Marketing Management – Digital Media Program (Postgraduate) (B433)

Program Description

Program Overview

This Marketing Management – Digital Media graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. Each course in the program is delivered in a hybrid format that combines in-class and online learning experiences. Note that overall, approximately 40 per cent of the teaching is delivered online.

Full Description

In the Marketing Management – Digital Media graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Marketing Management – Digital Media program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40 per cent of teaching delivered online, thus students will require a laptop computer. 

This program is also offered in a fully online format (which may not be suitable for international students due to student visa requirements). Students who wish to apply for the Marketing Management – Digital Media (Online) Postgraduate program, should apply to B423.

This Centre for Business program is part of our School of Marketing.

Minimum computing requirements

PC

  • Intel i3 processor
  • Microsoft Windows 7 or higher with 4GB RAM
  • web camera and microphone
  • Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
  • Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
    • free for all current George Brown College students

Apple/Mac

  • Intel i3 processor
  • macOS High Sierra with 4GB RAM
  • Web camera and microphone
  • Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
  • Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
    • free for all current George Brown College students

 

Your Field Education Options

Work Experience (co-op or internship work term)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.

In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

MARKETING ASSOCIATIONS MEMBERSHIP

George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:

Canadian Marketing Association (CMA) membership includes:

  • Live and online events, with free or reduced member pricing
  • Professional development opportunities
  • Tools, resources, and guides for members only
  • Networking opportunities with thousands of marketers
  • Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life

Interactive Advertising Bureau (IAB) membership includes:

  • Student volunteer (and networking) opportunities for marquee events
  • Members only webinars and podcasts
  • Original Canadian digital marketing research
  • Globally accepted digital ad standards
  • Globally standardized courses, certification, and custom workshops

Career & Postgraduate Study Opportunities

Career Options

Graduates from the Marketing Management – Digital Media program will be prepared to start careers in a variety of roles including marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors.

Potential job positions may include:

  • digital marketing assistant/manager
  • social media co-ordinator/manager
  • digital content manager
  • media planner
  • digital analyst
  • community manager
  • SEM specialist
  • SEO analyst
  • account co-ordinator/manager

Industry

George Brown College is aligned with what businesses are looking for! In-demand skills in Digital Marketing, Search Engine Optimization (SEO), Google Analytics and Microsoft 365, as suggested by Randstad, are all skills students develop in our Marketing Management – Digital Media program.

We also help put students on the path to obtaining marketing certifications* including Hootsuite Social Marketing certification, Hootsuite Platform certification, Google Analytics certification, Google Ads certification and Facebook Blueprint certification

*Certifications are awarded by the certifying body and not George Brown College.

Educational Pathways

For information on future study options, see our transfer guide.

There are many pathways into the Digital Media Marketing Graduate Certificate B413 program including work, college programs and university programs. After graduating from the program, students can begin their career or some may chose to take a master's program.
GBC business graduate Morolayo Folami

I was attracted to George Brown College because it had exactly what I wanted. I liked the practical side of things. I wanted to get a leg up in the Canadian workforce, so I thought that George Brown would be the perfect opportunity to do that.

Morolayo Folami
Ontario College Graduate Certificate

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