Graphic Design Program (G102)
- Program Name: Graphic Design
- Code: G102
- Credential: Ontario College Advanced Diploma
- Method of Study: Full-time
- Duration: 3 years (6 semesters)
- Centre:
- School: Design
- Location: Waterfront Campus
- Starting Months: January, September
- Domestic Tuition: $4,165.00 *
- International Tuition: $17,728.00 **
- Experiential Learning:
Field Placement available based on academic performance
- Fall 2023 Delivery: Semester 1, 3, 5: Hybrid
Compare up to 3 programs
Overview
Program Overview
The Graphic Design program is an ideal training ground for the design profession. As a student in the program, you will gain a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.
Full Description
The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a Corporate Design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.
The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.
You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 3.3 or higher by the end of semester 4 will be eligible for field placement.
Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.
Your Field Education Options
Students with an overall grade point average of 3.3 or higher by the end of semester 4 and a B+ on the portfolio assignment (semester 5) will be eligible for the Field Placement course (GRAF3017) in semester 6.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
- Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
- Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
- Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
- Communicate ideas, design concepts and opinions clearly and persuasively to others.
- Use recognized industry practices throughout the design process and related business tasks.
- Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
- Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
- Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.
Graphic Design Information Session
Courses
Required Courses
The following courses are required to graduate successfully:
- 25 design required courses
- 5 design elective courses
- 3 general education elective courses
- 33 total courses
SEMESTER 1
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF 1003 | Drawing 1 | |
| GRAF 1004 | Typography 1 | |
| GRAF 1005 | Design 1 | |
| GRAF 1081 | Digital Applications 1 | |
| GRAF 1083 | Production 1 | |
| COMM 2000 | Communicating Across Contexts** |
SEMESTER 2
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF 1014 | Typography 2 | GRAF1004 and GRAF1081 |
| GRAF 1015 | Design 2 | GRAF1005 |
| GRAF 1038 | Drawing 2 | GRAF1003 |
| GRAF 1082 | Digital Applications 2 | GRAF1081 |
| GRAF 1084 | Production 2 | GRAF1083 |
| GRAF 1039 | Design Culture |
SEMESTER 3
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF 1056 | Advertising 1 | GRAF 1015 and GRAF 1014 |
| GRAF 1106 | Corporate Design 1 | GRAF 1015 and GRAF 1014 |
| GRAF 2024 | Web Design 1 | GRAF 1084 and GRAF 1015 |
| GRAF 2026 | Typography 3 | GRAF 1014 and GRAF 1084 |
| GRAF 2037 | Production 3 | GRAF 1084 |
| GNED | General Education Elective |
DESCRIPTION OF MAJORS
ADVERTISING DESIGN
The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.
COMMUNICATION DESIGN
The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.
ADVERTISING DESIGN MAJOR
SEMESTER 4
| Code | Course Name | Prerequisite |
|---|---|---|
| DESN 1138 | Interaction Design | |
| GRAF 1064 | Advertising 2 | GRAF 1056 and GRAF 2037 |
| GRAF 1133 | Art Direction | GRAF 1056 and GRAF 2026 |
| GRAF 1114 | Ideas and Images | |
| GRAF | Design Elective | |
| GNED | General Education Elective |
SEMESTER 5
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF1134 | Art Direction 2 | GRAF1133 |
| GRAF 1135 | Advertising 3 | GRAF 1065 and GRAF 1133 |
| GRAF 3014 | Professional Practice Advertising | GRAF 1065 and GRAF 1133 |
| GRAF | Design Elective | |
| GRAF | Design Elective | |
| GNED | General Education Elective |
SEMESTER 6
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF 3013 | Design Thesis Advertising | GRAF1134 and GRAF1135 |
| GRAF | Design Elective | |
| GRAF | Design Elective |
COMMUNICATION DESIGN MAJOR
SEMESTER 4
| Code | Course Name | Prerequisite |
|---|---|---|
| DESN 1138 | Interaction Design | |
| GRAF 1114 | Ideas and Images | |
| GRAF 1086 | Information Design | GRAF 2026 and GRAF 1015 |
| GRAF 1095 | Editorial Design 1 | GRAF 2026 |
| GRAF | Design Elective | |
| GNED | General Education Elective |
SEMESTER 5
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF 1108 | Corporate Design 2 | GRAF 1086 and GRAF 1095 |
| GRAF 1150 | Design Research | GRAF 1086 and GRAF 1095 |
| GRAF 3005 | Professional Practice Corporate | GRAF 1086 and GRAF 1095 |
| GRAF | Design Elective | |
| GRAF | Design Elective | |
| GNED | General Education Elective |
SEMESTER 6
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF 3006 | Design Thesis Corporate | GRAF1150 |
| GRAF | Design Elective | |
| GRAF | Design Elective |
** Based on the results of your placement test, you may be required to take COMM 1000 Introduction to College Communication before progressing to COMM 2000. COMM 1000 does not count as a course required for graduation, and you will be charged for this extra course. Please visit Assessment Centre for more information.
