Honours Bachelor of Digital Experience Design Program (G301)
- Program Name: Honours Bachelor of Digital Experience Design
- Code: G301
- Credential: Honours Bachelor's Degree
- Method of Study: Full-time
- Duration: 4 years (8 semesters) plus 1 Co-op Work Term
- Centre:
- School: Design
- Location: Waterfront Campus
- Starting Months: September
- Domestic Tuition: $8,177.00 * †
- International Tuition: $20,821.00 ** †
- Experiential Learning:
Co-op (paid)
- Fall 2023 Delivery: Semester 1, 3, 5, 7: Hybrid
Compare up to 3 programs
Overview
Program Overview
The Honours Bachelor of Digital Experience Design is a four-year degree that produces designers who can solve problems using human-centred, socially conscious and economically viable digital solutions.
Full Description
The Honours Bachelor of Digital Experience Design Degree is a four-year program that produces designers who can solve problems using human-centred, socially conscious and economically viable digital solutions.
Digital experience design includes related fields such as service design, user experience design and interaction design. It involves understanding human behaviour and human computer interaction, conducting research and usability studies, managing projects and working in teams, applying business skills, working with existing and emerging digital technologies, prototyping new ideas and anticipating future trends.
In this program, you will develop the ability to critically analyze and adapt to ever-changing conditions of technology and culture. Foundational courses build your analytical, technical and business skills. In upper-year courses and capstone projects, you will collaborate on digital interfaces and applications, as well as interactive environments and objects.
This design degree curriculum focuses on three areas of learning based on the digital experience design process:
- Think: design thinking, theory, culture and research
- Make: designing, building and testing digital experiences
- Ship: entrepreneurship and the commercialization of digital products
Interactive Digital Media is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. Graduates of this program will be able to contribute to and eventually lead interdisciplinary teams to solve problems across a variety of fields such as security, transportation, education and manufacturing. The degree also prepares students to pursue graduate studies in a wide range of academic disciplines.
Why study Digital Experience Design at George Brown College?
The School of Design at George Brown has an established reputation for design education that focuses imagination, hones critical thinking skills and engages with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- Future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Our facilities and computer labs include the latest hardware and software and are complemented by the Digital Media and Gaming Incubator and Digifest, an annual festival that brings together industry, academics and the public to think about how digital tools and technology will shape our lives and our future.
A curriculum that reflects changing industry demands
The Honours Bachelor of Digital Experience Design was created in consultation with industry, faculty, alumni and students. It provides specialized skills training, knowledge and hands-on experience to prepare students for current and future job market demands, as well as for graduate studies. Learn more about what industry is looking for in graduates in this field and how the curriculum builds those skills.
Applied research: The Innovation Exchange and the Design Centre for the Smart Economy
The future School of Design building will include the Innovation Exchange and Design Centre for the Smart Economy, a research hub where students and businesses will team up and bring new ideas to market. Find out more about research and innovation at the School of Design and how it benefits our students.
Apply to the Honours Bachelor of Digital Experience Design bridging program
Students currently in year two or three of George Brown’s existing three-year Interaction Design advanced diploma program may be eligible for advanced entry into the Honours Bachelor of Digital Experience Design program.
Following the Winter Semester (January–April), students who have successfully completed the second year of Interaction Design and Development (G113) with a GPA of 3.2 (75 per cent) or higher will be eligible to complete a fall bridge program. Upon successful completion of the bridge, students will enter into semester 5 of the degree program.
Your Field Education Options
Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.
Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Integrate digital experience design theories and methodologies to solve real-life problems and address societal issues.
- Explain the relationships between digital interactive experiences and products and other fields of practice and study.
- Provide human-centred and research-based solutions and design opportunities across sectors.
- Determine the usability of interactive systems to optimize the performance of a product or service.
- Incorporate key theoretical concepts of design to inform the planning, production and critique of interactive digital experiences.
- Develop applications based on trends in digital experience design.
- Incorporate relevant technological systems in the process of developing digital experiences.
- Use human-centred design principles to develop and test digital products, systems and services to enhance the aesthetic and functional experience.
- Select the appropriate tools that allow for designing, building, visualizing and programming digital interactive experiences.
- Create interactive products, systems and services using appropriate technologies, materials and manufacturing methods.
- Collaborate with and lead interdisciplinary design teams and stakeholders in the process of designing a product or service.
- Manage a design project by applying business, legal and ethical principles.
- Conceive of economically viable projects with accompanying business models.
Courses
Required Courses
SEMESTER 1
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES 1000 | Design Tools 1: Digital Visualization in 2D Environments | NONE |
| BDES 1001 | Digital Systems and Software | NONE |
| BDES 1002 | Drawing 1: Introduction to Observational Drawing | NONE |
| BDES 1003 | Introduction to Digital Experience Design | NONE |
| BDES 1004 | Communicating for Design |
SEMESTER 2
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES 1200 | Design Thinking | NONE |
| BDES 1201 | Design Culture and Theory | NONE |
| BDES 1202 | Drawing 2: Drawing Techniques in Digital Environments | BDES 1002 BDES 1000 |
| BDES 1203 | Introduction to Human Computer Interaction | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 3
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES 2300 | Design Tools 2: Digital Visualization in 3D Environments | BDES 1000 |
| BDES 2301 | Human Centered Design Lab | NONE |
| BDES 2302 | Computing 1: Introduction to Interface Development | NONE |
| BDES 2303 | Research in Digital Experience 1 | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 4
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES 2400 | Design Tools 3: Integrated Digital Visualization Studio | BDES 2300 |
| BDES 2401 | Real World Project Lab | BDES 2301 |
| BDES 2402 | Computing 2: Interaction and Responsive | BDES 2302 |
| BDES 2403 | Research in Digital Experience 2 | BDES 2303 |
| LOWER Liberal Studies Elective |
SEMESTER 5
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES 3500 | Computing 3: Data Integration and Development | BDES 2402 or BDES 2411 |
| BDES 3505 | Professional Practice in Digital Experience Design | NONE |
| BDES 3503 | Advanced Human Computer Interaction Methods | BDES 1203 or BDES 2412 |
| BDES 3510 | Special Topic 1: Augmented Reality | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 6
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES3502 | Entrepreneurship for Digital Design | NONE |
| BDES3600 | Design Jam | NONE |
| BDES3601 | Digital Media Studies | BDES 1201 |
| BDES3603 | Transmedia (Cross-Channel) | BDES 2400 and BDES 3500 |
| UPPER Liberal Studies Elective |
Between semesters 6 and 7 in the spring/summer
| Code | Course Name |
|---|---|
| GCOP 1001 | Work-Integrated Learning Co-op |
SEMESTER 7
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES 4701 | Major Project 1: Research and Conceptualization | NONE |
| BDES 4702 | Trends in Digital Experience Design | BDES 3601 |
| BDES 4704 | Special Topic 2: MUSH sector | NONE |
| UPPER Liberal Studies Elective |
SEMESTER 8
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES 4800 | Commercialization | BDE S3602 |
| BDES 4801 | Major Project 2: Development and Production | BDE S4701 |
| BDES 4804 | Special Topic 3: Internet of Things | NONE |
| UPPER Liberal Studies Elective |
Career & Postgraduate Study Opportunities
Industry
Digital Experience Design
Digital Experience Design embeds and influences human experience through novel and interactive forms of digital technology, combining hardware, software and design. The term “experience” refers to the multifaceted interaction between humans and technology that respects the contextual and situational features of each. The future of digital design lies in understanding this interaction.
