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  1. Home
  2. Programs
  3. Honours Bachelor of Commerce (Digital Marketing) Program B312

Honours Bachelor of Commerce (Digital Marketing) Program (B312)

2023-2024
  • Program Name:
    Honours Bachelor of Commerce (Digital Marketing)
  • Code: B312
  • Credential:
    Honours Bachelor's Degree
  • Method of Study:
    Full-time
  • Duration:
    4 years (8 semesters) plus 1 co-op work term
  • Centre:
    Business
  • School: Marketing
  • Location: St. James Campus
  • Starting Months: September
  • Domestic Tuition:
    $7,455.00 * †
  • International Tuition:
    $19,770.00 ** †
  • Experiential Learning:

    Students will participate in experiential learning opportunities which may include client-based classroom activities, consulting projects, and/or field placement assignments (internship or co-op).

Admission RequirementsAttend an Info Session

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Program Availability

Semester Domestic International
Fall 2023
Open
Open
Winter 2024
Not Available
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Spring 2024
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  • Overview
  • Full Description
  • Courses
  • Career & Postgraduate Study Opportunities
  • Tuition and Fees
  • How to Qualify and Apply
  • Contact Us
  • Sign up for information
  • Campus Tours

Overview

Program Overview

The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) degree. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.

Full Description

The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Our graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet. 

This program includes two foundational years common to other business degree programs followed by two years in which two specific digital marketing specializations are examined, owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years. 

Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement, and manage marketing campaigns that promote a company and its products and services.

Your Field Education Options

Within the School of Marketing, there are many opportunities to network and learn from industry practitioners through guest lectures, business and marketing networking events, competitions, and on-campus clubs.  

Students in the Honours Bachelor of Commerce (Digital Marketing) program will also complete a co-op paid work term. 

MARKETING ASSOCIATIONS MEMBERSHIP

George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:

Canadian Marketing Association (CMA) membership includes:

  • Live and online events, with free or reduced member pricing
  • Professional development opportunities
  • Tools, resources, and guides for members only
  • Networking opportunities with thousands of marketers
  • Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life

Interactive Advertising Bureau (IAB) membership includes:

  • Student volunteer (and networking) opportunities for marquee events
  • Members only webinars and podcasts
  • Original Canadian digital marketing research
  • Globally accepted digital ad standards
  • Globally standardized courses, certification, and custom workshops

Program Learning Outcomes

The graduate demonstrates the ability to: 

  1. Construct persuasive and professional communications with stakeholders using a variety of methods.
  2. Develop interpersonal skills that lead to effective relationships with stakeholders.
  3. Employ personal effectiveness skills to deliver consistently high workplace results.
  4. Conduct primary and secondary marketing research to inform business decisions.
  5. Analyze qualitative and quantitative data to solve marketing and organization problems.
  6. Design marketing strategy to meet business and organization needs.
  7. Create marketing communication plans and tactics using digital marketing concepts, models, frameworks and tools.
  8. Evaluate and use digital media channels and platforms to deliver marketing communication plans.
  9. Solve problems using critical, creative thinking and ethical and sustainable strategies.
  10. Construct persuasive marketing storytelling using formats and media to meet audience needs.
  11. Evaluate practices from a wide range of business disciplines to support the success of the organization. 

Courses

Required Courses

Semester 1

Course Code Course Title
BBUS 1001  Canadian Business Fundamentals
BMTH 1003  Financial Mathematics
BBUS 1006 Microeconomics: Canada in the Global Environment
BCOM 1001  Applied Business Communication
BCMP 2007 Business Management Information Systems

Semester 2

Course Code Course Title
BBUS 1002 Marketing Management
BACC 1002  Introduction to Financial Accounting
BBUS 1007  Macroeconomics: Canada in the Global Environment
BBUS 1106  Organizational Behaviour
BBUS 1009  Critical Thinking and Problem Solving

Semester 3

Course Code Course Title
BCDM 1001 Marketing Strategy
BACC 2003  Managerial Accounting I
BLAW 2005  Canadian Business Law
BMTH 1002   Statistical Methods
BCOP 1000 Work Experience Preparation
Liberal Studies Elective   

Semester 4

Course Code Course Title
BCDM 2000 Consumer Behaviour 
BCDM 2001 Marketing Research
BBUS 4001  Operations Management  
BFSM 4101  Human Resources Management
Liberal Studies Elective   

Semester 5

Course Code Course Title
BCDM 3000 Planning Marketing Communications
BCDM 3001 Digital Marketing Fundamentals 
BCDM 3002 Marketing Measurement & Analytics Fundamentals
BCDM 3003 Brand Storytelling
BBUS 3001 Human Skills

