George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Honours Bachelor of Brand Design
(G304)
Program Details
- Program Code: G304
- Credential: Honours Bachelor's Degree
- Duration: 4 years (8 semesters) plus 1 Co-op Work Term
- Method of Study: Full-time
- Starting Months: September
- Domestic Tuition: $7,929.00 * †
- International Tuition: $21,950.00 ** †
- Spring 2026 Delivery: Semester 6: Co-op
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2025 | Closed | Closed |
| Winter 2026 | Not Available | Not Available |
| Spring 2026 | Not Available | Not Available |
- PGWP Eligible: Yes
- CIP Code: N/A
Get answers to your questions
Book info sessionProgram Description
Leadership Claims
The Association of Registered Graphic Designers (RGD) – Canada’s largest professional association of graphic designers ranked George Brown Polytechnic number-one design school in the country based on student work in 2025.
Program Overview
*Note: On March 12, 2025, Immigration, Refugees and Citizenship Canada (IRCC) announced that college Bachelor's degree, regardless of field of study, are eligible for a Post-Graduation Work Permit (PGWP)
This program is eligible for an entrance scholarship.
Unlock your potential with our Honours Bachelor of Brand Design, a four-year degree program that equips you with the skills to thrive as a brand designer. Immerse yourself in a dynamic curriculum that emphasizes technical design execution, collaboration, research, strategic thinking and compelling brand storytelling. This program is designed for creative minds eager to shape impactful and innovative brand experiences. Join us to master the art of brand design and set yourself apart in the competitive world of branding.
Full Description
Immerse yourself in our Honours Bachelor of Brand Design, a dynamic four-year degree program designed to prepare you for the ever-evolving world of graphic design and branding. Brands today are more than just logos; they are strategic relationships that convey a company's mission and values.
In this program, you'll learn to craft compelling brand identities across diverse platforms and design adaptable brand experiences that engage customers. You'll develop the ability to articulate brand stories that resonate with audiences and collaborate innovatively with diverse teams. By mastering new technologies and adapting to changing environments, you'll bridge the gap between business and creativity.
Graduates are equipped to excel in the competitive world of brand design, ready to deliver impactful and customizable branding solutions. You'll be prepared to write effectively for different scenarios, employ varied research methods in the design process, and compete professionally with competitive pricing. Join us and become a forward-looking brand designer ready to make a significant impact.
Your Field Education Options
Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.
Students have the opportunity to complete this co-op domestically and/or internationally as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.
Learn more about Experiential Learning at the School of Design including how to apply, important dates, workflow, and PLAR eligibility.
General Computer Requirements
- Base model MacBook pro is recommended
- 16 gig of RAM
- 1Tb of hard drive space is recommended
Career & Postgraduate Study Opportunities
Educational Pathways
Graduates and students currently in year two or three of George Brown Polytechnic’s three-year Graphic Design (G102) advanced diploma may be eligible for advanced entry into the Honours Bachelor of Brand Design (G304) program. Following the winter Semester (January–April), students who have successfully completed the second year of the George Brown Polytechnic Graphic Design (G102) advanced diploma with a GPA of 3.2 (75 per cent) or higher, or have graduated from the program with a GPA of 3.2 (75 per cent) or higher, will be eligible to complete a summer bridge program — Honours Bachelor of Brand Design (bridge)(G305). Upon successful completion of the bridge, students will enter into Semester 5 of the degree program in the fall.
Graduates of the Honours Bachelor of Brand Design program may qualify to pursue further graduate studies in relevant program areas. Students should contact universities directly to explore graduate school opportunities.