Digital Experience Design is gaining currency in the field of research and practice. IDEO, a prominent global design consultancy, lists “Digital Experiences” as one of their core areas of expertise. IDEO sees “Digital Experiences” as those in which there are no boundaries among platforms. They use hardware, software, web and mobile elements, and interactive media to develop effective means for people to share, create and communicate. Thus, Digital Experience Design is a dynamic field, continually adapting to new technologies and interfaces, such as smart devices, sensors, adaptive architectures, mixed realities (AR/VR), immersive environments, multiscreen and multisensorial displays. Digital experience design is revolutionizing how organizations serve customers and how we interact with each other and the world around us.
Interactive Digital Media (IDM)
The Canadian Interactive Alliance defines interactive digital media companies as creators of “digital content and environments that provide users with a rich interactive experience – either with content itself or with other users – for the purposes of entertainment, information, or education, or that provides services that directly enable these products/services” (2012 Canadian Interactive Industry Profile). IDM in Canada is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. The comprehensive IDM sector includes companies that produce interactive content as well as firms that provide various types of products or services to enable the production of interactive content. These are sometimes called “core” and “peripheral” IDM. Core IDM content includes but is not limited to video and mobile games, cross-platform entertainment, web series, e-learning and training products (Interactive Digital Media, OMDC).
The Greater Toronto Area (GTA) leads North America in offering a diverse, talented pool of interactive digital media workers. The GTA has 15,000 technology companies employing more than 168,000 people, making Toronto Canada’s largest technology hub and the third-largest North American centre for technology firms, in addition to being the third-largest centre for design on the continent.
Educational Pathways
Graduates of the Honours Bachelor of Digital Experience Design program may qualify to pursue further graduate studies in relevant program areas. Students should contact universities directly to explore graduate school opportunities.
Examples of potential graduate study and research areas include: design, interaction design, digital/interactive media, digital experience, human computer interaction, systems design, e-health, e-learning, game design, interactive arts and critical practice.
If you are a George Brown College student who has completed the second or third year of the Interaction Design and Development Advanced Diploma (G103) with a grade point average of 3.2 (75 per cent) or higher, you may be eligible to enter a degree completion pathway to this program.
For more information, contact digitalexperience@georgebrown.ca, or call 416-415-5000, ext. 3129
Tuition and Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
† Fees for this program do not include the $500 cost of the co-op work term.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- six (6) grade 12 university (U) or University/College (M) courses or equivalent with a combined average of 60 per cent or above (including English, math)
- English, grade 12 (U) with a grade or 65 per cent or higher
- mathematics, grade 11 (U) or (M) or Grade 12 (U) with a grade of 60 per cent or higher
- application questionnaire*
- portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
OR
**Mature Student Status (19 years of age or older and no OSSD)
- English, grade 12 (U) with a grade of 65 per cent or higher
- mathematics, grade 11 (U) or (M) or grade 12 (U) with a grade of 60 per cent or higher
- Overall average of 65 per cent or higher in the two required courses
- post-secondary credits may be considered (certain credits only)
- application questionnaire*
- portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
**There is no mature student testing in the required credits for degree programs. Mature applicants must have the English and math credits required. Additional information on where and how to upgrade can be found on the English and math upgrading pages.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.
This college has been granted consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting September 1, 2017. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
Special Requirements
* All academic transcripts for mature applicants, including high school, are required for submission to be considered to this degree program.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
Participate in an online information session or visit in person. Register for an information session or open house here.
Phone: 416-415-5000, ext. 3129
Email: digitalexperience@georgebrown.ca
For more information about the program, you may also contact the Program Co-ordinator, Nastaran Dadashi: nastaran.dadashi@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- Future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour.
Sign up and learn more about your options, our programs, and life at George Brown.
Honours Bachelor of Digital Experience Design Program (G301)
- Program Name: Honours Bachelor of Digital Experience Design
- Code: G301
- Credential: Honours Bachelor's Degree
- Method of Study: Full-time
- Duration: 4 years (8 semesters) plus 1 Co-op Work Term
- Centre:
- School: Design
- Location: Waterfront Campus
- Starting Months: September
- Domestic Tuition: $8,124.00 * †
- International Tuition: $20,271.00 ** †
- Experiential Learning:
Co-op (paid)
- Spring 2023 Delivery: Semester 5, 6, 7: Hybrid
Compare up to 3 programs
Overview
Program Overview
The Honours Bachelor of Digital Experience Design is a four-year degree that produces designers who can solve problems using human-centred, socially conscious and economically viable digital solutions.
Full Description
The Honours Bachelor of Digital Experience Design Degree is a four-year program that produces designers who can solve problems using human-centred, socially conscious and economically viable digital solutions.
Digital experience design includes related fields such as service design, user experience design and interaction design. It involves understanding human behaviour and human computer interaction, conducting research and usability studies, managing projects and working in teams, applying business skills, working with existing and emerging digital technologies, prototyping new ideas and anticipating future trends.
In this program, you will develop the ability to critically analyze and adapt to ever-changing conditions of technology and culture. Foundational courses build your analytical, technical and business skills. In upper-year courses and capstone projects, you will collaborate on digital interfaces and applications, as well as interactive environments and objects.
This design degree curriculum focuses on three areas of learning based on the digital experience design process:
- Think: design thinking, theory, culture and research
- Make: designing, building and testing digital experiences
- Ship: entrepreneurship and the commercialization of digital products
Interactive Digital Media is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. Graduates of this program will be able to contribute to and eventually lead interdisciplinary teams to solve problems across a variety of fields such as security, transportation, education and manufacturing. The degree also prepares students to pursue graduate studies in a wide range of academic disciplines.
Why study Digital Experience Design at George Brown College?
The School of Design at George Brown has an established reputation for design education that focuses imagination, hones critical thinking skills and engages with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- Future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Our facilities and computer labs include the latest hardware and software and are complemented by the Digital Media and Gaming Incubator and Digifest, an annual festival that brings together industry, academics and the public to think about how digital tools and technology will shape our lives and our future.
A curriculum that reflects changing industry demands
The Honours Bachelor of Digital Experience Design was created in consultation with industry, faculty, alumni and students. It provides specialized skills training, knowledge and hands-on experience to prepare students for current and future job market demands, as well as for graduate studies. Learn more about what industry is looking for in graduates in this field and how the curriculum builds those skills.
Applied research: The Innovation Exchange and the Design Centre for the Smart Economy
The future School of Design building will include the Innovation Exchange and Design Centre for the Smart Economy, a research hub where students and businesses will team up and bring new ideas to market. Find out more about research and innovation at the School of Design and how it benefits our students.
Apply to the Honours Bachelor of Digital Experience Design bridging program
Students currently in year two or three of George Brown’s existing three-year Interaction Design advanced diploma program may be eligible for advanced entry into the Honours Bachelor of Digital Experience Design program.