Electives
DESIGN ELECTIVES
| Code | Course Name |
|---|---|
| COPY 3001 | Copywriting and Brand Narrative |
| GRAF 1012 | Illustration |
| GRAF 1032 | Exhibit Design |
| GRAF 1033 | Package Design 1 |
| GRAF 1147 | Package Design 2 |
| GRAF 1065 | Storyboarding/Visualization |
| GRAF 1087 | Advanced Imaging |
| GRAF 1105 | Motion Graphics 1 |
| GRAF 1101 | Introduction to Design Management |
| GRAF 1110 | Motion Graphics II |
| GRAF 1112 | Editorial Design 2 |
| GRAF 1119 | Modelling and Animation |
| GRAF 1128 | Audio/Video Design |
| GRAF 1136 | Studio Lab |
| GRAF 1148 | Information Design II |
| GRAF 1143 | Digital Advertising |
| GRAF 2045 | Experimental Typography |
| GRAF 2046 | Digital Photography |
| GRAF 2028 | Web Design 2 |
| GRAF 3017 | Field Placement |
| GRAF 3018 | Advanced Techniques in Design Practice |
| GRAF 1109 | International Charrette |
| GRAF 1149 | Practical Ethics for Graphic Design |
Career & Postgraduate Study Opportunities
Educational Pathways
Tuition and Fees
Domestic Tuition
International Tuition
Additional Costs
Amounts listed are the total of tuition, materials(non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2022 and at later dates.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- application questionnaire *
- portfolio *
* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.
** Mature Student Status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Student Success
Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.
"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."
"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."
Contact Us
Phone: 416-415-5000, ext. 2137
Email: design@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour or explore our virtual tour.
Sign up and learn more about your options, our programs, and life at George Brown.
Graphic Design Program (G102)
- Program Name: Graphic Design
- Code: G102
- Credential: Ontario College Advanced Diploma
- Method of Study: Full-time
- Duration: 3 years (6 semesters)
- Centre:
- School: Design
- Location: Waterfront Campus
- Starting Months: January, September
- Domestic Tuition: $4,145.00 *
- International Tuition: $17,118.00 **
- Experiential Learning:
Field Placement available based on academic performance
- Spring 2023 Delivery: Semester 2: Hybrid
Compare up to 3 programs
Overview
Program Overview
The Graphic Design program is an ideal training ground for the design profession. As a student in the program, you will gain a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.
Full Description
The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.
The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.
You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 3.3 or higher by the end of semester 4 will be eligible for field placement.
Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.
Computer Recommendation
All School of Design students are able to utilize the computers within the School of Design to complete their assignments. If a student within this program would like to purchase a personal computer to complete their work from home, we recommend the following specifications:
Apple
- A Macbook Pro, iMac, Mac Studio, or Mac Pro that was released within the last 3 years or better.
Your Field Education Options
Students with an overall grade point average of 3.3 or higher by the end of semester 4 and a B+ on the portfolio assignment (semester 5) will be eligible for the Field Placement course (GRAF3017) in semester 6.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
- Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
- Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
- Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
- Communicate ideas, design concepts and opinions clearly and persuasively to others.
- Use recognized industry practices throughout the design process and related business tasks.
- Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
- Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
- Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.
