Analytics for Business Decision Making Program (Postgraduate) (B412)

Program Description

Program Overview

Harnessing the power of big data analytics, the Analytics for Business Decision-Making eight-month graduate certificate program in Toronto prepares students to do data analysis specific to multifaceted business decision-making needs. This big data analytics program is about developing information into knowledge and converting that intelligence into action. This program is delivered in a blended hybrid format, combining face-to-face sessions with online delivery. Graduates will be prepared for careers in this high-demand area and learn the knowledge and skills needed to support real-world business decision-making and planning through data insights, data management, and data science.

Full Description

The need for graduates with skills in the area of business analytics is growing rapidly across all industry sectors. Harnessing the power of big data analytics, the Analytics for Business Decision-Making graduate certificate program prepares students to do data analysis specific to multifaceted business decision-making needs. It is about developing information into knowledge and converting that intelligence into action. The goal is to prepare the student to engage and to be competitive across various business divisions with the ability to “tell stories” about data, which assist decision-makers in their own activities. Through in-depth data analytics courses and business analytics courses, graduates will be prepared to work in the high-demand area of business intelligence in Toronto, in Canada and beyond and learn the knowledge and skills needed to support real-world business decision-making and planning through data insights, data management and data science.

In this business analytics program, the focus will be on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills, including some programming, applied statistical comprehension and database understanding, will be explored in the context of organizational Big Data (Operational) requirements.

Delivery

You will generally meet in the evenings and Saturdays, with weekday sessions for some semesters. The delivery format attempts to accommodate those who may have daytime commitments while taking this program.

Program Requirements

The Analytics for Business Decision-Making program is offered in a hybrid modality.

This Centre for Business program is part of our School of Management.

Minimum computing requirements
  • a PC running Windows 8 or higher with 8MB RAM and an i5 processor
  • Microsoft Windows® 10 or Server 2016 +
  • 64-bit versions of Windows
  • web camera and microphone
  • PC Version Microsoft Office including Access (as provided by George Brown via limited Student Office 365 versions)

For students who prefer Apple/Mac environments, it is necessary to ALSO have the following:

  • Bootcamp/Parallels
  • a copy of Windows 10
  • Microsoft Office including Access (students should have a PC version from GBC Apps Anywhere as Mac versions sometimes do not have the same depth in capability.)

 

Watch our past recording of the online info session for the Analytics for Business Decision-Making program.

Your Field Education Options

The BUS 4045 Data Project Capstone Project is a self-directed, faculty-guided research and analytics project where you will support an important business decision. You will demonstrate your ability to analyze real-world data and make meaningful business recommendations based on client feedback and interaction. This valuable work experience can, in turn, be added to your resumé.

The Analytics Hub brings students, faculty, and industry together to derive actionable insights and tell stories about data from both private and public sources.

Career & Postgraduate Study Opportunities

Career Options

Graduates of this program will be prepared for careers in a variety of organizations such as marketing research firms, polling firms, branding/design firms, insurance and finance firms, loyalty programs (marketing), health care, public sector, manufacturing and supply chain.

Potential positions may include:

  • business analyst
  • data analyst
  • market risk analytics officer
  • web analytics manager
  • decision support specialist
  • web analyst
  • data-reporting analyst

Educational Pathways

For information on future study options, see our Transfer guide.

There are many pathways into the Analytics for Business Decision Making Graduate Certificate B412 program including work, college programs and university programs. After graduating from the program, students can begin their career.

The faculty in this program are just amazing. They bring years of experience from the industry. They help us, train us, make us ready to go out there and work. They share their experiences, they help us with networking. It’s just amazing! There are lot of things happening around here: a lot of networking events, job fairs, and I think that’s one of the greatest advantages of being in a college that’s in the heart of the city.Hear more about Jayeeta Chakarborty’s story in our video.

Jayeeta Chakraborty
Ontario College Graduate Certificate

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