Following the Winter Semester (January–April), students who have successfully completed the second year of Interaction Design and Development (G113) with a GPA of 3.2 (75%) or higher will be eligible to complete a Fall bridge program. Upon successful completion of the bridge, students will enter into semester 5 of the degree program.
Computer Recommendation
All School of Design students are able to utilize the computers within the School of Design to complete their assignments. If a student within this program would like to purchase a personal computer to complete their work from home, we recommend the following specifications:
Apple
- A Macbook Pro, iMac, Mac Studio, or Mac Pro that was released within the last 3 years or better.
Windows
- Desktop or Laptop
- Processor: Intel i5 or better
- RAM: 16GB (minimum 8GB)
- Graphics Card: Dedicated Graphic Card
- Audio/Video: Camera & Microphone
Your Field Education Options
Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.
Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Integrate digital experience design theories and methodologies to solve real-life problems and address societal issues.
- Explain the relationships between digital interactive experiences and products and other fields of practice and study.
- Provide human-centred and research-based solutions and design opportunities across sectors.
- Determine the usability of interactive systems to optimize the performance of a product or service.
- Incorporate key theoretical concepts of design to inform the planning, production and critique of interactive digital experiences.
- Develop applications based on trends in digital experience design.
- Incorporate relevant technological systems in the process of developing digital experiences.
- Use human-centred design principles to develop and test digital products, systems and services to enhance the aesthetic and functional experience.
- Select the appropriate tools that allow for designing, building, visualizing and programming digital interactive experiences.
- Create interactive products, systems and services using appropriate technologies, materials and manufacturing methods.
- Collaborate with and lead interdisciplinary design teams and stakeholders in the process of designing a product or service.
- Manage a design project by applying business, legal and ethical principles.
- Conceive of economically viable projects with accompanying business models.
Courses
Required Courses
SEMESTER 1
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES1000 | Design Tools 1: Digital Visualization in 2D Environments | NONE |
| BDES1001 | Digital Systems and Software | NONE |
| BDES1002 | Drawing 1: Introduction to Observational Drawing | NONE |
| BDES1003 | Introduction to Digital Experience Design | NONE |
| BDES1004 | Communicating for Design |
SEMESTER 2
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES1200 | Design Thinking | NONE |
| BDES1201 | Design Culture and Theory | NONE |
| BDES1202 | Drawing 2: Drawing Techniques in Digital Environments | BDES1002 BDES1000 |
| BDES1203 | Introduction to Human Computer Interaction | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 3
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES2300 | Design Tools 2: Digital Visualization in 3D Environments | BDES1000 |
| BDES2301 | Human Centered Design Lab | NONE |
| BDES2302 | Computing 1: Introduction to Interface Development | NONE |
| BDES2303 | Research in Digital Experience 1 | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 4
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES2400 | Design Tools 3: Integrated Digital Visualization Studio | BDES2300 |
| BDES2401 | Real World Project Lab | BDES2301 |
| BDES2402 | Computing 2: Interaction and Responsive | BDES2302 |
| BDES2403 | Research in Digital Experience 2 | BDES2303 |
| LOWER Liberal Studies Elective |
SEMESTER 5
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES3500 | Computing 3: Data Integration and Development | BDES2402 or BDES2411 |
| BDES3505 | Professional Practice in Digital Experience Design | NONE |
| BDES3503 | Advanced Human Computer Interaction Methods | BDES1203 or BDES2412 |
| BDES3510 | Special Topic 1: Augmented Reality | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 6
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES3502 | Entrepreneurship for Digital Design | NONE |
| BDES3600 | Design Jam | NONE |
| BDES3601 | Digital Media Studies | BDES1201 |
| BDES3603 | Transmedia (Cross-Channel) | BDES2400 and BDES3500 |
| UPPER Liberal Studies Elective |
Between Semester 6 and 7 in the Spring/Summer
| Code | Course Name |
|---|---|
| GCOP1001 | Work Integrated Learning Co-op |
SEMESTER 7
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES4701 | Major Project 1: Research and Conceptualization | NONE |
| BDES4702 | Trends in Digital Experience Design | BDES3601 |
| BDES4704 | Special Topic 2: MUSH sector | NONE |
| UPPER Liberal Studies Elective |
SEMESTER 8
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES4800 | Commercialization | BDES3602 |
| BDES4801 | Major Project 2: Development and Production | BDES4701 |
| BDES4804 | Special Topic 3: Internet of Things | NONE |
| UPPER Liberal Studies Elective |
Career & Postgraduate Study Opportunities
Industry
Digital Experience Design
Digital Experience Design embeds and influences human experience through novel and interactive forms of digital technology, combining hardware, software and design. The term “experience” refers to the multifaceted interaction between humans and technology that respects the contextual and situational features of each. The future of digital design lies in understanding this interaction.
Digital Experience Design is gaining currency in the field of research and practice. IDEO, a prominent global design consultancy, lists “Digital Experiences” as one of their core areas of expertise. IDEO sees “Digital Experiences” as those in which there are no boundaries among platforms. They use hardware, software, web and mobile elements, and interactive media to develop effective means for people to share, create and communicate. Thus, Digital Experience Design is a dynamic field, continually adapting to new technologies and interfaces, such as smart devices, sensors, adaptive architectures, mixed realities (AR/VR), immersive environments, multi-screen and multi-sensorial displays. Digital experience design is revolutionizing how organizations serve customers and how we interact with each other and the world around us.
Interactive Digital Media (IDM)
The Canadian Interactive Alliance defines interactive digital media companies as creators of “digital content and environments that provide users with a rich interactive experience – either with content itself or with other users – for the purposes of entertainment, information, or education, or that provides services that directly enable these products/services” (2012 Canadian Interactive Industry Profile). IDM in Canada is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. The comprehensive IDM sector includes companies that produce interactive content as well as firms that provide various types of products or services to enable the production of interactive content. These are sometimes called “core” and “peripheral” IDM. Core IDM content includes but is not limited to video and mobile games, cross-platform entertainment, web series, e-learning and training products (Interactive Digital Media, OMDC).
The Greater Toronto Area (GTA) leads North America in offering a diverse, talented pool of Interactive Digital Media workers. The GTA has 15,000 technology companies employing more than 168,000 people, making Toronto Canada’s largest technology hub and the third-largest North American centre for technology firms, in addition to being the third-largest centre for design on the continent.
Educational Pathways
Graduates of the Honours Bachelor of Digital Experience Design program may qualify to pursue further graduate studies in relevant program areas. Students should contact universities directly to explore graduate school opportunities.
Examples of potential graduate study and research areas include: design, interaction design, digital/interactive media, digital experience, human computer interaction, systems design, e-health, e-learning, game design, interactive arts and critical practice.
If you are a George Brown College student who has completed the second or third year of the Interaction Design and Development Advanced Diploma (G103) with a grade point average of 3.2 (75%) or higher, you may be eligible to enter a degree completion pathway to this program.
For more information, contact digitalexperience@georgebrown.ca, or call 416-415-5000, ext. 3129
Tuition and Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.