Graduates of the degree will be prepared for graduate studies in branding, design, and communication.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Ministry Consent
George Brown Polytechnic has been granted a consent by the Minister of Colleges, Universities, Research Excellence and Security to offer this applied degree for a seven-year term starting March 6, 2020. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Courses
Semester 1
| Code | Course Name |
|---|---|
| BDES1004 | Communicating for Design |
| BDES1005 | History and Cultures of Branding |
| BDES1006 | Introduction to Design Thinking |
| BDES1007 | Design Studio 1: Design Foundations |
| BDES1008 | Production 1: Print & Digital Applications |
| BDES1009 | Type 1: Foundations |
Semester 2
| Code | Course Name |
|---|---|
| BDES1204 | Research for Design 1: Qualitative & Quantitative Foundations |
| BDES1205 | Design Studio 2: Design as Communication |
| BDES1206 | Production 2: Digital Applications |
| BDES1207 | Type 2: Typesetting and Layout |
| BDES1208 | Writing Studio 1: Brand Copywriting |
| LIBL | Lower Liberal Elective |
Semester 3
| Code | Course Name |
|---|---|
| BDES2304 | Brand Strategy 1: A to Z of the Brand |
| BDES2305 | Design Studio 3: Intro to 2D & 3D Design |
| BDES2306 | Production 3: Motion & Video |
| BDES2307 | Type 3: Typographic System |
| LIBL | Lower Liberal Elective |
Semester 4
| Code | Course Name |
|---|---|
| BDES2404 | Critical Perspectives in Communications and Cultural Theory |
| BDES2405 | Research for Design 2: Qualitative Approaches and Tools |
| BDES2406 | Design Studio 4: Product & Packaging |
| BDES2407 | Production 4: Introduction to Web Design |
| BDES2408 | Writing Studio 2: Brand Story |
| LIBL | Lower Liberal Elective |
Semester 5
| Code | Course Name |
|---|---|
| BDES3506 | Brand Strategy 2: Brand Resilience |
| BDES3507 | Research for Design 3: Data Collection and Analysis |
| BDES3508 | Design Studio 5: UX/UI Branded Experiences |
| BDES3609 | The Business of Design: Professional Practice |
| LIBL | Lower Liberal Elective |
Semester 6
| Code | Course Name |
|---|---|
| BDES3509 | Design Studio 6: 3D Branded Environments |
| BDES3606 | Brand Consumption in a Global Economy |
| BDES3607 | Research for Design 4: Systems and Services |
| BDES3608 | Design Studio 7: Identity Design |
| LIBU | Upper Liberal Elective |
Co-Op Placement
| Code | Course Name |
|---|---|
| GCOP1001 | Work-Integrated Learning Co-op |
Semester 7
| Code | Course Name |
|---|---|
| BDES4703 | Brand Strategy 3: Future Brand |
| BDES4705 | Special Topics: Design for Social Good |
| BDES4706 | Senior Project I: Thesis Preparation |
| LIBU | Upper Liberal Elective |
Semester 8
| Code | Course Name |
|---|---|
| BDES4802 | Intellectual Property |
| BDES4803 | Senior Project II: Thesis Development and Production |
| BDES4805 | Cross Platform Brand Narrative |
| LIBU | Upper Liberal Elective |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Use ideation techniques to generate innovative design solutions that respond to a creative brief.
- Participate in a collaborative brand-building project to produce an outcome that meets the needs of the client.
- Incorporate interdisciplinary theoretical approaches in the planning, production, and critique of design and strategy work.
- Plan, conduct and apply research in order to contextualize and make informed design.
- Assess the social, environmental and economic impact of the design solution in order to prioritize sustainability issues in design practice.
- Use the fundamental principles of branding to address the needs of the brand design and strategy for clients of various scales.
- Design solutions in support of a brand strategy.
- Communicate information, arguments, creative ideas and brand stories persuasively to a range of audiences using a variety of verbal, visual and written communication techniques.
- Utilize professional practices and knowledge of the business of branding in all design and strategy work.
Tuition & Fees
Domestic Tuition
$7,929.00 * †
International Tuition
$21,950.00 ** †
Additional Costs
* Amounts listed are the estimated total tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† Fees for this program do not include the $500 cost of the work-integrated learning or co-op work term.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- six (6) grade 12 University (U) or University/College (M) courses or equivalent with a combined average of 65 per cent or above (including English)
- English, grade 12 (U) with a grade or 65 per cent or higher
or
**Mature Student Status (19 years of age or older and no OSSD)
- English, grade 12 (U) with a grade of 65 per cent or higher
- post-secondary credits may be considered (certain credits only)
**There is no mature student testing in the required credits for degree programs. Mature applicants must have the English credit required. Additional information on where and how to upgrade can be found on the English upgrading page.
