5 to Watch - Canada's Sports Business Awards

What is 5 to Watch?

The 5 to Watch Awards are presented annually to five Canadian sports business professionals who have achieved remarkable career success prior to their 40th birthdays. This ground-breaking event has become a "must-attend" within the Canadian sports business industry and sets the standard for identifying the next generation of industry leaders.

The Centre for Business at George Brown College launched the awards show in 2012 in partnership with the Globe & Mail and a group of dedicated alumni. The awards are voted on by a panel of sports industry executives including representatives from Premier Partners: BMO Financial Group, the Canadian Football League, Canadian Tire, Maple Leaf Sports & Entertainment, SDI Marketing, TSN and presenting sponsor, Globe and Mail.

A sixth award was added to the program in 2014 to recognize an outstanding graduate of the Sport & Event Marketing Program at George Brown College. The Alumni Achievement Award is voted on by alumni of the program and recognizes a dynamic sports business professional who has also given back to the world of sport through coaching, mentoring or volunteering.

Over 400 sports business professionals every year join to network and celebrate the winners. All proceeds from the awards show benefit student awards and bursaries at George Brown’s Centre for Business. To date, the event has raised over $350k.

Learn more about 5 to Watch

Audience shot of 5 to Watch awards ceremony


See the various individuals who make up our Organizing, Selection, and Alumni committees, and meet our nomination review team.

Podium in front of a screen at 5 to Watch

Partners & Suppliers

Discover who has supported us along the way including our presenting partner, the Globe and Mail, premier partners, promotional partners, friend sponsors and our official suppliers.

2018 5 to Watch and Alumni achievement award winners

Current & Past Winners

Meet previous winners of the 5 to Watch and Alumni Achievement Award.

Candice Joseph, 2017 SDI Sport and Event Marketing Award winner

Student Bursaries

Learn how to support students in the Sport and Event Marketing Program.

Overhead shot of reception for 5 to Watch event.


Find out about how we're celebrating this year's 5 to Watch Awards event!

Congratulations 2020 Winners!

We are thrilled to announce the recipients of the ninth annual 5 to Watch – Canada’s Sport Business Awards, which recognizes five of the most influential and accomplished Canadians under the age of 40 in the business of sport.

Sport & Event Marketing

The Sport and Event Marketing graduate certificate program provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts and entertainment, and not-for-profit enterprises.

Contact us

For any questions or inquiries about the 5 to Watch event, please contact us using the details below.

Phone: 416-415-5000, ext. 6164

Email: 5toWatch@georgebrown.ca