Sport and Event Marketing Program (Postgraduate) (B400)
- Program Name: Sport and Event Marketing
- Code: B400
- Credential: Ontario College Graduate Certificate
- Method of Study: Full-time
- Duration: 12 months (2 semesters in-class, 1 semester work experience)
- Centre:
- School: Marketing
- Location: St. James Campus
- Starting Months: January, May, September
- Domestic Tuition: $4,310.00 *†
- International Tuition: $17,967.00 **†
- Experiential Learning:
Work Experience (Co-op or Internship) Required
- Fall 2023 Delivery: Semester 1, 2: On Campus; Semester 3: Co-op
Compare up to 3 programs
Overview
Program Overview
The Sport and Event Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts and entertainment, and not-for-profit enterprises.
Full Description
For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts, entertainment and not-for-profit enterprises.
Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.
Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not-for-profit and cause-related marketing and financial metrics.
This learning experience will enable you to:
- Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry.
- Plan, execute and evaluate comprehensive events utilizing project management and team-building skills.
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
Extracurricular opportunities may include:
- speed mentoring
- 5 to Watch Canada’s Sports Business Awards
This program is also offered in a fully online format (which may not be suitable for international students based on student visa requirements). Students who wish to apply for the Sport and Event Marketing Online Postgraduate program, should apply to B420.
This Centre for Business program is part of our School of Marketing.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of one semester of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Program Learning Outcomes
The graduate demonstrates the ability to:
- Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
- Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
- Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
- Create professional and persuasive written, digital and other presentation formats using industry standard software.
- Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.
Courses
Required Courses
In order to graduate from the B400 program, you need to complete the following 13 mandatory courses and 1 work experience term.
SEMESTER 1
| Code | Course Name | Pre-requisite |
|---|---|---|
| COMP 1110 | Computer Applications for Marketing | NONE |
| MARK 1027 | Marketing Management | NONE |
| MARK 4005 | Applied Business Communications | NONE |
| MARK 4030 | Sports and Event Marketing Seminar | NONE |
| SPMK 4002 | Event Planning and Management I | NONE |
| SPMK 4014 | Principles of Sport & Event Marketing I | NONE |
| BUS 4000 | Work Experience Prep Course | NONE |
SEMESTER 2
| Code | Course Name | Pre-requisite |
|---|---|---|
| SPMK 4017 | Nonprofit and Cause-Related Marketing | MARK 1027 |
| MARK 4012 | Marketing Metrics | MARK 1027 |
| SPMK 4007 | Event Planning & Management II | SPMK 4002 |
| MARK 2044 | Principles of Marketing Research | NONE |
| MARK 4025 | IMC & Digital Media Fundamentals | MARK 1027 |
| SPMK 4018 | Principles of Sport & Event Marketing II | SPMK 4014 |
Work Experience Term
| Code | Course Name | Pre-requisite |
|---|---|---|
| COOP 4001 / INTN 4001 / BAWT 4001 | Work Experience Term | BUS 4000 |
Career & Postgraduate Study Opportunities
Industry
Industry Feedback
"We have hosted a variety of George Brown Sport and Event Marketing interns and have always been impressed that these students have a built-in industry network when they arrive, as their classmates are spread throughout the industry. Add to that the fact that many have had other work experiences and it makes for a more mature, effective internship for the hosting organization." Read more about Dan MacKenzie in our Alumni Stories. — Dan MacKenzie (Graduate 1997, Sport and Event Marketing), vice-president & managing director, NBA Canada
“The insights students gained from the George Brown Sport and Event Marketing program have helped them provide valuable support for our sponsorship programs. Their experience has allowed them to become important and trusted members of Scotiabank’s marketing team.” — Matthew Coorsh, director, Marketing Sponsorships & Brand Management, Scotiabank
Educational Pathways
For information on additional future study options, see our transfer guide.
Tuition and Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
- College advanced diploma (three-year) or bachelor's degree or demonstrated relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International (Visa) Students
Visit the International Admissions page for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Student Success
I was really looking for a way to pair my degree with a more applied postgraduate experience. I had a strong sports background after being at Queen’s, but I was missing the business side. I was lucky to be accepted into the Sport & Event Marketing program. If you want to work in sports, it’s definitely the best place in the country to be.
