Business Administration – Marketing Program
(with work experience)
(B158)

2019-20202020-2021
  • Program Name:
    Business Administration – Marketing
  • Code: B158
  • Credential:
    Ontario College Advanced Diploma
  • Method of Study:
    Full-time
  • Duration:
    3 years (6 semesters in-class, 2 semesters work experience)
  • Centre:
  • School:
  • Location: St. James Campus
  • Starting Months: January, September
  • Domestic Tuition:
    $4,307.00 * †
  • Experiential Learning:

    Work Experience (Co-op or Internship) Required

Compare up to 3 programs

Overview

Program Overview

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research and marketing strategy. This program (B158) is offered with work experience.

Full Description

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  • Conduct primary and secondary market research to provide information needed to make marketing decisions.
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others.
  • Evaluate the viability of marketing products, concepts, goods or services in an international market or markets.
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria.
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.

Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.

This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.

George Brown College actively works with industry partners in order to:

  • Align the curriculum to industry needs
  • Provide students with hands-on learning through class projects
  • Offer students field education opportunities
  • Offer students the opportunity to make industry contacts and build their network

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed Mentoring event
  • Great Canadian Sales Competition
  • Ad Week

View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing, one of four specialized schools in our business school called the Centre for Business.

Your Field Education Options

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Develop a marketing plan that will meet the needs or goals of a business or organization.
  2. Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  3. Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  4. Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  7. Conduct market research to provide information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. Apply the principles of business ethics and corporate social responsibility to business decisions.

Courses

Required Courses

In order to graduate from the B108 program, you need to complete 38 courses: 29 Mandatory courses, 5 Business Electives, 1 Mandatory General Elective and 3 General Education Electives. For the B158 program, you need to take an additional course, Work Experience Prep Course (BUS 1000) in semester 3, and complete 2 Work Experience (co-op or internship) Terms.

Depending on the results of your placement tests, you may be required to take COMM 1003 (English Skills) or CESL 1003 (English Skills-ESL) before progressing to COMM 1007. Similarly, you may be required to take MATH1027 (Business Math with Remediation) before progressing to MATH 1008. COMM1003/CESL 1003 and MATH 1027 do not count towards the 38 courses required for graduation, and you will be charged for these extra courses. Please speak to the Business Office staff if you need any assistance.

General Education Courses (Semester Two, Three, and Four): You must complete 4 General Education courses. 1 mandatory (“Successful Social Relations” - GHUM 1087) and 3 chosen from at least 2 of the following categories: Social Sciences (GSSC), Arts and Humanities (GHUM) or Science and Technology (GSCI).

You are required to make up any failed or dropped courses before you are eligible to graduate. You can make up these courses during the day, and some are offered in the evening through Continuing Education. Please check with the Business Office staff to ensure that the Continuing Education courses are equivalent to what is taught in the full-time program. Please note that some courses may not be offered in every semester. Our staff can assist you in any special timetable requirements you may have.

SEMESTER 1

Code Courses Pre-requisite
BUS 1038 Business Concepts I NONE
COMM 1007 College English NONE
COMP 1010 Business Computer Applications I NONE
MARK 1020 Principles of Marketing I NONE
MARK 1046 Marketing Today NONE
MATH 1008 Math for Business & Management NONE

SEMESTER 2

Code Courses Pre-requisite
ACCT 1036 Principles of Accounting NONE
COMM 1034 Professional Communication COMM 1007
COMP 1115 Business Computer Applications II COMP 1010
MARK 2049 Principles of Marketing II MARK 1020
GHUM 1087 Successful Social Relations NONE
MATH 1131 Mathematical Analysis for Marketers MATH 1008
Select One General Education Elective

SEMESTER 3

Code Courses Pre-requisite
CMMK 2034 Communication for Marketers COMM 1034
ECON 1034 Introduction to Economics NONE
MARK 1055 Integrated Marketing Communication (IMC 1) MARK 2049
MARK 2007 Marketing Research MARK 2049 & Co-requisite STAT 1012
STAT 1012 Business Statistics MATH 1131
BUS 1000 Work Experience Prep Course* COMM 1007 & 3.0 GPA
Select One General Education Elective

* This course is mandatory only for students taking the Work Experience Option (B158)

SEMESTER 4

Code Courses Pre-requisite
MARK 1002 Professional Selling MARK 1020
MARK 2033 Database Marketing I MARK 2049
BUS 1056 Business Presentation Skills COMM 1007
PSY 1129 Organizational Behaviour NONE
MARK 2065 Career Planning for Marketing NONE
MARK 2069 Digital Marketing I MARK2049
Select One General Education Elective