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown Polytechnic English assessment to be considered for admission.
Please visit the English Proficiency page for more details.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.
George Brown has been granted a consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting March 6, 2020. George Brown will ensure that all students admitted to this program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
School of Design
Phone: 416-415-5000, ext. 3129
Email: design@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
School of Design Building
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- Future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown Polytechnic classroom at one of our information sessions. You can also book a campus tour.
Program Description
Leadership Claims
The Association of Registered Graphic Designers (RGD) – Canada’s largest professional association of graphic designers ranked George Brown Polytechnic number-one design school in the country based on student work in 2025.
Program Overview
*Note: On March 12, 2025, Immigration, Refugees and Citizenship Canada (IRCC) announced that college Bachelor's degree, regardless of field of study, are eligible for a Post-Graduation Work Permit (PGWP)
This program is eligible for an entrance scholarship.
Unlock your potential with our Honours Bachelor of Brand Design, a four-year degree program that equips you with the skills to thrive as a brand designer. Immerse yourself in a dynamic curriculum that emphasizes technical design execution, collaboration, research, strategic thinking and compelling brand storytelling. This program is designed for creative minds eager to shape impactful and innovative brand experiences. Join us to master the art of brand design and set yourself apart in the competitive world of branding.
Full Description
Immerse yourself in our Honours Bachelor of Brand Design, a dynamic four-year degree program designed to prepare you for the ever-evolving world of graphic design and branding. Brands today are more than just logos; they are strategic relationships that convey a company's mission and values.
In this program, you'll learn to craft compelling brand identities across diverse platforms and design adaptable brand experiences that engage customers. You'll develop the ability to articulate brand stories that resonate with audiences and collaborate innovatively with diverse teams. By mastering new technologies and adapting to changing environments, you'll bridge the gap between business and creativity.
Graduates are equipped to excel in the competitive world of brand design, ready to deliver impactful and customizable branding solutions. You'll be prepared to write effectively for different scenarios, employ varied research methods in the design process, and compete professionally with competitive pricing. Join us and become a forward-looking brand designer ready to make a significant impact.
Your Field Education Options
Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.
Students have the opportunity to complete this co-op domestically and/or internationally as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.
Learn more about Experiential Learning at the School of Design including how to apply, important dates, workflow, and PLAR eligibility.
General Computer Requirements
- Base model MacBook pro is recommended
- 16 gig of RAM
- 1Tb of hard drive space is recommended
Career & Postgraduate Study Opportunities
Educational Pathways
Graduates and students currently in year two or three of George Brown Polytechnic’s three-year Graphic Design (G102) advanced diploma may be eligible for advanced entry into the Honours Bachelor of Brand Design (G304) program. Following the winter Semester (January–April), students who have successfully completed the second year of the George Brown Polytechnic Graphic Design (G102) advanced diploma with a GPA of 3.2 (75 per cent) or higher, or have graduated from the program with a GPA of 3.2 (75 per cent) or higher, will be eligible to complete a summer bridge program — Honours Bachelor of Brand Design (bridge)(G305). Upon successful completion of the bridge, students will enter into Semester 5 of the degree program in the fall.
Graduates of the Honours Bachelor of Brand Design program may qualify to pursue further graduate studies in relevant program areas. Students should contact universities directly to explore graduate school opportunities.
