5 to Watch - Canada's Sports Business Awards

What is 5 to Watch - Canada's Sports Business Awards?

5 to Watch - Canada’s Sports Business Awards is dedicated to advancing sports business leadership from the classroom to the boardroom. Unique to Canada, this ground-breaking fundraiser celebrates difference-makers from the world of sports commerce.

The highlight of the night is the presentation of the 5 to Watch Signature Awards to five Canadians who have achieved remarkable career success prior to their 40th birthdays. It is a "must-attend" event within the Canadian sports business industry, setting the standard for identifying the next generation of industry leaders.

The Centre for Business at George Brown College launched the awards show in 2012 in partnership with the Globe & Mail and a group of dedicated Sport and Event Marketing program alumni. Premier Partners include the Canadian Football League, Canadian Tire, Maple Leaf Sports & Entertainment, REVXM, TSN / RDS and presenting sponsor, Globe and Mail.

Every year, the sports business community congregates at George Brown’s beautiful waterfront campus in Toronto to toast the winners in a festive atmosphere. 100% of the proceeds raised benefit student awards and bursaries in the college’s Centre for Business which to date is more than +350K.

Learn more about 5 to Watch

Table with 5 to Watch Awards displayed

Nominations Process

Check out the eligibility requirements for our 5 to Watch Signature Awards and the Alumni Achievement Award as well as the nomination and voting process.

Audience shot of 5 to Watch awards ceremony


See the community of volunteers who make up the key advisory board, key committees, and the nominations review team.

Podium in front of a screen at 5 to Watch

Partners & Suppliers

Discover who has supported us along the way including our presenting partner, the Globe and Mail, premier partners, promotional partners, friend sponsors and our official suppliers.

2018 5 to Watch and Alumni achievement award winners

Current & Past Winners

Meet the previous winners from Canada's sports business community.

Candice Joseph, 2017 SDI Sport and Event Marketing Award winner

Student Bursaries

Learn how to give back to support students in the Sport and Event Marketing Program.

Overhead shot of reception for 5 to Watch event.


Find out about how and when we're celebrating tour winners this year.

Congratulations 2021 Winners!

Headshots of 2021 5 to Watch winners on a blue and green background

We are thrilled to announce the recipients of our 5 to Watch Signature Awards, which recognize five of the most influential and accomplished Canadians under the age of 40 in the business of sport.

Sport & Event Marketing

The Sport and Event Marketing graduate certificate program provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts and entertainment, and not-for-profit enterprises.

Contact us

For any questions or inquiries about the 5 to Watch event, please contact us using the details below.

Phone: 416-415-5000, ext. 6164

Email: 5toWatch@georgebrown.ca