Business Administration – Marketing Program (B108)

  • Program Name:
    Business Administration – Marketing
  • Code: B108
  • Credential:
    Ontario College Advanced Diploma
  • Method of Study:
  • Duration:
    3 years (6 semesters)
  • Centre:
  • School: Marketing
  • Location: St. James Campus
  • Starting Months: January, September
  • Domestic Tuition:
    $4,307.00 *
  • Experiential Learning:

    Field Education Course (Optional)

  • Fall 2021 Delivery:
    Semester 1, 2, 3, 4, 5, 6: Online
  • Winter 2022 Delivery:
    Semester 1, 2, 3, 4, 5, 6: Choice

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Program Overview

The Business Administration – Marketing program in Toronto will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing subject matter such as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses.

Full Description

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods or services based on an identified target market
  • Conduct primary and secondary market research to provide the information needed to make marketing decisions
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others
  • Evaluate the viability of marketing products, concepts, goods or services in an international market or markets
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:

  • Align the curriculum to industry needs
  • Provide students with hands-on learning through class projects
  • Offer students field education opportunities

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed Mentoring event
  • Great Canadian Sales Competition
  • Ad Week


ACBSP Candidate for Accreditation

Your Field Education Options

Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Develop a marketing plan that will meet the needs or goals of a business or organization.
  2. Develop an integrated marketing communication plan for marketing of a product, concept, good or service based on an identified market need or target.
  3. Determine strategies for the development of new and/or modified marketing concepts, products, goods and/or services that respond to evolving market needs.
  4. Determine strategies for the efficient and effective placement/distribution of a product, good and/or service that respond to an evolving market.
  5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI) and business goals of an organization.
  6. Analyze the viability of a concept, product, good and/or service in local, national or global markets.
  7. Conduct market research to provide information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. Apply the principles of business ethics and corporate social responsibility to business decisions.



Required Courses

In order to graduate from the B108 program, you need to complete 38 courses: 29 Mandatory courses, 5 Business Electives, 3 General Education Electives and 1 Mandatory General Elective.

Depending on the results of your placement tests, you may be required to take COMM 1003 (English Skills)* or CESL 1003 (English Skills-ESL)* before progressing to COMM 1007. Similarly, you may be required to take MATH1027 (Business Math with Remediation) before progressing to MATH 1008. COMM1003/CESL1003* and MATH 1027 do not count towards the 38 courses required for graduation, and you will be charged for these extra courses. Please speak to the Business Office staff if you need any assistance.

General Education Courses (Semester Two, Three and Four): You must complete 4 General Education courses. 1 mandatory (“Successful Social Relations” - GHUM 1087) and 3 chosen from at least 2 of the following categories: Social Sciences (GSSC), Arts and Humanities (GHUM) or Science and Technology (GSCI).

You are required to make up any failed or dropped courses before you are eligible to graduate. You can make up these courses during the day, and some are offered in the evening through Continuing Education. Please check with the Business Office staff to ensure that the Continuing Education courses are equivalent to what is taught in the full-time program. Please note that some courses may not be offered in every semester. Our staff can assist you in any special timetable requirements you may have.

*COMM1003/CESL1003 courses will be replaced by COMM1000 Introduction to College Communication starting with Winter 2022 intake.



Code Courses Pre-requisite
BUS 1038 Business Concepts I NONE
COMM 1007 College English NONE
COMP 1010 Business Computer Applications I NONE
MARK 1020 Principles of Marketing I NONE
MATH 1008 Math for Business & Management NONE
MARK 1046 Marketing Today NONE


Code Courses Pre-requisite
ACCT 1036 Principles of Accounting NONE
COMM 1034 Professional Communication COMM 1007
COMP 1115 Business Computer Applications II COMP 1010
MARK 2049 Principles of Marketing II MARK 1020
MATH 1131 Mathematical Analysis for Marketers MATH 1008
GHUM 1087 Successful Social Relations NONE
Select One General Education Elective


Code Courses Pre-requisite
CMMK 2034 Communication for Marketers COMM 1034
ECON 1034 Introduction to Economics NONE
MARK 1055 Integrated Marketing Communication (IMC 1) MARK 2049
MARK 2007 Marketing Research MARK 2049 & Co-requisite STAT 1012
STAT 1012 Business Statistics MATH 1131
Select One General Education Elective


Code Courses Pre-requisite
MARK 1002 Professional Selling MARK 1020
MARK 2033 Database Marketing I MARK 2049
PSY 1129 Organizational Behaviour NONE
MARK 2065 Career Planning for Marketing NONE
BUS 1056 Business Presentation Skills COMM 1007
MARK 2069 Digital Marketing I MARK 2049
Select One General Education Elective


Code Courses Pre-requisite
MARK 2054 Consumer Behaviour for Marketing MARK 2049
BUS 1040 Project Management NONE
HRM 1008 Fundamentals of Human Resources NONE
MARK 2063 Advertising and Media Campaign Development (IMC 2) MARK 1055
Select Two Business Electives