I started doing research through LinkedIn to see where people in positions that I would ultimately love to have had gone to school. George Brown's Sport & Event Marketing program appeared to be the choice for many, so I applied and was grateful to be accepted into the program. On the very last day of classes I learned I had an offer to join the FUSE Marketing Group as an Account Coordinator. When things like this happen, it validates making the right decision at the right time. From the first day of school to the last day, I poured my heart and soul into my education, so I could come out with a job that I could be proud of. It's been an incredible experience.
The George Brown Sport and Event Marketing program was exactly what I was looking for. With a passion for sports and an eagerness for the industry, the program gave me the opportunity to connect with great professors, successful alumni and well-known figures in the industry to get me on the right path to start my career in sports marketing. Being the CFL Achievement Award recipient this year opened many doors for me and I'm truly grateful for George Brown College.
The Sport and Event Marketing program has a great reputation all over Canada. Everyone was either coming from another job, or straight out of university, like me, so they knew exactly what they wanted. The alumni network is also extremely strong and there is a common bond with other people that have gone through the program.
Read more about Sean's experiences in the View from the Top article in our Alumni Stories.
While completing my Bachelor of Arts at Western University, I decided to consider a career in event marketing. George Brown offered the perfect one-year program for me. My co-op placement as a sponsorship assistant at the City of Toronto Special Events was the ideal setting to apply the theory I had learned in class. I was given special projects to work on immediately and was able to adapt quickly and contribute to the fast-paced workplace, thanks to George Brown.
There's no question: the Sport and Event Marketing program at George Brown College helped me carve a path into a profession that is like no other.
Read more about Jonathan's experience in our Alumni Stories.
Contact Us
Information Sessions
On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Sport & Event Marketing (B400)
For inquiries related to this program (for example, course-specific information) please contact the program co-ordinator:
Peter Widdis, Program Co-ordinator Email: pwiddis@georgebrown.ca
John Peco, Chair – School of Marketing, Centre for Business Email: john.peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Sign up and learn more about your options, our programs, and life at George Brown.
Sport and Event Marketing Program (Postgraduate) (B400)
- Program Name: Sport and Event Marketing
- Code: B400
- Credential: Ontario College Graduate Certificate
- Method of Study: Full-time
- Duration: 12 months (2 semesters in-class, 1 semester work experience)
- Centre:
- School: Marketing
- Location: St. James Campus
- Starting Months: January, May, September
- Domestic Tuition: $4,311.00 *†
- International Tuition: $17,347.00 **†
- Experiential Learning:
Work Experience (Co-op or Internship) Required
- Spring 2023 Delivery: Semester 1, 2: On Campus; Semester 3: Co-op
Compare up to 3 programs
Overview
Program Overview
The Sport and Event Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts and entertainment, and not-for-profit enterprises.
Full Description
For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment and not-for-profit enterprises.
Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.
Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not-for-profit and cause-related marketing and financial metrics.
This learning experience will enable you to:
- Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry.
- Plan, execute and evaluate comprehensive events utilizing project management and team-building skills.
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
Extracurricular opportunities may include:
- speed mentoring
- 5 to Watch Canada’s Sports Business Awards
- Primetime Sports Case Competition
This program is also offered in a fully online format. Students who wish to apply for the Sport and Event Marketing Online Postgraduate program, should apply to B420.
This Centre for Business program is part of our School of Marketing.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of one semester of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
- Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
- Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
- Create professional and persuasive written, digital and other presentation formats using industry standard software.
- Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.
Courses
Required Courses
In order to graduate from the B400 program, you need to complete the following 13 mandatory courses and 1 work experience term. Work Experience term can be Coop, Internship, Simulation, Consulting, or Research projects.
