Business Administration – Marketing Program (B108)

Program Description

Program Overview

The Business Administration – Marketing program in Toronto will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that may involve industry partners. It also includes advanced marketing subject matter such as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses.

Full Description

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods or services based on an identified target market.
  • Conduct primary and secondary market research to provide the information needed to make marketing decisions.
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others.
  • Evaluate the viability of marketing products, concepts, goods or services in an international market or markets.
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria.
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:

  • align the curriculum to industry needs
  • provide students with hands-on learning through class projects
  • offer students field education opportunities

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • speed mentoring event
  • Great Canadian Sales Competition
  • Ad Week

ACBSP Global Business Accreditation logoEarn Your College Credential from a Business School Accredited by ACBSP

George Brown College's Centre for Business programs has earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Centre for Business diplomas, advanced diplomas, and degree programs, 14 in total, have been accredited globally at our Schools of Accounting & Finance, HR, Management, and Marketing. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation. 

Program KPIs


Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, Centre for Business students registered in this program are required to bring their own laptops. Our Library Learning Commons offers open access computers, as well as equipment that can be borrowed on a short-term basis. For more information, please contact the Centre for Business at

Your Field Education Options

Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).  Additionally, students participate in a number of client projects during their course work which adds to their experiential learning outcomes.

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.


George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:

Canadian Marketing Association (CMA) membership includes:

  • Live and online events, with free or reduced member pricing
  • Professional development opportunities
  • Tools, resources, and guides for members only
  • Networking opportunities with thousands of marketers
  • Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life

Interactive Advertising Bureau (IAB) membership includes:

  • Student volunteer (and networking) opportunities for marquee events
  • Members only webinars and podcasts
  • Original Canadian digital marketing research
  • Globally accepted digital ad standards
  • Globally standardized courses, certification, and custom workshops

Career & Postgraduate Study Opportunities

Career Options

Graduates from the three-year Business Administration – Marketing program are prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit and small businesses. Graduates from the program have found employment as:

  • account manager
  • digital marketing coordinator
  • brand coordinator
  • digital brand ambassador
  • sales associate
  • customer service representative
  • financial service representative

Educational Pathways

For information on additional future study options, see our transfer guide

There are many pathways into the Business Administration - Marketing Advanced Diploma B108 program including high school, work and other college or university programs. After graduating from the program, students can go on to work, or they can further their education through another university or college program or through a graduate certificate.

Alumni Impact

We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.

Latest alumni stories 

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