Graphic Design Information Session
Courses
Required Courses
The following courses are required to graduate successfully:
- 25 design required courses
- 5 design elective courses
- 3 general education elective courses
- 33 total courses
SEMESTER 1
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF1003 | Drawing 1 | |
| GRAF1004 | Typography 1 | |
| GRAF1005 | Design 1 | |
| GRAF1081 | Digital Applications 1 | |
| GRAF1083 | Production 1 | |
| COMM1007 | College English** |
SEMESTER 2
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF1014 | Typography 2 | GRAF1004 and GRAF1081 |
| GRAF1015 | Design 2 | GRAF1005 |
| GRAF1038 | Drawing 2 | GRAF1003 |
| GRAF1082 | Digital Applications 2 | GRAF1081 |
| GRAF1084 | Production 2 | GRAF1083 |
| GRAF1039 | Design Culture |
SEMESTER 3
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF1056 | Advertising 1 | GRAF1015 and GRAF1014 |
| GRAF1106 | Corporate Design 1 | GRAF1015 and GRAF1014 |
| GRAF2024 | Web Design 1 | GRAF1084 and GRAF1015 |
| GRAF2026 | Typography 3 | GRAF1014 and GRAF1084 |
| GRAF2037 | Production 3 | GRAF1084 |
| GNED | General Education Elective |
DESCRIPTION OF MAJORS
ADVERTISING DESIGN
The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.
COMMUNICATION DESIGN
The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.
ADVERTISING DESIGN MAJOR
SEMESTER 4
| Code | Course Name | Prerequisite |
|---|---|---|
| DESN1138 | Interaction Design | |
| GRAF1064 | Advertising 2 | GRAF1056 and GRAF2037 |
| GRAF1133 | Art Direction | GRAF1056 and GRAF2026 |
| GRAF1114 | Ideas and Images | |
| GRAF | Design Elective | |
| GNED | General Education Elective |
SEMESTER 5
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF1134 | Art Direction 2 | GRAF1133 |
| GRAF1135 | Advertising 3 | GRAF1065 and GRAF1133 |
| GRAF3014 | Professional Practice Advertising | GRAF1065 and GRAF1133 |
| GRAF | Design Elective | |
| GRAF | Design Elective | |
| GNED | General Education Elective |
SEMESTER 6
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF3013 | Design Thesis Advertising | GRAF1134 and GRAF1135 |
| GRAF | Design Elective | |
| GRAF | Design Elective |
COMMUNICATION DESIGN MAJOR
SEMESTER 4
| Code | Course Name | Prerequisite |
|---|---|---|
| DESN1138 | Interaction Design | |
| GRAF1114 | Ideas and Images | |
| GRAF1086 | Information Design | GRAF2026 and GRAF1015 |
| GRAF1095 | Editorial Design 1 | GRAF2026 |
| GRAF | Design Elective | |
| GNED | General Education Elective |
SEMESTER 5
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF1108 | Corporate Design 2 | GRAF1086 and GRAF1095 |
| GRAF1150 | Design Research | GRAF1086 and GRAF1095 |
| GRAF3005 | Professional Practice Corporate | GRAF1086 and GRAF1095 |
| GRAF | Design Elective | |
| GRAF | Design Elective | |
| GNED | General Education Elective |
SEMESTER 6
| Code | Course Name | Prerequisite |
|---|---|---|
| GRAF3006 | Design Thesis Corporate | GRAF1150 |
| GRAF | Design Elective | |
| GRAF | Design Elective |
**Based on the results of your placement test, you may be required to take COMM 1000 Introduction to College Communication before progressing to COMM 1007. COMM 1000 does not count as a course required for graduation, and you will be charged for this extra course. Please visit Assessment Centre for more information.
