Event Planning Program (H141)

2022-20232023-2024
  • Program Name:
    Event Planning
  • Code: H141
  • Credential:
    Ontario College Diploma
  • Method of Study:
    Full-time
  • Duration:
    2 years (4 semesters)
  • Centre:
  • School: Hospitality & Tourism Management
  • Location: St. James Campus
  • Starting Months: January, May, September
  • Domestic Tuition:
    $4,151.00 * †
  • International Tuition:
    $17,497.00 ** †
  • Experiential Learning:

    We believe in learning by doing, and that is why we have incorporated work-integrated learning opportunities into all CHCA programs.

  • Winter 2023 Delivery:
    Semester 1, 2, 3, 4: Hybrid
  • Spring 2023 Delivery:
    Semester 1, 2, 4: Hybrid

Compare up to 3 programs

Overview

Program Overview

Not every classroom has four walls. Our Event Planning program offers you the opportunity to gain valuable experiential planning, coordination and execution experience across the multiple facets of the events management industry. The program focuses on event planning, design, coordination, marketing, sponsorship, budgeting, risk management and event evaluation.

Full Description

Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Our Event Planning program will teach you event project management fundamentals through a variety of event types including hospitality events, weddings and other social events, fundraising events, meetings, conferences and trade shows. You will take part in event management opportunities each semester, culminating in a final capstone event and a 14-week externship placement. This experiential approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with the skills to jumpstart your career in event management.

Students are exposed to industry tactics used in designing, planning, marketing, budgeting, execution and evaluation of events. Management skills, small business development and state-of-the-art technology for the current marketplace are explored. The program is taught online and in-class lectures. Group work and individual assignments are highlighted by a capstone project and externship.

Your Field Education Options

This program provides a final capstone event and a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed event management industry work experience opportunities they believe would provide the learning experiences they value and meet the program's learning outcomes. This valuable work experience can be added to your resumé.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real-world challenges and customers. 

Program Learning Outcomes

The graduate demonstrates the ability to:
  1. Plan and design events to meet organizational and client objectives.
  2. Select food and beverage catering services, site location and decor, according to the theme and needs of an event.
  3. Develop marketing plans and related promotional plans for events that will meet the needs of the organization and/or client.
  4. Coordinate and/or supervise staff, contractors and volunteers in order to achieve the desired performance.
  5. Employ best practices for financial management in the planning of events.
  6. Manage the business transactions of event projects to meet organization and/or client needs.
  7. Develop strategies to mitigate risk and liability to ensure the safety and security of participants during an event.
  8. Maintain ethical practices and professionalism in the events field to create positive relationships and experiences.
  9. Apply strategies that support intercultural awareness and inclusion in event offerings that meet the needs of diverse populations.
  10. Use industry-standard technology platforms, systems, tools and applications to support the operations of events.
  11. Secure monies through sponsorships, funds or grants to support event objectives.
  12. Engage in ongoing learning for professional and career growth.
  13. Identify and respond to new career opportunities that may include contract work and entrepreneurship, to secure employment.
  14. Communicate information persuasively and accurately in written, verbal and interactive formats.

Courses

Required Courses

SEMESTER 1

Code Course Name
HOST1070 Introduction to Catering
HOST1171 Global Accommodation Industry
HOST1172 Introduction to Wines and Beverages
HOST1085 Principles of Tourism and Hospitality Management
HOST1146 Leading, Following and Speaking with Confidence
HOSF1145 Sanitation (online)
HOSF1146 Emergency First Aid/Heartsaver CPR (weekend course)
HOST1068 Smart Serve (online)
MATH1102 Math for Hospitality*
COMM1007 College English*

SEMESTER 2

Code Course Name
HOST1043 Special Events Planning and Delivery
HOST1174 Remarkable Restaurant Service – An Introduction to the Industry
HOST1175 Global Tourism Geography***
HOST1173 Hospitality Marketing and Social Media
ACCT1048 Hospitality Accounting***
LAW1017 Introduction to Hospitality Law***
HRM1015 Human Resources Management***
HOST1160 Career Preparation
GSCI1035 Science of Sustainability

SEMESTER 3

Code Course Name
HOST1129 Selling Special Events
HOST2066 Event Operations I
HOST1097 Meetings, Conferences and Trade Shows
HOST1139 Technical Meeting and Event Production
HOST2077 Building Your Special Event Business
HOST2072 Volunteer Management
HOST2091 Budgeting for Special Events
GNED General Education Elective

SEMESTER 4

Code Course Name
HOST2063 Events Operations II - Capstone Event Project
HOST2131 Industry Externship
GNED General Education Elective

* Based on the results of your placement test, you may be required to take COMM 1000 Introduction to College Communication before progressing to COMM 1007. You may also be required to take MATH 1000** (Math Foundations) before progressing to MATH 1102 (Mathematics for Hospitality). COMM 1003/CESL 1003 and MATH 1000 do not count as courses required for graduation and you will be charged for these extra courses. Please visit the Assessment Centre for more information.

