Morolayo Folami loves bringing content to life, particularly when that content is purpose-driven and meant to help improve the lives of others. The recent Centre for Business graduate got to do what she loves in her program co-op placement with a prominent fintech organization in downtown Toronto — a position that became her current full-time job.
Folami, a 2022 graduate of the Digital Media Marketing program, is a community engagement officer with Wealthsimple Foundation, an organization dedicated to breaking down barriers to post-secondary education through financial education, funding student bursaries, supporting access to federal funds and more.
“I love being able to inspire people through my content and through my words,” she said. "And helping to develop Wealthsimple Foundation programming has really helped me to see the impact that I can make in people's lives."
In this role, she supports programming, partnerships and marketing initiatives. This includes strengthening engagement with the communities the foundation serves by organizing educational sessions and webinars, developing supporting documents, maintaining relationships with partners, and executing the organization’s social media strategy.
Folami said working with the Wealthsimple Foundation provides the best of both worlds — working for a small organization within the larger Wealthsimple company.
“I can gain a lot of benefits from networking with Wealthsimple staff while also gaining the benefit of working with a smaller team,” she said. “With the foundation, my contributions go a long way when it comes to the final product.”
Folami recently shared her positive experiences with both George Brown and the Wealthsimple Foundation at a GBC in the City event at Wealthsimple headquarters on September 22.
A great co-op opportunity
While studying at GBC, Folami was involved with the Black Student Success Network (BSSN), and that’s how she first learned about the co-op opportunity with the Wealthsimple Foundation.
“I’ve truly benefitted from my schooling at George Brown and being part of its community,” she said.
The co-op included a one-year contract, so Folami completed her four-month work placement in April 2022 and remains on contract there until January 2023. She said the co-op experience and her program provided the real-world and practical learning she expected from George Brown.
An education with practical and real-world experience
After completing a business management degree in the U.K. and working in digital marketing for about five years, Folami decided to pursue formal digital marketing education to take her career to the next level.
“I was attracted to George Brown College because it had exactly what I wanted,” she said. “I liked the practical side of things. I wanted to get a leg up in the Canadian workforce, so I thought that George Brown would be the perfect opportunity to do that.”
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