Electives
DESIGN ELECTIVES
| Code | Course Name |
|---|---|
| COPY3001 | Copywriting and Brand Narrative |
| GRAF1012 | Illustration |
| GRAF1032 | Exhibit Design |
| GRAF1033 | Package Design 1 |
| GRAF1147 | Package Design 2 |
| GRAF1065 | Storyboarding/Visualization |
| GRAF1087 | Advanced Imaging |
| GRAF1105 | Motion Graphics 1 |
| GRAF1101 | Introduction to Design Management |
| GRAF1110 | Motion Graphics II |
| GRAF1112 | Editorial Design 2 |
| GRAF1119 | Modelling and Animation |
| GRAF1128 | Audio/Video Design |
| GRAF1136 | Studio Lab |
| GRAF1148 | Information Design II |
| GRAF1143 | Digital Advertising |
| GRAF2045 | Experimental Typography |
| GRAF2046 | Digital Photography |
| GRAF2028 | Web Design 2 |
| GRAF3017 | Field Placement |
| GRAF3018 | Advanced Techniques in Design Practice |
| GRAF1109 | International Charrette |
| GRAF1149 | Practical Ethics for Graphic Design |
Career & Postgraduate Study Opportunities
Educational Pathways
Tuition and Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
Ontario Secondary School Diploma or equivalent**
- Grade 12 English (C or U)
- application questionnaire *
- portfolio *
* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.
** Mature Student Status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Student Success
Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.
"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."
"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."
Contact Us
Phone: 416-415-5000, ext. 2137
Email: design@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour or explore our virtual tour.
Sign up and learn more about your options, our programs, and life at George Brown.
Graphic Design Program (G102)
- Program Name: Graphic Design
- Code: G102
- Credential: Ontario College Advanced Diploma
- Method of Study: Full-time
- Duration: 3 years (6 semesters)
- Centre:
- School: Design
- Location: Waterfront Campus
- Starting Months: January, September
- Domestic Tuition: $4,153.00 *
- Experiential Learning:
Field Placement available based on academic performance
- Spring 2022 Delivery: Semester 2: Hybrid
Compare up to 3 programs
Overview
Program Overview
The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.
Full Description
The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.
The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.
You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 2.5 or higher by the end of Semester 4 will be eligible for field placement.
Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.
Your Field Education Options
Students with an overall grade point average of 2.5 or higher by the end of Semester 4 and a B+ on the portfolio assignment (Semester 5) will be eligible for the Field Placement course (GRAF3017) in Semester 6.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
- Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
- Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
- Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
- Communicate ideas, design concepts and opinions clearly and persuasively to others.
- Use recognized industry practices throughout the design process and related business tasks.
- Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
- Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
- Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.
Graphic Design Information Session
Courses
Required Courses
The following courses are required to graduate successfully:
- 25 Design required courses
- 5 Design elective courses
- 3 General Education elective courses
- 33 total courses
SEMESTER 1
| Code | Course Name |
|---|---|
| GRAF1003 | Drawing 1 |
| GRAF1004 | Typography 1 |
| GRAF1005 | Design 1 |
| GRAF1081 | Digital Applications 1 |
| GRAF1083 | Production 1 |
| COMM1007 | College English** |
SEMESTER 2
| Code | Course Name |
|---|---|
| GRAF1014 | Typography 2 |
| GRAF1015 | Design 2 |
| GRAF1038 | Drawing 2 |
| GRAF1082 | Digital Applications 2 |
| GRAF1084 | Production 2 |
| GRAF1039 | Design Culture |
SEMESTER 3
| Code | Course Name |
|---|---|
| GRAF1056 | Advertising 1 |
| GRAF1106 | Corporate Design 1 |
| GRAF2024 | Web Design 1 |
| GRAF2026 | Typography 3 |
| GRAF2037 | Production 3 |
| GNED | General Education Elective |
DESCRIPTION OF MAJORS
ADVERTISING DESIGN
The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.
COMMUNICATION DESIGN
The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.