** Math Placement Testing not required as of Winter 2023 intake.

*** 7-weeks courses

General Education Electives

Career & Postgraduate Study Opportunities

Career Options

You will have your pick of exciting and challenging roles such as:

  • event planner
  • conference planner
  • meeting planner
  • catering manager
  • incentive travel manager
  • festival planner
  • social event planner
  • event fundraiser
  • volunteer coordinator

Educational Pathways

Earn a diploma and a bachelor’s degree. Qualified graduates of our Event Planning program may be eligible to enter the Honours Bachelor of Business Administration (Hospitality) degree program at George Brown College as an advanced standing student in September or January. You may also choose to start in the spring bridging semester from May to August, continuing into the degree program in September. This educational path requires a minimum grade point average of 2.7 to qualify. Talk to a program co-ordinator about articulation options.

For further information, see the Transfer Guide.

Tuition and Fees

Domestic Tuition

$4,151.00 * †

International Tuition

$17,497.00 ** †

Additional Costs

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.

** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.

† Additional Cost (subject to change)

Description Cost
Textbooks (per semester) $500
Field trips and industry site visits (per semester) $50

International Students

Visit the International Fees and Related Costs page for more information. 

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)

Applicants may also qualify for admission through completion of the Hospitality Services (Pre-Hospitality) program (H101). There are a limited number of seats available and admission is not guaranteed.

** Mature student status (19 years of age or older and no OSSD)

Mature students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit needed in English.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

Health Policy

Students should be aware that various allergens, including nuts, dairy and shellfish, are routinely used in practical labs. Students should also note that George Brown College is sensitive to religious observances; however, while products purchased for production and consumption meet all provincial and federal regulations, they may not meet specific dietary laws related to Halal and Kosher foods.

How to Apply

Domestic students should apply through Ontario Colleges.

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Contact Us

DOMESTIC STUDENT ADMISSIONS

For inquiries about domestic admission requirements, admission deadlines or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions web page.

FINANCIAL/FEES

For inquiries about OSAP, bursaries, scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid web page.

Event Planning (H141)

For general School of Hospitality and Tourism Management related inquiries, please contact chcastudentsupport@georgebrown.ca.

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Visit Our Campus

Join us for an upcoming Discovery Day, where you will learn more about your area of interest, get a first-hand look at our facilities and meet with representatives from George Brown College.

Sign up for our Open House Discovery Day

Sign up and learn more about your options, our programs, and life at George Brown.

Event Planning Program (H141)

2022-20232023-2024
  • Program Name:
    Event Planning
  • Code: H141
  • Credential:
    Ontario College Diploma
  • Method of Study:
    Full-time
  • Duration:
    2 years (4 semesters)
  • Centre:
  • School: Hospitality & Tourism Management
  • Location: St. James Campus
  • Starting Months: January, May, September
  • Domestic Tuition:
    $4,050.00* †
  • Experiential Learning:

    We believe in learning by doing and that is why we have incorporated work integrated learning opportunities into all CHCA programs.

  • Winter 2022 Delivery:
    Semester 1, 2, 3, 4: Choice
  • Spring 2022 Delivery:
    Semester 1, 2: Choice; Semester 3: Not Running

Compare up to 3 programs

Overview

Program Overview

Not every classroom has four walls. Our Event Planning program offers you the opportunity to gain valuable experiential planning, coordination and execution experience across the multiple facets of the events management industry. The program focuses on event planning, design, coordination, marketing, sponsorship, budgeting, risk management and event evaluation.

Full Description

GBC’s Event Planning program, you will learn about the exciting and diverse event project management fundamentals through a variety of event types including hospitality events, weddings and other social events, fundraising events, meetings, conferences, and trade shows. Your first year in this program will provide you foundational industry knowledge, by learning and working alongside your peers across all sectors in our School of Hospitality and Tourism Management, referred to as a “common first year approach”. In your first year you will gain knowledge in the areas of hotels, event planning, tourism, and food and beverages through a range of practical and theoretical courses.

