Business Administration – Marketing Program (with work experience) (B158)

Program Description

Program Overview

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research and marketing strategy. This program (B158) is offered with work experience.

Full Description

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  • Conduct primary and secondary market research to provide information needed to make marketing decisions.
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others.
  • Evaluate the viability of marketing products, concepts, goods or services in an international market or markets.
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria.
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.

Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.

This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.

George Brown College actively works with industry partners in order to:

  • align the curriculum to industry needs
  • provide students with hands-on learning through class projects
  • offer students field education opportunities
  • offer students the opportunity to make industry contacts and build their network

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • speed mentoring event
  • Great Canadian Sales Competition
  • Ad Week

View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing, one of four specialized schools in our business school called the Centre for Business.

ACBSP Global Business Accreditation logoEarn Your College Credential from a Business School Accredited by ACBSP

George Brown College's Centre for Business programs has earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Centre for Business diplomas, advanced diplomas, and degree programs, 14 in total, have been accredited globally at our Schools of Accounting & Finance, HR, Management, and Marketing. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation. 

Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, Centre for Business students registered in this program are required to bring their own laptops. Our Library Learning Commons offers open access computers, as well as equipment that can be borrowed on a short-term basis. For more information, please contact the Centre for Business at  

Your Field Education Options

Work Experience (co-op or internship work term)

This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.


George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:

Canadian Marketing Association (CMA) membership includes:

  • Live and online events, with free or reduced member pricing
  • Professional development opportunities
  • Tools, resources, and guides for members only
  • Networking opportunities with thousands of marketers
  • Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life

Interactive Advertising Bureau (IAB) membership includes:

  • Student volunteer (and networking) opportunities for marquee events
  • Members only webinars and podcasts
  • Original Canadian digital marketing research
  • Globally accepted digital ad standards
  • Globally standardized courses, certification, and custom workshops

Please note: International students are not eligible for optional co-op arrangements. For more information, please consult with the international student office

Career & Postgraduate Study Opportunities

Career Options

Graduates from the three-year marketing program are prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit and small businesses. Graduates from the program have found employment as:

  • account manager
  • digital marketing co-ordinator
  • brand co-ordinator
  • digital brand ambassador
  • sales associate
  • customer service representative
  • financial service representative

Educational Pathways

For information on additional future study options, see our transfer guide.

Alumni Impact

We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.

Latest alumni stories 

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