† Fees for this program do not include the $500 cost of the co-op work term.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- six (6) grade 12 University (U) or University/College (M) courses or equivalent with a combined average of 60% or above (including English, math)
- English, grade 12 (U) with a grade or 65% or higher
- mathematics, grade 11 (U) or (M) or Grade 12 (U) with a grade of 60% or higher
- application questionnaire*
- portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
OR
**Mature Student Status (19 years of age or older and no OSSD)
- English, grade 12 (U) with a grade of 65% or higher
- mathematics, grade 11 (U) or (M) or Grade 12 (U) with a grade of 60% or higher
- Overall average of 65% of higher in the two required courses
- post-secondary credits may be considered (certain credits only)
- application Questionnaire*
- portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
**There is no mature student testing in the required credits for degree programs. Mature applicants must have the English and math credits required. Additional information on where and how to upgrade can be found on the English and Math upgrading pages.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.
This college has been granted consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting September 1, 2017. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
Special Requirements
* All academic transcripts for mature applicants including high school are required for submission to be considered to this degree program.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
Participate in an online information session or visit in person. Register for an information session or open house here.
Phone: 416-415-5000, ext. 3129
Email: digitalexperience@georgebrown.ca
For more information about the program, you may also contact the Program Co-ordinator, Nastaran Dadashi: nastaran.dadashi@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- Future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour.
Sign up and learn more about your options, our programs, and life at George Brown.
Honours Bachelor of Digital Experience Design Program (G301)
- Program Name: Honours Bachelor of Digital Experience Design
- Code: G301
- Credential: Honours Bachelor's Degree
- Method of Study: Full-time
- Duration: 4 years (8 semesters) plus 1 Co-op Work Term
- Centre:
- School: Design
- Location: Waterfront Campus
- Starting Months: September
- Domestic Tuition: $8,131.00* †
- Experiential Learning:
Co-op (paid)
- Spring 2022 Delivery: Semester 5, 6, 7: Not Running
Compare up to 3 programs
Overview
Program Overview
The Honours Bachelor of Digital Experience Design is a four-year degree that produces designers who can solve problems using human-centred, socially conscious and economically viable digital solutions.
Full Description
The Honours Bachelor of Digital Experience Design Degree is a four-year program that produces designers who can solve problems using human-centred, socially conscious, and economically viable digital solutions.
Digital experience design includes related fields such as service design, user experience design and interaction design. It involves understanding human behaviour and human computer interaction, conducting research and usability studies, managing projects and working in teams, applying business skills, working with existing and emerging digital technologies, prototyping new ideas and anticipating future trends.
In this program, students will develop the ability to critically analyze and adapt to ever-changing conditions of technology and culture. Foundational courses build students’ analytical, technical and business skills. In upper-year courses and capstone projects, students collaborate on digital interfaces and applications, as well as interactive environments and objects.
This design degree curriculum focuses on three areas of learning based on the digital experience design process:
- Think: design thinking, theory, culture and research
- Make: designing, building and testing digital experiences
- Ship: entrepreneurship and the commercialization of digital products
Interactive Digital Media is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. Graduates of this program will be able to contribute to and eventually lead interdisciplinary teams to solve problems across a variety of fields such as security, transportation, education and manufacturing. The degree also prepares students to pursue graduate studies in a wide range of academic disciplines.
Why study Digital Experience Design at George Brown College?
The School of Design at George Brown has an established reputation for design education that focuses imagination, hones critical thinking skills and engages with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- future Ways of living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Our facilities and computer labs include the latest hardware and software and are complemented by the Digital Media and Gaming Incubator and Digifest, an annual festival that brings together industry, academics and the public to think about how digital tools and technology will shape our lives and our future.
A curriculum that reflects changing industry demands
The Honours Bachelor of Digital Experience Design was created in consultation with industry, faculty, alumni and students. It provides specialized skills training, knowledge and hands-on experience to prepare students for current and future job market demands, as well as for graduate studies. Learn more about what industry is looking for in graduates in this field and how the curriculum builds those skills.
Applied Research: The Innovation Exchange and the Design Centre for the Smart Economy
The future School of Design building will include the Innovation Exchange and Design Centre for the Smart Economy, a research hub where students and businesses will team up and bring new ideas to market. Find out more about research and innovation at the School of Design and how it benefits our students.
Apply to the Honours Bachelor of Digital Experience Design Bridging Program
Students currently in year two or three of George Brown’s existing three-year Interaction Design advanced diploma program may be eligible for advanced entry into the Honours Bachelor of Digital Experience Design program.
Following the Winter Semester (January-April), students who have successfully completed the second year of Interaction Design and Development (G113) with a GPA of 3.2 (75%) or higher will be eligible to complete a Fall bridge program. Upon successful completion of the bridge, students will enter into Semester 5 of the degree program.
Your Field Education Options
Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.
Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Integrate digital experience design theories and methodologies to solve real-life problems and address societal issues.
- Explain the relationships between digital interactive experiences and products and other fields of practice and study.
- Provide human-centred and research-based solutions and design opportunities across sectors.
- Determine the usability of interactive systems to optimize the performance of a product or service.
- Incorporate key theoretical concepts of design to inform the planning, production and critique of interactive digital experiences.
- Develop applications based on trends in digital experience design.
- Incorporate relevant technological systems in the process of developing digital experiences.
- Use human-centred design principles to develop and test digital products, systems and services to enhance the aesthetic and functional experience.
- Select the appropriate tools that allow for designing, building, visualizing and programming digital interactive experiences.
- Create interactive products, systems and services using appropriate technologies, materials and manufacturing methods.
- Collaborate with and lead interdisciplinary design teams and stakeholders in the process of designing a product or service.
- Manage a design project by applying business, legal and ethical principles.
- Conceive of economically viable projects with accompanying business models.