During your second year of study, you will apply your understanding of theory through unique learning techniques and invaluable practical experience. You will be exposed to industry tactics used in designing, planning, marketing, budgeting, execution, and evaluation of events. To better hone your international event planning skills, you have the option of participating in an exclusive European Study Tour.

Your Field Education Options

As part of your fourth semester, you will complete a 14-week industry externship with your choice of a nationwide or international placement. This opportunity will enhance your knowledge with real-world experience and help you start building your network of contacts. Our Event Planning program will make you the kind of multi-talented graduate the local and international event industry is seeking in today’s competitive environment. In addition, this experiential approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with the skills to jumpstart your career in event management.

Graduates gain the skills required to be progressive leaders within the industry, enriching the experience of event planning our guests. You will receive industry certifications in food safety, responsible alcohol beverage service, and first aid (CPR).

This program allows you to switch into any of our hospitality and tourism management programs by your second year, should your hospitality area of interest change. As well, we know life can be full of unexpected events; should you not be able to complete your final year of study, our common first year model makes you eligible to graduate with a 1-year certificate in Hospitality Services (H101).

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Plan and design events to meet organizational and client objectives.
  2. Select food and beverage catering services, site location, and décor, according to the theme and needs of an event.
  3. Develop marketing plans and related promotional plans for events that will meet the needs of the organization and/or client.
  4. Coordinate and/or supervise staff, contractors and volunteers in order to achieve the desired performance.
  5. Employ best practices for financial management in the planning of events.
  6. Manage the business transactions of event projects to meet organization and/or client needs.
  7. Develop strategies to mitigate risk and liability to ensure the safety and security of participants during an event.
  8. Maintain ethical practices and professionalism in the events field to create positive relationships and experiences.
  9. Apply strategies that support intercultural awareness and inclusion in event offerings that meet the needs of diverse populations.
  10. Use industry standard technology platforms, systems, tools and applications to support the operations of events.
  11. Secure monies through sponsorships, funds, or grants to support event objectives.
  12. Engage in ongoing learning for professional and career growth.
  13. Identify and respond to new career opportunities that may include contract work and entrepreneurship, to secure employment.
  14. Communicate information persuasively and accurately in written, verbal and interactive formats.

Courses

Required Courses

INFORMATION ABOUT FALL 2021

Information about the courses being delivered for this program in the Fall 2021 semester is now available.

SEMESTER 1

Code Course Name
HOST 1146 Leading, Following & Speaking with Confidence
HOST 1085 Principles of Hospitality & Tourism Management
HOST 1171 Global Accommodation Industry
HOST 1070 Introduction to Catering
MATH 1102 Math for Hospitality**
HOST 1172 Introduction to Wines & Beverage
COMM 1007 College English**
HOSF 1145 Sanitation (online)
HOST 1068 Smart Serve (online)
HOSF 1146 Emergency First Aid/Heartsaver CPR

SEMESTER 2

Code Course Name
ACCT 1048 Hospitality Accounting (7 week course)
LAW 1017 Introduction to Hospitality Law (7 week course)
HRM 1015 HR Management (7 week course)
HOST 1174 Remarkable Restaurant Service
HOST 1089 Global Tourism Geography
HOST 1173 Hospitality Marketing and Social Media
HOST 1160 Career Preparation
HOST 1043 Special Events Planning & Delivery
GSCI 1035 Science of Sustainability

SEMESTER 3

Code Course Name
HOST 1139 Technology Meeting & Event Production
HOST 2077 Building Your Special Event Business
HOST 2066 Event Operations I
HOST 1129 Selling Special Events
HOST 2072 Volunteer Management
HOST 1097 Meetings, Conferences & Trade Shows
GNED General Education Elective

SEMESTER 4

Code Course Name
HOST 2063 Events Operations II - Capstone Event Project
HOST 2131 Industry Externship
GNED General Education Elective

**Based on the results of your placement test, you may be required to take COMM1003 (English Skills)*** or CESL1003 (English Skills – ESL)*** before progressing to COMM1007. You may also be required to take MATH 1000 (Math Foundations) before progressing to MATH 1102 (Mathematics for Hospitality). COMM 1003/CESL 1003 and MATH 1000 do not count as courses required for graduation and you will be charged for these extra courses. Please visit Assessment Centre for more information.

