Business – Marketing Program (B120)

  • Program Name:
    Business – Marketing
  • Code: B120
  • Credential:
    Ontario College Diploma
  • Method of Study:
  • Duration:
    2 years (4 semesters)
  • Centre:
  • School:
  • Location: St. James Campus
  • Starting Months: January, September
  • Domestic Tuition:

Compare up to 3 programs


Program Overview

The four-semester Business – Marketing diploma opens doors to opportunities in the exciting and fast-moving field of marketing. The marketing programs at George Brown College in Toronto are more than textbooks and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. Students also develop soft skills, including written and oral communication, business presentations and teamwork. After successful completion of the first year or second year, students can transfer into the three-year Business Administration – Marketing advanced diploma.

Full Description

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:

  • Use the building blocks of a marketing plan to analyze the market, the customers and the competition
  • Describe the purpose and value of effective market research and design
  • Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed Mentoring events
  • Great Canadian Sales Competition
  • Ad Week

This Centre for Business program is part of our specialized School of Marketing.

Your Field Education Options

Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  2. contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  3. contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  4. contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  5. contribute to the development of strategies related to pricing for a product, good and/or service.
  6. analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  7. participate in conducting market research to provide information needed to make marketing decisions.
  8. communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  9. plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  10. develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  11. develop learning and development strategies to enhance professional growth in the field.
  12. apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. operate within a framework of organizational policies and practices, when conducting business of the organization.


Required Courses

In order to graduate from the B120 program, you need to complete 27 courses: 23 Mandatory courses, 1 Business Elective or Field Education Course and 3 General Education Electives.

Depending on the results of your placement tests, you may be required to take COMM 1003 (English Skills) or CESL 1003 (English Skills-ESL) before progressing to COMM 1007. Similarly, you may be required to take MATH1027 (Business Math with Remediation) before progressing to MATH 1008. COMM1003/CESL 1003 and MATH 1027 do not count towards the 27 courses required for graduation, and you will be charged for these extra courses. Please speak to the Business Office staff if you need any assistance.

General Education Courses (Semester Two, Three, and Four): You must complete 4 General Education courses (one per semester). 1 mandatory (“Successful Social Relations” - GHUM 1087) and 3 chosen from at least 2 of the following categories: Social Sciences (GSSC), Arts and Humanities (GHUM) or Science and Technology (GSCI).

You are required to make up any failed or dropped courses before you are eligible to graduate. You can make up these courses during the day, and some are offered in the evening through Continuing Education. Please check with the Business Office staff to ensure that the Continuing Education courses are equivalent to what is taught in the full-time program. Note that some courses may not be offered in every semester. Our staff can assist you in any special timetable requirements you may have.

Printable Curriculum Planner 2018-2019


semester courses
Code Courses Pre-requisite
BUS 1038 Business Concepts I NONE
COMM 1007 College English NONE
COMP 1010 Business Computer Applications I NONE
MARK 1020 Principles of Marketing I NONE
MATH 1008 Math for Business & Management NONE
GHUM 1087 Successful Social Relations NONE


semester courses
Code Courses Pre-requisite
ACCT 1036 Principles of Accounting NONE
BUS 1040 Project Management NONE
COMM 1034 Professional Communication COMM 1007
COMP 1115 Business Computer Applications II COMP 1010
MARK 2049 Principles of Marketing II MARK 1020
MATH 1131 Mathematical Analysis for Marketers MATH 1008
Select One General Education Elective


semester courses
Code Courses Pre-requisite
CMMK 2034 Communication for Marketers COMM 1034
ECON 1034 Introduction to Economics NONE
MARK 1055 Integrated Marketing Communication (IMC 1) MARK 2049
MARK 2007 Marketing Research MARK 2049 & Co-requisite STAT 1012
STAT 1012 Business Statistics MATH 1131
MARK 2065  Career Planning for Marketing NONE
Select One General Education Elective


semester courses
Code Courses Pre-requisite
BUS 1056 Business Presentation Skills COMM 1007
MARK 1002 Professional Selling MARK 1020
MARK 2033 Database Marketing I MARK 2049
MARK 2063 Advertising & Media Campaign Development (IMC 2) MARK 1055
PSY 1129 Organizational Behaviour NONE
Select One General Education Elective
Business Elective or Field Education Course

