pursue rewarding hospitality careers as:

  • beverage directors
  • sales agents
  • territory managers
  • product consultants
  • brand ambassadors
  • wine stewards/cellar masters
  • wine country tour guides
  • specialty retail operations
  • portfolio managers
  • merchandising/inventory co-ordinators


The beverage alcohol industry has been the strongest-performing industry sector of the last few years and continues to experience record growth.

Educational Pathways

Can enter this program from a variety of pathways, including a diploma or bachelor's degree in Food and Beverage Management, Hotel Management, Tourism and Hospitality Management, Special Event Management or a related area. This program is scheduled in a way to allow industry professionals to continue to work while completing the program

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