Business – Marketing Program (B120)

Program Description

Program Overview

The four-semester Business – Marketing diploma opens doors to opportunities in the exciting and fast-moving field of marketing. The marketing programs at George Brown College's Centre for Business in Toronto are more than textbooks and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. Students also develop soft skills, including written and oral communication, business presentations and teamwork. After successful completion of the first year or second year, students can transfer into the three-year Business Administration – Marketing advanced diploma.

Full Description

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:

  • Use the building blocks of a marketing plan to analyze the market, the customers and the competition.
  • Describe the purpose and value of effective market research and design.
  • Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • speed mentoring events
  • Great Canadian Sales Competition
  • Ad Week

This Centre for Business program is part of our specialized School of Marketing.

ACBSP Global Business Accreditation logoEarn Your College Credential from a Business School Accredited by ACBSP

George Brown College's Centre for Business programs has earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Centre for Business diplomas, advanced diplomas, and degree programs, 14 in total, have been accredited globally at our Schools of Accounting & Finance, HR, Management, and Marketing. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation. 

Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, Centre for Business students registered in this program are required to bring their own laptops. Our Library Learning Commons offers open access computers, as well as equipment that can be borrowed on a short-term basis. For more information, please contact the Centre for Business at  

Your Field Education Options

Students have the option of earning a business elective credit with the Field Education Course (BUS 1067). Classes often incorporate case studies and projects that can involve industry partners.

George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.


George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:

Canadian Marketing Association (CMA) membership includes:

  • Live and online events, with free or reduced member pricing
  • Professional development opportunities
  • Tools, resources, and guides for members only
  • Networking opportunities with thousands of marketers
  • Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life

Interactive Advertising Bureau (IAB) membership includes:

  • Student volunteer (and networking) opportunities for marquee events
  • Members only webinars and podcasts
  • Original Canadian digital marketing research
  • Globally accepted digital ad standards
  • Globally standardized courses, certification, and custom workshops

Career & Postgraduate Study Opportunities

Career Options

Graduates are prepared for careers in a wide range of business sectors including marketing firms, advertising agencies, retailers, banks and other financial services institutions, government, not-for-profit and small businesses. Potential positions may include:

  • marketing assistant
  • sales representative
  • customer service representative
  • account co-ordinator
  • brand ambassador
  • advertising assistant

Educational Pathways

This program has a pathway to the Business Administration – Marketing three-year advanced diploma program. Should you wish to continue with a more in-depth study of the field, you will benefit from a seamless transition into the three-year advanced diploma.

George Brown College has agreements with several colleges and universities in Canada and abroad that will give you credit for your college diploma. For information on additional future study options, see our transfer guide

There are many pathways into the Business - Marketing Diploma B120 program including high school, work, and other college or university programs. After graduating from the program, students can go to work, or they can further their education through the Business Administration - Marketing Advanced Diploma, or a college or university degree.

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