George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Honours Bachelor of Commerce (Digital Marketing)
(B312)
Program Details
- Program Code: B312
- Credential: Honours Bachelor's Degree
- Duration: 4 years (8 semesters) plus 1 co-op work term
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $7,484.00 * †
- International Tuition: $20,916.00 ** †
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2024 | Closed | Closed |
| Winter 2025 | Suspended | Closed |
| Spring 2025 | Not Available | Not Available |
- Work-Integrated Learning:
Students will participate in experiential learning opportunities which may include client-based classroom activities, consulting projects, and/or field placement assignments (internship or co-op).
- PGWP Eligible: No
Get answers to your questions
Book info sessionProgram Description
Program Overview
Eligible for Post-Graduation Work Permit (PGWP): Yes
CIP code: 52.1404
This program is eligible for an entrance scholarship.
The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) program. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.
Full Description
The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Our graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet.
This program includes two foundational years common to other business degree programs followed by two years in which two specific digital marketing specializations are examined, owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years.
Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement, and manage marketing campaigns that promote a company and its products and services.
Your Field Education Options
Within the School of Marketing, there are many opportunities to network and learn from industry practitioners through guest lectures, business and marketing networking events, competitions, and on-campus clubs.
Students in the Honours Bachelor of Commerce (Digital Marketing) program will also complete a co-op paid work term.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
The Honours Bachelor of Commerce (Digital Marketing) degree is designed to develop students' understanding and application of business in a global market, digital marketing across industries, and scholarship using a wide scope of research methods. Graduates will use critical thinking, innovation, and creativity to react to technological, economic, social, and marketing changes as well as entrepreneurial and business acumen enveloped by research-to-practice skills. They will also have the capacity to solve problems, critique practices, recognize precedent, ideate, and innovate.
Marketing skills are needed within start-up organizations, small, medium and large businesses, and across the spectrum of agencies and consulting firms. Graduates of the Honours Bachelor of Commerce (Digital Marketing) program will be equipped with the insight and skills to hit the ground running in any size or type of firm.
Educational Pathways
Students who have completed an Ontario College Diploma in Business-Marketing (either at George Brown or other accredited colleges in Ontario) with a GPA of 3.0 or higher may be awarded advanced standing into year three of the Honours Bachelor of Commerce (Digital Marketing) degree. A bridge pathway will have to be completed to address gaps in content and credential level.
Graduates of the program may pursue further study options in master's level courses at many post-secondary institutions across Canada. Graduates from out-of-province institutions may apply for advanced standing on a course-by-course basis.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
Semester 1
| Code | Course Name |
|---|---|
| BBUS1001 | Canadian Business Fundamentals |
| BBUS1006 | Microeconomics: Canada in the Global Environment |
| BCMP2017 | Computer Business Applications |
| BCOM1001 | Applied Business Communication |
| BMTH1003 | Financial Mathematics |
Semester 2
| Code | Course Name |
|---|---|
| BACC1012 | Financial Accounting |
| BBUS1002 | Marketing Management |
| BBUS1007 | Macroeconomics:Canada in Global Environment |
| BBUS1009 | Critical Thinking and Problem Solving |
| BBUS1106 | Organizational Behaviour |
Semester 3
| Code | Course Name |
|---|---|
| BACC2013 | Managerial Accounting |
| BCDM1001 | Marketing Strategy |
| BCOP1000 | Work Experience Preparation |
| BLAW2005 | Canadian Business Law |
| BMTH2003 | Statistics for Marketing |
| LIBL | Lower Liberal Elective |
Semester 4
| Code | Course Name |
|---|---|
| BBUS3001 | Human Skills |
| BCDM2000 | Consumer Behaviour |
| BCDM2001 | Marketing Research |
| BFSM4101 | Human Resources Management |
| LIBL | Lower Liberal Elective |
Semester 5
| Code | Course Name |
|---|---|
| BBUS4001 | Operations Management |
| BCDM3000 | Planning Marketing Communications |
| BCDM3001 | Digital Marketing Fundamentals |
| BCDM3002 | Marketing Measurement & Analytics Fundamentals |
| BCDM3003 | Brand Storytelling |
| LIBL | Lower Liberal Elective |
Semester 6
| Code | Course Name |
|---|---|
| BCDM3004 | Content Marketing |
| BCDM3005 | Search Marketing |