Code Courses Pre-requisite
MARK 2020 International Marketing MARK 2049
MARK 3017 Strategic Marketing Management MARK 2063 & MARK 2003
MARK 2079 Digital Marketing II MARK 2069
Select Three Business Electives

General Education Electives


Below are Business Elective courses for Business Administration Marketing

Code Business Electives Pre-requisites
ACCT 2031 Managerial Accounting ACCT 1036
BUS 1044 Business Law NONE
BUS 1067 Field Education By application only - Please contact The Centre for Business Office
CMMK 1114 Business Research & Report Writing COMM 1034
CMMK 1120 PR and Corporate Communications COMM 1034
CMMK 1127 The Business Media in Canada COMM 1034
CMMK 1156 Talking Business COMM 1034
MARK 3007 Services Marketing MARK 2049
MARK 3016 Not for Profit Sector Marketing MARK 2049
MARK 3029 Case Based Approach to Marketing Strategies Successful Completion of Semester 3, 3.0 GPA, by interview only
MARK 3031 Sustainable Marketing MARK 2049 & MARK 2054
MARK 2053 Negotiation Skills NONE
MARK 2028 Marketing Financial Services MARK 1020
MARK 2061 Applied Marketing Research MARK 2007 & STAT 1012
MARK 3018 Marketing on the Web NONE
MARK 3032 Advanced Selling Skills MARK1002 & by interview only
MGMT 1034 Retail Marketing MARK 1020
MGMT 2032 Advanced Project Management Tools BUS 1040 & COMP 1115
MGMT 2037 Retail Management MARK 1020


Career & Postgraduate Study Opportunities

Your Career

Graduates from the three-year Business Administration – Marketing program are prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit and small businesses. Graduates from the program have found employment as:

  • Account Manager
  • Digital Marketing Coordinator
  • Brand Coordinator
  • Digital Brand Ambassador
  • Sales Associate
  • Customer Service Representative
  • Financial Service Representative

Future Study Options

For information on additional future study options, see our transfer guide

There are many pathways into the Business Administration - Marketing Advanced Diploma B108 program including high school, work and other college or university programs. After graduating from the program, students can go on to work, or they can further their education through another university or college program or through a graduate certificate.

Tuition and Fees

Domestic Tuition

$4,307.00 *

Additional Costs

*Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2020. Fees are subject to change for programs starting in Fall 2021 and at later dates.

International Students

Visit the International Fees and Related Costs page for more information. 

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (M or U) or Grade 12 (C or U)

** Mature Student status (19 years of age or older)

Mature Students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.


Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.


Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

How to Apply

Domestic students should apply through Ontario Colleges

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Student Success

Lauren Reyes-Grange, 2011 Graduate

The moment I got to George Brown I felt like the teacher and I were partners in my academic career. They had so many people that were just rooting for me, I was really set up for success.

Chloe Finnegan, 2015 Graduate

The Business Administration – Marketing program teaches you the fundamentals of business and the opportunities that exist within the industry. Professors aren't only your mentors but they can be a connection to your first industry job. They have years of experience working in the field and many of them carry on projects during their time of teaching. Networking with professors and people in the classroom can bring you opportunities. The program is hands-on because students have the chance to present in front of industry professionals and clients that are looking for a solution for their business.

Cindy Tran, 2014 Graduate

The Business Administration – Marketing program provided me the foundation I needed to successfully launch my career in the marketing industry. I graduated George Brown College with over two years of industry working experience and a job lined up for me after graduation. I am now taking advantage of the university pathway and completing my degree.

Alexandra Nikitina, 2013 Graduate

The Marketing program made my transition into Ryerson Bachelor of Commerce degree much smoother. It also allowed me to gain valuable experience in the world of business. Today I am a graduate of both George Brown College and Ryerson University with a full-time job straight out of school.

Mark T. Phillips, 2007 Graduate

The ability to learn and benefit from being in downtown Toronto with great proximity to industry was a valuable experience. Mark was recently named one of the Top 30 under 30 in Marketing magazine. Read more about Mark's story in our School of Marketing Alumni Success Stories.

Contact Us

Information Sessions

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

Domestic Student Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at or visit the Admissions section.

International Student Admissions

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.

Fees and Financial Information

For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at or visit the Financial Aid section.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Phone: (416) 415-5000 ext. 2160

Business Administration Marketing (B108/158)

For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:

Lori Futterer, Program Co-ordinator

Elizabeth Speers, Academic Director, Centre for Business  

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Visit Our Campus

This program is offered out of our School of Marketing and classes normally take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada, however for the winter 2022 term, classes will be held at our Casa Loma Campus.

Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.

Social Channels:

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Sign up and learn more about your options, our programs, and life at George Brown.