Graduates of the degree will be prepared for graduate studies in branding, design, and communication.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Ministry Consent
George Brown Polytechnic has been granted a consent by the Minister of Colleges, Universities, Research Excellence and Security to offer this applied degree for a seven-year term starting March 6, 2020. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Courses
Semester 1
| Code | Course Name |
|---|---|
| BDES1004 | Communicating for Design |
| BDES1005 | History and Cultures of Branding |
| BDES1006 | Introduction to Design Thinking |
| BDES1007 | Design Studio 1: Design Foundations |
| BDES1008 | Production 1: Print & Digital Applications |
| BDES1009 | Type 1: Foundations |
Semester 2
| Code | Course Name |
|---|---|
| BDES1204 | Research for Design 1: Qualitative & Quantitative Foundations |
| BDES1205 | Design Studio 2: Design as Communication |
| BDES1206 | Production 2: Digital Applications |
| BDES1207 | Type 2: Typesetting and Layout |
| BDES1208 | Writing Studio 1: Brand Copywriting |
| LIBL | Lower Liberal Elective |
Semester 3
| Code | Course Name |
|---|---|
| BDES2304 | Brand Strategy 1: A to Z of the Brand |
| BDES2305 | Design Studio 3: Intro to 2D & 3D Design |
| BDES2306 | Production 3: Motion & Video |
| BDES2307 | Type 3: Typographic System |
| LIBL | Lower Liberal Elective |
Semester 4
| Code | Course Name |
|---|---|
| BDES2404 | Critical Perspectives in Communications and Cultural Theory |
| BDES2405 | Research for Design 2: Qualitative Approaches and Tools |
| BDES2406 | Design Studio 4: Product & Packaging |
| BDES2407 | Production 4: Introduction to Web Design |
| BDES2408 | Writing Studio 2: Brand Story |
| LIBL | Lower Liberal Elective |
Semester 5
| Code | Course Name |
|---|---|
| BDES3506 | Brand Strategy 2: Brand Resilience |
| BDES3507 | Research for Design 3: Data Collection and Analysis |
| BDES3508 | Design Studio 5: UX/UI Branded Experiences |
| BDES3609 | The Business of Design: Professional Practice |
| LIBL | Lower Liberal Elective |
Semester 6
| Code | Course Name |
|---|---|
| BDES3509 | Design Studio 6: 3D Branded Environments |
| BDES3606 | Brand Consumption in a Global Economy |
| BDES3607 | Research for Design 4: Systems and Services |
| BDES3608 | Design Studio 7: Identity Design |
| LIBU | Upper Liberal Elective |
Co-Op Placement
| Code | Course Name |
|---|---|
| GCOP1001 | Work-Integrated Learning Co-op |
Semester 7
| Code | Course Name |
|---|---|
| BDES4703 | Brand Strategy 3: Future Brand |
| BDES4705 | Special Topics: Design for Social Good |
| BDES4706 | Senior Project I: Thesis Preparation |
| LIBU | Upper Liberal Elective |
Semester 8
| Code | Course Name |
|---|---|
| BDES4802 | Intellectual Property |
| BDES4803 | Senior Project II: Thesis Development and Production |
| BDES4805 | Cross Platform Brand Narrative |
| LIBU | Upper Liberal Elective |
Course Outline URL
Tuition & Fees
Domestic Tuition
$7,929.00 * †
International Tuition
$21,950.00 ** †
Additional Costs
* Amounts listed are the estimated total tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† Fees for this program do not include the $500 cost of the work-integrated learning or co-op work term.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- six (6) grade 12 University (U) or University/College (M) courses or equivalent with a combined average of 65 per cent or above (including English)
- English, grade 12 (U) with a grade or 65 per cent or higher
or
**Mature Student Status (19 years of age or older and no OSSD)
- English, grade 12 (U) with a grade of 65 per cent or higher
- post-secondary credits may be considered (certain credits only)
**There is no mature student testing in the required credits for degree programs. Mature applicants must have the English credit required. Additional information on where and how to upgrade can be found on the English upgrading page.
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown Polytechnic English assessment to be considered for admission.
Please visit the English Proficiency page for more details.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.
George Brown has been granted a consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting March 6, 2020. George Brown will ensure that all students admitted to this program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Use ideation techniques to generate innovative design solutions that respond to a creative brief.
- Participate in a collaborative brand-building project to produce an outcome that meets the needs of the client.
- Incorporate interdisciplinary theoretical approaches in the planning, production, and critique of design and strategy work.
- Plan, conduct and apply research in order to contextualize and make informed design.
- Assess the social, environmental and economic impact of the design solution in order to prioritize sustainability issues in design practice.
- Use the fundamental principles of branding to address the needs of the brand design and strategy for clients of various scales.
- Design solutions in support of a brand strategy.
- Communicate information, arguments, creative ideas and brand stories persuasively to a range of audiences using a variety of verbal, visual and written communication techniques.
- Utilize professional practices and knowledge of the business of branding in all design and strategy work.
