Graphic Design Program (G102)

2022-20232023-2024
  • Program Name:
    Graphic Design
  • Code: G102
  • Credential:
    Ontario College Advanced Diploma
  • Method of Study:
    Full-time
  • Duration:
    3 years (6 semesters)
  • Centre:
  • School: Design
  • Location: Waterfront Campus
  • Starting Months: January, September
  • Domestic Tuition:
    $4,145.00 *
  • International Tuition:
    $17,118.00 **
  • Experiential Learning:

    Field Placement available based on academic performance

  • Spring 2023 Delivery:
    Semester 2: Hybrid

Compare up to 3 programs

Overview

Program Overview

The Graphic Design program is an ideal training ground for the design profession. As a student in the program, you will gain a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

Full Description

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.

You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 3.3 or higher by the end of semester 4 will be eligible for field placement.

Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.

Computer Recommendation

All School of Design students are able to utilize the computers within the School of Design to complete their assignments. If a student within this program would like to purchase a personal computer to complete their work from home, we recommend the following specifications:

Apple

  • A Macbook Pro, iMac, Mac Studio, or Mac Pro that was released within the last 3 years or better.

Your Field Education Options

Students with an overall grade point average of 3.3 or higher by the end of semester 4 and a B+ on the portfolio assignment (semester 5) will be eligible for the Field Placement course (GRAF3017) in semester 6.

Program Learning Outcomes

The graduate demonstrates the ability to:

  1. Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
  2. Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
  3. Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
  4. Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
  5. Communicate ideas, design concepts and opinions clearly and persuasively to others.
  6. Use recognized industry practices throughout the design process and related business tasks.
  7. Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
  8. Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
  9. Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.

Graphic Design Information Session

Courses

Required Courses

The following courses are required to graduate successfully:

  • 25 design required courses
  • 5 design elective courses
  • 3 general education elective courses
  • 33 total courses

SEMESTER 1

CodeCourse NamePrerequisite
GRAF1003Drawing 1 
GRAF1004Typography 1 
GRAF1005Design 1 
GRAF1081Digital Applications 1 
GRAF1083Production 1 
COMM1007College English** 

SEMESTER 2

CodeCourse NamePrerequisite
GRAF1014Typography 2GRAF1004 and GRAF1081
GRAF1015Design 2GRAF1005
GRAF1038Drawing 2GRAF1003
GRAF1082Digital Applications 2GRAF1081
GRAF1084Production 2GRAF1083
GRAF1039Design Culture 

SEMESTER 3

CodeCourse NamePrerequisite
GRAF1056Advertising 1GRAF1015 and GRAF1014
GRAF1106Corporate Design 1GRAF1015 and GRAF1014
GRAF2024Web Design 1GRAF1084 and GRAF1015
GRAF2026Typography 3GRAF1014 and GRAF1084
GRAF2037Production 3GRAF1084
GNEDGeneral Education Elective 

DESCRIPTION OF MAJORS

ADVERTISING DESIGN

The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.

COMMUNICATION DESIGN

The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.

ADVERTISING DESIGN MAJOR

SEMESTER 4

CodeCourse NamePrerequisite
DESN1138Interaction Design 
GRAF1064Advertising 2 GRAF1056 and GRAF2037
GRAF1133Art Direction GRAF1056 and GRAF2026
GRAF1114Ideas and Images 
GRAFDesign Elective 
GNEDGeneral Education Elective 

SEMESTER 5

CodeCourse NamePrerequisite
GRAF1134Art Direction 2GRAF1133
GRAF1135Advertising 3GRAF1065 and GRAF1133
GRAF3014Professional Practice AdvertisingGRAF1065 and GRAF1133
GRAFDesign Elective 
GRAFDesign Elective 
GNEDGeneral Education Elective 

SEMESTER 6

CodeCourse NamePrerequisite
GRAF3013Design Thesis AdvertisingGRAF1134 and GRAF1135
GRAFDesign Elective 
GRAFDesign Elective 

COMMUNICATION DESIGN MAJOR

SEMESTER 4

CodeCourse NamePrerequisite
DESN1138Interaction Design 
GRAF1114Ideas and Images 
GRAF1086Information DesignGRAF2026 and GRAF1015
GRAF1095Editorial Design 1GRAF2026
GRAFDesign Elective 
GNEDGeneral Education Elective 