ADVERTISING DESIGN MAJOR
SEMESTER 4
| Code | Course Name |
|---|---|
| DESN1138 | Interaction Design |
| GRAF1064 | Advertising 2 |
| GRAF1133 | Art Direction |
| GRAF1114 | Ideas and Images |
| GRAF | Design Elective |
| GNED | General Education Elective |
SEMESTER 5
| Code | Course Name |
|---|---|
| GRAF1134 | Art Direction 2 |
| GRAF1135 | Advertising 3 |
| GRAF3014 | Professional Practice Advertising |
| GRAF | Design Elective |
| GRAF | Design Elective |
| GNED | General Education Elective |
SEMESTER 6
| Code | Course Name |
|---|---|
| GRAF3013 | Design Thesis Advertising |
| GRAF | Design Elective |
| GRAF | Design Elective |
COMMUNICATION DESIGN MAJOR
SEMESTER 4
| Code | Course Name |
|---|---|
| DESN1138 | Interaction Design |
| GRAF1114 | Ideas and Images |
| GRAF1086 | Information Design |
| GRAF1095 | Editorial Design 1 |
| GRAF | Design Elective |
| GNED | General Education Elective |
SEMESTER 5
| Code | Course Name |
|---|---|
| GRAF1108 | Corporate Design 2 |
| GRAF1150 | Design Research |
| GRAF3005 | Professional Practice Corporate |
| GRAF | Design Elective |
| GRAF | Design Elective |
| GNED | General Education Elective |
SEMESTER 6
| Code | Course Name |
|---|---|
| GRAF3006 | Design Thesis Corporate |
| GRAF | Design Elective |
| GRAF | Design Elective |
**Based on the results of your placement test, you may be required to take COMM1003 (English Skills)*** or CESL1003 (English Skills – ESL)*** before progressing to COMM1007. COMM1003/CESL1003*** does not count as a course required for graduation, and you will be charged for this extra course. Please visit Assessment Centre for more information.
***COMM1003/CESL1003 courses will be replaced by COMM1000 Introduction to College Communication starting with Winter 2022 intake.
Electives
DESIGN ELECTIVES
| Code | Course Name |
|---|---|
| COPY3001 | Copywriting and Brand Narrative |
| GRAF1131 | Web Design 3 |
| GRAF1012 | Illustration |
| GRAF1032 | Exhibit Design |
| GRAF1033 | Package Design 1 |
| GRAF1147 | Package Design 2 |
| GRAF1065 | Storyboarding/Visualization |
| GRAF1087 | Advanced Imaging |
| GRAF1105 | Motion Graphics 1 |
| GRAF1101 | Introduction to Design Management |
| GRAF1110 | Motion Graphics II |
| GRAF1112 | Editorial Design 2 |
| GRAF1119 | Modelling and Animation |
| GRAF1128 | Audio/Video Design |
| GRAF1136 | Studio Lab |
| GRAF1148 | Information Design II |
| GRAF1142 | Design Entrepreneurship |
| GRAF1143 | Digital Advertising |
| GRAF2045 | Experimental Typography |
| GRAF2046 | Digital Photography |
| GRAF2028 | Web Design 2 |
| GRAF3017 | Field Placement |
| GRAF3018 | Advanced Techniques in Design Practice |
| GRAF1109 | International Charrette |
| GRAF1149 | Practical Ethics for Graphic Design* (Starting January 2022) |
Career & Postgraduate Study Opportunities
Your Career
Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, specializing in:
- graphic design
- corporate identity design
- editorial
- environmental graphics
- exhibition design
- packaging design
- multimedia
- motion graphics
- interaction
- retail identity
- wayfinding
- production design
- web design
- art direction
- advertising copywriting
- marketing coordination
- print advertising
- multimedia advertising
Educational Pathways
Tuition and Fees
Domestic Tuition
Additional Costs
* Amounts listed are the total of tuition, materials(non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2020. Fees are subject to change for programs starting in Fall 2021 and at later dates.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
Ontario Secondary School Diploma or equivalent**
- Grade 12 English (C or U)
- Application Questionnaire *
- Portfolio *
* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.
** Mature Student status (19 years of age or older and no OSSD)
Mature Students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Student Success
Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.
"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."
"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."
Contact Us
Phone: 416-415-5000, ext. 2137
Email: design@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- future Ways of Living lab
- peer tutor lab
- digital Sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour or explore our virtual tour.
Sign up and learn more about your options, our programs, and life at George Brown.
Graphic Design Program (G102)
- Program Name: Graphic Design
- Code: G102
- Credential: Ontario College Advanced Diploma
- Method of Study: Full-time
- Duration: 3 years (6 semesters)
- Centre:
- School: Design
- Location: Waterfront Campus
- Starting Months: January, September
- Domestic Tuition: $4,107.00 *
- Experiential Learning:
Field Placement available based on academic performance
- Fall 2020 Delivery Method: Online (on-campus activities will resume as soon as it is safe to do so)
Compare up to 3 programs
Overview
Program Overview
The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.
Full Description
The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.
The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.
You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 2.5 or higher by the end of semester 4 will be eligible for field placement.
Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.