Contact Us
School of Design
Phone: 416-415-5000, ext. 3129
Email: design@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
School of Design Building
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- Future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown Polytechnic classroom at one of our information sessions. You can also book a campus tour.
Visit Waterfront Campus
Book campus tourGet answers to your questions
Book info sessionVisit Waterfront Campus
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms
Honours Bachelor of Brand Design
(G304)
Program Details
- Program Code: G304
- Credential: Honours Bachelor's Degree
- Duration: 4 years (8 semesters) plus 1 Co-op Work Term
- Method of Study: Full-time
- Starting Months: September
- Domestic Tuition: $7,807.00 * †
- International Tuition: $21,225.00 ** †
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2024 | Closed | Closed |
| Winter 2025 | Not Available | Not Available |
| Spring 2025 | Not Available | Not Available |
- PGWP Eligible: No
Get answers to your questions
Book info sessionProgram Description
Program Overview
Eligible for Post-Graduation Work Permit (PGWP): Yes
CIP code: Not Applicable*
*Note: On March 12, 2025, Immigration, Refugees and Citizenship Canada (IRCC) announced that college Bachelor's degree, regardless of field of study, are eligible for a Post-Graduation Work Permit (PGWP)
This program is eligible for an entrance scholarship.
The Honours Bachelor of Brand Design four-year degree program will give you the skills you need to succeed as a brand designer. You'll excel in collaboration, research, strategic thinking, technical design execution, and brand storytelling.
Full Description
The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing you to be a forward-looking brand designer.
Brands are more than logos or sales tactics––they're strategic relationships between the brand makers and audiences. A brand is a promise to follow through on its mission and values. It's the thoughts and feelings that arise when someone thinks about a company or product.
Upon completing this program, you will:
- Convey a brand's identity through visual and physical designs across various online and offline platforms.
- Research and design adaptable brand experiences that engage customers across different touchpoints.
- Articulate a brand's story, connecting with audiences through various mediums.
- Foster innovative collaboration within diverse teams.
This program will teach you to:
- Craft clear brand messages for various platforms that engage audiences.
- Grasp new technology and navigate both traditional and modern channels.
- Write effectively for different scenarios, audiences, and styles.
- Adapt readily to changing work environments and sectors.
- Collaborate effectively, bridging business and creative aspects of branding.
- Employ varied research methods in the design process.
- Provide diverse and customizable services, including specialized areas like video and animation.
- Compete professionally in sales pitches with competitive pricing.
Why study Brand Design at George Brown College?
Our School of Design has an established reputation for design education that focuses on imagination, hones critical thinking skills, and engages with the latest technologies. Using their professional experience and advanced education, our faculty provide course content that is always evolving and reflective of industry and academic trends.
The School of Design is in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- Future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Our facilities and computer labs include the latest hardware and software and are complemented by a curriculum that reflects changing industry demands.
Your Field Education Options
Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.
Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.
Learn more about Experiential Learning at the School of Design including how to apply, important dates, workflow, and PLAR eligibility.
General Computer Requirements
- Base model MacBook pro is recommended
- 16 gig of RAM
- 1Tb of hard drive space is recommended
Career & Postgraduate Study Opportunities
Educational Pathways
If you are a George Brown College student who has completed the second or third year of the Graphic Design Advanced Diploma (G102) with a grade point average of 3.2 (75 per cent) or higher, you may be eligible to enter a degree completion pathway to this program. For more information, contact your program coordinator.
Graduates of the Honours Bachelor of Brand Design program may qualify to pursue further graduate studies in relevant program areas. Students should contact universities directly to explore graduate school opportunities.