SEMESTER 5

CodeCourse NamePrerequisite
GRAF1108Corporate Design 2 GRAF1086 and GRAF1095
GRAF1150Design Research GRAF1086 and GRAF1095
GRAF3005Professional Practice CorporateGRAF1086 and GRAF1095
GRAFDesign Elective 
GRAFDesign Elective 
GNEDGeneral Education Elective 

SEMESTER 6

CodeCourse NamePrerequisite
GRAF3006Design Thesis CorporateGRAF1150
GRAFDesign Elective 
GRAFDesign Elective 

**Based on the results of your placement test, you may be required to take COMM 1000 Introduction to College Communication before progressing to COMM 1007. COMM 1000 does not count as a course required for graduation, and you will be charged for this extra course. Please visit Assessment Centre for more information.

General Education Electives

Electives

DESIGN ELECTIVES

CodeCourse Name
COPY3001Copywriting and Brand Narrative
GRAF1012Illustration
GRAF1032Exhibit Design
GRAF1033Package Design 1
GRAF1147Package Design 2
GRAF1065Storyboarding/Visualization
GRAF1087Advanced Imaging
GRAF1105Motion Graphics 1
GRAF1101Introduction to Design Management
GRAF1110Motion Graphics II
GRAF1112Editorial Design 2
GRAF1119Modelling and Animation
GRAF1128Audio/Video Design
GRAF1136Studio Lab
GRAF1148Information Design II
GRAF1143Digital Advertising
GRAF2045Experimental Typography
GRAF2046Digital Photography
GRAF2028Web Design 2
GRAF3017Field Placement
GRAF3018Advanced Techniques in Design Practice
GRAF1109International Charrette
GRAF1149Practical Ethics for Graphic Design

Career & Postgraduate Study Opportunities

Career Options

Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, specializing in:

  • graphic design
  • corporate identity design
  • editorial
  • environmental graphics
  • exhibition design
  • packaging design
  • multimedia
  • motion graphics
  • interaction
  • retail identity
  • wayfinding
  • production design
  • web design
  • art direction
  • advertising copywriting
  • marketing coordination
  • print advertising
  • multimedia advertising

Educational Pathways

Graphic Design Education Pathway diagram

Tuition and Fees

Domestic Tuition

$4,145.00 *

International Tuition

$17,118.00 **

Additional Costs

* Amounts listed are the total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.

** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.

International Students

Visit the International Fees and Related Costs page for more information. 

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

Ontario Secondary School Diploma or equivalent**

* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.

Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.

** Mature Student Status (19 years of age or older and no OSSD)

Mature students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

How to Apply

Domestic students should apply through Ontario Colleges.

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Student Success

Steven Tiao, 2012 Graduate
Chloe Milne, 2015 Graduate

Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.

"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."

Kamilla Nikolaev, 2008 Graduate

"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."

Contact Us

School of Design

Phone: 416-415-5000, ext. 2137

Email: design@georgebrown.ca

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Visit Our Campus

This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.

School of Design Building

The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:

  • virtual and augmented reality lab
  • usability and testing lab
  • future Ways of Living lab
  • peer tutor lab
  • digital sandbox
  • incubators
  • prototyping and workshop spaces
  • design and innovation showcase spaces

Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour or explore our virtual tour.

Sign up and learn more about your options, our programs, and life at George Brown.

Graphic Design Program (G102)

2022-20232023-2024
  • Program Name:
    Graphic Design
  • Code: G102
  • Credential:
    Ontario College Advanced Diploma
  • Method of Study:
    Full-time
  • Duration:
    3 years (6 semesters)
  • Centre:
  • School: Design
  • Location: Waterfront Campus
  • Starting Months: January, September
  • Domestic Tuition:
    $4,153.00 *
  • Experiential Learning:

    Field Placement available based on academic performance

  • Spring 2022 Delivery:
    Semester 2: Hybrid

Compare up to 3 programs

Overview

Program Overview

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

Full Description

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.

You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 2.5 or higher by the end of Semester 4 will be eligible for field placement.

Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.

Your Field Education Options

Students with an overall grade point average of 2.5 or higher by the end of Semester 4 and a B+ on the portfolio assignment (Semester 5) will be eligible for the Field Placement course (GRAF3017) in Semester 6.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
  2. Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
  3. Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
  4. Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
  5. Communicate ideas, design concepts and opinions clearly and persuasively to others.
  6. Use recognized industry practices throughout the design process and related business tasks.
  7. Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
  8. Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
  9. Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.

Graphic Design Information Session

Courses

Required Courses

The following courses are required to graduate successfully:

  • 25 Design required courses
  • 5 Design elective courses
  • 3 General Education elective courses
  • 33 total courses

SEMESTER 1

CodeCourse Name
GRAF1003Drawing 1
GRAF1004Typography 1
GRAF1005Design 1
GRAF1081Digital Applications 1
GRAF1083Production 1
COMM1007College English**

SEMESTER 2

CodeCourse Name
GRAF1014Typography 2
GRAF1015Design 2
GRAF1038Drawing 2
GRAF1082Digital Applications 2
GRAF1084Production 2
GRAF1039Design Culture

SEMESTER 3

CodeCourse Name
GRAF1056Advertising 1
GRAF1106Corporate Design 1
GRAF2024Web Design 1
GRAF2026Typography 3
GRAF2037Production 3
GNEDGeneral Education Elective

DESCRIPTION OF MAJORS

ADVERTISING DESIGN

The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.

COMMUNICATION DESIGN

The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.

ADVERTISING DESIGN MAJOR

SEMESTER 4

CodeCourse Name
DESN1138Interaction Design
GRAF1064Advertising 2
GRAF1133Art Direction
GRAF1114Ideas and Images
GRAFDesign Elective
GNEDGeneral Education Elective

SEMESTER 5

CodeCourse Name
GRAF1134Art Direction 2
GRAF1135Advertising 3
GRAF3014Professional Practice Advertising
GRAFDesign Elective
GRAFDesign Elective
GNEDGeneral Education Elective

SEMESTER 6

CodeCourse Name
GRAF3013Design Thesis Advertising
GRAFDesign Elective
GRAFDesign Elective

COMMUNICATION DESIGN MAJOR

SEMESTER 4

CodeCourse Name
DESN1138Interaction Design
GRAF1114Ideas and Images
GRAF1086Information Design
GRAF1095Editorial Design 1
GRAFDesign Elective
GNEDGeneral Education Elective

SEMESTER 5

CodeCourse Name
GRAF1108Corporate Design 2
GRAF1150Design Research
GRAF3005Professional Practice Corporate
GRAFDesign Elective
GRAFDesign Elective
GNEDGeneral Education Elective

SEMESTER 6

CodeCourse Name
GRAF3006Design Thesis Corporate
GRAFDesign Elective
GRAFDesign Elective

**Based on the results of your placement test, you may be required to take COMM1003 (English Skills)*** or CESL1003 (English Skills – ESL)*** before progressing to COMM1007. COMM1003/CESL1003*** does not count as a course required for graduation, and you will be charged for this extra course. Please visit Assessment Centre for more information.

***COMM1003/CESL1003 courses will be replaced by COMM1000 Introduction to College Communication starting with Winter 2022 intake.

General Education Electives

Electives

DESIGN ELECTIVES

CodeCourse Name
COPY3001Copywriting and Brand Narrative
GRAF1131Web Design 3
GRAF1012Illustration
GRAF1032Exhibit Design
GRAF1033Package Design 1
GRAF1147Package Design 2
GRAF1065Storyboarding/Visualization
GRAF1087Advanced Imaging
GRAF1105Motion Graphics 1
GRAF1101Introduction to Design Management
GRAF1110Motion Graphics II
GRAF1112Editorial Design 2
GRAF1119Modelling and Animation
GRAF1128Audio/Video Design
GRAF1136Studio Lab
GRAF1148Information Design II
GRAF1142Design Entrepreneurship
GRAF1143Digital Advertising
GRAF2045Experimental Typography
GRAF2046Digital Photography
GRAF2028Web Design 2
GRAF3017Field Placement
GRAF3018Advanced Techniques in Design Practice
GRAF1109International Charrette
GRAF1149Practical Ethics for Graphic Design* (Starting January 2022)

Career & Postgraduate Study Opportunities

Your Career

Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, specializing in:

  • graphic design
  • corporate identity design
  • editorial
  • environmental graphics
  • exhibition design
  • packaging design
  • multimedia
  • motion graphics
  • interaction
  • retail identity
  • wayfinding
  • production design
  • web design
  • art direction
  • advertising copywriting
  • marketing coordination
  • print advertising
  • multimedia advertising

Educational Pathways

Graphic Design Education Pathway diagram

Tuition and Fees

Domestic Tuition

$4,153.00 *

Additional Costs

* Amounts listed are the total of tuition, materials(non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2020. Fees are subject to change for programs starting in Fall 2021 and at later dates.

International Students

Visit the International Fees and Related Costs page for more information. 

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

Ontario Secondary School Diploma or equivalent**

* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.

Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

How to Apply

Domestic students should apply through Ontario Colleges.

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Student Success

Steven Tiao, 2012 Graduate
Chloe Milne, 2015 Graduate

Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.

"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."

Kamilla Nikolaev, 2008 Graduate

"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."

Contact Us

School of Design

Phone: 416-415-5000, ext. 2137

Email: design@georgebrown.ca

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Visit Our Campus

This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.

School of Design Building

The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:

  • virtual and augmented reality lab
  • usability and testing lab
  • future Ways of Living lab
  • peer tutor lab
  • digital Sandbox
  • incubators
  • prototyping and workshop spaces
  • design and innovation showcase spaces

Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour or explore our virtual tour.

Sign up and learn more about your options, our programs, and life at George Brown.

Graphic Design Program (G102)

2022-20232023-2024
  • Program Name:
    Graphic Design
  • Code: G102
  • Credential:
    Ontario College Advanced Diploma
  • Method of Study:
    Full-time
  • Duration:
    3 years (6 semesters)
  • Centre:
  • School: Design
  • Location: Waterfront Campus
  • Starting Months: January, September
  • Domestic Tuition:
    $4,107.00 *
  • Experiential Learning:

    Field Placement available based on academic performance

  • Fall 2020 Delivery Method:
    Online (on-campus activities will resume as soon as it is safe to do so)

Compare up to 3 programs

Overview

Program Overview

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

Full Description

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.

You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 2.5 or higher by the end of semester 4 will be eligible for field placement.

Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.

Your Field Education Options

Students with an overall grade point average of 2.5 or higher by the end of Semester 4 and a B+ on the portfolio assignment (Semester 5) will be eligible for the Field Placement course (GRAF3017) in Semester 6.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
  2. Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
  3. Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
  4. Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
  5. Communicate ideas, design concepts and opinions clearly and persuasively to others.
  6. Use recognized industry practices throughout the design process and related business tasks.
  7. Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
  8. Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
  9. Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.

Courses

Required Courses

The following courses are required to graduate successfully:

  • 25 Design required courses
  • 6 Design elective courses
  • 2 General Education elective courses
  • 33 total courses

SEMESTER 1

CodeCourse Name
GRAF1003Drawing 1
GRAF1004Typography 1
GRAF1005Design 1
GRAF1081Digital Applications 1
GRAF1083Production 1
COMM1007College English

SEMESTER 2

CodeCourse Name
GRAF1014Typography 2
GRAF1015Design 2
GRAF1038Drawing 2
GRAF1082Digital Applications 2
GRAF1084Production 2
GHUM1029Design Culture

SEMESTER 3

CodeCourse Name
GRAF1056Advertising 1
GRAF1106Corporate Design 1
GRAF2024Web Design 1
GRAF2026Typography 3
GRAF2037Production 3
GNEDGeneral Education Elective

DESCRIPTION OF MAJORS

ADVERTISING DESIGN

The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.

COMMUNICATION DESIGN

The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.

ADVERTISING DESIGN MAJOR

SEMESTER 4

CodeCourse Name
DESN1138Interaction Design
GRAF1064Advertising 2
GRAF1133Art Direction
GHUM1030Ideas and Images
GRAFDesign Elective
GRAFDesign Elective

SEMESTER 5

CodeCourse Name
GRAF1134Art Direction 2
GRAF1135Advertising 3
GRAF3014Professional Practice Advertising
GRAFDesign Elective
GRAFDesign Elective
GNEDGeneral Education Elective

SEMESTER 6

CodeCourse Name
GRAF3013Design Thesis Advertising
GRAFDesign Elective
GRAFDesign Elective

COMMUNICATION DESIGN MAJOR

SEMESTER 4

CodeCourse Name
DESN1138Interaction Design
GHUM1030Ideas and Images
GRAF1086Information Design
GRAF1095Editorial Design 1
GRAFDesign Elective
GRAFDesign Elective

SEMESTER 5

CodeCourse Name
GRAF1108Corporate Design 2
GRAF1150Design Research
GRAF3005Professional Practice Corporate
GRAFDesign Elective
GRAFDesign Elective
GNEDGeneral Education Elective

SEMESTER 6

CodeCourse Name
GRAF3006Design Thesis Corporate
GRAFDesign Elective
GRAFDesign Elective

