Graphic Design Program (G102)

2020-20212021-2022
  • Program Name:
    Graphic Design
  • Code: G102
  • Credential:
    Ontario College Advanced Diploma
  • Method of Study:
    Full-time
  • Duration:
    3 years (6 semesters)
  • Centre:
  • School:
  • Location: Waterfront Campus
  • Starting Months: January, September
  • Domestic Tuition:
    $4,107.00 *
  • Experiential Learning:

    Field Placement available based on academic performance

  • Fall 2020 Delivery Method:
    Online (on-campus activities will resume as soon as it is safe to do so)

Compare up to 3 programs

Overview

Program Overview

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

Full Description

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.

You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 2.5 or higher by the end of semester 4 will be eligible for field placement.

Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.

Your Field Education Options

Students with an overall grade point average of 2.5 or higher by the end of Semester 4 and a B+ on the portfolio assignment (Semester 5) will be eligible for the Field Placement course (GRAF3017) in Semester 6.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
  2. Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
  3. Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
  4. Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
  5. Communicate ideas, design concepts and opinions clearly and persuasively to others.
  6. Use recognized industry practices throughout the design process and related business tasks.
  7. Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
  8. Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
  9. Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.

Courses

Required Courses

The following courses are required to graduate successfully:

  • 25 Design required courses
  • 6 Design elective courses
  • 2 General Education elective courses
  • 33 total courses

SEMESTER 1

Code Course Name
GRAF1003 Drawing 1
GRAF1004 Typography 1
GRAF1005 Design 1
GRAF1081 Digital Applications 1
GRAF1083 Production 1
COMM1007 College English

SEMESTER 2

Code Course Name
GRAF1014 Typography 2
GRAF1015 Design 2
GRAF1038 Drawing 2
GRAF1082 Digital Applications 2
GRAF1084 Production 2
GHUM1029 Design Culture

SEMESTER 3

Code Course Name
GRAF1056 Advertising 1
GRAF1106 Corporate Design 1
GRAF2024 Web Design 1
GRAF2026 Typography 3
GRAF2037 Production 3
GNED General Education Elective

DESCRIPTION OF MAJORS

ADVERTISING DESIGN

The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.

COMMUNICATION DESIGN

The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.

ADVERTISING DESIGN MAJOR

SEMESTER 4

Code Course Name
DESN1138 Interaction Design
GRAF1064 Advertising 2
GRAF1133 Art Direction
GHUM1030 Ideas and Images
GRAF Design Elective
GRAF Design Elective

SEMESTER 5

Code Course Name
GRAF1134 Art Direction 2
GRAF1135 Advertising 3
GRAF3014 Professional Practice Advertising
GRAF Design Elective
GRAF Design Elective
GNED General Education Elective

SEMESTER 6

Code Course Name
GRAF3013 Design Thesis Advertising
GRAF Design Elective
GRAF Design Elective

COMMUNICATION DESIGN MAJOR

SEMESTER 4

Code Course Name
DESN1138 Interaction Design
GHUM1030 Ideas and Images
GRAF1086 Information Design
GRAF1095 Editorial Design 1
GRAF Design Elective
GRAF Design Elective

SEMESTER 5

Code Course Name
GRAF1108 Corporate Design 2
GRAF1150 Design Research
GRAF3005 Professional Practice Corporate
GRAF Design Elective
GRAF Design Elective
GNED General Education Elective

SEMESTER 6

Code Course Name
GRAF3006 Design Thesis Corporate
GRAF Design Elective
GRAF Design Elective

General Education Electives

Electives

DESIGN ELECTIVES

Code Course Name
COPY3001 Copywriting
GRAF1131 Web Design 3
GRAF1012 Illustration
GRAF1032 Exhibit Design
GRAF1033 Package Design 1
GRAF1147 Package Design 2
GRAF1065 Storyboarding/Visualization
GRAF1087 Advanced Imaging
GRAF1105 Motion Graphics 1
GRAF1101 Introduction to Design Management
GRAF1110 Motion Graphics II
GRAF1112 Editorial Design 2
GRAF1119 Modelling and Animation
GRAF1128 Audio/Video Design
GRAF1136 Studio Lab
GRAF1148 Information Design II
GRAF1142 Design Entrepreneurship
GRAF1143 Digital Advertising
GRAF1146 Holistic Design
GRAF2045 Experimental Typography
GRAF2046 Digital Photography
GRAF2028 Web Design 2
GRAF3017 Field Placement
GRAF3018 Advanced Techniques in Design Practice
GRAF1109 International Charrette