Your Field Education Options
Students with an overall grade point average of 2.5 or higher by the end of Semester 4 and a B+ on the portfolio assignment (Semester 5) will be eligible for the Field Placement course (GRAF3017) in Semester 6.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
- Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
- Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
- Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
- Communicate ideas, design concepts and opinions clearly and persuasively to others.
- Use recognized industry practices throughout the design process and related business tasks.
- Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
- Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
- Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.
Courses
Required Courses
The following courses are required to graduate successfully:
- 25 Design required courses
- 6 Design elective courses
- 2 General Education elective courses
- 33 total courses
SEMESTER 1
| Code | Course Name |
|---|---|
| GRAF1003 | Drawing 1 |
| GRAF1004 | Typography 1 |
| GRAF1005 | Design 1 |
| GRAF1081 | Digital Applications 1 |
| GRAF1083 | Production 1 |
| COMM1007 | College English |
SEMESTER 2
| Code | Course Name |
|---|---|
| GRAF1014 | Typography 2 |
| GRAF1015 | Design 2 |
| GRAF1038 | Drawing 2 |
| GRAF1082 | Digital Applications 2 |
| GRAF1084 | Production 2 |
| GHUM1029 | Design Culture |
SEMESTER 3
| Code | Course Name |
|---|---|
| GRAF1056 | Advertising 1 |
| GRAF1106 | Corporate Design 1 |
| GRAF2024 | Web Design 1 |
| GRAF2026 | Typography 3 |
| GRAF2037 | Production 3 |
| GNED | General Education Elective |
DESCRIPTION OF MAJORS
ADVERTISING DESIGN
The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.
COMMUNICATION DESIGN
The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.
ADVERTISING DESIGN MAJOR
SEMESTER 4
| Code | Course Name |
|---|---|
| DESN1138 | Interaction Design |
| GRAF1064 | Advertising 2 |
| GRAF1133 | Art Direction |
| GHUM1030 | Ideas and Images |
| GRAF | Design Elective |
| GRAF | Design Elective |
SEMESTER 5
| Code | Course Name |
|---|---|
| GRAF1134 | Art Direction 2 |
| GRAF1135 | Advertising 3 |
| GRAF3014 | Professional Practice Advertising |
| GRAF | Design Elective |
| GRAF | Design Elective |
| GNED | General Education Elective |
SEMESTER 6
| Code | Course Name |
|---|---|
| GRAF3013 | Design Thesis Advertising |
| GRAF | Design Elective |
| GRAF | Design Elective |
COMMUNICATION DESIGN MAJOR
SEMESTER 4
| Code | Course Name |
|---|---|
| DESN1138 | Interaction Design |
| GHUM1030 | Ideas and Images |
| GRAF1086 | Information Design |
| GRAF1095 | Editorial Design 1 |
| GRAF | Design Elective |
| GRAF | Design Elective |
SEMESTER 5
| Code | Course Name |
|---|---|
| GRAF1108 | Corporate Design 2 |
| GRAF1150 | Design Research |
| GRAF3005 | Professional Practice Corporate |
| GRAF | Design Elective |
| GRAF | Design Elective |
| GNED | General Education Elective |
SEMESTER 6
| Code | Course Name |
|---|---|
| GRAF3006 | Design Thesis Corporate |
| GRAF | Design Elective |
| GRAF | Design Elective |
Electives
DESIGN ELECTIVES
| Code | Course Name |
|---|---|
| COPY3001 | Copywriting |
| GRAF1131 | Web Design 3 |
| GRAF1012 | Illustration |
| GRAF1032 | Exhibit Design |
| GRAF1033 | Package Design 1 |
| GRAF1147 | Package Design 2 |
| GRAF1065 | Storyboarding/Visualization |
| GRAF1087 | Advanced Imaging |
| GRAF1105 | Motion Graphics 1 |
| GRAF1101 | Introduction to Design Management |
| GRAF1110 | Motion Graphics II |
| GRAF1112 | Editorial Design 2 |
| GRAF1119 | Modelling and Animation |
| GRAF1128 | Audio/Video Design |
| GRAF1136 | Studio Lab |
| GRAF1148 | Information Design II |
| GRAF1142 | Design Entrepreneurship |
| GRAF1143 | Digital Advertising |
| GRAF1146 | Holistic Design |
| GRAF2045 | Experimental Typography |
| GRAF2046 | Digital Photography |
| GRAF2028 | Web Design 2 |
| GRAF3017 | Field Placement |
| GRAF3018 | Advanced Techniques in Design Practice |
| GRAF1109 | International Charrette |
Career & Postgraduate Study Opportunities
Your Career
Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, specializing in:
- graphic design
- corporate identity design
- editorial
- environmental graphics
- exhibition design
- packaging design
- multimedia
- motion graphics
- interaction
- retail identity
- wayfinding
- production design
- web design
- art direction
- advertising copywriting
- marketing coordination
- print advertising
- multimedia advertising
Educational Pathways
Tuition and Fees
Domestic Tuition
Additional Costs
* Amounts listed are the total of tuition, materials(non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2019. Fees are subject to change for programs starting in Fall 2020 and at later dates.