Courses
Required Courses
SEMESTER 1
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES1000 | Design Tools 1: Digital Visualization in 2D Environments | NONE |
| BDES1001 | Digital Systems and Software | NONE |
| BDES1002 | Drawing 1: Introduction to Observational Drawing | NONE |
| BDES1003 | Introduction to Digital Experience Design | NONE |
| BDES1004 | Communicating for Design |
SEMESTER 2
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES1200 | Design Thinking | NONE |
| BDES1201 | Design Culture and Theory | NONE |
| BDES1202 | Drawing 2: Drawing Techniques in Digital Environments | BDES1002 BDES1000 |
| BDES1203 | Introduction to Human Computer Interaction | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 3
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES2300 | Design Tools 2: Digital Visualization in 3D Environments | BDES1000 |
| BDES2301 | Human Centered Design Lab | NONE |
| BDES2302 | Computing 1: Introduction to Interface Development | NONE |
| BDES2303 | Research in Digital Experience 1 | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 4
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES2400 | Design Tools 3: Integrated Digital Visualization Studio | BDES2300 |
| BDES2401 | Real World Project Lab | BDES2301 |
| BDES2402 | Computing 2: Interaction and Responsive | BDES2302 |
| BDES2403 | Research in Digital Experience 2 | BDES2303 |
| LOWER Liberal Studies Elective |
SEMESTER 5
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES3500 | Computing 3: Data Integration and Development | BDES2402 |
| BDES3505 | Professional Practice in Digital Design | NONE |
| BDES3503 | Advanced Human Computer Interaction Methods | BDES1203 |
| BDES3510 | Special Topic 1: Augmented Reality | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 6
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES3502 | Entrepreneurship for Digital Design | NONE |
| BDES3600 | Design Jam | NONE |
| BDES3601 | Digital Media Studies | BDES1200 |
| BDES3603 | Transmedia (Cross-Channel) | BDES2400 BDES3500 |
| UPPER Liberal Studies Elective |
| Code | Course Name |
|---|---|
| GCOP1001 | Work Integrated Learning Co-op |
SEMESTER 7
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES4701 | Major Project 1: Research and Conceptualization | NONE |
| BDES4702 | Trends in Digital Experience Design | BDES3601 |
| BDES4704 | Special Topic 2: MUSH sector | NONE |
| UPPER Liberal Studies Elective |
SEMESTER 8
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES4800 | Commercialization | BDES3602 |
| BDES4801 | Major Project 2: Development and Production | BDES4701 |
| BDES4804 | Special Topic 3: Internet of Things | NONE |
| UPPER Liberal Studies Elective |
Career & Postgraduate Study Opportunities
Industry
Digital Experience Design
Digital Experience Design embeds and influences human experience through novel and interactive forms of digital technology, combining hardware, software and design. The term “experience” refers to the multifaceted interaction between humans and technology that respects the contextual and situational features of each. The future of digital design lies in understanding this interaction.
Digital Experience Design is gaining currency in the field of research and practice. IDEO, a prominent global design consultancy, lists “Digital Experiences” as one of their core areas of expertise. IDEO sees “Digital Experiences” as those in which there are no boundaries among platforms. They use hardware, software, web and mobile elements, and interactive media to develop effective means for people to share, create and communicate. Thus, Digital Experience Design is a dynamic field, continually adapting to new technologies and interfaces, such as smart devices, sensors, adaptive architectures, mixed realities (AR/VR), immersive environments, multi-screen and multi-sensorial displays. Digital experience design is revolutionizing how organizations serve customers and how we interact with each other and the world around us.
Interactive Digital Media (IDM)
The Canadian Interactive Alliance defines interactive digital media companies as creators of “digital content and environments that provide users with a rich interactive experience – either with content itself or with other users – for the purposes of entertainment, information, or education, or that provides services that directly enable these products/services” (2012 Canadian Interactive Industry Profile). IDM in Canada is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. The comprehensive IDM sector includes companies that produce interactive content as well as firms that provide various types of products or services to enable the production of interactive content. These are sometimes called “core” and “peripheral” IDM. Core IDM content includes but is not limited to video and mobile games, cross-platform entertainment, web series, e-learning and training products (Interactive Digital Media, OMDC).
The Greater Toronto Area (GTA) leads North America in offering a diverse, talented pool of Interactive Digital Media workers. The GTA has 15,000 technology companies employing more than 168,000 people, making Toronto Canada’s largest technology hub and the third largest North American centre for technology firms, in addition to being the third largest centre for design on the continent.
Educational Pathways
If you are a George Brown College student who has completed the second or third year of the Interaction Design and Development Advanced Diploma (G103) with a grade point average of 3.2 (75%) or higher, you may be eligible to enter a degree completion pathway to this program.
For more information, contact digitalexperience@georgebrown.ca, or call 416-415-5000, ext. 3129
Tuition and Fees
Domestic Tuition
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2020. Fees are subject to change for programs starting in Fall 2021 and at later dates.
† Fees for this program do not include the $500 cost of the co-op work term.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- Six (6) Grade 12 University (U) or University/College (M) courses or equivalent with a combined average of 60% or above (including English, Math)
- English, Grade 12 (U) with a grade or 65% or higher
- Mathematics, Grade 11 (U) or (M) or Grade 12 (U) with a grade of 60% or higher
- Application Questionnaire*
- Portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
OR
**Mature Student status (19 years of age or older and no OSSD)
- English, Grade 12 (U) with a grade of 65% or higher
- Mathematics, Grade 11 (U) or (M) or Grade 12 (U) with a grade of 60% or higher
- Overall average of 65% of higher in the two required courses
- Post-secondary credits may be considered (certain credits only)
- Application Questionnaire*
- Portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
**There is no mature student testing in the required credits for degree programs. Mature applicants must have the English and Math credits required. Mature student applicants, who require Grade 12 University (U) level credits for their application to a George Brown degree program, may consider completing our on-campus Degree Preparation (U-level) Courses at no extra cost. Additional information on where and how to upgrade can be found on the English and Math upgrading pages.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.
| This college has been granted consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting September 1, 2017. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame. |
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
Special Requirements
* All academic transcripts for mature applicants including high school are required for submission to be considered to this Degree program.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
Participate in an online information session or visit in person. Register for an information session or open house here.
Phone: 416-415-5000, ext. 3129
Email: digitalexperience@georgebrown.ca
For more information about the program, you may also contact the Program Co-ordinator, Nastaran Dadashi: nastaran.dadashi@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- future ways of living lab
- peer tutor lab
- Digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour.
Sign up and learn more about your options, our programs, and life at George Brown.
Honours Bachelor of Digital Experience Design Program (G301)
- Program Name: Honours Bachelor of Digital Experience Design
- Code: G301
- Credential: Honours Bachelor's Degree
- Method of Study: Full-time
- Duration: 4 years (8 semesters) plus 1 Co-op Work Term
- Centre:
- School: Design
- Location: Waterfront Campus
- Starting Months: September
- Domestic Tuition: $7,990.00* †
- Experiential Learning:
Co-op (paid)
- Fall 2020 Delivery Method: Online (on-campus activities will resume as soon as it is safe to do so)
Compare up to 3 programs
Overview
Program Overview
The Honours Bachelor of Digital Experience Design is a four-year degree that produces designers who can solve problems using human-centered, socially conscious and economically viable digital solutions.
Full Description
The Honours Bachelor of Digital Experience Design Degree is a four-year program that produces designers who can solve problems using human-centered, socially conscious, and economically viable digital solutions.
Digital experience design includes related fields such as service design, user experience design, and interaction design. It involves understanding human behaviour and human computer interaction, conducting research and usability studies, managing projects and working in teams, applying business skills, working with existing and emerging digital technologies, prototyping new ideas, and anticipating future trends.
In this program, students will develop the ability to critically analyze and adapt to ever-changing conditions of technology and culture. Foundational courses build students’ analytical, technical and business skills. In upper-year courses and capstone projects, students collaborate on digital interfaces and applications, as well as interactive environments and objects.
This design degree curriculum focuses on three areas of learning based on the digital experience design process:
- Think: design thinking, theory, culture and research
- Make: designing, building and testing digital experiences
- Ship: entrepreneurship and the commercialization of digital products
Interactive Digital Media is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. Graduates of this program will be able to contribute to and eventually lead interdisciplinary teams to solve problems across a variety of fields such as security, transportation, education and manufacturing. The degree also prepares students to pursue graduate studies in a wide range of academic disciplines.
