Honours Bachelor of Commerce (Digital Marketing) Program (B312)

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Program Description

Program Overview

This program is eligible for a $1000 entrance scholarship.

The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) degree. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.

Full Description

The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Our graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet. 

This program includes two foundational years common to other business degree programs followed by two years in which two specific digital marketing specializations are examined, owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years. 

Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement, and manage marketing campaigns that promote a company and its products and services.

Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, Centre for Business students registered in this program are required to bring their own laptops. Our Library Learning Commons offers open access computers, as well as equipment that can be borrowed on a short-term basis. For more information, please contact the Centre for Business at business@georgebrown.ca. 

Your Field Education Options

Within the School of Marketing, there are many opportunities to network and learn from industry practitioners through guest lectures, business and marketing networking events, competitions, and on-campus clubs.  

Students in the Honours Bachelor of Commerce (Digital Marketing) program will also complete a co-op paid work term. 

MARKETING ASSOCIATIONS MEMBERSHIP

George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:

Canadian Marketing Association (CMA) membership includes:

  • Live and online events, with free or reduced member pricing
  • Professional development opportunities
  • Tools, resources, and guides for members only
  • Networking opportunities with thousands of marketers
  • Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life

Interactive Advertising Bureau (IAB) membership includes:

  • Student volunteer (and networking) opportunities for marquee events
  • Members only webinars and podcasts
  • Original Canadian digital marketing research
  • Globally accepted digital ad standards
  • Globally standardized courses, certification, and custom workshops

Career & Postgraduate Study Opportunities

Career Options

Throughout the degree, courses prepare students to work in digital marketing roles in for-profit and not-for-profit organizations, professional associations, academic settings, and consultancies. Due to the varied situations that graduates will encounter, this program emphasizes students' ability to work as productive team members to realize organizational goals and objectives while always approaching work in an ethical and accountable manner.

Industry

The Honours Bachelor of Commerce (Digital Marketing) degree is designed to develop students' understanding and application of business in a global market, digital marketing across industries, and scholarship using a wide scope of research methods. Graduates will use critical thinking, innovation, and creativity to react to technological, economic, social, and marketing changes as well as entrepreneurial and business acumen enveloped by research-to-practice skills. They will also have the capacity to solve problems, critique practices, recognize precedent, ideate, and innovate.  

Marketing skills are needed within start-up organizations, small, medium and large businesses, and across the spectrum of agencies and consulting firms. Graduates of the Honours Bachelor of Commerce (Digital Marketing) program will be equipped with the insight and skills to hit the ground running in any size or type of firm. 

Educational Pathways

Students who have completed an Ontario College Diploma in Business-Marketing (either at George Brown or other accredited colleges in Ontario) with a GPA of 3.0 or higher may be awarded advanced standing into year three of the Honours Bachelor of Commerce (Digital Marketing) degree. A bridge pathway will have to be completed to address gaps in content and credential level. 

Graduates of the program may pursue further study options in master's level courses at many post-secondary institutions across Canada. Graduates from out-of-province institutions may apply for advanced standing on a course-by-course basis.

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