Semester 6

Course Code Course Title
BCDM 3004 Content Marketing
BCDM 3005 Search Marketing
BCDM 3006 Strategies for CRM and Loyalty Marketing
BCDM 3007 Owned Media Platforms
Liberal Studies Elective   

 

BCOP 1103 WORK EXPERIENCE (CO-OP)

Semester 7

Course Code Course Title
BCDM 4000 Contemporary Topics in Marketing
BCDM 4001 Planning for Social Media Marketing 
BCDM 4002 Strategies for Social Media Marketing
BCDM 4003 Social Networks
Liberal Studies Elective   

Semester 8

Course Code Course Title
BCDM 4004 Digital Marketing Communications Challenge 
BCDM 4005 Digital Marketing Simulation
BCDM 4006 Digital Marketing Analytics
Liberal Studies Elective   

Articulation Agreement

Successful completion of the Honours Bachelor of Commerce (Digital Marketing) degree is recognized as a condition of admission to graduate-level study (master's programs) at many universities throughout Ontario and across Canada.

Career & Postgraduate Study Opportunities

Career Options

Throughout the degree, courses prepare students to work in digital marketing roles in for-profit and not-for-profit organizations, professional associations, academic settings, and consultancies. Due to the varied situations that graduates will encounter, this program emphasizes students' ability to work as productive team members to realize organizational goals and objectives while always approaching work in an ethical and accountable manner.

Industry

The Honours Bachelor of Commerce (Digital Marketing) degree is designed to develop students' understanding and application of business in a global market, digital marketing across industries, and scholarship using a wide scope of research methods. Graduates will use critical thinking, innovation, and creativity to react to technological, economic, social, and marketing changes as well as entrepreneurial and business acumen enveloped by research-to-practice skills. They will also have the capacity to solve problems, critique practices, recognize precedent, ideate, and innovate.  

Marketing skills are needed within start-up organizations, small, medium and large businesses, and across the spectrum of agencies and consulting firms. Graduates of the Honours Bachelor of Commerce (Digital Marketing) program will be equipped with the insight and skills to hit the ground running in any size or type of firm.  

 

Educational Pathways

Students who have completed an Ontario College Diploma in Business-Marketing (either at George Brown or other accredited colleges in Ontario) with a GPA of 3.0 or higher may be awarded advanced standing into year three of the Honours Bachelor of Commerce (Digital Marketing) degree. A bridge pathway will have to be completed to address gaps in content and credential level. 

Graduates of the program may pursue further study options in master's level courses at many post-secondary institutions across Canada. Graduates from out-of-province institutions may apply for advanced standing on a course-by-course basis.

Tuition and Fees

Domestic Tuition

$7,455.00 * †

International Tuition

$19,770.00 ** †

Additional Costs

* Amounts listed are the total of tuition, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates. The fee above does dot include material or text books.

** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the two semesters of programs starting in Fall 2023. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.

† This program includes one work experience semester or equivalent. 

 

International Students

Visit the International Fees and Related Costs page for more information. 

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma with six Grade 12 University (U) or University/College (M) courses including Grade 12 (U) English and Grade 12 (U) mathematics.
  • A grade of at least 60% in all prerequisite courses (English and math).
  • An overall average of 65% in six Grade 12 (U) or (M) courses.
  • Recommended courses include basic computer software applications and Mathematics of Data Management (MDM4U).

OR

Mature student status (19 years of age or older and no OSSD)**

  • Grade 12 (U) English and Grade 12 (U) mathematics are required
  • Grade of 65% or higher in English and 65% or higher in math
  • Post-secondary courses in English and mathematics will be considered (certain courses only)

** There is no mature student testing in the required Grade 12 University (U-level) credits for degree programs. Mature applicants must have the English and math credits required.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

English language proficiency:

  • George Brown College ESL Level 9; TOEFL 84 overall and 21 in each skill band (online); IELTS 6.5 overall and 6.0 in each skill band; MELAB 85; CAEL overall 70 (writing 60)

Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements. Applicants may be required to complete English testing to demonstrate proficiency.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit our Transfer Guide for more information.

George Brown has been granted consent by the Ministry of Colleges and Universities to offer this applied degree. In conformity with the Minister’s criteria and requirements, George Brown will apply for the renewal of the consent for this program 12 months prior to the expiration of the consent. George Brown will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

How to Apply

Domestic students should apply through Ontario Colleges.

INTERNATIONAL STUDENTS

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Contact Us

Information Sessions

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

Domestic Student Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.

International Student Admissions

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.

Fees and Financial Information

For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160

Program-specific inquiries may be directed to:

John Peco, Chair
School of Marketing
john.peco@georgebrown.ca

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Sign up and learn more about your options, our programs, and life at George Brown.

Land acknowledgement

George Brown College is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.


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