***COMM1003/CESL1003 courses will be replaced by COMM1000 Introduction to College Communication starting with Winter 2022 intake.

General Education Electives

Career & Postgraduate Study Opportunities

Your Career

You will have your pick of exciting and challenging roles such as:

  • Event Planner
  • Conference Planner
  • Meeting Planner
  • Catering Manager
  • Incentive Travel Manager
  • Festival Planner
  • Social Event Planner
  • Event Fundraiser
  • Volunteer Coordinator

Future Study Options

Earn a diploma and a bachelor’s degree. Qualified graduates of our Event Planning program may be eligible to enter the Honours Bachelor of Business Administration (Hospitality) degree program at George Brown College as an advanced standing student in September or January. You may also choose to start in the spring bridging semester from May to August continuing into the degree program in September. This educational path requires a minimum grade point average of 3.0 to qualify. Talk to a program co-ordinator about articulation options.

For further information, see the Transfer Guide.

Tuition and Fees

Domestic Tuition

$4,050.00* †

Additional Costs

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2020. Fees are subject to change for programs starting in Fall 2021 and at later dates.

† Additional Cost (subject to change)

Description Cost
Textbooks (per semester) $500
Field trips and industry site visits (per semester) $50

International Students

Visit the International Fees and Related Costs page for more information. 

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (C, M or U) or Grade 12 (C or U)

Applicants may also qualify for admission through completion of the Hospitality Services program (H101) with an overall grade point average of 3.0. There are a limited number of seats available and admission is not guaranteed.

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

Health Policy

Students should be aware that various allergens, including nuts, dairy and shellfish, are routinely used in practical labs. Students should also note that George Brown College is sensitive to religious observances; however, while products purchased for production and consumption meet all provincial and federal regulations, they may not meet specific dietary laws related to Halal and Kosher foods.

How to Apply

Domestic students should apply through Ontario Colleges.

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Student Success

Nicole Escano, 2010 Graduate

“Going to George Brown College and being part of this program really taught me the ins and outs of planning an event. I couldn’t have succeeded without my wonderful professors, who were so great at teaching me the event planning business. This program – along with various event internships – has really shaped my planning career, and I couldn’t have chosen a better experience!”

Chris Palivan, 2014 Graduate

Chris Palivan graduated from the Special Event Management Program. In the four years since co-founding the Toronto Cider Festival, Chris Palivan has grown the award-winning event into the largest cider festival in Canada. Together with the Toronto International Cider Awards, launched in 2017, Palivan hopes to put Toronto on the map as an international cider hub. Palivan also lent his event planning skills to the 2018 Commonwealth Games in Australia, the 2017 Toronto Invictus Games and the 2015 Pan Am Games in Toronto. In recognition of the positive impact of his own education, Palivan established the annual Toronto Cider Festival scholarship in Special Events Planning program at the college.

Contact Us

DOMESTIC STUDENT ADMISSIONS

For inquiries about domestic admission requirements, admission deadlines or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions web page.

FINANCIAL/FEES

For inquiries about OSAP, bursaries, scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid web page.

Event Planning (H141)

For general School of Hospitality and Tourism Management related inquiries, please contact chcastudentsupport@georgebrown.ca

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Visit Our Campus

Join us for an upcoming Discovery Day, where you will learn more about your area of interest, get a first-hand look at our facilities and meet with representatives from George Brown College.

Sign up for our Open House Discovery Day

Sign up and learn more about your options, our programs, and life at George Brown.

Special Event Management Program (H131)

2022-20232023-2024
  • Program Name:
    Special Event Management
  • Code: H131
  • Credential:
    Ontario College Diploma
  • Method of Study:
    Full-time
  • Duration:
    2 years (4 semesters)
  • Centre:
  • School: Hospitality & Tourism Management
  • Location: St. James Campus
  • Starting Months: January, May, September
  • Domestic Tuition:
    $4,109.00* †
  • Experiential Learning:

    We believe in learning by doing and that is why we have incorporated work integrated learning opportunities into all CHCA programs.

  • Fall 2020 Delivery Method:
    Online (on-campus activities will resume as soon as it is safe to do so)

Compare up to 3 programs

Overview

Program Overview

Our mission is to produce passionate and service-obsessed industry professionals for the urban hospitality and culinary experience. Special Event Management offers you the opportunity to gain valuable experiential planning, coordination and execution experience across the multiple facets of the events industry. The program focuses on event planning, design, coordination, marketing, sponsorship, budgeting, risk management and event evaluation.

