Marketing Management – Digital Media Program (Online) (Postgraduate) (B423)

Program Description

Program Overview

This Digital Media Marketing graduate certificate program provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. The Marketing Management – Digital Media Postgraduate program (B433) at George Brown College in Toronto gives you these skills. 

This program is part of the online postgraduate certificate programs.

The online postgraduate certificates offer working professionals the flexibility of a fully online program scheduled in the evening and weekends.

  • Study online from the comfort of home while joining other students across Canada in live, instructor-led classes.
  • Develop professional skills in just eight months of study followed by a four-month work term in a format convenient to you and your busy weekday commitments.

PLEASE NOTE: This program is also offered in blended format. Please see Marketing Management – Digital Media Postgraduate program (B433) for additional details.

Full Description

In the Marketing Management – Digital Media Postgraduate program (B423), students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Marketing Management – Digital Media Postgraduate program (B423) is offered online from Toronto and students will require access to a computer.  Classes will be scheduled in live, synchronous sessions, typically in the evenings and on weekends.  

This program is also offered in a blended format (consisting of combined on-campus and online sessions). Students who wish to apply for on-campus/blended version of Marketing Management – Digital Media Postgraduate program (B423), should apply to B433.

This Centre for Business program is part of our School of Marketing.

Technical Requirements:

  • A computer that runs on Windows 10 or the latest Mac OSX, has the latest updates applied and has up to date virus protection software
    • Windows 10 ARM64 devices are not recommended as they will not allow you to install AppsAnywhere and the Cisco AnyConnect client
  • High-speed broadband access (Cable or DSL) is highly recommended. Some programs or courses require more advanced systems
  • Headphones or speaker and a microphone for in-class conversations and meetings with your professors
  • A webcam (may be required for specific courses)
  •  Individual courses may have additional hardware requirements
  • A web browser, such as Safari, Firefox, MS Edge, Google Chrome

PLEASE NOTE: mobile devices may allow for some participation in your course(s), however there are limitations and we cannot guarantee your mobile device will meet all coursework needs.

Your Field Education Options

Work Experience (co-op or internship work term)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.

In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.


George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:

Canadian Marketing Association (CMA) membership includes:

  • Live and online events, with free or reduced member pricing
  • Professional development opportunities
  • Tools, resources, and guides for members only
  • Networking opportunities with thousands of marketers
  • Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life

Interactive Advertising Bureau (IAB) membership includes:

  • Student volunteer (and networking) opportunities for marquee events
  • Members only webinars and podcasts
  • Original Canadian digital marketing research
  • Globally accepted digital ad standards
  • Globally standardized courses, certification, and custom workshops

Career & Postgraduate Study Opportunities

Career Options

Graduates from the Digital Media Marketing program will be prepared to start careers in a variety of roles including marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors.

Potential job positions may include:

  • digital marketing assistant/manager
  • social media co-ordinator/manager
  • digital content manager
  • media planner
  • digital analyst
  • community manager
  • SEM specialist
  • SEO analyst
  • account co-ordinator/manager


George Brown College is aligned with what businesses are looking for. In-demand skills in Digital Marketing, Search Engine Optimization (SEO), Google Analytics and Microsoft 365, as suggested by Randstad, are all skills students develop in our Digital Media Marketing program.

We also help put students on the path to obtaining marketing certifications* including Hootsuite Social Marketing certification, Hootsuite Platform certification, Google Analytics certification, Google Ads certification and Facebook Blueprint certification

*Certifications are awarded by the certifying body and not George Brown College.

Educational Pathways

For information on future study options, see our transfer guide.

There are many pathways into the Digital Media Marketing Graduate Certificate B413 program including work, college programs and university programs. After graduating from the program, students can begin their career or some may chose to take a master's program.

Alumni Impact

We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.

Latest alumni stories 

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