| BCDM3006 | Strategies for Crm and Loyalty Marketing |
| BCDM3007 | Owned Media Platforms |
| LIBU | Upper Liberal Elective |
Co-op Placement
| Code | Course Name |
|---|---|
| BCOP1103 | Work Experience (Coop) |
Semester 7
| Code | Course Name |
|---|---|
| BCDM4000 | Contemporary Topics in Marketing |
| BCDM4001 | Planning for Social Media Marketing |
| BCDM4002 | Strategies for Social Media Marketing |
| BCDM4003 | Social Networks |
| LIBU | Upper Liberal Elective |
Semester 8
| Code | Course Name |
|---|---|
| BCDM4004 | Digital Marketing Communications Challenge |
| BCDM4005 | Digital Marketing Simulation |
| BCDM4006 | Digital Marketing Analytics |
| LIBU | Upper Liberal Elective |
Course Outline URL
Successful completion of the Honours Bachelor of Commerce (Digital Marketing) degree is recognized as a condition of admission to graduate-level study (master's programs) at many universities throughout Ontario and across Canada.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Construct persuasive and professional communications with stakeholders using a variety of methods.
- Develop interpersonal skills that lead to effective relationships with stakeholders.
- Employ personal effectiveness skills to deliver consistently high workplace results.
- Conduct primary and secondary marketing research to inform business decisions.
- Analyze qualitative and quantitative data to solve marketing and organization problems.
- Design marketing strategy to meet business and organization needs.
- Create marketing communication plans and tactics using digital marketing concepts, models, frameworks and tools.
- Evaluate and use digital media channels and platforms to deliver marketing communication plans.
- Solve problems using critical, creative thinking and ethical and sustainable strategies.
- Construct persuasive marketing storytelling using formats and media to meet audience needs.
- Evaluate practices from a wide range of business disciplines to support the success of the organization.
Tuition & Fees
Domestic Tuition
$7,484.00 * †
International Tuition
$20,916.00 ** †
Additional Costs
* Amounts listed are the estimated total of tuition, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include textbooks, which are to be purchased by the student separately.
† This program includes one work experience semester or equivalent.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
OR Mature student status (19 years of age or older and no OSSD)**
** There is no mature student testing in the required Grade 12 University (U-level) credits for degree programs. Mature applicants must have the English and math credits required. Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice, and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated. English language proficiency:
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements. Applicants may be required to complete English testing to demonstrate proficiency. Course Exemptions Some college and university credits may qualify you for exemptions. Please visit our Transfer Guide for more information. George Brown has been granted consent by the Ministry of Colleges and Universities to offer this applied degree. In conformity with the Minister’s criteria and requirements, George Brown will apply for the renewal of the consent for this program 12 months prior to the expiration of the consent. George Brown will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame. |
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
| Domestic students should apply through Ontario Colleges. |
INTERNATIONAL STUDENTSVisit the How to Apply page for more information on how and when to apply. International students should apply through the George Brown College Online Application System. |
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
For inquiries related to this program (for example, course-specific information) please contact the co-ordinators:
Blair Smith, Program Co-ordinator
Email: Blair.Smith@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Program Description
Program Overview
Eligible for Post-Graduation Work Permit (PGWP): Yes
CIP code: 52.1404
This program is eligible for an entrance scholarship.
The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) program. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.
Full Description
The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Our graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet.
This program includes two foundational years common to other business degree programs followed by two years in which two specific digital marketing specializations are examined, owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years.
Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement, and manage marketing campaigns that promote a company and its products and services.
Your Field Education Options
Within the School of Marketing, there are many opportunities to network and learn from industry practitioners through guest lectures, business and marketing networking events, competitions, and on-campus clubs.