Career & Postgraduate Study Opportunities

Your Career

Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, specializing in:

  • graphic design
  • corporate identity design
  • editorial
  • environmental graphics
  • exhibition design
  • packaging design
  • multimedia
  • motion graphics
  • interaction
  • retail identity
  • wayfinding
  • production design
  • web design
  • art direction
  • advertising copywriting
  • marketing coordination
  • print advertising
  • multimedia advertising

Educational Pathways

Graphic Design Education Pathway diagram

Tuition and Fees

Tuition

$4,107.00 *

Additional Costs

* Amounts listed are the total of tuition, materials(non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2019. Fees are subject to change for programs starting in Fall 2020 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

Ontario Secondary School Diploma or equivalent**

* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.

Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.

International (Visa) Students

Visit the International Admissions page for more information.

Apply to

Domestic students should apply through Ontario Colleges

How to Apply

Domestic students should apply through Ontario Colleges

Student Success

Student Name
Steven Tiao
Student Name
Chloe Milne

Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.

"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."

Student Name
Kamilla Nikolaev

"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."

Contact Us

School of Design

Phone: 416-415-5000, ext. 2137

Email: design@georgebrown.ca

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

Visit Our Campus

This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.

School of Design Building

The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:

  • Virtual and augmented reality lab
  • Usability and testing lab
  • Future Ways of Living lab
  • Peer tutor lab
  • Digital Sandbox
  • Incubators
  • Prototyping and workshop spaces
  • Design and innovation showcase spaces

Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour.

Sign up and learn more about your options, our programs, and life at George Brown.

Graphic Design Program (G102)

2020-20212021-2022
  • Program Name:
    Graphic Design
  • Code: G102
  • Credential:
    Ontario College Advanced Diploma
  • Method of Study:
    Full-time
  • Duration:
    3 years (6 semesters)
  • Centre:
  • School:
  • Location: Waterfront Campus
  • Starting Months: January, September
  • Domestic Tuition:
    $4,446.00 *
  • Experiential Learning:
    Field Placement available based on academic performance

Compare up to 3 programs

Overview

Program Overview

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

Full Description

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.

You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 2.5 or higher by the end of semester 4 will be eligible for field placement.

Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.

Your Field Education Options

Students with an overall grade point average of 2.5 or higher by the end of Semester 4 and a B+ on the portfolio assignment (Semester 5) will be eligible for the Field Placement course (GRAF3017) in Semester 6.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
  2. Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
  3. Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
  4. Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
  5. Communicate ideas, design concepts and opinions clearly and persuasively to others.
  6. Use recognized industry practices throughout the design process and related business tasks.
  7. Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
  8. Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
  9. Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.

Courses

Required Courses

The following courses are required to graduate successfully:

  • 25 Design required courses
  • 6 Design elective courses
  • 2 General Education elective courses
  • 33 total courses

SEMESTER 1

CodeCourse Name
GRAF1003Drawing 1
GRAF1004Typography 1
GRAF1005Design 1
GRAF1081Digital Applications 1
GRAF1083Production 1
COMM1007College English

SEMESTER 2

CodeCourse Name
GRAF1014Typography 2
GRAF1015Design 2
GRAF1038Drawing 2
GRAF1082Digital Applications 2
GRAF1084Production 2
GHUM1029Design Culture

SEMESTER 3

CodeCourse Name
GRAF1056Advertising 1
GRAF1106Corporate Design 1
GRAF2024Web Design 1
GRAF2026Typography 3
GRAF2037Production 3
GNEDGeneral Education Elective

DESCRIPTION OF MAJORS

ADVERTISING DESIGN

The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.

COMMUNICATION DESIGN

The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.

ADVERTISING DESIGN MAJOR

SEMESTER 4

CodeCourse Name
DESN1138Interaction Design
GRAF1064Advertising 2
GRAF1133Art Direction 1
GHUM1030Ideas and Images
GRAFDesign Elective
GRAFDesign Elective

SEMESTER 5

CodeCourse Name
GRAF1134Art Direction 2
GRAF1135Advertising 3
GRAF3014Professional Practice Advertising
GRAFDesign Elective
GRAFDesign Elective
GNEDGeneral Education Elective

SEMESTER 6

CodeCourse Name
GRAF3013Design Thesis Advertising
GRAFDesign Elective
GRAFDesign Elective

COMMUNICATION DESIGN MAJOR

SEMESTER 4

CodeCourse Name
DESN1138Interaction Design
GHUM1030Ideas and Images
GRAF1086Information Design
GRAF1095Editorial Design 1
GRAFDesign Elective
GRAFDesign Elective

SEMESTER 5

CodeCourse Name
GRAF1108Corporate Design 2
GRAF1150Design Research
GRAF3005Professional Practice Corporate
GRAFDesign Elective
GRAFDesign Elective
GNEDGeneral Education Elective

SEMESTER 6

CodeCourse Name
GRAF3006Design Thesis Corporate
GRAFDesign Elective
GRAFDesign Elective

Detailed course outlines

General Education Electives

Electives

DESIGN ELECTIVES

 
Code Course Name
COPY3001 Copywriting
GRAF1131 Web Design 3
GRAF1012 Illustration
GRAF1032 Exhibit Design
GRAF1033 Package Design 1
GRAF1147 Package Design 2
GRAF1065 Storyboarding/Visualization
GRAF1087 Advanced Imaging
GRAF1105 Motion Graphics 1
GRAF1101 Introduction to Design Management
GRAF1110 Motion Graphics II
GRAF1112 Editorial Design 2
GRAF1119 Modelling and Animation
GRAF1128 Audio/Video Design
GRAF1136 Studio Lab
GRAF1148 Information Design II
GRAF1142 Design Entrepreneurship
GRAF1143 Digital Advertising
GRAF1146 Holistic Design
GRAF2045 Experimental Typography
GRAF2046 Digital Photography
GRAF2028 Web Design 2
GRAF3017 Field Placement
GRAF3018 Advanced Techniques in Design Practice
GRAF1109 International Charrette

Career & Postgraduate Study Opportunities

Your Career

Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, specializing in:

  • graphic design
  • corporate identity design
  • editorial
  • environmental graphics
  • exhibition design
  • packaging design
  • multimedia
  • motion graphics
  • interaction
  • retail identity
  • wayfinding
  • production design
  • web design
  • art direction
  • advertising copywriting
  • marketing coordination
  • print advertising
  • multimedia advertising

Tuition and Fees

Tuition

$4,446.00 *

Additional Costs

* Amounts listed are the total of tuition, materials(non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

Ontario Secondary School Diploma or equivalent**

* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.

Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.

International (Visa) Students

Visit the International Admissions page for more information.

How to Apply

Apply To

Domestic students should apply through Ontario Colleges

Student Success

Student Name
Steven Tiao
Student Name
Chloe Milne

Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.

"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."

Student Name
Kamilla Nikolaev

"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."

Contact Us

School of Design

Phone: 416-415-5000, ext. 2137

Email: design@georgebrown.ca

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

Visit Our Campus

This program is part of our School of Design, located at our Waterfront Campus at 3 Lower Jarvis St.

Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a tour of the campus or explore our virtual tour.

The new home of the School of Design

In 2019 the School of Design moved to the Daniels Waterfront—City of the Arts complex at our Waterfront Campus. This 103,000-square-foot facility houses our design programs and serves as a research hub. It also includes the following features:

  • Virtual and augmented reality lab
  • Usability and testing lab
  • Future Ways of Living lab
  • Peer Tutor lab
  • Digital Sandbox
  • Incubators
  • Prototyping and workshop spaces

Sign up and learn more about your options, our programs, and life at George Brown.