International students: Visit the International Fees and Related Costs page for more information.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
Ontario Secondary School Diploma or equivalent**
- Grade 12 English (C or U)
- Application Questionnaire *
- Portfolio *
* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.
** Mature Student status (19 years of age or older and no OSSD)
Mature Students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.
International (Visa) Students
Visit the International Admissions page for more information.
Apply to
Domestic students should apply through Ontario Colleges
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Student Success
Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.
"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."
"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."
Contact Us
Phone: 416-415-5000, ext. 2137
Email: design@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- Virtual and augmented reality lab
- Usability and testing lab
- Future Ways of Living lab
- Peer tutor lab
- Digital Sandbox
- Incubators
- Prototyping and workshop spaces
- Design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour.
Sign up and learn more about your options, our programs, and life at George Brown.
Graphic Design Program (G102)
- Program Name: Graphic Design
- Code: G102
- Credential: Ontario College Advanced Diploma
- Method of Study: Full-time
- Duration: 3 years (6 semesters)
- Centre:
- School: Design
- Location: Waterfront Campus
- Starting Months: January, September
- Domestic Tuition: $4,446.00 *
- Experiential Learning: Field Placement available based on academic performance
Compare up to 3 programs
Overview
Program Overview
Full Description
The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.
The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.
You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 2.5 or higher by the end of semester 4 will be eligible for field placement.
Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.
Your Field Education Options
Students with an overall grade point average of 2.5 or higher by the end of Semester 4 and a B+ on the portfolio assignment (Semester 5) will be eligible for the Field Placement course (GRAF3017) in Semester 6.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
- Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
- Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
- Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
- Communicate ideas, design concepts and opinions clearly and persuasively to others.
- Use recognized industry practices throughout the design process and related business tasks.
- Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
- Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
- Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.
Courses
Required Courses
The following courses are required to graduate successfully:
- 25 Design required courses
- 6 Design elective courses
- 2 General Education elective courses
- 33 total courses
SEMESTER 1
| Code | Course Name |
|---|---|
| GRAF1003 | Drawing 1 |
| GRAF1004 | Typography 1 |
| GRAF1005 | Design 1 |
| GRAF1081 | Digital Applications 1 |
| GRAF1083 | Production 1 |
| COMM1007 | College English |
SEMESTER 2
| Code | Course Name |
|---|---|
| GRAF1014 | Typography 2 |
| GRAF1015 | Design 2 |
| GRAF1038 | Drawing 2 |
| GRAF1082 | Digital Applications 2 |
| GRAF1084 | Production 2 |
| GHUM1029 | Design Culture |
SEMESTER 3
| Code | Course Name |
|---|---|
| GRAF1056 | Advertising 1 |
| GRAF1106 | Corporate Design 1 |
| GRAF2024 | Web Design 1 |
| GRAF2026 | Typography 3 |
| GRAF2037 | Production 3 |
| GNED | General Education Elective |
DESCRIPTION OF MAJORS
ADVERTISING DESIGN
The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.
COMMUNICATION DESIGN
The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.