Students in the Honours Bachelor of Commerce (Digital Marketing) program will also complete a co-op paid work term.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
The Honours Bachelor of Commerce (Digital Marketing) degree is designed to develop students' understanding and application of business in a global market, digital marketing across industries, and scholarship using a wide scope of research methods. Graduates will use critical thinking, innovation, and creativity to react to technological, economic, social, and marketing changes as well as entrepreneurial and business acumen enveloped by research-to-practice skills. They will also have the capacity to solve problems, critique practices, recognize precedent, ideate, and innovate.
Marketing skills are needed within start-up organizations, small, medium and large businesses, and across the spectrum of agencies and consulting firms. Graduates of the Honours Bachelor of Commerce (Digital Marketing) program will be equipped with the insight and skills to hit the ground running in any size or type of firm.
Educational Pathways
Students who have completed an Ontario College Diploma in Business-Marketing (either at George Brown or other accredited colleges in Ontario) with a GPA of 3.0 or higher may be awarded advanced standing into year three of the Honours Bachelor of Commerce (Digital Marketing) degree. A bridge pathway will have to be completed to address gaps in content and credential level.
Graduates of the program may pursue further study options in master's level courses at many post-secondary institutions across Canada. Graduates from out-of-province institutions may apply for advanced standing on a course-by-course basis.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
Semester 1
| Code | Course Name |
|---|---|
| BBUS1001 | Canadian Business Fundamentals |
| BBUS1006 | Microeconomics: Canada in the Global Environment |
| BCMP2017 | Computer Business Applications |
| BCOM1001 | Applied Business Communication |
| BMTH1003 | Financial Mathematics |
Semester 2
| Code | Course Name |
|---|---|
| BACC1012 | Financial Accounting |
| BBUS1002 | Marketing Management |
| BBUS1007 | Macroeconomics:Canada in Global Environment |
| BBUS1009 | Critical Thinking and Problem Solving |
| BBUS1106 | Organizational Behaviour |
Semester 3
| Code | Course Name |
|---|---|
| BACC2013 | Managerial Accounting |
| BCDM1001 | Marketing Strategy |
| BCOP1000 | Work Experience Preparation |
| BLAW2005 | Canadian Business Law |
| BMTH2003 | Statistics for Marketing |
| LIBL | Lower Liberal Elective |
Semester 4
| Code | Course Name |
|---|---|
| BBUS3001 | Human Skills |
| BCDM2000 | Consumer Behaviour |
| BCDM2001 | Marketing Research |
| BFSM4101 | Human Resources Management |
| LIBL | Lower Liberal Elective |
Semester 5
| Code | Course Name |
|---|---|
| BBUS4001 | Operations Management |
| BCDM3000 | Planning Marketing Communications |
| BCDM3001 | Digital Marketing Fundamentals |
| BCDM3002 | Marketing Measurement & Analytics Fundamentals |
| BCDM3003 | Brand Storytelling |
| LIBL | Lower Liberal Elective |
Semester 6
| Code | Course Name |
|---|---|
| BCDM3004 | Content Marketing |
| BCDM3005 | Search Marketing |
| BCDM3006 | Strategies for Crm and Loyalty Marketing |
| BCDM3007 | Owned Media Platforms |
| LIBU | Upper Liberal Elective |
Co-op Placement
| Code | Course Name |
|---|---|
| BCOP1103 | Work Experience (Coop) |
Semester 7
| Code | Course Name |
|---|---|
| BCDM4000 | Contemporary Topics in Marketing |
| BCDM4001 | Planning for Social Media Marketing |
| BCDM4002 | Strategies for Social Media Marketing |
| BCDM4003 | Social Networks |
| LIBU | Upper Liberal Elective |
Semester 8
| Code | Course Name |
|---|---|
| BCDM4004 | Digital Marketing Communications Challenge |
| BCDM4005 | Digital Marketing Simulation |
| BCDM4006 | Digital Marketing Analytics |
| LIBU | Upper Liberal Elective |
Course Outline URL
Successful completion of the Honours Bachelor of Commerce (Digital Marketing) degree is recognized as a condition of admission to graduate-level study (master's programs) at many universities throughout Ontario and across Canada.
Tuition & Fees
Domestic Tuition
$7,484.00 * †
International Tuition
$20,916.00 ** †
Additional Costs
* Amounts listed are the estimated total of tuition, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include textbooks, which are to be purchased by the student separately.