Graduates of the degree will be prepared for graduate studies in branding, design and communication fields.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Ministry Consent
George Brown has been granted a consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting March 6, 2020. George Brown will ensure that all students admitted to this program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Courses
Semester 1
| Code | Course Name |
|---|---|
| BDES1004 | Communicating for Design |
| BDES1005 | History and Cultures of Branding |
| BDES1006 | Introduction to Design Thinking |
| BDES1007 | Design Studio 1: Design Foundations |
| BDES1008 | Production 1: Print & Digital Applications |
| BDES1009 | Type 1: Foundations |
Semester 2
| Code | Course Name |
|---|---|
| BDES1204 | Research for Design 1: Qualitative & Quantitative Foundations |
| BDES1205 | Design Studio 2: Design as Communication |
| BDES1206 | Production 2: Digital Applications |
| BDES1207 | Type 2: Typesetting and Layout |
| BDES1208 | Writing Studio 1: Brand Copywriting |
| LIBL | Lower Liberal Elective |
Semester 3
| Code | Course Name |
|---|---|
| BDES2304 | Brand Strategy 1: A to Z of the Brand |
| BDES2305 | Design Studio 3: Intro to 2D & 3D Design |
| BDES2306 | Production 3: Motion & Video |
| BDES2307 | Type 3: Typographic System |
| LIBL | Lower Liberal Elective |
Semester 4
| Code | Course Name |
|---|---|
| BDES2404 | Critical Perspectives in Communications and Cultural Theory |
| BDES2405 | Research for Design 2: Qualitative Approaches and Tools |
| BDES2406 | Design Studio 4: Product & Packaging |
| BDES2407 | Production 4: Introduction to Web Design |
| BDES2408 | Writing Studio 2: Brand Story |
| LIBL | Lower Liberal Elective |
Semester 5
| Code | Course Name |
|---|---|
| BDES3506 | Brand Strategy 2: Brand Resilience |
| BDES3507 | Research for Design 3: Data Collection and Analysis |
| BDES3508 | Design Studio 5: UX/UI Branded Experiences |
| BDES3609 | The Business of Design: Professional Practice |
| LIBL | Lower Liberal Elective |
Semester 6
| Code | Course Name |
|---|---|
| BDES3509 | Design Studio 6: 3D Branded Environments |
| BDES3606 | Brand Consumption in a Global Economy |
| BDES3607 | Research for Design 4: Systems and Services |
| BDES3608 | Design Studio 7: Identity Design |
| LIBU | Upper Liberal Elective |
Co-Op Placement
| Code | Course Name |
|---|---|
| GCOP1001 | Work-Integrated Learning Co-op |
Semester 7
| Code | Course Name |
|---|---|
| BDES4703 | Brand Strategy 3: Future Brand |
| BDES4705 | Special Topics: Design for Social Good |
| BDES4706 | Senior Project I: Thesis Preparation |
| LIBU | Upper Liberal Elective |
Semester 8
| Code | Course Name |
|---|---|
| BDES4802 | Intellectual Property |
| BDES4803 | Senior Project II: Thesis Development and Production |
| BDES4805 | Cross Platform Brand Narrative |
| LIBU | Upper Liberal Elective |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Use ideation techniques to generate innovative design solutions that respond to a creative brief.
- Participate in a collaborative brand-building project to produce an outcome that meets the needs of the client.
- Incorporate interdisciplinary theoretical approaches in the planning, production, and critique of design and strategy work.
- Plan, conduct and apply research in order to contextualize and make informed design.
- Assess the social, environmental and economic impact of the design solution in order to prioritize sustainability issues in design practice.
- Use the fundamental principles of branding to address the needs of the brand design and strategy for clients of various scale.
- Design solutions in support of a brand strategy.
- Communicate information, arguments, creative ideas and brand stories persuasively, to a range of audiences, using a variety of verbal, visual and written communication techniques.
- Utilize professional practices and knowledge of the business of branding in all design and strategy work.
Tuition & Fees
Domestic Tuition
$7,807.00 * †
International Tuition
$21,225.00 ** †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† Fees for this program do not include the $500 cost of the work-integrated learning or co-op work term.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- six (6) grade 12 University (U) or University/College (M) courses or equivalent with a combined average of 65 per cent or above (including English)
- English, grade 12 (U) with a grade or 65 per cent or higher
OR
**Mature Student Status (19 years of age or older and no OSSD)
- English, grade 12 (U) with a grade of 65 per cent or higher
- post-secondary credits may be considered (certain credits only)
**There is no mature student testing in the required credits for degree programs. Mature applicants must have the English credit required. Additional information on where and how to upgrade can be found on the English upgrading page.
English Language Proficiency: applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission.