SEMESTER 5

Code Courses Pre-requisite
MARK 2054 Consumer Behaviour for Marketing MARK 2049
MARK 2063 Advertising and Media Campaign Development (IMC 2) MARK 1055
BUS 1040 Project Management NONE
HRM 1008 Fundamentals of Human Resources NONE
Select Two Business Electives

SEMESTER 6

Code Courses Pre-requisite
MARK 2020 International Marketing MARK 2049
MARK 2079 Digital Marketing II MARK 2069
MARK 3017 Strategic Marketing Management MARK 2036 & MARK 2033
Select Three Business Electives

Detailed course outlines

General Education Electives

Electives

Below are Business Elective courses for Business Administration Marketing

Code Business Electives Pre-requisites
CMMK 1114 Business Research & Report Writing COMM 1034

CMMK 1120

PR and Corporate Communications COMM1034
CMMK 1127 The Business Media in Canada COMM 1034
CMMK 1156 Talking Business COMM 1034
MARK 3007 Services Marketing MARK 2049
ACCT 2031 Managerial Accounting ACCT 1036
BUS 1044 Business Law NONE
MARK 3016 Not for Profit Sector Marketing MARK 2049
MARK 2061 Applied Marketing Research MARK 2007 & STAT 1012
MARK 3029 Case Based Approach to Marketing Strategies Successful Completion of Semester 3, 3.0 GPA, by interview only
MARK 3031 Sustainable Marketing MARK 2049 & MARK 2054
MARK 2053 Negotiation Skills NONE
MARK 2028 Marketing Financial Services MARK 1020
MGMT 1034 Retail Marketing MARK 1020
MGMT 2032 Advanced Sales Skills MARK 1002 & by interview only

Career & Postgraduate Study Opportunities

Your Career

Graduates from the three-year marketing program are prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit and small businesses. Graduates from the program have found employment as:

  • Account Manager
  • Digital Marketing Coordinator
  • Brand Coordinator
  • Digital Brand Ambassador
  • Sales Associate
  • Customer Service Representative
  • Financial Service Representative

Future Study Options

For information on additional future study options, see our transfer guide.

Tuition and Fees

Tuition

$4,307.00 * †

Additional Costs

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2020. Fees are subject to change for programs starting in Fall 2021 and at later dates.

This program includes 2 Work Experience semesters. The tuition fee for this program does NOT include the cost of Work Experience semesters. The first Work Experience fee of $500 covers the cost of the Work Experience Preparation course and the first Work Experience semester. There is an additional fee of $500 for the second Work Experience semester.

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (M or U) or Grade 12 (C or U)

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

COURSE EXEMPTIONS

Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.

ENGLISH LANGUAGE PROFICIENCY

Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.

How to Apply

Domestic students should apply through Ontario Colleges

Student Success

Student Name
Allison Kennedy

The Business Administration – Marketing program provides a great knowledge base for anyone looking to break into the industry. The professors have decades of experience working in the fields of study they are teaching, and in many cases are still active in the marketing and advertising industry as consultants. Gaining real-world perspectives from those in the business provides additional context to classroom learning, which creates a more engaging environment. The work experience component adds additional value by placing you with top employers in an entry-level position. Not only do you build your skill set and resume, but work placements are an excellent way to network for future career opportunities. I would highly recommend completing the work experience component of the program to those who are looking for a chance to stand out from the competition.

Student Name
Evan Cronshaw

Being able to obtain practical experience during my time in the Business Administration – Marketing program has been crucial to my success. Through co-op work terms and field placements, I have gained valuable skills and experience and established a business network that will benefit me in my job search upon graduation.

Student Name
Jordan Brown

The faculty at George Brown was absolutely amazing! They have a lot of industry experience, and so, when I'm going into my advertising class, I'm learning about real situations that my professor encountered when she was in the industry. I think that George Brown really shines as a school because of the extracurricular opportunities it provides to its students. Extracurricular opportunities allow students to be expressive and really make a change. Hear more about Jordan Brown's story in our video.

Contact Us

Information Sessions

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

Domestic Student Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.

International Student Admissions

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.

Fees and Financial Information

For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160

Business Administration Marketing (B108/158)

For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:

Lori Futterer, Program Co-ordinator
Email: lfuttere@georgebrown.ca

Elizabeth Speers, Academic Director, Centre for Business  
Email: espeers@georgebrown.ca

Visit Our Campus

This program is offered out of our School of Marketing and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.

Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.

Social Channels:

Follow the Centre for Business on Instagram and LinkedIn

Sign up and learn more about your options, our programs, and life at George Brown.