† This program includes one work experience semester or equivalent.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
OR Mature student status (19 years of age or older and no OSSD)**
** There is no mature student testing in the required Grade 12 University (U-level) credits for degree programs. Mature applicants must have the English and math credits required. Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice, and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated. English language proficiency:
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements. Applicants may be required to complete English testing to demonstrate proficiency. Course Exemptions Some college and university credits may qualify you for exemptions. Please visit our Transfer Guide for more information. George Brown has been granted consent by the Ministry of Colleges and Universities to offer this applied degree. In conformity with the Minister’s criteria and requirements, George Brown will apply for the renewal of the consent for this program 12 months prior to the expiration of the consent. George Brown will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame. |
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
| Domestic students should apply through Ontario Colleges. |
INTERNATIONAL STUDENTSVisit the How to Apply page for more information on how and when to apply. International students should apply through the George Brown College Online Application System. |
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Construct persuasive and professional communications with stakeholders using a variety of methods.
- Develop interpersonal skills that lead to effective relationships with stakeholders.
- Employ personal effectiveness skills to deliver consistently high workplace results.
- Conduct primary and secondary marketing research to inform business decisions.
- Analyze qualitative and quantitative data to solve marketing and organization problems.
- Design marketing strategy to meet business and organization needs.
- Create marketing communication plans and tactics using digital marketing concepts, models, frameworks and tools.
- Evaluate and use digital media channels and platforms to deliver marketing communication plans.
- Solve problems using critical, creative thinking and ethical and sustainable strategies.
- Construct persuasive marketing storytelling using formats and media to meet audience needs.
- Evaluate practices from a wide range of business disciplines to support the success of the organization.
Contact Us
For inquiries related to this program (for example, course-specific information) please contact the co-ordinators:
Blair Smith, Program Co-ordinator
Email: Blair.Smith@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Visit St. James Campus
Book campus tourGet answers to your questions
Book info sessionVisit
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms
Honours Bachelor of Commerce (Digital Marketing)
(B312)
Program Details
- Program Code: B312
- Credential: Honours Bachelor's Degree
- Duration: 4 years (8 semesters) plus 1 co-op work term
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $7,455.00 * †
- International Tuition: $20,357.00 ** †
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2023 | Closed | Closed |
| Winter 2024 | Suspended | Suspended |
| Spring 2024 | Not Available | Not Available |
- Work-Integrated Learning:
Students will participate in experiential learning opportunities which may include client-based classroom activities, consulting projects, and/or field placement assignments (internship or co-op).
- PGWP Eligible: No
Get answers to your questions
Book info sessionProgram Description
Program Overview
This program is eligible for an entrance scholarship.
The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) degree. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.
Full Description
The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Our graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet.
This program includes two foundational years common to other business degree programs followed by two years in which two specific digital marketing specializations are examined, owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years.
Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement, and manage marketing campaigns that promote a company and its products and services.
Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, Centre for Business students registered in this program are required to bring their own laptops. Our Library Learning Commons offers open access computers, as well as equipment that can be borrowed on a short-term basis. For more information, please contact the Centre for Business at business@georgebrown.ca.
Your Field Education Options
Within the School of Marketing, there are many opportunities to network and learn from industry practitioners through guest lectures, business and marketing networking events, competitions, and on-campus clubs.
Students in the Honours Bachelor of Commerce (Digital Marketing) program will also complete a co-op paid work term.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
The Honours Bachelor of Commerce (Digital Marketing) degree is designed to develop students' understanding and application of business in a global market, digital marketing across industries, and scholarship using a wide scope of research methods. Graduates will use critical thinking, innovation, and creativity to react to technological, economic, social, and marketing changes as well as entrepreneurial and business acumen enveloped by research-to-practice skills. They will also have the capacity to solve problems, critique practices, recognize precedent, ideate, and innovate.