Please visit the English Proficiency page for more details.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
School of Design
Phone: 416-415-5000, ext. 3129
Email: design@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
School of Design Building
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- Future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour.
Program Description
Program Overview
Eligible for Post-Graduation Work Permit (PGWP): Yes
CIP code: Not Applicable*
*Note: On March 12, 2025, Immigration, Refugees and Citizenship Canada (IRCC) announced that college Bachelor's degree, regardless of field of study, are eligible for a Post-Graduation Work Permit (PGWP)
This program is eligible for an entrance scholarship.
The Honours Bachelor of Brand Design four-year degree program will give you the skills you need to succeed as a brand designer. You'll excel in collaboration, research, strategic thinking, technical design execution, and brand storytelling.
Full Description
The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing you to be a forward-looking brand designer.
Brands are more than logos or sales tactics––they're strategic relationships between the brand makers and audiences. A brand is a promise to follow through on its mission and values. It's the thoughts and feelings that arise when someone thinks about a company or product.
Upon completing this program, you will:
- Convey a brand's identity through visual and physical designs across various online and offline platforms.
- Research and design adaptable brand experiences that engage customers across different touchpoints.
- Articulate a brand's story, connecting with audiences through various mediums.
- Foster innovative collaboration within diverse teams.
This program will teach you to:
- Craft clear brand messages for various platforms that engage audiences.
- Grasp new technology and navigate both traditional and modern channels.
- Write effectively for different scenarios, audiences, and styles.
- Adapt readily to changing work environments and sectors.
- Collaborate effectively, bridging business and creative aspects of branding.
- Employ varied research methods in the design process.
- Provide diverse and customizable services, including specialized areas like video and animation.
- Compete professionally in sales pitches with competitive pricing.
Why study Brand Design at George Brown College?
Our School of Design has an established reputation for design education that focuses on imagination, hones critical thinking skills, and engages with the latest technologies. Using their professional experience and advanced education, our faculty provide course content that is always evolving and reflective of industry and academic trends.
The School of Design is in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- Future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Our facilities and computer labs include the latest hardware and software and are complemented by a curriculum that reflects changing industry demands.
Your Field Education Options
Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.
Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.
Learn more about Experiential Learning at the School of Design including how to apply, important dates, workflow, and PLAR eligibility.
General Computer Requirements
- Base model MacBook pro is recommended
- 16 gig of RAM
- 1Tb of hard drive space is recommended
Career & Postgraduate Study Opportunities
Educational Pathways
If you are a George Brown College student who has completed the second or third year of the Graphic Design Advanced Diploma (G102) with a grade point average of 3.2 (75 per cent) or higher, you may be eligible to enter a degree completion pathway to this program. For more information, contact your program coordinator.
Graduates of the Honours Bachelor of Brand Design program may qualify to pursue further graduate studies in relevant program areas. Students should contact universities directly to explore graduate school opportunities.
Graduates of the degree will be prepared for graduate studies in branding, design and communication fields.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Ministry Consent
George Brown has been granted a consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting March 6, 2020. George Brown will ensure that all students admitted to this program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Courses
Semester 1
| Code | Course Name |
|---|---|
| BDES1004 | Communicating for Design |
| BDES1005 | History and Cultures of Branding |
| BDES1006 | Introduction to Design Thinking |
| BDES1007 | Design Studio 1: Design Foundations |
| BDES1008 | Production 1: Print & Digital Applications |
| BDES1009 | Type 1: Foundations |
Semester 2
| Code | Course Name |
|---|---|
| BDES1204 | Research for Design 1: Qualitative & Quantitative Foundations |
| BDES1205 | Design Studio 2: Design as Communication |
| BDES1206 | Production 2: Digital Applications |
| BDES1207 | Type 2: Typesetting and Layout |