General Education Electives

Electives

DESIGN ELECTIVES

CodeCourse Name
COPY3001Copywriting
GRAF1131Web Design 3
GRAF1012Illustration
GRAF1032Exhibit Design
GRAF1033Package Design 1
GRAF1147Package Design 2
GRAF1065Storyboarding/Visualization
GRAF1087Advanced Imaging
GRAF1105Motion Graphics 1
GRAF1101Introduction to Design Management
GRAF1110Motion Graphics II
GRAF1112Editorial Design 2
GRAF1119Modelling and Animation
GRAF1128Audio/Video Design
GRAF1136Studio Lab
GRAF1148Information Design II
GRAF1142Design Entrepreneurship
GRAF1143Digital Advertising
GRAF1146Holistic Design
GRAF2045Experimental Typography
GRAF2046Digital Photography
GRAF2028Web Design 2
GRAF3017Field Placement
GRAF3018Advanced Techniques in Design Practice
GRAF1109International Charrette

Career & Postgraduate Study Opportunities

Your Career

Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, specializing in:

  • graphic design
  • corporate identity design
  • editorial
  • environmental graphics
  • exhibition design
  • packaging design
  • multimedia
  • motion graphics
  • interaction
  • retail identity
  • wayfinding
  • production design
  • web design
  • art direction
  • advertising copywriting
  • marketing coordination
  • print advertising
  • multimedia advertising

Educational Pathways

Graphic Design Education Pathway diagram

Tuition and Fees

Domestic Tuition

$4,107.00 *

Additional Costs

* Amounts listed are the total of tuition, materials(non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2019. Fees are subject to change for programs starting in Fall 2020 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

International Students

Visit the International Fees and Related Costs page for more information. 

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

Ontario Secondary School Diploma or equivalent**

* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.

Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.

International (Visa) Students

Visit the International Admissions page for more information.

Apply to

Domestic students should apply through Ontario Colleges

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

How to Apply

Domestic students should apply through Ontario Colleges

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Student Success

Steven Tiao, 2012 Graduate
Chloe Milne, 2015 Graduate

Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.

"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."

Kamilla Nikolaev, 2008 Graduate

"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."

Contact Us

School of Design

Phone: 416-415-5000, ext. 2137

Email: design@georgebrown.ca

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Visit Our Campus

This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.

School of Design Building

The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:

  • Virtual and augmented reality lab
  • Usability and testing lab
  • Future Ways of Living lab
  • Peer tutor lab
  • Digital Sandbox
  • Incubators
  • Prototyping and workshop spaces
  • Design and innovation showcase spaces

Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour.

Sign up and learn more about your options, our programs, and life at George Brown.

Graphic Design Program (G102)

2022-20232023-2024
  • Program Name:
    Graphic Design
  • Code: G102
  • Credential:
    Ontario College Advanced Diploma
  • Method of Study:
    Full-time
  • Duration:
    3 years (6 semesters)
  • Centre:
  • School: Design
  • Location: Waterfront Campus
  • Starting Months: January, September
  • Domestic Tuition:
    $4,446.00 *
  • Experiential Learning:
    Field Placement available based on academic performance

Compare up to 3 programs

Overview

Program Overview

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

Full Description

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.

You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 2.5 or higher by the end of semester 4 will be eligible for field placement.

Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.

Your Field Education Options

Students with an overall grade point average of 2.5 or higher by the end of Semester 4 and a B+ on the portfolio assignment (Semester 5) will be eligible for the Field Placement course (GRAF3017) in Semester 6.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
  2. Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
  3. Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
  4. Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
  5. Communicate ideas, design concepts and opinions clearly and persuasively to others.
  6. Use recognized industry practices throughout the design process and related business tasks.
  7. Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
  8. Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
  9. Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.

Courses

Required Courses

The following courses are required to graduate successfully:

  • 25 Design required courses
  • 6 Design elective courses
  • 2 General Education elective courses
  • 33 total courses

SEMESTER 1

CodeCourse Name
GRAF1003Drawing 1
GRAF1004Typography 1
GRAF1005Design 1
GRAF1081Digital Applications 1
GRAF1083Production 1
COMM1007College English

SEMESTER 2

CodeCourse Name
GRAF1014Typography 2
GRAF1015Design 2
GRAF1038Drawing 2
GRAF1082Digital Applications 2
GRAF1084Production 2
GHUM1029Design Culture

SEMESTER 3

CodeCourse Name
GRAF1056Advertising 1
GRAF1106Corporate Design 1
GRAF2024Web Design 1
GRAF2026Typography 3
GRAF2037Production 3
GNEDGeneral Education Elective

DESCRIPTION OF MAJORS

ADVERTISING DESIGN

The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.

COMMUNICATION DESIGN

The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.

ADVERTISING DESIGN MAJOR

SEMESTER 4

CodeCourse Name
DESN1138Interaction Design
GRAF1064Advertising 2
GRAF1133Art Direction 1
GHUM1030Ideas and Images
GRAFDesign Elective
GRAFDesign Elective

SEMESTER 5

CodeCourse Name
GRAF1134Art Direction 2
GRAF1135Advertising 3
GRAF3014Professional Practice Advertising
GRAFDesign Elective
GRAFDesign Elective
GNEDGeneral Education Elective

SEMESTER 6

CodeCourse Name
GRAF3013Design Thesis Advertising
GRAFDesign Elective
GRAFDesign Elective

COMMUNICATION DESIGN MAJOR

SEMESTER 4

CodeCourse Name
DESN1138Interaction Design
GHUM1030Ideas and Images
GRAF1086Information Design
GRAF1095Editorial Design 1
GRAFDesign Elective
GRAFDesign Elective

SEMESTER 5

CodeCourse Name
GRAF1108Corporate Design 2
GRAF1150Design Research
GRAF3005Professional Practice Corporate
GRAFDesign Elective
GRAFDesign Elective
GNEDGeneral Education Elective

SEMESTER 6

CodeCourse Name
GRAF3006Design Thesis Corporate
GRAFDesign Elective
GRAFDesign Elective

Detailed course outlines

General Education Electives

Electives

DESIGN ELECTIVES

 
CodeCourse Name
COPY3001Copywriting
GRAF1131Web Design 3
GRAF1012Illustration
GRAF1032Exhibit Design
GRAF1033Package Design 1
GRAF1147Package Design 2
GRAF1065Storyboarding/Visualization
GRAF1087Advanced Imaging
GRAF1105Motion Graphics 1
GRAF1101Introduction to Design Management
GRAF1110Motion Graphics II
GRAF1112Editorial Design 2
GRAF1119Modelling and Animation
GRAF1128Audio/Video Design
GRAF1136Studio Lab
GRAF1148Information Design II
GRAF1142Design Entrepreneurship
GRAF1143Digital Advertising
GRAF1146Holistic Design
GRAF2045Experimental Typography
GRAF2046Digital Photography
GRAF2028Web Design 2
GRAF3017Field Placement
GRAF3018Advanced Techniques in Design Practice
GRAF1109International Charrette

Career & Postgraduate Study Opportunities

Your Career

Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, specializing in:

  • graphic design
  • corporate identity design
  • editorial
  • environmental graphics
  • exhibition design
  • packaging design
  • multimedia
  • motion graphics
  • interaction
  • retail identity
  • wayfinding
  • production design
  • web design
  • art direction
  • advertising copywriting
  • marketing coordination
  • print advertising
  • multimedia advertising

Tuition and Fees

Domestic Tuition

$4,446.00 *

Additional Costs

* Amounts listed are the total of tuition, materials(non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

International Students

Visit the International Fees and Related Costs page for more information. 

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

Ontario Secondary School Diploma or equivalent**

* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.

Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.

International (Visa) Students

Visit the International Admissions page for more information.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

How to Apply

Apply To

Domestic students should apply through Ontario Colleges

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Student Success

Steven Tiao, 2012 Graduate
Chloe Milne, 2015 Graduate

Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.

"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."

Kamilla Nikolaev, 2008 Graduate

"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."

Contact Us

School of Design

Phone: 416-415-5000, ext. 2137

Email: design@georgebrown.ca

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Visit Our Campus

This program is part of our School of Design, located at our Waterfront Campus at 3 Lower Jarvis St.

Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a tour of the campus or explore our virtual tour.

The new home of the School of Design

In 2019 the School of Design moved to the Daniels Waterfront—City of the Arts complex at our Waterfront Campus. This 103,000-square-foot facility houses our design programs and serves as a research hub. It also includes the following features:

  • Virtual and augmented reality lab
  • Usability and testing lab
  • Future Ways of Living lab
  • Peer Tutor lab
  • Digital Sandbox
  • Incubators
  • Prototyping and workshop spaces

Sign up and learn more about your options, our programs, and life at George Brown.