Marketing skills are needed within start-up organizations, small, medium and large businesses, and across the spectrum of agencies and consulting firms. Graduates of the Honours Bachelor of Commerce (Digital Marketing) program will be equipped with the insight and skills to hit the ground running in any size or type of firm.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Educational Pathways
Students who have completed an Ontario College Diploma in Business-Marketing (either at George Brown or other accredited colleges in Ontario) with a GPA of 3.0 or higher may be awarded advanced standing into year three of the Honours Bachelor of Commerce (Digital Marketing) degree. A bridge pathway will have to be completed to address gaps in content and credential level.
Graduates of the program may pursue further study options in master's level courses at many post-secondary institutions across Canada. Graduates from out-of-province institutions may apply for advanced standing on a course-by-course basis.
Courses
Semester 1
| Code | Course Name |
|---|---|
| BBUS1001 | Canadian Business Fundamentals |
| BBUS1006 | Microeconomics: Canada in the Global Environment |
| BCMP2017 | Computer Business Applications |
| BCOM1001 | Applied Business Communication |
| BMTH1003 | Financial Mathematics |
Semester 2
| Code | Course Name |
|---|---|
| BACC1012 | Financial Accounting |
| BBUS1002 | Marketing Management |
| BBUS1007 | Macroeconomics:Canada in Global Environment |
| BBUS1009 | Critical Thinking and Problem Solving |
| BBUS1106 | Organizational Behaviour |
Semester 3
| Code | Course Name |
|---|---|
| BACC2013 | Managerial Accounting |
| BCDM1001 | Marketing Strategy |
| BCOP1000 | Work Experience Preparation |
| BLAW2005 | Canadian Business Law |
| BMTH2003 | Statistics for Marketing |
| LIBL | Lower Liberal Elective |
Semester 4
| Code | Course Name |
|---|---|
| BBUS3001 | Human Skills |
| BCDM2000 | Consumer Behaviour |
| BCDM2001 | Marketing Research |
| BFSM4101 | Human Resources Management |
| LIBL | Lower Liberal Elective |
Semester 5
| Code | Course Name |
|---|---|
| BBUS4001 | Operations Management |
| BCDM3000 | Planning Marketing Communications |
| BCDM3001 | Digital Marketing Fundamentals |
| BCDM3002 | Marketing Measurement & Analytics Fundamentals |
| BCDM3003 | Brand Storytelling |
| LIBL | Lower Liberal Elective |
Semester 6
| Code | Course Name |
|---|---|
| BCDM3004 | Content Marketing |
| BCDM3005 | Search Marketing |
| BCDM3006 | Strategies for Crm and Loyalty Marketing |
| BCDM3007 | Owned Media Platforms |
| LIBU | Upper Liberal Elective |
Co-op Placement
| Code | Course Name |
|---|---|
| BCOP1103 | Work Experience (Coop) |
Semester 7
| Code | Course Name |
|---|---|
| BCDM4000 | Contemporary Topics in Marketing |
| BCDM4001 | Planning for Social Media Marketing |
| BCDM4002 | Strategies for Social Media Marketing |
| BCDM4003 | Social Networks |
| LIBU | Upper Liberal Elective |
Semester 8
| Code | Course Name |
|---|---|
| BCDM4004 | Digital Marketing Communications Challenge |
| BCDM4005 | Digital Marketing Simulation |
| BCDM4006 | Digital Marketing Analytics |
| LIBU | Upper Liberal Elective |
Course Outline URL
Successful completion of the Honours Bachelor of Commerce (Digital Marketing) degree is recognized as a condition of admission to graduate-level study (master's programs) at many universities throughout Ontario and across Canada.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Construct persuasive and professional communications with stakeholders using a variety of methods.
- Develop interpersonal skills that lead to effective relationships with stakeholders.
- Employ personal effectiveness skills to deliver consistently high workplace results.
- Conduct primary and secondary marketing research to inform business decisions.
- Analyze qualitative and quantitative data to solve marketing and organization problems.
- Design marketing strategy to meet business and organization needs.
- Create marketing communication plans and tactics using digital marketing concepts, models, frameworks and tools.
- Evaluate and use digital media channels and platforms to deliver marketing communication plans.
- Solve problems using critical, creative thinking and ethical and sustainable strategies.
- Construct persuasive marketing storytelling using formats and media to meet audience needs.