Why study Digital Experience Design at George Brown College?
The School of Design at George Brown has an established reputation for design education that focuses imagination, hones critical thinking skills, and engages with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- Virtual and augmented reality lab
- Usability and testing lab
- Future Ways of Living lab
- Peer tutor lab
- Digital Sandbox
- Incubators
- Prototyping and workshop spaces
- Design and innovation showcase spaces
Our facilities and computer labs include the latest hardware and software and are complemented by the Digital Media and Gaming Incubator, and Digifest, an annual festival that brings together industry, academics and the public to think about how digital tools and technology will shape our lives and our future.
A curriculum that reflects changing industry demands
The Honours Bachelor of Digital Experience Design was created in consultation with industry, faculty, alumni and students. It provides specialized skills training, knowledge and hands-on experience to prepare students for current and future job market demands, as well as for graduate studies. Learn more about what industry is looking for in graduates in this field and how the curriculum builds those skills.
Applied Research: The Innovation Exchange and the Design Centre for the Smart Economy
The future School of Design building will include the Innovation Exchange and Design Centre for the Smart Economy, a research hub where students and businesses will team up and bring new ideas to market. Find out more about research and innovation at the School of Design and how it benefits our students.
Apply to the Honours Bachelor of Digital Experience Design Bridging Program
Students currently in year two or three of George Brown’s existing three-year Interaction Design advanced diploma program may be eligible for advanced entry into the Honours Bachelor of Digital Experience Design program.
Following the Winter Semester (January-April) of 2019, students who have successfully completed the second year of Interaction Design and Development (G113) with a GPA of 3.2 (75%) or higher will be eligible to complete a Fall bridge program. Upon successful completion of the bridge, students will enter into Semester 5 of the degree program.
Your Field Education Options
Students must complete a 420-hour paid co-op work term in the spring/summer period between the 3rd and 4th year.
Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter, and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Integrate digital experience design theories and methodologies to solve real-life problems and address societal issues.
- Explain the relationships between digital interactive experiences and products and other fields of practice and study.
- Provide human-centred and research-based solutions and design opportunities across sectors.
- Determine the usability of interactive systems to optimize the performance of a product or service.
- Incorporate key theoretical concepts of design to inform the planning, production, and critique of interactive digital experiences.
- Develop applications based on trends in digital experience design.
- Incorporate relevant technological systems in the process of developing digital experiences.
- Use human-centred design principles to develop and test digital products, systems, and services to enhance the aesthetic and functional experience.
- Select the appropriate tools that allow for designing, building, visualizing and programming digital interactive experiences.
- Create interactive products, systems and services using appropriate technologies, materials, and manufacturing methods.
- Collaborate with and lead interdisciplinary design teams and stakeholders in the process of designing a product or service.
- Manage a design project by applying business, legal, and ethical principles.
- Conceive of economically viable projects with accompanying business models.
Courses
Required Courses
SEMESTER 1
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES1000 | Design Tools 1: Digital Visualization in 2D Environments | NONE |
| BDES1001 | Digital Systems and Software | NONE |
| BDES1002 | Drawing 1: Introduction to Observational Drawing | NONE |
| BDES1003 | Introduction to Digital Experience Design | NONE |
| BDES1004 | Communicating for Design |
SEMESTER 2
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES1200 | Design Thinking | NONE |
| BDES1201 | Design Culture and Theory | NONE |
| BDES1202 | Drawing 2: Drawing Techniques in Digital Environments | BDES1002 BDES1000 |
| BDES1203 | Introduction to Human Computer Interaction | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 3
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES2300 | Design Tools 2: Digital Visualization in 3D Environments | BDES1000 |
| BDES2301 | Human Centered Design Lab | NONE |
| BDES2302 | Computing 1: Introduction to Interface Development | NONE |
| BDES2303 | Research in Digital Experience 1 | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 4
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES2400 | Design Tools 3: Integrated Digital Visualization Studio | BDES2300 |
| BDES2401 | Real World Project Lab | BDES2301 |
| BDES2402 | Computing 2: Interaction and Responsive | BDES2302 |
| BDES2403 | Research in Digital Experience 2 | BDES2303 |
| LOWER Liberal Studies Elective |
SEMESTER 5
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES3500 | Computing 3: Data Integration and Development | BDES2402 |
| BDES3505 | Professional Practice in Digital Design | NONE |
| BDES3503 | Advanced Human Computer Interaction Methods | BDES1203 |
| BDES3504 | Special Topic 1: Wearables | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 6
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES3502 | Entrepreneurship for Digital Design | NONE |
| BDES3600 | Design Jam | NONE |
| BDES3601 | Digital Media Studies | BDES1200 |
| BDES3603 | Transmedia (Cross-Channel) | BDES2400 BDES3500 |
| UPPER Liberal Studies Elective |
| Code | Course Name |
|---|---|
| GCOP1001 | Work Integrated Learning Co-op |
SEMESTER 7
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES4701 | Major Project 1: Research and Conceptualization | NONE |
| BDES4702 | Trends in Digital Experience Design | BDES3601 |
| BDES4704 | Special Topic 2: MUSH sector | NONE |
| UPPER Liberal Studies Elective |
SEMESTER 8
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES4800 | Commercialization | BDES3602 |
| BDES4801 | Major Project 2: Development and Production | BDES4701 |
| BDES4804 | Special Topic 3: Internet of Things | NONE |
| UPPER Liberal Studies Elective |
Career & Postgraduate Study Opportunities
Industry
Digital Experience Design
Digital Experience Design embeds and influences human experience through novel and interactive forms of digital technology, combining hardware, software and design. The term “experience” refers to the multifaceted interaction between humans and technology that respects the contextual and situational features of each. The future of digital design lies in understanding this interaction.
Digital Experience Design is gaining currency in the field of research and practice. IDEO, a prominent global design consultancy, lists “Digital Experiences” as one of their core areas of expertise. IDEO sees “Digital Experiences” as those in which there are no boundaries among platforms. They use hardware, software, web and mobile elements, and interactive media to develop effective means for people to share, create and communicate. Thus, Digital Experience Design is a dynamic field, continually adapting to new technologies and interfaces, such as smart devices, sensors, adaptive architectures, mixed realities (AR/VR), immersive environments, multi-screen and multi-sensorial displays. Digital experience design is revolutionizing how organizations serve customers and how we interact with each other and the world around us.
Interactive Digital Media (IDM)
The Canadian Interactive Alliance defines interactive digital media companies as creators of “digital content and environments that provide users with a rich interactive experience – either with content itself or with other users – for the purposes of entertainment, information, or education, or that provides services that directly enable these products/services” (2012 Canadian Interactive Industry Profile). IDM in Canada is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. The comprehensive IDM sector includes companies that produce interactive content as well as firms that provide various types of products or services to enable the production of interactive content. These are sometimes called “core” and “peripheral” IDM. Core IDM content includes but is not limited to video and mobile games, cross-platform entertainment, web series, e-learning and training products (Interactive Digital Media, OMDC).