| BDES1208 | Writing Studio 1: Brand Copywriting |
| LIBL | Lower Liberal Elective |
Semester 3
| Code | Course Name |
|---|---|
| BDES2304 | Brand Strategy 1: A to Z of the Brand |
| BDES2305 | Design Studio 3: Intro to 2D & 3D Design |
| BDES2306 | Production 3: Motion & Video |
| BDES2307 | Type 3: Typographic System |
| LIBL | Lower Liberal Elective |
Semester 4
| Code | Course Name |
|---|---|
| BDES2404 | Critical Perspectives in Communications and Cultural Theory |
| BDES2405 | Research for Design 2: Qualitative Approaches and Tools |
| BDES2406 | Design Studio 4: Product & Packaging |
| BDES2407 | Production 4: Introduction to Web Design |
| BDES2408 | Writing Studio 2: Brand Story |
| LIBL | Lower Liberal Elective |
Semester 5
| Code | Course Name |
|---|---|
| BDES3506 | Brand Strategy 2: Brand Resilience |
| BDES3507 | Research for Design 3: Data Collection and Analysis |
| BDES3508 | Design Studio 5: UX/UI Branded Experiences |
| BDES3609 | The Business of Design: Professional Practice |
| LIBL | Lower Liberal Elective |
Semester 6
| Code | Course Name |
|---|---|
| BDES3509 | Design Studio 6: 3D Branded Environments |
| BDES3606 | Brand Consumption in a Global Economy |
| BDES3607 | Research for Design 4: Systems and Services |
| BDES3608 | Design Studio 7: Identity Design |
| LIBU | Upper Liberal Elective |
Co-Op Placement
| Code | Course Name |
|---|---|
| GCOP1001 | Work-Integrated Learning Co-op |
Semester 7
| Code | Course Name |
|---|---|
| BDES4703 | Brand Strategy 3: Future Brand |
| BDES4705 | Special Topics: Design for Social Good |
| BDES4706 | Senior Project I: Thesis Preparation |
| LIBU | Upper Liberal Elective |
Semester 8
| Code | Course Name |
|---|---|
| BDES4802 | Intellectual Property |
| BDES4803 | Senior Project II: Thesis Development and Production |
| BDES4805 | Cross Platform Brand Narrative |
| LIBU | Upper Liberal Elective |
Course Outline URL
Tuition & Fees
Domestic Tuition
$7,807.00 * †
International Tuition
$21,225.00 ** †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† Fees for this program do not include the $500 cost of the work-integrated learning or co-op work term.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- six (6) grade 12 University (U) or University/College (M) courses or equivalent with a combined average of 65 per cent or above (including English)
- English, grade 12 (U) with a grade or 65 per cent or higher
OR
**Mature Student Status (19 years of age or older and no OSSD)
- English, grade 12 (U) with a grade of 65 per cent or higher
- post-secondary credits may be considered (certain credits only)
**There is no mature student testing in the required credits for degree programs. Mature applicants must have the English credit required. Additional information on where and how to upgrade can be found on the English upgrading page.
English Language Proficiency: applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission.
Please visit the English Proficiency page for more details.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit the Transfer Guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Use ideation techniques to generate innovative design solutions that respond to a creative brief.
- Participate in a collaborative brand-building project to produce an outcome that meets the needs of the client.
- Incorporate interdisciplinary theoretical approaches in the planning, production, and critique of design and strategy work.
- Plan, conduct and apply research in order to contextualize and make informed design.
- Assess the social, environmental and economic impact of the design solution in order to prioritize sustainability issues in design practice.
- Use the fundamental principles of branding to address the needs of the brand design and strategy for clients of various scale.
- Design solutions in support of a brand strategy.
- Communicate information, arguments, creative ideas and brand stories persuasively, to a range of audiences, using a variety of verbal, visual and written communication techniques.
- Utilize professional practices and knowledge of the business of branding in all design and strategy work.
Contact Us
School of Design
Phone: 416-415-5000, ext. 3129
Email: design@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 or long distance 1-800-265-2002.
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is part of our School of Design, located at our Waterfront Campus, at 3 Lower Jarvis St., Toronto, Ontario, Canada.
School of Design Building
The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:
- virtual and augmented reality lab
- usability and testing lab
- Future Ways of Living lab
- peer tutor lab
- digital sandbox
- incubators
- prototyping and workshop spaces
- design and innovation showcase spaces
Come and have your questions answered, learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom at one of our information sessions. You can also book a campus tour.
Visit Waterfront Campus
Book campus tourGet answers to your questions
Book info sessionVisit Waterfront Campus
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms