Analytics for Business Decision Making Program (Postgraduate) (B412)

Program Description

Program Overview

Interested in becoming a big data expert? With the Analytics for Business Decision-Making graduate certificate program, you'll gain the skills to analyze data for businesses that will help them make important decisions. This online program is all about turning information into knowledge—and using it to take action. You'll be ready to enter the job market as an expert in data insights, data management, and data science. 

Using a hybrid approach, this program combines in-person classes with online learning. 

PLEASE NOTE: This program is also offered in a fully online format. Please see Analytics for Business Decision-Making (Online) Postgraduate program (B422) for more details. 

Full Description

Businesses in all industries are looking for graduates with skills in business analytics, and the Analytics for Business Decision-Making graduate certificate program will prepare you for success in this high-demand field. This program will introduce you to programming, applied statistical comprehension, and database understanding as they relate to organizational Big Data (operational) requirements. Through a mix of in-depth data analytics and business analytics courses, you'll become fluent in the techniques and tools needed to turn raw data into meaningful insights. 

Here are some skills you’ll be able to show off after completion of the Analytics for Business Decision-Making program: 

  • Processing data to improve problem-solving and decision-making
  • Telling stories about data to assist decision-makers in their activities
  • Creating models using operational and marketing data to help make better business decisions
  • Communicating analytics results and conclusions clearly through oral, written, and formal presentations to staff and management 

This Centre for Business program is part of our School of Management.

PLEASE NOTE: This program is also offered in a fully online format. Please see Analytics for Business Decision-Making (Online) Postgraduate program (B422) for more details. 

Delivery

You will generally meet in the evenings and Saturdays, with weekday sessions for some semesters. The delivery format attempts to accommodate those who may have daytime commitments while taking this program.

Program Requirements

The Analytics for Business Decision-Making program is offered in a hybrid modality. Students will require a laptop computer.

Minimum computing requirements
  • a PC running Windows 8 or higher with 8MB RAM and an i5 processor
  • Microsoft Windows® 10 or Server 2016 +
  • 64-bit versions of Windows
  • web camera and microphone
  • PC Version Microsoft Office including Access (as provided by George Brown via limited Student Office 365 versions)

For students who prefer Apple/Mac environments, it is necessary to ALSO have the following:

  • Bootcamp/Parallels
  • a copy of Windows 10
  • Microsoft Office including Access (students should have a PC version from GBC Apps Anywhere as Mac versions sometimes do not have the same depth in capability.)

Watch our past recording of the online info session for the Analytics for Business Decision-Making program.

Your Field Education Options

The BUS 4045 Data Project Capstone Project is a self-directed, faculty-guided research and analytics project where you will support an important business decision. You will demonstrate your ability to analyze real-world data and make meaningful business recommendations based on client feedback and interaction. This valuable work experience can, in turn, be added to your resumé.

The Analytics Hub brings students, faculty, and industry together to derive actionable insights and tell stories about data from both private and public sources.

Career & Postgraduate Study Opportunities

Career Options

Graduates of this program will be prepared for careers in a variety of organizations such as marketing research firms, polling firms, branding/design firms, insurance and finance firms, loyalty programs (marketing), health care, public sector, manufacturing and supply chain.

Potential positions may include:

  • business analyst
  • data analyst
  • market risk analytics officer
  • web analytics manager
  • decision support specialist
  • web analyst
  • data-reporting analyst

Educational Pathways

For information on future study options, see our Transfer guide.

There are many pathways into the Analytics for Business Decision Making Graduate Certificate B412 program including work, college programs and university programs. After graduating from the program, students can begin their career.

Alumni Impact

We are immensely proud of the contributions of our alumni in Toronto and around the globe.
 
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.

Latest alumni stories 

This program is a foundation for success in the data analytics field. The teachers are personable, and really push you to your limits. In semester two of this program, a Capstone project is offered, which is a real-life job experience using data analytics. My partner Xavier and I took the most out of this experience. Our project was the only one in Canada to make it to the 2018 SAS Global Forum’s Student Symposium and won first place. Read more about Annissa and Xavier’s success at SAS Global Forum 2018.

Annissa Rodriguez
Ontario College Graduate Certificate

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