Detailed course outlines


Business Electives for Business - Marketing Program

semester courses
BUS 1067Field EducationFor Non-Coop Students, by interview only
CMMK1120Corporate Communication: Theory and PracticeCOMM 1034
MARK 2020International Marketing MARK 2049
MARK 2028Marketing Financial ServicesMARK 1020
MARK 2053Negotiation SkillsNONE
MARK 2061Applied Marketing ResearchMARK 2007 & STAT 1012
MARK 3018Marketing on the WebNONE
MARK 3007Services MarketingMARK 2049
MARK 3016Not for Profit Sector MarketingMARK 2049
MARK 3029Case Based Approach to Marketing StrategySuccessful Completion of Semester 3, 3.0 GPA, by interview only
MGMT 1034Retail MarketingMARK 1020
COMP 1113Principles of E-BusinessCOMP 1010

Career & Postgraduate Study Opportunities

Your Career

Graduates are prepared for careers in a wide range of business sectors including marketing firms, advertising agencies, retailers, banks and other financial services institutions, government, not-for-profit and small businesses. Potential positions may include:

  • Marketing Assistant
  • Sales Representative
  • Customer Service Representative
  • Account Coordinator
  • Brand Ambassador
  • Advertising Assistant

Future Study Options

This program has a pathway to the Business Administration – Marketing three-year advanced diploma program. Should you wish to continue with a more in-depth study of the field, you will benefit from a seamless transition into the three-year advanced diploma.

George Brown College has agreements with several colleges and universities in Canada and abroad that will give you credit for your college diploma. For information on additional future study options, see

Tuition and Fees



Additional Costs

*Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (M or U) or Grade 12 (C or U)

** Mature Student status (19 years of age or older)

Mature Students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit for more information.

English Language Proficiency

Proficiency in English communications is necessary for success in this program.

Please visit for more details

International (Visa) Students

Visit the International Admissions page for more information.

How to Apply

Apply To

Domestic students should apply through Ontario Colleges

Student Success

Student Name
Sean Robert MacPherson

Taking the two-year Business – Marketing program at George Brown College was such a great decision to advance my career. The program helped me understand the fundamentals of marketing and stressed the importance of networking, which opened up many professional opportunities for me. The Business – Marketing program enhanced my strategic planning, data analysis and project management skills. The education here helped me in contributing to the marketing strategy and future growth goals in community businesses such as Glad Day Bookshop, the world's oldest LGBT bookstore. I value small businesses as they are an important cornerstone of Toronto, which help to distinguish our great city.

Student Name
Jerry Gou

The education from Business – Marketing equipped me with the knowledge and skills to utilize integrated marketing strategies to engage over 16,000 Torontonians from 2014 to the present. After the two-year program, I became a results-driven individual whose strengths are partnership building, management, creative event planning and public relations. Also, George Brown College has fostered my strategic thinking skills, the ability to identify new business opportunities in various industries including Recruiting, Event Planning and Education, which I am able to use to provide exclusive solutions through technology innovation.Learn more about Jerry's story here.

Contact Us

Information Sessions

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

Domestic Student Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at or visit the Admissions section.

International Student Admissions

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.

Fees and Financial Information

For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at or visit the Financial Aid section.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Phone: (416) 415-5000 ext. 2160

Business-Marketing (B120)

For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator.

Adrian Bond, Program Co-ordinator


Elizabeth Speers, Academic Director, Centre for Business  


Book a Meeting with the Chair:

Visit Our Campus

This program is offered out of our School of Marketing and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.

Campus tours are offered on a regular basis. Sign up today!

Sign up and learn more about your options, our programs, and life at George Brown.