PRINTABLE CURRICULUM PLANNER 2022-2023
SEMESTER 1
| Code | Course Name | Pre-requisite |
|---|---|---|
| COMP 1110 | Computer Applications for Marketing | NONE |
| MARK 1027 | Marketing Management | NONE |
| MARK 4005 | Applied Business Communications | NONE |
| MARK 4030 | Sports and Event Marketing Seminar | NONE |
| SPMK 4002 | Event Planning and Management I | NONE |
| SPMK 4014 | Principles of Sport & Event Marketing I | NONE |
| BUS 4000 | Work Experience Prep Course | NONE |
SEMESTER 2
| Code | Course Name | Pre-requisite |
|---|---|---|
| SPMK 4017 | Nonprofit and Cause-Related Marketing | MARK 1027 |
| MARK 4012 | Marketing Metrics | MARK 1027 |
| SPMK 4007 | Event Planning & Management II | SPMK 4002 |
| MARK 2044 | Principles of Marketing Research | NONE |
| MARK 4025 | IMC & Digital Media Fundamentals | MARK 1027 |
| SPMK 4018 | Principles of Sport & Event Marketing II | SPMK 4014 |
Work Experience Term
| Code | Course Name | Pre-requisite |
|---|---|---|
| COOP 4001 / INTN 4001 / BAWT 4001 | Work Experience Term | BUS 4000 |
Career & Postgraduate Study Opportunities
Industry
Industry Feedback
"We have hosted a variety of George Brown Sport and Event Marketing interns and have always been impressed that these students have a built-in industry network when they arrive, as their classmates are spread throughout the industry. Add to that the fact that many have had other work experiences and it makes for a more mature, effective internship for the hosting organization." Read more about Dan MacKenzie in our Alumni Stories. — Dan MacKenzie (Graduate 1997, Sport and Event Marketing), Vice-President & Managing Director, NBA Canada
“The insights students gained from the George Brown Sport and Event Marketing program have helped them provide valuable support for our sponsorship programs. Their experience has allowed them to become important and trusted members of Scotiabank’s marketing team.” — Matthew Coorsh, Director, Marketing Sponsorships & Brand Management, Scotiabank
Educational Pathways
For information on additional future study options, see our transfer guide.
Tuition and Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
- College advanced diploma (three-year) or bachelor's degree or demonstrated relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International (Visa) Students
Visit the International Admissions page for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Student Success
I was really looking for a way to pair my degree with a more applied postgraduate experience. I had a strong sports background after being at Queen’s, but I was missing the business side. I was lucky to be accepted into the Sport & Event Marketing program. If you want to work in sports, it’s definitely the best place in the country to be.
I started doing research through LinkedIn to see where people in positions that I would ultimately love to have had gone to school. George Brown's Sport & Event Marketing program appeared to be the choice for many, so I applied and was grateful to be accepted into the program. On the very last day of classes I learned I had an offer to join the FUSE Marketing Group as an Account Coordinator. When things like this happen, it validates making the right decision at the right time. From the first day of school to the last day, I poured my heart and soul into my education, so I could come out with a job that I could be proud of. It's been an incredible experience.
The George Brown Sport and Event Marketing program was exactly what I was looking for. With a passion for sports and an eagerness for the industry, the program gave me the opportunity to connect with great professors, successful alumni and well-known figures in the industry to get me on the right path to start my career in sports marketing. Being the CFL Achievement Award recipient this year opened many doors for me and I'm truly grateful for George Brown College.
The Sport and Event Marketing program has a great reputation all over Canada. Everyone was either coming from another job, or straight out of university, like me, so they knew exactly what they wanted. The alumni network is also extremely strong and there is a common bond with other people that have gone through the program.
Read more about Sean's experiences in the View from the Top article in our Alumni Stories.
While completing my Bachelor of Arts at Western University, I decided to consider a career in event marketing. George Brown offered the perfect one-year program for me. My co-op placement as a sponsorship assistant at the City of Toronto Special Events was the ideal setting to apply the theory I had learned in class. I was given special projects to work on immediately and was able to adapt quickly and contribute to the fast-paced workplace, thanks to George Brown.
There's no question: the Sport and Event Marketing program at George Brown College helped me carve a path into a profession that is like no other.
Read more about Jonathan's experience in our Alumni Stories.
