Analytics for Business Decision Making Program (Online) (Postgraduate) (B422)

  • Program Name:
    Analytics for Business Decision Making
  • Code: B422
  • Credential:
    Ontario College Graduate Certificate
  • Method of Study:
  • Duration:
    8 months (2 semesters)
  • Centre:
  • School: Management
  • Location: Online
  • Starting Months: January, September
  • Domestic Tuition:
    $4,556.00 *
  • Experiential Learning:

    Simulated Learning Environment.

  • Spring 2023 Delivery:
    Not Available

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Program Overview

Harnessing the power of big data analytics, the Analytics for Business Decision-Making eight-month online postgraduate certificate program prepares students to do data analysis specific to multi-faceted business decision-making needs. This big data analytics program is about developing information into knowledge and converting that intelligence into action. Graduates will be prepared for careers in this high-demand area and learn the knowledge and skills needed to support real-world business decision-making and planning through data insights, data management, and data science.

This program is part of the online postgraduate certificate programs.

The online postgraduate certificates offer working professionals the flexibility of a fully online program scheduled in the evening and on weekends.

  • Study online from the comfort of home while joining other students across Canada in live, instructor-led classes.
  • Develop professional skills in just 8 months in a format convenient to you and your busy weekday commitments.

PLEASE NOTE: This program is also offered in a blended hybrid format. Please see Analytics for Business Decision Making Postgraduate program (B412) for additional details.

Full Description

The need for graduates with skills in the area of business analytics is growing rapidly across all industry sectors. Harnessing the power of big data analytics, the Analytics for Business Decision-Making online postgraduate certificate program prepares students to do data analysis specific to multi-faceted business decision-making needs. It is about developing information into knowledge and converting that intelligence into action. The goal is to prepare the student to engage and to be competitive across various business divisions with the ability to “tell stories” about data, which assist decision-makers in their own activities. Through in-depth data analytics courses and business analytics courses, graduates will be prepared to work in the high demand area of business intelligence in Toronto, in Canada and beyond, and learn the knowledge and skills needed to support real-world business decision-making and planning through data insights, data management and data science.

In this business analytics program, the focus will be on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills, including some programming, applied statistical comprehension and database understanding, will be explored in the context of organizational Big Data (Operational) requirements.

This program is also offered in a blended hybrid format. Students who wish to apply for the blended hybrid format Analytics for Business Decision Making Postgraduate program, should apply to B412.

Program Requirements

The Analytics for Business Decision-Making (Online Postgraduate) program (B422) is offered online from Toronto and students will require access to a computer.

This Centre for Business program is part of our School of Management.

Minimum computing requirements
  • a PC running Windows 8 or higher with 8MB RAM and an i5 processor
  • Microsoft Windows® 10 or Server 2016 +
  • 64-bit versions of Windows
  • web camera and microphone
  • PC Version Microsoft Office including Access (as provided by George Brown via limited Student Office 365 versions)

For students who prefer Apple/Mac environments, it is necessary to ALSO have the following:

  • Bootcamp/Parallels
  • a copy of Windows 10
  • Microsoft Office including Access (students should have a PC version from GBC Apps Anywhere as Mac versions sometimes do not have the same depth in capability.)

Watch our past recording of the online info session for the Analytics for Business Decision-Making program.

Your Field Education Options

The BUS 4045 Data Project Capstone Project is a self-directed, faculty-guided research and analytics project where you will support an important business decision. You will demonstrate your ability to analyze real-world data and make meaningful business recommendations based on client feedback and interaction. This valuable work experience can, in turn, be added to your resumé.

The Analytics Hub brings students, faculty, and industry together to derive actionable insights and tell stories about data from both private and public sources.

Program Learning Outcomes

The graduate demonstrates the ability to:

  1. Extract, transform and load data to more efficiently support problem-solving and decision-making.
  2. Warehouse and mine data for the purpose of business decision-making.
  3. Develop classification and/or predictive models using operational and marketing data in support of business decision-making.
  4. Determine, using a variety of business intelligence tools, the most appropriate for each business decision-making scenario.
  5. Effectively communicate analytics results and conclusions orally, in written reports and in formal presentations to various levels of staff and management.
  6. Apply descriptive and differential statistical techniques to Big Data.
  7. Analyze and interpret digital information as it relates to all aspects of an organization.
  8. Apply the principles of business ethics and corporate social responsibility to the application and use of data to support business decision-making.


Required Courses

In order to graduate, you need to complete the following 14 mandatory courses.

Printable Curriculum Planner 2022-2023


Weeks 1–7
CodeCourse Name (Mandatory)Pre-requisite
BUS 4046Introduction to Business AnalyticsNONE
Weeks 8-14
CodeCourse Name (Mandatory)Pre-requisite
BUS 4047Applied Business CommunicationNONE
Weeks 1-14
CodeCourse Name (Mandatory)Pre-requisite
COMP 4007Computer Applications Involving AnalyticsNONE
STAT 4001Statistics I for AnalyticsNONE
BUS 4022Programming Fundamentals for AnalyticsNONE
MGMT 4084Digital Media AnalysisNONE
MGMT 4030Business ResearchNONE


CodeCourse Name (Mandatory)Pre-requisite
MARK 4018Data Mining & ModellingSTAT 4001
COMP 4008Advanced Computer Applications involving AnalyticsCOMP 4007
BUS 4023Business, Web and Social Media Metrics and AnalysisSTAT 4001
BUS 4024Business Decision-Making Through Advanced AnalyticsBUS 4022
MGMT 4083Business MetricsMGMT 4030
STAT 4003Statistics II for AnalyticsSTAT 4001
BUS 4045Data Project Capstone ProjectCompletion of Semester 1

Career & Postgraduate Study Opportunities

Career Options

Graduates of this program will be prepared for careers in a variety of organizations such as marketing research firms, polling firms, branding/design firms, insurance and finance firms, loyalty programs (marketing), health care, public sector, manufacturing and supply chain.

Potential positions may include:

  • business analyst
  • data analyst
  • market risk analytics officer
  • web analytics manager
  • decision support specialist
  • web analyst
  • data reporting analyst

Educational Pathways

For information on future study options, see our Transfer guide.

Tuition and Fees

Domestic Tuition

$4,556.00 *

Additional Costs

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).

English Language Proficiency

Applicants with international transcripts who do not provide English language proficiency test results must test at the college level in the George Brown College English assessment to be considered. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the English admission assessment.

Please review our English proficiency requirements for more details.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please see our Transfer guide for more information.

How to Apply

Domestic students should apply through Ontario Colleges.

Contact Us

Information Sessions

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

Domestic Student Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at or visit the Admissions section.

International Student Admissions

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.

Fees and Financial Information

For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at or visit the Financial Aid section.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Phone: (416) 415-5000 ext. 2160

Analytics for Business Decision-Making (Postgraduate) (B422)

For inquiries related to this program (for example, course-specific information) please contact the co-ordinators:

Robin Yap, Program Co-ordinator

Elizabeth Speers, Academic Director


Social Channels:

Follow the Centre for Business on Instagram and LinkedIn

Visit Our Campus

This program is offered out of our School of Management and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.

Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.

Sign up and learn more about your options, our programs, and life at George Brown.