Business Administration – Marketing Program
(with work experience)
(B158)

2019-20202020-2021
  • Program Name:
    Business Administration – Marketing
  • Code: B158
  • Credential:
    Ontario College Advanced Diploma
  • Method of Study:
    Full-time
  • Duration:
    3 years (6 semesters in-class, 2 semesters work experience)
  • Centre:
  • School:
  • Location: St. James Campus
  • Starting Months: January, September
  • Domestic Tuition:
    $4,361.00 * †
  • Experiential Learning:

    Work Experience (Co-op or Internship) Required

Compare up to 3 programs

Overview

Program Overview

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research, and marketing strategy. This program (B158) is offered with work experience.

Full Description

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
  • Conduct primary and secondary market research to provide information needed to make marketing decisions
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
  • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.

This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.

George Brown College actively works with industry partners in order to:

  • Align the curriculum to industry needs
  • Provide students with hands-on learning through class projects
  • Offer students field education opportunities
  • Offer students the opportunity to make industry contacts and build their network

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed Mentoring event
  • Great Canadian Sales Competition
  • Ad Week

Your Field Education Options

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of two semesters of work experience to graduate. This work experience is either Co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. develop a marketing plan that will meet the needs or goals of a business or organization.
  2. develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  3. determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  4. determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  5. determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  6. analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  7. conduct market research to provide information needed to make marketing decisions.
  8. communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  9. plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  10. develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  11. develop learning and development strategies to enhance professional growth in the field.
  12. apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. apply the principles of business ethics and corporate social responsibility to business decisions.

Courses

Required Courses

In order to graduate from the B108 program, you need to complete 39 courses: 32 Mandatory courses, 4 Business Electives, and 3 General Education Electives. For the B158 program, you need to take an additional course, Work Experience Prep Course (BUS 1000) in semester 3, and complete 2 Work Experience (Coop or Internship) Terms.

Depending on the results of your placement tests, you may be required to take COMM 1003 (English Skills) or CESL 1003 (English Skills-ESL) before progressing to COMM 1007. Similarly, you may be required to take MATH1027 (Business Math with Remediation) before progressing to MATH 1008. COMM1003/CESL 1003 and MATH 1027 do not count towards the 38 courses required for graduation, and you will be charged for these extra courses. Please speak to the Business Office staff if you need any assistance.

General Education Courses (Semester Three, Four, Five, and Six): You must complete 4 General Education courses. 1 mandatory (“Successful Social Relations” - GHUM 1087) and 3 chosen from at least 2 of the following categories: Social Sciences (GSSC), Arts and Humanities (GHUM) or Science and Technology (GSCI).

You are required to make up any failed or dropped courses before you are eligible to graduate. You can make up these courses during the day, and some are offered in the evening through Continuing Education. Please check with the Business Office staff to ensure that the Continuing Education courses are equivalent to what is taught in the full-time program. Please note that some courses may not be offered in every semester. Our staff can assist you in any special timetable requirements you may have.

Printable Curriculum Planner 2019-2020

SEMESTER 1

semester courses
Code Courses Pre-requisite
BUS 1038 Business Concepts I NONE
COMM 1007 College English NONE
COMP 1010 Business Computer Applications I NONE
HRM1008 Fundamentals of Human Resources NONE
MARK 1020 Principles of Marketing I NONE
MATH 1008 Math for Business & Management NONE

SEMESTER 2

semester courses
Code Courses Pre-requisite
ACCT 1036 Principles of Accounting NONE
BUS 1040 Project Management NONE
BUS 1056 Business Presentation Skills COMM 1007
COMM 1034 Professional Communication COMM 1007
COMP 1115 Business Computer Applications II COMP 1010
MARK 2049 Principles of Marketing II MARK 1020
MATH 1131 Mathematical Analysis for Marketers MATH 1008

SEMESTER 3

semester courses
Code Courses Pre-requisite
CMMK 2034 Communication for Marketers COMM 1034
ECON 1034 Introduction to Economics NONE
MARK 1055 Integrated Marketing Communication (IMC 1) MARK 2049
MARK 2007 Marketing Research MARK 2049 & Co-requisite STAT 1012
STAT 1012 Business Statistics MATH 1131
GHUM 1087 Successful Social Relations NONE
BUS 1000 Work Experience Prep Course* COMM 1007 & 3.0 GPA

* This course is mandatory only for students taking the Work Experience Option (B158)

SEMESTER 4

semester courses
Code Courses Pre-requisite
MARK 1002 Professional Selling MARK 1020
MARK 2033 Database Marketing I MARK 2049
MARK 2061 Applied Marketing Research MARK 2007 & STAT 1012
MARK 2063 Advertising and Media Campaign Development (IMC 2) MARK 1055
PSY 1129 Organizational Behaviour NONE
MARK 2065 Career Planning for Marketing NONE
Select One General Education Elective