Contact Us
Information Sessions
On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Sport & Event Marketing (B400)
For inquiries related to this program (for example, course-specific information) please contact the program co-ordinator:
Peter Widdis, Program Co-ordinator
Email: pwiddis@georgebrown.ca
John Peco, Chair, School of Marketing
Email: John.Peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Sign up and learn more about your options, our programs, and life at George Brown.
Sport and Event Marketing Program (Postgraduate) (B400)
- Program Name: Sport and Event Marketing
- Code: B400
- Credential: Ontario College Graduate Certificate
- Method of Study: Full-time
- Duration: 12 months (2 semesters in-class, 1 semester work experience)
- Centre:
- School: Marketing
- Location: St. James Campus
- Starting Months: January, May, September
- Domestic Tuition: $4,227.00 *†
- Experiential Learning:
Work Experience (Co-op or Internship) Required
- Spring 2022 Delivery: Semester 1, 2: Online; Semester 3: Co-op
Compare up to 3 programs
Overview
Program Overview
The Sport and Event Marketing graduate certificate program provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts and entertainment, and not for profit enterprises.
Full Description
For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment, and not for profit enterprises.
Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.
Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not for profit and cause-related marketing and financial metrics.
This learning experience will enable you to:
- Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry.
- Plan, execute and evaluate comprehensive events utilizing project management and team-building skills.
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
Extracurricular opportunities may include:
- Speed Mentoring
- 5 to Watch Canada’s Sports Business Awards
- Primetime Sports Case Competition
This Centre for Business program is part of our School of Marketing.
Your Field Education Options
Work Experience (Co-op or Internship Work Term)
This program requires the successful completion of one semester of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
- Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
- Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
- Create professional and persuasive written, digital and other presentation formats using industry standard software.
- Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.
Courses
Required Courses
In order to graduate from the B400 program, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.
PRINTABLE CURRICULUM PLANNER 2021-2022
SEMESTER 1
| Code | Course Name | Pre-requisite |
|---|---|---|
| COMP 1110 | Computer Applications for Marketing | NONE |
| MARK 1027 | Marketing Management | NONE |
| MARK 4005 | Applied Business Communications | NONE |
| MARK 4030 | Sports and Event Marketing Seminar | NONE |
| SPMK 4002 | Event Planning and Management I | NONE |
| SPMK 4014 | Principles of Sport & Event Marketing I | NONE |
| BUS 4000 | Work Experience Prep Course | NONE |
SEMESTER 2
| Code | Course Name | Pre-requisite |
|---|---|---|
| SPMK 4017 | Non-Profit and Cause Related Marketing | MARK 1027 |
| MARK 4012 | Marketing Metrics | MARK 1027 |
| SPMK 4007 | Event Planning & Management II | SPMK 4002 |
| MARK 2044 | Principles of Marketing Research | NONE |
| MARK 4025 | IMC & Digital Media Fundamentals | MARK 1027 |
| SPMK 4018 | Principles of Sport & Event Marketing II | SPMK 4014 |
Work Experience Term
| Code | Course Name | Pre-requisite |
|---|---|---|
| COOP 4001 or INTN 4001 | Work Experience Term | BUS 4000 |
Career & Postgraduate Study Opportunities
Your Career
Graduates gain transferable skills for a career start in a growing variety of industries that embrace sport and event marketing practices. These include amateur and professional sport, e-sports, arts and entertainment, consumer products, retail, tourism, hospitality, financial services, technology, special events, not for profit, business consulting, advertising, sponsorship, digital and experiential marketing.
Potential positions may include:
- Account Manager/Executive
- Event Coordinator
- Game Operations Coordinator
- Marketing Coordinator
- Partnerships and Sponsorships Coordinator
- Ticket Sales Coordinator
Industry
Industry Feedback
"We have hosted a variety of George Brown Sport and Event Marketing interns and have always been impressed that these students have a built-in industry network when they arrive, as their classmates are spread throughout the industry. Add to that the fact that many have had other work experiences and it makes for a more mature, effective internship for the hosting organization." Read more about Dan MacKenzie in our Alumni Stories. -Dan MacKenzie (Graduate 1997, Sport and Event Marketing), Vice-President & Managing Director, NBA Canada
“The insights students gained from the George Brown Sport and Event Marketing program have helped them provide valuable support for our Sponsorship programs. Their experience has allowed them to become important and trusted members of Scotiabank’s Marketing team.” - Matthew Coorsh, Director, Marketing Sponsorships & Brand Management, Scotiabank
Future Study Options
For information on additional future study options, see our transfer guide.