- Evaluate practices from a wide range of business disciplines to support the success of the organization.
Tuition & Fees
Domestic Tuition
$7,455.00 * †
International Tuition
$20,357.00 ** †
Additional Costs
* Amounts listed are the total of tuition, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates. The fee above does dot include material or text books.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates.
† This program includes one work experience semester or equivalent.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
OR Mature student status (19 years of age or older and no OSSD)**
** There is no mature student testing in the required Grade 12 University (U-level) credits for degree programs. Mature applicants must have the English and math credits required. Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated. English language proficiency:
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements. Applicants may be required to complete English testing to demonstrate proficiency. Course Exemptions Some college and university credits may qualify you for exemptions. Please visit our Transfer Guide for more information. George Brown has been granted consent by the Ministry of Colleges and Universities to offer this applied degree. In conformity with the Minister’s criteria and requirements, George Brown will apply for the renewal of the consent for this program 12 months prior to the expiration of the consent. George Brown will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame. |
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
| Domestic students should apply through Ontario Colleges. |
INTERNATIONAL STUDENTSVisit the How to Apply page for more information on how and when to apply. International students should apply through the George Brown College Online Application System. |
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Program-specific inquiries may be directed to:
Richard Almonte, B312 Program Co-ordinator|
Email: ralmonte@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Program Description
Program Overview
This program is eligible for an entrance scholarship.
The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) degree. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.
Full Description
The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Our graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet.
This program includes two foundational years common to other business degree programs followed by two years in which two specific digital marketing specializations are examined, owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years.
Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement, and manage marketing campaigns that promote a company and its products and services.
Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, Centre for Business students registered in this program are required to bring their own laptops. Our Library Learning Commons offers open access computers, as well as equipment that can be borrowed on a short-term basis. For more information, please contact the Centre for Business at business@georgebrown.ca.
Your Field Education Options
Within the School of Marketing, there are many opportunities to network and learn from industry practitioners through guest lectures, business and marketing networking events, competitions, and on-campus clubs.
Students in the Honours Bachelor of Commerce (Digital Marketing) program will also complete a co-op paid work term.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
The Honours Bachelor of Commerce (Digital Marketing) degree is designed to develop students' understanding and application of business in a global market, digital marketing across industries, and scholarship using a wide scope of research methods. Graduates will use critical thinking, innovation, and creativity to react to technological, economic, social, and marketing changes as well as entrepreneurial and business acumen enveloped by research-to-practice skills. They will also have the capacity to solve problems, critique practices, recognize precedent, ideate, and innovate.
Marketing skills are needed within start-up organizations, small, medium and large businesses, and across the spectrum of agencies and consulting firms. Graduates of the Honours Bachelor of Commerce (Digital Marketing) program will be equipped with the insight and skills to hit the ground running in any size or type of firm.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Educational Pathways
Students who have completed an Ontario College Diploma in Business-Marketing (either at George Brown or other accredited colleges in Ontario) with a GPA of 3.0 or higher may be awarded advanced standing into year three of the Honours Bachelor of Commerce (Digital Marketing) degree. A bridge pathway will have to be completed to address gaps in content and credential level.
Graduates of the program may pursue further study options in master's level courses at many post-secondary institutions across Canada. Graduates from out-of-province institutions may apply for advanced standing on a course-by-course basis.
