Honours Bachelor of Commerce (Digital Marketing) Program (B312)
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Program Name:
Honours Bachelor of Commerce (Digital Marketing)
- Code: B312
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Credential:
Honours Bachelor's Degree
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Method of Study:
Full-time
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Duration:
4 years (8 semesters) plus 1 co-op work term
- Centre:
- School: Marketing
- Location: St. James Campus
- Starting Months: September
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Domestic Tuition:
$7,455.00 * †
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International Tuition:
$19,770.00 ** †
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Experiential Learning:
Students will participate in experiential learning opportunities which may include client-based classroom activities, consulting projects, and/or field placement assignments (internship or co-op).
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Overview
Program Overview
The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) degree. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.
Full Description
The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Our graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet.
This program includes two foundational years common to other business degree programs followed by two years in which two specific digital marketing specializations are examined, owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years.
Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement, and manage marketing campaigns that promote a company and its products and services.
Your Field Education Options
Within the School of Marketing, there are many opportunities to network and learn from industry practitioners through guest lectures, business and marketing networking events, competitions, and on-campus clubs.
Students in the Honours Bachelor of Commerce (Digital Marketing) program will also complete a co-op paid work term.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Program Learning Outcomes
The graduate demonstrates the ability to:
- Construct persuasive and professional communications with stakeholders using a variety of methods.
- Develop interpersonal skills that lead to effective relationships with stakeholders.
- Employ personal effectiveness skills to deliver consistently high workplace results.
- Conduct primary and secondary marketing research to inform business decisions.
- Analyze qualitative and quantitative data to solve marketing and organization problems.
- Design marketing strategy to meet business and organization needs.
- Create marketing communication plans and tactics using digital marketing concepts, models, frameworks and tools.
- Evaluate and use digital media channels and platforms to deliver marketing communication plans.
- Solve problems using critical, creative thinking and ethical and sustainable strategies.
- Construct persuasive marketing storytelling using formats and media to meet audience needs.
- Evaluate practices from a wide range of business disciplines to support the success of the organization.
Courses
Required Courses
Semester 1
| Course Code | Course Title |
|---|---|
| BBUS 1001 | Canadian Business Fundamentals |
| BMTH 1003 | Financial Mathematics |
| BBUS 1006 | Microeconomics: Canada in the Global Environment |
| BCOM 1001 | Applied Business Communication |
| BCMP 2007 | Business Management Information Systems |
Semester 2
| Course Code | Course Title |
|---|---|
| BBUS 1002 | Marketing Management |
| BACC 1002 | Introduction to Financial Accounting |
| BBUS 1007 | Macroeconomics: Canada in the Global Environment |
| BBUS 1106 | Organizational Behaviour |
| BBUS 1009 | Critical Thinking and Problem Solving |
Semester 3
| Course Code | Course Title |
|---|---|
| BCDM 1001 | Marketing Strategy |
| BACC 2003 | Managerial Accounting I |
| BLAW 2005 | Canadian Business Law |
| BMTH 1002 | Statistical Methods |
| BCOP 1000 | Work Experience Preparation |
| Liberal Studies Elective |
Semester 4
| Course Code | Course Title |
|---|---|
| BCDM 2000 | Consumer Behaviour |
| BCDM 2001 | Marketing Research |
| BBUS 4001 | Operations Management |
| BFSM 4101 | Human Resources Management |
| Liberal Studies Elective |
Semester 5
| Course Code | Course Title |
|---|---|
| BCDM 3000 | Planning Marketing Communications |
| BCDM 3001 | Digital Marketing Fundamentals |
| BCDM 3002 | Marketing Measurement & Analytics Fundamentals |
| BCDM 3003 | Brand Storytelling |
| BBUS 3001 | Human Skills |
Semester 6
| Course Code | Course Title |
|---|---|
| BCDM 3004 | Content Marketing |
| BCDM 3005 | Search Marketing |
| BCDM 3006 | Strategies for CRM and Loyalty Marketing |
| BCDM 3007 | Owned Media Platforms |
| Liberal Studies Elective |
| BCOP 1103 | WORK EXPERIENCE (CO-OP) |
Semester 7
| Course Code | Course Title |
|---|---|
| BCDM 4000 | Contemporary Topics in Marketing |
| BCDM 4001 | Planning for Social Media Marketing |
| BCDM 4002 | Strategies for Social Media Marketing |
| BCDM 4003 | Social Networks |
| Liberal Studies Elective |
Semester 8
| Course Code | Course Title |
|---|---|
| BCDM 4004 | Digital Marketing Communications Challenge |
| BCDM 4005 | Digital Marketing Simulation |
| BCDM 4006 | Digital Marketing Analytics |
| Liberal Studies Elective |
Articulation Agreement
Successful completion of the Honours Bachelor of Commerce (Digital Marketing) degree is recognized as a condition of admission to graduate-level study (master's programs) at many universities throughout Ontario and across Canada.
Career & Postgraduate Study Opportunities
Industry
The Honours Bachelor of Commerce (Digital Marketing) degree is designed to develop students' understanding and application of business in a global market, digital marketing across industries, and scholarship using a wide scope of research methods. Graduates will use critical thinking, innovation, and creativity to react to technological, economic, social, and marketing changes as well as entrepreneurial and business acumen enveloped by research-to-practice skills. They will also have the capacity to solve problems, critique practices, recognize precedent, ideate, and innovate.
Marketing skills are needed within start-up organizations, small, medium and large businesses, and across the spectrum of agencies and consulting firms. Graduates of the Honours Bachelor of Commerce (Digital Marketing) program will be equipped with the insight and skills to hit the ground running in any size or type of firm.
Educational Pathways
Students who have completed an Ontario College Diploma in Business-Marketing (either at George Brown or other accredited colleges in Ontario) with a GPA of 3.0 or higher may be awarded advanced standing into year three of the Honours Bachelor of Commerce (Digital Marketing) degree. A bridge pathway will have to be completed to address gaps in content and credential level.
Graduates of the program may pursue further study options in master's level courses at many post-secondary institutions across Canada. Graduates from out-of-province institutions may apply for advanced standing on a course-by-course basis.
Tuition and Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the total of tuition, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates. The fee above does dot include material or text books.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the two semesters of programs starting in Fall 2023. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
† This program includes one work experience semester or equivalent.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
| Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
OR Mature student status (19 years of age or older and no OSSD)**
** There is no mature student testing in the required Grade 12 University (U-level) credits for degree programs. Mature applicants must have the English and math credits required. Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated. English language proficiency:
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements. Applicants may be required to complete English testing to demonstrate proficiency. Course Exemptions Some college and university credits may qualify you for exemptions. Please visit our Transfer Guide for more information. George Brown has been granted consent by the Ministry of Colleges and Universities to offer this applied degree. In conformity with the Minister’s criteria and requirements, George Brown will apply for the renewal of the consent for this program 12 months prior to the expiration of the consent. George Brown will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame. |
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
| Domestic students should apply through Ontario Colleges. |
INTERNATIONAL STUDENTSVisit the How to Apply page for more information on how and when to apply. International students should apply through the George Brown College Online Application System. |
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
Information Sessions
On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Program-specific inquiries may be directed to:
John Peco, Chair
School of Marketing
john.peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