Full Description

Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Our Special Event Management program will teach you event project management fundamentals through a variety of event types including hospitality events, weddings and other social events, fundraising events, meetings, conferences and trade shows. You will take part in event management opportunities each semester, culminating in a final capstone event and a 14-week externship placement. This experiential approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with the skills to jump-start your career in event management.

Your Field Education Options

This program provides a final capstone event and a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed event management industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resume.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real-world challenges and clients.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Develop and implement revenue initiatives based on event objectives through methods such as sponsorship programs, grant applications, and fundraising initiatives.
  2. Plan, design, and coordinate effective site and facility operations.
  3. Select and use current and relevant principles of marketing to increase the likelihood of success of events.
  4. Implement strategies for effective human resource management in the planning and operating of a variety of events.
  5. Create, plan, and implement effective programming for events.
  6. Select and use accounting and financial knowledge and skills to increase the successful operation of events.
  7. Identify, select and use appropriate business administration skills in the operation of events.
  8. Manage a variety of events using principles of professionalism and ethics in such a manner as to bring about success of the events.
  9. Coordinate food and beverage services appropriate to the event.
  10. Use principles of sustainability in the management of events.

Courses

Required Courses

SEMESTER 1

semester courses
Code Course Name
HOST1070 Introduction to Catering
HOST1137 Marketing for Special Events
HOST1033 Service Excellence
HOST1043 Special Event Planning and Delivery
HOSF1145 Sanitation (online)
HOSF1146 Emergency First Aid/Heartsaver CPR (weekend course)
HOST1068 Smart Serve (online)
MATH1102 Math for Hospitality**
COMM1007 College English**
GNED General Education Elective

SEMESTER 2

semester courses
Code Course Name
HOST1097 Meetings, Conferences and Special Events
HOST1146 Leading, Following and Speaking with Confidence
HOST1129 Selling Special Events
ACCT1037 Hospitality Accounting
LAW2014 Introduction to Hospitality Law
HOST1084 Introduction to Wines and Beverages for Special Events
HOST1126 Career Preparation
GNED General Education Elective

SEMESTER 3

semester courses
Code Course Name
HRM2012 Human Resources Management
HOST2066 Event Operations I
HOST2059 Management Accounting for Special Events
HOST1139 Technical Meeting and Event Production
HOST2077 Building Your Special Event Business
HOST2072 Volunteer Management
GNED General Education Elective

SEMESTER 4

semester courses
Code Course Name
HOST2063 Events Operations II - Capstone Event Project
HOST2131 Industry Externship

** Based on the results of your placement test, you may be required to take COMM 1003 (English Skills) or CESL 1003 (English Skills – ESL) before progressing to COMM 1007. You may also be required to take MATH 1000 (Math Foundations) before progressing to MATH 1102 (Mathematics for Hospitality). COMM 1003/CESL 1003 and MATH 1000 do not count as courses required for graduation and you will be charged for these extra courses. Please visit georgebrown.ca/assessment for more information.

General Education Electives

Career & Postgraduate Study Opportunities

Your Career

You will have your pick of exciting and challenging roles such as:

  • Event Planner
  • Conference Planner
  • Meeting Planner
  • Catering Manager
  • Incentive Travel Manager
  • Festival Planner
  • Social Event Planner
  • Event Fundraiser
  • Volunteer Coordinator

Future Study Options

Earn a diploma and a bachelor’s degree. Qualified graduates of our Special Event Management program may be eligible to enter the Honours Bachelor of Business Administration (Hospitality) degree program at George Brown College as an advanced standing student in September or January. You may also choose to start in the spring bridging semester from May to August continuing into the degree program in September. This educational path requires a minimum grade point average of 3.0 to qualify. Talk to a program co-ordinator about articulation options.

For further information, see georgebrown.ca/transferguide.

Tuition and Fees

Domestic Tuition

$4,109.00* †

Additional Costs

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2019. Fees are subject to change for programs starting in Fall 2020 and at later dates.

† Additional Cost (subject to change)

Description Cost
Textbooks (per semester) $500
Field trips and industry site visits (per semester) $50

International Students

Visit the International Fees and Related Costs page for more information. 