The Greater Toronto Area (GTA) leads North America in offering a diverse, talented pool of Interactive Digital Media workers. The GTA has 15,000 technology companies employing more than 168,000 people, making Toronto Canada’s largest technology hub and the third largest North American centre for technology firms, in addition to being the third largest centre for design on the continent.
Educational Pathways
If you are a George Brown College student who has completed the second or third year of the Interaction Design and Development Advanced Diploma (G103) with a grade point average of 3.2 (75%) or higher, you may be eligible to enter a degree completion pathway to this program.
For more information, contact digitalexperience@georgebrown.ca, or call 416-415-5000, ext. 3129
Tuition and Fees
Domestic Tuition
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2019. Fees are subject to change for programs starting in Fall 2020 and at later dates.
† Fees for this program do not include the cost of the co-op work term.
International students: Visit the International Fees and Related Costs page for more information.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- Six (6) Grade 12 University (U) or University/College (M) courses or equivalent with a combined average of 60% or above (including English, Math and Visual Arts credit)
- English, Grade 12 (U) with a grade of 65% or higher
- Mathematics, Grade 11 (U) or (M) or Grade 12 (U) with a grade of 60% or higher
- One Visual Arts credit, Grade 11 (M) or Grade 12 (M)
- Application Questionnaire*
- Portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
OR
**Mature Student status (19 years of age or older and no OSSD)
- English, Grade 12 (U) with a grade of 65% or higher
- Mathematics, Grade 11 (U) or (M) or Grade 12 (U) with a grade of 60% or higher
- One Visual Arts credit, Grade 11 (M) or Grade 12 (M)
- Overall average of 65% of higher in the three required courses
- Post-secondary credits may be considered (certain credits only)
- Application Questionnaire*
- Portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
**There is no mature student testing in the required credits for degree programs. Mature applicants must have the English and Math credits required. Mature student applicants, who require Grade 12 University (U) level credits for their application to a George Brown degree program, may consider completing our on-campus Degree Preparation (U-level) Courses at no extra cost. Additional information on where and how to upgrade can be found on the English and Math upgrading pages.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.
International (Visa) Students
Visit the International Admissions page for more information.
| This college has been granted consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting September 1, 2017. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame. |
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
Participate in an online information session or visit in person. Register for an information session or open house here.
Phone: 416-415-5000, ext. 3129
Email: digitalexperience@georgebrown.ca
For more information about the program, you may also contact the Program Co-ordinator, Nastaran Dadashi nastaran.dadashi@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- Virtual and augmented reality lab
- Usability and testing lab
- Future Ways of Living lab
- Peer tutor lab
- Digital Sandbox
- Incubators
- Prototyping and workshop spaces
- Design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour.
Sign up and learn more about your options, our programs, and life at George Brown.
Honours Bachelor of Digital Experience Design Program (G301)
- Program Name: Honours Bachelor of Digital Experience Design
- Code: G301
- Credential: Honours Bachelor's Degree
- Method of Study: Full-time
- Duration: 4 years (8 semesters) plus 1 Co-op Work Term
- Centre:
- School: Design
- Location: Waterfront Campus
- Starting Months: September
- Domestic Tuition: $8,682.00* †
- Experiential Learning:
Co-op (paid)
Compare up to 3 programs
Overview
Program Overview
The Honours Bachelor of Digital Experience Design is a four-year degree that produces designers who can solve problems using human-centered, socially conscious and economically viable digital solutions.
Full Description
The Honours Bachelor of Digital Experience Design Degree is a four-year program that produces designers who can solve problems using human-centered, socially conscious, and economically viable digital solutions.
Digital experience design includes related fields such as service design, user experience design, and interaction design. It involves understanding human behaviour and human computer interaction, conducting research and usability studies, managing projects and working in teams, applying business skills, working with existing and emerging digital technologies, prototyping new ideas, and anticipating future trends.
In this program, students will develop the ability to critically analyze and adapt to ever-changing conditions of technology and culture. Foundational courses build students’ analytical, technical and business skills. In upper-year courses and capstone projects, students collaborate on digital interfaces and applications, as well as interactive environments and objects.
This design degree curriculum focuses on three areas of learning based on the digital experience design process:
- Think: design thinking, theory, culture and research
- Make: designing, building and testing digital experiences
- Ship: entrepreneurship and the commercialization of digital products
Interactive Digital Media is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. Graduates of this program will be able to contribute to and eventually lead interdisciplinary teams to solve problems across a variety of fields such as security, transportation, education and manufacturing. The degree also prepares students to pursue graduate studies in a wide range of academic disciplines.
Why study Digital Experience Design at George Brown College?
The School of Design at George Brown has an established reputation for design education that focuses imagination, hones critical thinking skills, and engages with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.
Our recently renovated facilities and new computer labs include the latest hardware and software and are complemented by the Digital Media and Gaming Incubator, and Digifest, an annual festival that brings together industry, academics and the public to think about how digital tools and technology will shape our lives and our future.
The new home of the school of design
In 2019 the School of Design moved to the Daniels Waterfront—City of the Arts complex at our Waterfront Campus. This 103,000-square-foot facility houses our design programs and serves as a research hub. Find out more about the new building.
A curriculum that reflects changing industry demands
The Honours Bachelor of Digital Experience Design was created in consultation with industry, faculty, alumni and students. It provides specialized skills training, knowledge and hands-on experience to prepare students for current and future job market demands, as well as for graduate studies. Learn more about what industry is looking for in graduates in this field and how the curriculum builds those skills.
Applied Research: The Innovation Exchange and the Design Centre for the Smart Economy
The future School of Design building will include the Innovation Exchange and Design Centre for the Smart Economy, a research hub where students and businesses will team up and bring new ideas to market. Find out more about research and innovation at the School of Design and how it benefits our students.
Your Field Education Options
Students must complete a 420-hour paid co-op work term in the spring/summer period between the 3rd and 4th year.
Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter, and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Integrate digital experience design theories and methodologies to solve real-life problems and address societal issues.
- Explain the relationships between digital interactive experiences and products and other fields of practice and study.
- Provide human-centred and research-based solutions and design opportunities across sectors.
- Determine the usability of interactive systems to optimize the performance of a product or service.
- Incorporate key theoretical concepts of design to inform the planning, production, and critique of interactive digital experiences.
- Develop applications based on trends in digital experience design.
- Incorporate relevant technological systems in the process of developing digital experiences.
- Use human-centred design principles to develop and test digital products, systems, and services to enhance the aesthetic and functional experience.
- Select the appropriate tools that allow for designing, building, visualizing and programming digital interactive experiences.
- Create interactive products, systems and services using appropriate technologies, materials, and manufacturing methods.
- Collaborate with and lead interdisciplinary design teams and stakeholders in the process of designing a product or service.
- Manage a design project by applying business, legal, and ethical principles.
- Conceive of economically viable projects with accompanying business models.