Tuition and Fees
Domestic Tuition
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2020. Fees are subject to change for programs starting in Fall 2021 and at later dates.
† This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and Work Experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
- College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International (Visa) Students
Visit the International Admissions page for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Student Success
I was really looking for a way to pair my degree with a more applied postgraduate experience. I had a strong sports background after being at Queen’s, but I was missing the business side. I was lucky to be accepted into the Sport & Event Marketing program. If you want to work in sports, it’s definitely the best place in the country to be.
I started doing research through LinkedIn to see where people in positions that I would ultimately love to have had gone to school. George Brown's Sport & Event Marketing program appeared to be the choice for many, so I applied and was grateful to be accepted into the program. On the very last day of classes I learned I had an offer to join the FUSE Marketing Group as an Account Coordinator. When things like this happen, it validates making the right decision at the right time. From the first day of school to the last day, I poured my heart and soul into my education, so I could come out with a job that I could be proud of. It's been an incredible experience.
The George Brown Sport and Event Marketing program was exactly what I was looking for. With a passion for sports and an eagerness for the industry, the program gave me the opportunity to connect with great professors, successful alumni and well-known figures in the industry to get me on the right path to start my career in sports marketing. Being the CFL Achievement Award recipient this year opened many doors for me and I'm truly grateful for George Brown College.
The Sport and Event Marketing program has a great reputation all over Canada. Everyone was either coming from another job, or straight out of university, like me, so they knew exactly what they wanted. The alumni network is also extremely strong and there is a common bond with other people that have gone through the program.
Read more about Sean's experiences in the View from the Top article in our Alumni Stories.
While completing my Bachelor of Arts at Western University, I decided to consider a career in event marketing. George Brown offered the perfect one-year program for me. My co-op placement as a sponsorship assistant at the City of Toronto Special Events was the ideal setting to apply the theory I had learned in class. I was given special projects to work on immediately and was able to adapt quickly and contribute to the fast-paced workplace, thanks to George Brown.
There's no question: the Sport and Event Marketing program at George Brown College helped me carve a path into a profession that is like no other.
Read more about Jonathan's experience in our Alumni Stories.
Contact Us
Information Sessions
On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Sport & Event Marketing (B400)
For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:
Peter Widdis, Program Co-ordinator
Email: pwiddis@georgebrown.ca
John Peco, Chair, School of Marketing
Email: John.Peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes normally take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada, however for the winter 2022 term, classes will be held at our Casa Loma Campus.
Campus tours are offered on a regular basis. Sign up today!
Social Channels:
Sign up and learn more about your options, our programs, and life at George Brown.
Sport and Event Marketing Program (Postgraduate) (B400)
- Program Name: Sport and Event Marketing
- Code: B400
- Credential: Ontario College Graduate Certificate
- Method of Study: Full-time
- Duration: 12 months (2 semesters in-class, 1 semester work experience)
- Centre:
- School: Marketing
- Location: St. James Campus
- Starting Months: January, May, September
- Domestic Tuition: $4,173.00 *†
- Experiential Learning:
Work Experience (Co-op or Internship) Required
- Fall 2020 Delivery Method: Online (on-campus activities will resume as soon as it is safe to do so)
Compare up to 3 programs
Overview
Program Overview
The Sport and Event Marketing graduate certificate program provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts, and entertainment, and not for profit enterprises.
Full Description
For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment, and not for profit enterprises.
Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.
Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not for profit and cause-related marketing and financial metrics.
This learning experience will enable you to:
- Develop integrated marketing and media plans for arts, entertainment, cause-related marketing, and the sports industry
- Plan, execute and evaluate comprehensive events utilizing project management and team-building skills
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property, and buyer
Extracurricular opportunities may include:
- Speed Mentoring
- 5 to Watch Canada’s Sports Business Awards
- Primetime Sports Case Competition
This Centre for Business program is part of our School of Marketing.