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (C, M or U) or Grade 12 (C or U)

Applicants may also qualify for admission through completion of the Hospitality Services (Pre-Hospitality) program (H101) with an overall grade point average of 3.0. There are a limited number of seats available and admission is not guaranteed.

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

Health Policy

Students should be aware that various allergens, including nuts, dairy and shellfish, are routinely used in practical labs. Students should also note that George Brown College is sensitive to religious observances; however, while products purchased for production and consumption meet all provincial and federal regulations, they may not meet specific dietary laws related to Halal and Kosher foods.

How to Apply

Domestic students should apply through Ontario Colleges

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Student Success

Nicole Escano, 2010 Graduate

“Going to George Brown College and being part of this program really taught me the ins and outs of planning an event. I couldn’t have succeeded without my wonderful professors, who were so great at teaching me the event planning business. This program – along with various event internships – has really shaped my planning career, and I couldn’t have chosen a better experience!”

Chris Palivan, 2014 Graduate

Chris Palivan graduated from the Special Event Management Program. In the four years since co-founding the Toronto Cider Festival, Chris Palivan has grown the award-winning event into the largest cider festival in Canada. Together with the Toronto International Cider Awards, launched in 2017, Palivan hopes to put Toronto on the map as an international cider hub. Palivan also lent his event planning skills to the 2018 Commonwealth Games in Australia, the 2017 Toronto Invictus Games and the 2015 Pan Am Games in Toronto. In recognition of the positive impact of his own education, Palivan established the annual Toronto Cider Festival scholarship in Special Events Planning program at the college.

Contact Us

DOMESTIC STUDENT ADMISSIONS

For inquiries about domestic admission requirements, admission deadlines or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions web page.

FINANCIAL/FEES

For inquiries about OSAP, bursaries, scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid web page.

Special Event Management (H131)

For general School of Hospitality and Tourism Management related inquiries, please contact hospitality@georgebrown.ca.

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

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Special Event Management Program (H131)

2022-20232023-2024

Compare up to 3 programs

Overview

Program Overview

Our mission is to produce passionate and service-obsessed industry professionals for the urban hospitality and culinary experience. Special Event Management offers you the opportunity to gain valuable experiential planning, co-ordination and execution experience across the multiple facets of the events industry. The program focuses on event planning, design, co-ordination, marketing, sponsorship, budgeting, risk management and event evaluation.

Full Description

Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Our Special Event Management program will teach you event project management fundamentals through a variety of event types including hospitality events, weddings and other social events, fundraising events, meetings, conferences and trade shows. You will take part in event management opportunities each semester, culminating in a final capstone event and a 14-week externship placement. This experiential approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with the skills to jump-start your career in event management.

Your Field Education Options

This program provides a final capstone event and a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed event management industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real-world challenges and clients. 

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Develop and implement revenue initiatives based on event objectives through methods such as sponsorship programs, grant applications, and fundraising initiatives.
  2. Plan, design, and coordinate effective site and facility operations.
  3. Select and use current and relevant principles of marketing to increase the likelihood of success of events.
  4. Implement strategies for effective human resource management in the planning and operating of a variety of events.
  5. Create, plan, and implement effective programming for events.
  6. Select and use accounting and financial knowledge and skills to increase the successful operation of events.
  7. Identify, select and use appropriate business administration skills in the operation of events.
  8. Manage a variety of events using principles of professionalism and ethics in such a manner as to bring about success of the events.
  9. Coordinate food and beverage services appropriate to the event.
  10. Use principles of sustainability in the management of events.

Courses

Required Courses

SEMESTER 1

semester courses
Code Course Name
HOST1070 Introduction to Catering
HOST1137 Marketing for Special Events
HOST1033 Service Excellence
HOST1043 Special Event Planning and Delivery
HOSF1145 Sanitation (online)
HOSF1146 Emergency First Aid/Heartsaver CPR (weekend course)
HOST1068 Smart Serve (online)
MATH1102 Math for Hospitality**
COMM1007 College English**
GNED General Education Elective

SEMESTER 2

semester courses
Code Course Name
HOST1097 Meetings, Conferences and Special Events
HOST1146 Leading, Following and Speaking with Confidence
HOST1129 Selling Special Events
ACCT1037 Hospitality Accounting
LAW2014 Introduction to Hospitality Law
HOST1084 Introduction to Wines and Beverages for Special Events
HOST1126 Career Preparation
GNED General Education Elective

