Business Administration – Marketing Program (B108)

Program Description

Program Overview

The Business Administration - Marketing three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning.  

This diploma prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits, and small businesses. 

Full Description

The Business Administration – Marketing advanced diploma program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also take extra business electives to broaden your horizons. 

Here are some skills you’ll be able to show off after completion of the Business Administration - Marketing program: 

  • Identifying your target market and developing an integrated marketing communication strategy
  • Conducting market research to help inform marketing decisions
  • Evaluating the viability of marketing products, concepts, goods, or services internationally
  • Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets, and evaluation criteria
  • Understanding and integrating digital marketing and social media into a marketing plan 

Students can also network and build skills through a variety of extracurricular activities at George Brown—just one of the many ways our School of Marketing helps students get the most out of their business education. Activities may include: 

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed mentoring event
  • Great Canadian Sales Competition
  • Ad Week  

ACBSP Global Business Accreditation logoEarn Your College Credential from a Business School Accredited by ACBSP

Fourteen programs at the Centre for Business have earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Advanced diploma and diploma programs at the Schools of Accounting and Finance, Human Resources, Management, and Marketing and the Honours Bachelor of Commerce (Financial Services) program at the School of Accounting and Finance have ACBSP accreditation. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation.  

Your Field Education Options

Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).  Additionally, students participate in a number of client projects during their course work which adds to their experiential learning outcomes.

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

MARKETING ASSOCIATIONS MEMBERSHIP

George Brown marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:

Canadian Marketing Association (CMA) membership includes:

  • Live and online events, with free or reduced member pricing
  • Professional development opportunities
  • Tools, resources, and guides for members only
  • Networking opportunities with thousands of marketers
  • Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life

Interactive Advertising Bureau (IAB) membership includes:

  • Student volunteer (and networking) opportunities for marquee events
  • Members-only webinars and podcasts
  • Original Canadian digital marketing research
  • Globally accepted digital ad standards
  • Globally standardized courses, certification, and custom workshops

Career & Postgraduate Study Opportunities

Career Options

Graduates from the three-year Business Administration – Marketing program are prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, financial institutions, government, not-for-profit and small businesses. Graduates from the program have found employment as:

  • marketing co-ordinator
  • account executive
  • product manager
  • social media co-ordinator
  • digital marketing manager
  • medical planner or media buyer
  • market researcher
  • event marketer
  • sales account manager
  • small business owner
  • web content manager

Educational Pathways

For information on additional future study options, see our transfer guide.

This program opens the door to further marketing programs at George Brown College in both degree and post-diploma programs. Click on the specific program links for more details.  

Alumni Impact

We are immensely proud of the contributions of our alumni in Toronto and around the globe.
 
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.

Latest alumni stories 

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