Your Field Education Options
Work Experience (Co-op or Internship Work Term)
This program requires the successful completion of one semester of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
- Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
- Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
- Create professional and persuasive written, digital and other presentation formats using industry standard software.
- Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.
Courses
Required Courses
In order to graduate from the B400 program, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.
Printable Curriculum Planner 2020-2021
SEMESTER 1
| Code | Course Name | Pre-requisite |
|---|---|---|
| COMP 1110 | Computer Applications for Marketing | NONE |
| MARK 4030 | Sport and Event Marketing Seminar Series | NONE |
| MARK 1027 | Marketing Management | NONE |
| MARK 4005 | Applied Business Communications | NONE |
| SPMK 4002 | Event Planning and Management I | NONE |
| SPMK 4014 | Principles of Sport & Event Marketing I | NONE |
| BUS 4000 | Work Experience Prep Course | NONE |
SEMESTER 2
| Code | Course Name | Pre-requisite |
|---|---|---|
| SPMK 4017 | Non-Profit and Cause Related Marketing | MARK 1027 |
| MARK 4012 | Marketing Metrics | MARK 1027 |
| SPMK 4007 | Event Planning & Management II | SPMK 4002 |
| MARK 2044 | Principles of Marketing Research | NONE |
| MARK 4025 | IMC & Digital Media Fundamentals | MARK 1027 |
| SPMK 4018 | Principles of Sport & Event Marketing II | SPMK 4014 |
Work Experience Term
| Code | Course Name | Pre-requisite |
|---|---|---|
| COOP 4001 or INTN 4001 | Work Experience Term | BUS 4000 |
Career & Postgraduate Study Opportunities
Your Career
Graduates gain transferable skills for a career start in a growing variety of industries that embrace sport and event marketing practices. These include amateur and professional sport, e-sports, arts and entertainment, consumer products, retail, tourism, hospitality, financial services, technology, special events, not for profit, business consulting, advertising, sponsorship, digital and experiential marketing.
Potential positions may include:
- Account Manager/Executive
- Event Coordinator
- Game Operations Coordinator
- Marketing Coordinator
- Partnerships and Sponsorships Coordinator
- Ticket Sales Coordinator
Industry
Industry Feedback
"We have hosted a variety of George Brown Sport and Event Marketing interns and have always been impressed that these students have a built-in industry network when they arrive, as their classmates are spread throughout the industry. Add to that the fact that many have had other work experiences and it makes for a more mature, effective internship for the hosting organization." Read more about Dan MacKenzie in our Alumni Stories. -Dan MacKenzie (Graduate 1997, Sport and Event Marketing), Vice-President & Managing Director, NBA Canada
“The insights students gained from the George Brown Sport and Event Marketing program have helped them provide valuable support for our Sponsorship programs. Their experience has allowed them to become important and trusted members of Scotiabank’s Marketing team.” - Matthew Coorsh, Director, Marketing Sponsorships & Brand Management, Scotiabank
Future Study Options
For information on additional future study options, see georgebrown.ca/transferguide.
Tuition and Fees
Domestic Tuition
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2019. Fees are subject to change for programs starting in Fall 2020 and at later dates.
† This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and Work Experience semester.
International students: Visit the International Fees and Related Costs page for more information.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
- College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please visit georgebrown.ca/englishproficiency for more details
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit georgebrown.ca/transferguide for more information.
International (Visa) Students
Visit the International Admissions page for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Student Success
I was really looking for a way to pair my degree with a more applied postgraduate experience. I had a strong sports background after being at Queen’s, but I was missing the business side. I was lucky to be accepted into the Sport & Event Marketing program. If you want to work in sports, it’s definitely the best place in the country to be.
I started doing research through LinkedIn to see where people in positions that I would ultimately love to have had gone to school. George Brown's Sport & Event Marketing program appeared to be the choice for many, so I applied and was grateful to be accepted into the program. On the very last day of classes I learned I had an offer to join the FUSE Marketing Group as an Account Coordinator. When things like this happen, it validates making the right decision at the right time. From the first day of school to the last day, I poured my heart and soul into my education, so I could come out with a job that I could be proud of. It's been an incredible experience.
