Honours Bachelor of Brand Design Program (G304)

Program Description

Program Overview

This program is eligible for an entrance scholarship.

The Honours Bachelor of Brand Design four-year degree program will give you the skills you need to succeed as a brand designer. You'll excel in collaboration, research, strategic thinking, technical design execution, and brand storytelling.

Full Description

The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing you to be a forward-looking brand designer.

Brands are more than logos or sales tactics––they're strategic relationships between the brand makers and audiences. A brand is a promise to follow through on its mission and values. It's the thoughts and feelings that arise when someone thinks about a company or product.

Upon completing this program, you will:

  • Convey a brand's identity through visual and physical designs across various online and offline platforms.
  • Research and design adaptable brand experiences that engage customers across different touchpoints.
  • Articulate a brand's story, connecting with audiences through various mediums.
  • Foster innovative collaboration within diverse teams.

This program will teach you to:

  • Craft clear brand messages for various platforms that engage audiences.
  • Grasp new technology and navigate both traditional and modern channels.
  • Write effectively for different scenarios, audiences, and styles.
  • Adapt readily to changing work environments and sectors.
  • Collaborate effectively, bridging business and creative aspects of branding.
  • Employ varied research methods in the design process.
  • Provide diverse and customizable services, including specialized areas like video and animation.
  • Compete professionally in sales pitches with competitive pricing.

Why study Brand Design at George Brown College?

Our School of Design has an established reputation for design education that focuses on imagination, hones critical thinking skills, and engages with the latest technologies. Using their professional experience and advanced education, our faculty provide course content that is always evolving and reflective of industry and academic trends.

The School of Design is in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:

  • virtual and augmented reality lab
  • usability and testing lab
  • Future Ways of Living lab
  • peer tutor lab
  • digital sandbox
  • incubators
  • prototyping and workshop spaces
  • design and innovation showcase spaces

Our facilities and computer labs include the latest hardware and software and are complemented by a curriculum that reflects changing industry demands.

Your Field Education Options

Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.

Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.

The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.

The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.

Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.

Learn more about Experiential Learning at the School of Design including how to apply, important dates, workflow, and PLAR eligibility.

Career & Postgraduate Study Opportunities

Career Options

Graduates of this program will have the skills needed for roles in design, branding and digital media studios, creative labs, in-house design, and digital departments within larger corporations across sectors. You'll also be ready to work independently, or as part of a start-up.

This program prepares you for positions such as:

  • brand designer
  • digital designer
  • user interface designer
  • design strategist
  • community manager
  • graphic designer
  • design researcher
  • storyteller/content writer
  • communications officer
  • marketing researcher
  • communication designer
  • content strategist

You'll be ready for a career in several areas of advertising, marketing, and public relations, including as a graphic designer or illustrator, content writer or web producer, communications specialist, marketing researcher, and business and strategy consultant.

Educational Pathways

If you are a George Brown College student who has completed the second or third year of the Graphic Design Advanced Diploma (G102) with a grade point average of 3.2 (75 per cent) or higher, you may be eligible to enter a degree completion pathway to this program. For more information, contact your program coordinator.

Graduates of the Honours Bachelor of Brand Design program may qualify to pursue further graduate studies in relevant program areas. Students should contact universities directly to explore graduate school opportunities.

Graduates of the degree will be prepared for graduate studies in branding, design and communication fields.

Alumni Impact

We are immensely proud of the contributions of our alumni in Toronto and around the globe.
 
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.

Latest alumni stories 

Ministry Consent

George Brown has been granted a consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting March 6, 2020. George Brown will ensure that all students admitted to this program during the period of consent will have the opportunity to complete the program within a reasonable time frame. 

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