Courses
Required Courses
SEMESTER 1
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES1000 | Design Tools 1: Digital Visualization in 2D Environments | NONE |
| BDES1001 | Digital Systems and Software | NONE |
| BDES1002 | Drawing 1: Introduction to Observational Drawing | NONE |
| BDES1003 | Introduction to Digital Experience Design | NONE |
| BDES1004 | Communicating for Design |
SEMESTER 2
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES1200 | Design Thinking | NONE |
| BDES1201 | Design Culture and Theory | NONE |
| BDES1202 | Drawing 2: Drawing Techniques in Digital Environments | BDES1002 BDES1000 |
| BDES1203 | Introduction to Human Computer Interaction | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 3
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES2300 | Design Tools 2: Digital Visualization in 3D Environments | BDES1000 |
| BDES2301 | Human Centered Design Lab | NONE |
| BDES2302 | Computing 1: Introduction to Interface Development | NONE |
| BDES2303 | Research in Digital Experience 1 | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 4
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES2400 | Design Tools 3: Integrated Digital Visualization Studio | BDES2300 |
| BDES2401 | Real World Project Lab | BDES2301 |
| BDES2402 | Computing 2: Interaction and Responsive | BDES2302 |
| BDES2403 | Research in Digital Experience 2 | BDES2303 |
| LOWER Liberal Studies Elective |
SEMESTER 5
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES3500 | Computing 3: Data Integration and Development | BDES2402 |
| BDES3502 | Entrepreneurship for Digital Design | NONE |
| BDES3503 | Advanced Human Computer Interaction Methods | BDES1203 |
| BDES3504 | Special Topic 1: Wearables | NONE |
| LOWER Liberal Studies Elective |
SEMESTER 6
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES3600 | Design Jam | NONE |
| BDES3601 | Digital Media Studies | BDES1200 |
| BDES3602 | Publishing and Distribution | BDES3502 |
| BDES3603 | Transmedia (Cross-Channel) | BDES2400 BDES3500 |
| UPPER Liberal Studies Elective |
| Code | Course Name |
|---|---|
| GCOP1001 | Work Integrated Learning Co-op |
SEMESTER 7
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES4701 | Major Project 1: Research and Conceptualization | NONE |
| BDES4702 | Trends in Digital Experience Design | BDES3601 |
| BDES4704 | Special Topic 2: MUSH sector | NONE |
| UPPER Liberal Studies Elective |
SEMESTER 8
| Code | Course Name | Prerequisite |
|---|---|---|
| BDES4800 | Commercialization | BDES3602 |
| BDES4801 | Major Project 2: Development and Production | BDES4701 |
| BDES4804 | Special Topic 3: Internet of Things | NONE |
| UPPER Liberal Studies Elective |
Career & Postgraduate Study Opportunities
Industry
Digital Experience Design
Digital Experience Design embeds and influences human experience through novel and interactive forms of digital technology, combining hardware, software and design. The term “experience” refers to the multifaceted interaction between humans and technology that respects the contextual and situational features of each. The future of digital design lies in understanding this interaction.
Digital Experience Design is gaining currency in the field of research and practice. IDEO, a prominent global design consultancy, lists “Digital Experiences” as one of their core areas of expertise. IDEO sees “Digital Experiences” as those in which there are no boundaries among platforms. They use hardware, software, web and mobile elements, and interactive media to develop effective means for people to share, create and communicate. Thus, Digital Experience Design is a dynamic field, continually adapting to new technologies and interfaces, such as smart devices, sensors, adaptive architectures, mixed realities (AR/VR), immersive environments, multi-screen and multi-sensorial displays. Digital experience design is revolutionizing how organizations serve customers and how we interact with each other and the world around us.
Interactive Digital Media (IDM)
The Canadian Interactive Alliance defines interactive digital media companies as creators of “digital content and environments that provide users with a rich interactive experience – either with content itself or with other users – for the purposes of entertainment, information, or education, or that provides services that directly enable these products/services” (2012 Canadian Interactive Industry Profile). IDM in Canada is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. The comprehensive IDM sector includes companies that produce interactive content as well as firms that provide various types of products or services to enable the production of interactive content. These are sometimes called “core” and “peripheral” IDM. Core IDM content includes but is not limited to video and mobile games, cross-platform entertainment, web series, e-learning and training products (Interactive Digital Media, OMDC).
The Greater Toronto Area (GTA) leads North America in offering a diverse, talented pool of Interactive Digital Media workers. The GTA has 15,000 technology companies employing more than 168,000 people, making Toronto Canada’s largest technology hub and the third largest North American centre for technology firms, in addition to being the third largest centre for design on the continent.
Educational Pathways
If you are a George Brown College student who has completed the second or third year of the Interaction Design and Development Advanced Diploma (G103) with a grade point average of 3.2 (75%) or higher, you may be eligible to enter a degree completion pathway to this program.
For more information, contact digitalexperience@georgebrown.ca, or call 416-415-5000, ext. 3129
Tuition and Fees
Domestic Tuition
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.
† Fees for this program do not include the cost of the co-op work term.
International students: Visit the International Fees and Related Costs page for more information.
International Students
Visit the International Fees and Related Costs page for more information.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- Six (6) Grade 12 University (U) or University/College (M) courses or equivalent with a combined average of 65% or above (including English, Math and Visual Arts credit)
- English, Grade 12 (U) with a grade of 65% or higher
- Mathematics, Grade 11 (U) or (M) or Grade 12 (U) with a grade of 60% or higher
- One Visual Arts credit, Grade 11 (M) or Grade 12 (M)
- Application Questionnaire*
- Portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
OR
**Mature Student status (19 years of age or older and no OSSD)
- English, Grade 12 (U) with a grade of 65% or higher
- Mathematics, Grade 11 (U) or (M) or Grade 12 (U) with a grade of 60% or higher
- One Visual Arts credit, Grade 11 (M) or Grade 12 (M)
- Overall average of 65% of higher in the three required courses
- Post-secondary credits may be considered (certain credits only)
- Application Questionnaire*
- Portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
**There is no mature student testing in the required credits for degree programs. Mature applicants must have the English and Math credits required. Mature student applicants, who require Grade 12 University (U) level credits for their application to a George Brown degree program, may consider completing our on-campus Degree Preparation (U-level) Courses at no extra cost. Additional information on where and how to upgrade can be found on the English and Math upgrading pages.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.
International (Visa) Students
Visit the International Admissions page for more information.
| This college has been granted consent by the Minister of Advanced Education and Skills Development to offer this applied degree for a seven-year term starting September 1, 2017. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame. |
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Apply To
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
Participate in an online information session or visit in person. Register for an information session or open house here.
Phone: 416-415-5000, ext. 3129
Email: digitalexperience@georgebrown.ca
For more information about the program, you may also contact the Program Co-ordinator, Dave Colangelo: David.Colangelo@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
The School of Design is located at the Waterfront Campus at 3 Lower Jarvis St.
You can book a tour of the campus or explore our virtual tour.
Interested students can also visit the School of Design Year End Show in the last week of April to meet students and faculty and see first hand the impressive work of our graduates.
The new home of the School of Design
In 2019 the School of Design moved to the Daniels Waterfront—City of the Arts complex at our Waterfront Campus. This 103,000-square-foot facility houses our design programs and serves as a research hub. It also includes the following features:
- Virtual and augmented reality lab
- Usability and testing lab
- Future Ways of Living lab
- Peer Tutor lab
- Digital Sandbox
- Incubators
- Prototyping and workshop spaces