The George Brown Sport and Event Marketing program was exactly what I was looking for. With a passion for sports and an eagerness for the industry, the program gave me the opportunity to connect with great professors, successful alumni and well-known figures in the industry to get me on the right path to start my career in sports marketing. Being the CFL Achievement Award recipient this year opened many doors for me and I'm truly grateful for George Brown College.
The Sport and Event Marketing program has a great reputation all over Canada. Everyone was either coming from another job, or straight out of university, like me, so they knew exactly what they wanted. The alumni network is also extremely strong and there is a common bond with other people that have gone through the program.
Read more about Sean's experiences in the View from the Top article in our Alumni Stories.
While completing my Bachelor of Arts at Western University, I decided to consider a career in event marketing. George Brown offered the perfect one-year program for me. My co-op placement as a sponsorship assistant at the City of Toronto Special Events was the ideal setting to apply the theory I had learned in class. I was given special projects to work on immediately and was able to adapt quickly and contribute to the fast-paced workplace, thanks to George Brown.
There's no question: the Sport and Event Marketing program at George Brown College helped me carve a path into a profession that is like no other.
Read more about Jonathan's experience in our Alumni Stories.
Contact Us
Information Sessions
On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Sport & Event Marketing (B400)
For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:
Peter Widdis, Program Co-ordinator
Email: pwiddis@georgebrown.ca
Elizabeth Speers, Academic Director, Centre for Business
Email: espeers@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.
Campus tours are offered on a regular basis. Sign up today!
Sign up and learn more about your options, our programs, and life at George Brown.
Sport and Event Marketing Program (Postgraduate) (B400)
- Program Name: Sport and Event Marketing
- Code: B400
- Credential: Ontario College Graduate Certificate
- Method of Study: Full-time
- Duration: 12 months (2 semesters in-class, 1 semester work experience)
- Centre:
- School: Marketing
- Location: St. James Campus
- Starting Months: January, May, September
- Domestic Tuition: $4,287.00*†
- Experiential Learning:
Work Experience (Co-op or Internship) Required
Compare up to 3 programs
Overview
Program Overview
In this Sport and Event Marketing graduate certificate program in Toronto, students will develop the skills to provide innovative solutions in sports, entertainment and cause-related marketing.
Full Description
In this Sport and Event Marketing graduate certificate program in Toronto, students will develop the skills to provide innovative solutions in sports, entertainment and cause-related marketing. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. In the final semester, student teams organize and execute a charitable event.
This learning experience will enable you to:
- Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry
- Plan, execute and evaluate comprehensive events utilizing project management and team building skills
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer
Participation in extracurricular activities allows students to build on their knowledge and skills while networking. These activities may include:
- Speed Mentoring
- 5 to Watch Canada’s Sports Business Awards
- Primetime Case Competition
Your Field Education Options
Work Experience (Co-op or Internship Work Term)
This program requires the successful completion of one semester of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs between the two academic semesters.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
- Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
- Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
- Create professional and persuasive written, digital and other presentation formats using industry standard software.
- Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.
Courses
Required Courses
In order to graduate from the B400 program, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.