ADVERTISING DESIGN MAJOR
SEMESTER 4
| Code | Course Name |
|---|---|
| DESN1138 | Interaction Design |
| GRAF1064 | Advertising 2 |
| GRAF1133 | Art Direction 1 |
| GHUM1030 | Ideas and Images |
| GRAF | Design Elective |
| GRAF | Design Elective |
SEMESTER 5
| Code | Course Name |
|---|---|
| GRAF1134 | Art Direction 2 |
| GRAF1135 | Advertising 3 |
| GRAF3014 | Professional Practice Advertising |
| GRAF | Design Elective |
| GRAF | Design Elective |
| GNED | General Education Elective |
SEMESTER 6
| Code | Course Name |
|---|---|
| GRAF3013 | Design Thesis Advertising |
| GRAF | Design Elective |
| GRAF | Design Elective |
COMMUNICATION DESIGN MAJOR
SEMESTER 4
| Code | Course Name |
|---|---|
| DESN1138 | Interaction Design |
| GHUM1030 | Ideas and Images |
| GRAF1086 | Information Design |
| GRAF1095 | Editorial Design 1 |
| GRAF | Design Elective |
| GRAF | Design Elective |
SEMESTER 5
| Code | Course Name |
|---|---|
| GRAF1108 | Corporate Design 2 |
| GRAF1150 | Design Research |
| GRAF3005 | Professional Practice Corporate |
| GRAF | Design Elective |
| GRAF | Design Elective |
| GNED | General Education Elective |
SEMESTER 6
| Code | Course Name |
|---|---|
| GRAF3006 | Design Thesis Corporate |
| GRAF | Design Elective |
| GRAF | Design Elective |
Electives
DESIGN ELECTIVES
| Code | Course Name |
|---|---|
| COPY3001 | Copywriting |
| GRAF1131 | Web Design 3 |
| GRAF1012 | Illustration |
| GRAF1032 | Exhibit Design |
| GRAF1033 | Package Design 1 |
| GRAF1147 | Package Design 2 |
| GRAF1065 | Storyboarding/Visualization |
| GRAF1087 | Advanced Imaging |
| GRAF1105 | Motion Graphics 1 |
| GRAF1101 | Introduction to Design Management |
| GRAF1110 | Motion Graphics II |
| GRAF1112 | Editorial Design 2 |
| GRAF1119 | Modelling and Animation |
| GRAF1128 | Audio/Video Design |
| GRAF1136 | Studio Lab |
| GRAF1148 | Information Design II |
| GRAF1142 | Design Entrepreneurship |
| GRAF1143 | Digital Advertising |
| GRAF1146 | Holistic Design |
| GRAF2045 | Experimental Typography |
| GRAF2046 | Digital Photography |
| GRAF2028 | Web Design 2 |
| GRAF3017 | Field Placement |
| GRAF3018 | Advanced Techniques in Design Practice |
| GRAF1109 | International Charrette |
Career & Postgraduate Study Opportunities
Your Career
Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, specializing in:
- graphic design
- corporate identity design
- editorial
- environmental graphics
- exhibition design
- packaging design
- multimedia
- motion graphics
- interaction
- retail identity
- wayfinding
- production design
- web design
- art direction
- advertising copywriting
- marketing coordination
- print advertising
- multimedia advertising
Tuition and Fees
Domestic Tuition
Additional Costs
* Amounts listed are the total of tuition, materials(non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.
International students: Visit the International Fees and Related Costs page for more information.
International Students
Visit the International Fees and Related Costs page for more information.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
How to Qualify and Apply
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
Ontario Secondary School Diploma or equivalent**
- Grade 12 English (C or U)
- Application Questionnaire *
- Portfolio *
* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.
** Mature Student status (19 years of age or older and no OSSD)
Mature Students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.
International (Visa) Students
Visit the International Admissions page for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Apply To
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Student Success
Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.
"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."
"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."
Contact Us
Phone: 416-415-5000, ext. 2137
Email: design@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus at 3 Lower Jarvis St.
Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a tour of the campus or explore our virtual tour.
The new home of the School of Design
In 2019 the School of Design moved to the Daniels Waterfront—City of the Arts complex at our Waterfront Campus. This 103,000-square-foot facility houses our design programs and serves as a research hub. It also includes the following features:
- Virtual and augmented reality lab
- Usability and testing lab
- Future Ways of Living lab
- Peer Tutor lab
- Digital Sandbox
- Incubators
- Prototyping and workshop spaces