SEMESTER 3

semester courses
Code Course Name
HRM2012 Human Resources Management
HOST2066 Event Operations I
HOST2059 Management Accounting for Special Events
HOST1139 Technical Meeting and Event Production
HOST2077 Building Your Special Event Business
HOST2072 Volunteer Management
GNED General Education Elective

SEMESTER 4

semester courses
Code Course Name
HOST2063 Events Operations II - Capstone Event Project
HOST2131 Industry Externship

** Based on the results of your placement test, you may be required to take COMM 1003 (English Skills) or CESL 1003 (English Skills – ESL) before progressing to COMM 1007. You may also be required to take MATH 1000 (Math Foundations) before progressing to MATH 1102 (Mathematics for Hospitality). COMM 1003/CESL 1003 and MATH 1000 do not count as courses required for graduation and you will be charged for these extra courses. Please visit georgebrown.ca/assessment for more information.

General Education Electives

Career & Postgraduate Study Opportunities

Your Career

You will have your pick of exciting and challenging roles such as:

  • Event Planner
  • Conference Planner
  • Meeting Planner
  • Catering Manager
  • Incentive Travel Manager
  • Festival Planner
  • Social Event Planner
  • Event Fundraiser
  • Volunteer Coordinator

Future Study Options

Earn a diploma and a bachelor’s degree. Qualified graduates of our Special Event Management program may be eligible to enter the Honours Bachelor of Business Administration (Hospitality) degree program at George Brown College as an advanced standing student in September or January. You may also choose to start in the spring bridging semester from May to August continuing into the degree program in September. This educational path requires a minimum grade point average of 3.0 to qualify. Talk to a program co-ordinator about articulation options.

For further information, see georgebrown.ca/transferguide.

Tuition and Fees

Domestic Tuition

$4,403.00* †

Additional Costs

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.

† Additional Cost

Description Cost
Textbooks (per semester) $500
Field trips and industry site visits (per semester) $50

International students: Visit the International Fees and Related Costs page for more information.

International Students

Visit the International Fees and Related Costs page for more information. 

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (C, M or U) or Grade 12 (C or U)

Applicants may also qualify for admission through completion of the Hospitality Services (Pre-Hospitality) program (H101) with an overall grade point average of 3.0. There are a limited number of seats available and admission is not guaranteed.

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.

 

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.

International Students

Visit the International Admissions page for more information.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

Health Policy

Students should be aware that various allergens, including nuts, dairy and shellfish, are routinely used in practical labs. Students should also note that George Brown College is sensitive to religious observances; however, while products purchased for production and consumption meet all provincial and federal regulations, they may not meet specific dietary laws related to Halal and Kosher foods.

How to Apply

Apply To

'Domestic students should apply through Ontario Colleges

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Student Success

Nicole Escano, 2010 Graduate

“Going to George Brown College and being part of this program really taught me the ins and outs of planning an event. I couldn’t have succeeded without my wonderful professors, who were so great at teaching me the event planning business. This program – along with various event internships – has really shaped my planning career, and I couldn’t have chosen a better experience!”

Chris Palivan, 2014 Graduate

Chris Palivan graduated from the Special Event Management Program. In the four years since co-founding the Toronto Cider Festival, Chris Palivan has grown the award-winning event into the largest cider festival in Canada. Together with the Toronto International Cider Awards, launched in 2017, Palivan hopes to put Toronto on the map as an international cider hub. Palivan also lent his event planning skills to the 2018 Commonwealth Games in Australia, the 2017 Toronto Invictus Games and the 2015 Pan Am Games in Toronto. In recognition of the positive impact of his own education, Palivan established the annual Toronto Cider Festival scholarship in Special Events Planning program at the college.

Contact Us

Paul Araujo, Program Co-ordinator, Centre for Hospitality and Culinary Arts

Email: paraujo@georgebrown.ca (for program-specific enquiries only)

or

Doris Miculan-Bradley, Program Co-ordinator, Centre for Hospitality and Culinary Arts

Email: dorisbradley@georgebrown.ca (for program-specific enquiries only)

For additional information about George Brown College (including admissions, financial assistance or fee payment enquiries), please call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Visit Our Campus

Join us for an upcoming Discovery Day, where you will learn more about your area of interest, get a first-hand look at our facilities and meet with representatives from George Brown College.

Sign up for our Open House Discovery Day

Sign up and learn more about your options, our programs, and life at George Brown.