Printable Curriculum Planner 2018-2019
Printable Curriculum Planner 2019-2020
SEMESTER 1
| Code | Course Name | Pre-requisite |
|---|---|---|
| COMP 1110 | Computer Applications for Marketing | NONE |
| MARK 1024 | Marketing Seminar Series | NONE |
| MARK 1027 | Marketing Management | NONE |
| MARK 4005 | Applied Business Communications | NONE |
| SPMK 4002 | Event Planning and Management I | NONE |
| SPMK 4014 | Principles of Sport & Event Marketing I | NONE |
| BUS 4000 | Work Experience Prep Course | NONE |
SEMESTER 2
| Code | Course Name | Pre-requisite |
|---|---|---|
| SPMK 4017 | Non-Profit and Cause Related Marketing | MARK 1027 |
| MARK 4012 | Marketing Metrics | MARK 1027 |
| SPMK 4007 | Event Planning & Management II | SPMK 4002 |
| MARK 2044 | Principles of Marketing Research | NONE |
| MARK 4025 | IMC & Digital Media Fundamentals | MARK 1027 |
| SPMK 4018 | Principles of Sport & Event Marketing II | SPMK 4014 |
Work Experience Term
| Code | Course Name | Pre-requisite |
|---|---|---|
| COOP 4001 or INTN 4001 | Work Experience Term | BUS 4000 |
Career & Postgraduate Study Opportunities
Your Career
Graduates will be prepared for careers in the sports and entertainment industry, promotional/advertising agencies, a variety of corporations and not-for-profit organizations. Graduates from the program have found employment in the following areas:
- Account Management
- Event Planning and Coordination
- Game Operations Coordination
- Marketing Coordination
- Partnerships and Sponsorships
- Program Coordination
Industry
Industry Feedback
"We have hosted a variety of George Brown Sport and Event Marketing interns and have always been impressed that these students have a built-in industry network when they arrive, as their classmates are spread throughout the industry. Add to that the fact that many have had other work experiences and it makes for a more mature, effective internship for the hosting organization."
Dan MacKenzie (Graduate 1997, Sport and Event Marketing), Vice-President & Managing Director, NBA Canada
“The insights students gained from the George Brown Sport and Event Marketing program have helped them provide valuable support for our Sponsorship programs. Their experience has allowed them to become important and trusted members of Scotiabank’s Marketing team.”
Matthew Coorsh, Director, Marketing Sponsorships & Brand Management, Scotiabank
Tuition and Fees
Domestic Tuition
Additional Costs
† This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester.
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.
International students: Visit the International Fees and Related Costs page for more information.
International Students
Visit the International Fees and Related Costs page for more information.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
- College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please visit georgebrown.ca/englishproficiency for more details
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit georgebrown.ca/transferguide for more information.
International (Visa) Students
Visit the International Admissions page for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Apply To
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Student Success
I was really looking for a way to pair my degree with a more applied postgraduate experience. I had a strong sports background after being at Queen’s, but I was missing the business side. I was lucky to be accepted into the Sport & Event Marketing program. If you want to work in sports, it’s definitely the best place in the country to be.
I started doing research through LinkedIn to see where people in positions that I would ultimately love to have had gone to school. George Brown's Sport & Event Marketing program appeared to be the choice for many, so I applied and was grateful to be accepted into the program. On the very last day of classes I learned I had an offer to join the FUSE Marketing Group as an Account Coordinator. When things like this happen, it validates making the right decision at the right time. From the first day of school to the last day, I poured my heart and soul into my education, so I could come out with a job that I could be proud of. It's been an incredible experience.
The George Brown Sport and Event Marketing program was exactly what I was looking for. With a passion for sports and an eagerness for the industry, the program gave me the opportunity to connect with great professors, successful alumni and well-known figures in the industry to get me on the right path to start my career in sports marketing. Being the CFL Achievement Award recipient this year opened many doors for me and I'm truly grateful for George Brown College.
The Sport and Event Marketing program has a great reputation all over Canada. Everyone was either coming from another job, or straight out of university, like me, so they knew exactly what they wanted. The alumni network is also extremely strong and there is a common bond with other people that have gone through the program.
Read more about Sean's experiences in the View from the Top article in our Alumni Stories.
While completing my Bachelor of Arts at Western University, I decided to consider a career in event marketing. George Brown offered the perfect one-year program for me. My co-op placement as a sponsorship assistant at the City of Toronto Special Events was the ideal setting to apply the theory I had learned in class. I was given special projects to work on immediately and was able to adapt quickly and contribute to the fast-paced workplace, thanks to George Brown.
There's no question: the Sport and Event Marketing program at George Brown College helped me carve a path into a profession that is like no other.
Read more about Jonathan's experience in our Alumni Stories.
Contact Us
Information Sessions
On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Sport & Event Marketing (B400)
For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:
Peter Widdis, Program Co-ordinator
Email: pwiddis@georgebrown.ca
Elizabeth Speers, Academic Director, Centre for Business
Email: espeers@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.
Campus tours are offered on a regular basis. Sign up today!