Courses
Semester 1
| Code | Course Name |
|---|---|
| BBUS1001 | Canadian Business Fundamentals |
| BBUS1006 | Microeconomics: Canada in the Global Environment |
| BCMP2017 | Computer Business Applications |
| BCOM1001 | Applied Business Communication |
| BMTH1003 | Financial Mathematics |
Semester 2
| Code | Course Name |
|---|---|
| BACC1012 | Financial Accounting |
| BBUS1002 | Marketing Management |
| BBUS1007 | Macroeconomics:Canada in Global Environment |
| BBUS1009 | Critical Thinking and Problem Solving |
| BBUS1106 | Organizational Behaviour |
Semester 3
| Code | Course Name |
|---|---|
| BACC2013 | Managerial Accounting |
| BCDM1001 | Marketing Strategy |
| BCOP1000 | Work Experience Preparation |
| BLAW2005 | Canadian Business Law |
| BMTH2003 | Statistics for Marketing |
| LIBL | Lower Liberal Elective |
Semester 4
| Code | Course Name |
|---|---|
| BBUS3001 | Human Skills |
| BCDM2000 | Consumer Behaviour |
| BCDM2001 | Marketing Research |
| BFSM4101 | Human Resources Management |
| LIBL | Lower Liberal Elective |
Semester 5
| Code | Course Name |
|---|---|
| BBUS4001 | Operations Management |
| BCDM3000 | Planning Marketing Communications |
| BCDM3001 | Digital Marketing Fundamentals |
| BCDM3002 | Marketing Measurement & Analytics Fundamentals |
| BCDM3003 | Brand Storytelling |
| LIBL | Lower Liberal Elective |
Semester 6
| Code | Course Name |
|---|---|
| BCDM3004 | Content Marketing |
| BCDM3005 | Search Marketing |
| BCDM3006 | Strategies for Crm and Loyalty Marketing |
| BCDM3007 | Owned Media Platforms |
| LIBU | Upper Liberal Elective |
Co-op Placement
| Code | Course Name |
|---|---|
| BCOP1103 | Work Experience (Coop) |
Semester 7
| Code | Course Name |
|---|---|
| BCDM4000 | Contemporary Topics in Marketing |
| BCDM4001 | Planning for Social Media Marketing |
| BCDM4002 | Strategies for Social Media Marketing |
| BCDM4003 | Social Networks |
| LIBU | Upper Liberal Elective |
Semester 8
| Code | Course Name |
|---|---|
| BCDM4004 | Digital Marketing Communications Challenge |
| BCDM4005 | Digital Marketing Simulation |
| BCDM4006 | Digital Marketing Analytics |
| LIBU | Upper Liberal Elective |
Course Outline URL
Successful completion of the Honours Bachelor of Commerce (Digital Marketing) degree is recognized as a condition of admission to graduate-level study (master's programs) at many universities throughout Ontario and across Canada.
Tuition & Fees
Domestic Tuition
$7,455.00 * †
International Tuition
$20,357.00 ** †
Additional Costs
* Amounts listed are the total of tuition, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates. The fee above does dot include material or text books.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates.
† This program includes one work experience semester or equivalent.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
OR Mature student status (19 years of age or older and no OSSD)**
** There is no mature student testing in the required Grade 12 University (U-level) credits for degree programs. Mature applicants must have the English and math credits required. Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated. English language proficiency:
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements. Applicants may be required to complete English testing to demonstrate proficiency. Course Exemptions Some college and university credits may qualify you for exemptions. Please visit our Transfer Guide for more information. George Brown has been granted consent by the Ministry of Colleges and Universities to offer this applied degree. In conformity with the Minister’s criteria and requirements, George Brown will apply for the renewal of the consent for this program 12 months prior to the expiration of the consent. George Brown will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame. |
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
| Domestic students should apply through Ontario Colleges. |
INTERNATIONAL STUDENTSVisit the How to Apply page for more information on how and when to apply. International students should apply through the George Brown College Online Application System. |
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Construct persuasive and professional communications with stakeholders using a variety of methods.
- Develop interpersonal skills that lead to effective relationships with stakeholders.
- Employ personal effectiveness skills to deliver consistently high workplace results.
- Conduct primary and secondary marketing research to inform business decisions.
- Analyze qualitative and quantitative data to solve marketing and organization problems.
- Design marketing strategy to meet business and organization needs.
- Create marketing communication plans and tactics using digital marketing concepts, models, frameworks and tools.
- Evaluate and use digital media channels and platforms to deliver marketing communication plans.
- Solve problems using critical, creative thinking and ethical and sustainable strategies.
- Construct persuasive marketing storytelling using formats and media to meet audience needs.
- Evaluate practices from a wide range of business disciplines to support the success of the organization.
Contact Us
Program-specific inquiries may be directed to:
Richard Almonte, B312 Program Co-ordinator|
Email: ralmonte@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
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