SEMESTER 5

semester courses
Code Courses Pre-requisite
ACCT 2031 Managerial Accounting ACCT 1036
MARK 2054 Consumer Behaviour for Marketing MARK 2049
MARK 3030 Strategic Marketing: Emerging Media & Innovative Technologies MARK 2033, MARK 1003 & MARK 2007
Select Two Business Electives
Select One General Education Elective

SEMESTER 6

semester courses
Code Courses Pre-requisite
BUS 1044 Business Law NONE
MARK 2020 International Marketing MARK 2049
MARK 3017 Strategic Marketing Management MARK 2033, MARK 1003 & MARK 2061
Select Two Business Electives
Select One General Education Elective

Detailed course outlines

General Education Electives

Electives

Below are Business Elective courses for Business Administration Marketing

Elective courses
Code Business Electives Pre-requisites
CMMK 1114 Business Research & Report Writing COMM 1034
CMMK1120 Corporate Communication: Theory and Practice COMM1034
CMMK 1127 The Business Media in Canada COMM 1034
CMMK 1156 Talking Business COMM 1034
MARK 3007 Services Marketing MARK 2049
MARK 3016 Not for Profit Sector Marketing MARK 2049
MARK 3029 Case Based Approach to Marketing Strategies Successful Completion of Semester 3, 3.0 GPA, by interview only
MARK 3031 Sustainable Marketing MARK 2049 & MARK 2054
MARK 2053 Negotiation Skills NONE
MARK 2028 Marketing Financial Services MARK 1020
HRM 2027 Coaching for Effective Performance Management HRM 1008
BUS 1041 Small Business Management BUS 1038
BUS 1051 Intro to Consulting COMM 134, PSY 1129, HRM 1008 OR HRM 1029
COMP 1113 Principles of E-Business COMP 1010
MGMT 1034 Retail Marketing MARK 1020
MGMT 2032 Advanced Project Management Tools BUS 1040 & COMP 1115

Career & Postgraduate Study Opportunities

Your Career

Graduates from the three-year marketing program are prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit and small businesses. Graduates from the program have found employment as:

  • Account Manager
  • Digital Marketing Coordinator
  • Brand Coordinator
  • Digital Brand Ambassador
  • Sales Associate
  • Customer Service Representative
  • Financial Service Representative

Future Study Options

For information on additional future study options, see georgebrown.ca/transferguide.

Tuition and Fees

Tuition

$4,361.00 * †

Additional Costs

This program includes 2 Work Experience semesters. The tuition fee for this program does NOT include the cost of Work Experience semesters. The first Work Experience fee of $450 covers the cost of the Work Experience Preparation course and the first Work Experience semester. There is an additional fee of $450 for the second Work Experience semester.

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (M or U) or Grade 12 (C or U)

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit georgebrown.ca/transferguide for more information.

English Language Proficiency

Proficiency in English communications is necessary for success in this program.

Please visit georgebrown.ca/englishproficiency for more details

International (Visa) Students

Visit the International Admissions page for more information.

How to Apply

Apply To

Domestic students should apply through Ontario Colleges

Student Success

Student Name
Allison Kennedy

The Business Administration – Marketing program provides a great knowledge base for anyone looking to break into the industry. The professors have decades of experience working in the fields of study they are teaching, and in many cases are still active in the marketing and advertising industry as consultants. Gaining real-world perspectives from those in the business provides additional context to classroom learning, which creates a more engaging environment. The work experience component adds additional value by placing you with top employers in an entry-level position. Not only do you build your skill set and resume, but work placements are an excellent way to network for future career opportunities. I would highly recommend completing the work experience component of the program to those who are looking for a chance to stand out from the competition.

Student Name
Evan Cronshaw

Being able to obtain practical experience during my time in the Business Administration – Marketing program has been crucial to my success. Through co-op work terms and field placements, I have gained valuable skills and experience and established a business network that will benefit me in my job search upon graduation.

Student Name
Jordan Brown

The faculty at George Brown was absolutely amazing! They have a lot of industry experience, and so, when I'm going into my advertising class, I'm learning about real situations that my professor encountered when she was in the industry. I think that George Brown really shines as a school because of the extracurricular opportunities it provides to its students. Extracurricular opportunities allow students to be expressive and really make a change. Hear more about Jordan Brown's story in our video.

Contact Us

Information Sessions

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

Domestic Student Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.

International Student Admissions

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.

Fees and Financial Information

For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160

Business Administration Marketing (B108/158)

For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:

Lori Futterer, Program Co-ordinator

Email: lfuttere@georgebrown.ca

Elizabeth Speers, Academic Director, Centre for Business  

Email: espeers@georgebrown.ca

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This program is offered out of our School of Marketing and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.

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