The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing you to be a forward-looking brand designer with strengths in collaboration, research, critical and strategic thinking, technical design execution and brand storytelling. This program is built on multidisciplinary pillars of research, critical thinking, strategic brand development, technical design execution and brand storytelling. Brands are more than logos or sales tactics, they are carefully developed relationships between the brand makers and audiences – a brand is a promise to follow through on a purpose and a set of values that taken together express how someone perceives an organization or product. The Honours Bachelor of Brand Design degree is an opportunity for you to connect to a knowledgeable creative community of collaborators. You will become a strategic designer who can bridge business strategy, technology and the design world in order to produce innovative brand experiences. As a graduate of this program, you will have the analytical and technical skills to:

• Communicate and evolve the brand through the design of visual and physical, online and offline identities and experiences.
• Research to create and tailor designs that work across different touchpoints, generating dynamic, responsive, multisensory and personalized brand experiences for customers.
• Write, visualize and translate the brand story across these touchpoints and engage long-term with the emotions of audiences.
• Collaborate toward creative innovation with multidisciplinary teams. 

This program responds to the dynamic and growing field of design, training you to:

• Create streamlined brand messaging across numerous mediums and touchpoints that engage audiences.
• Understand new technology and be able to work across the old and new channels.
• Have strong writing skills and adapt to different situations, audiences and genres.
• Be flexible in that you are able to adapt to changing work and work environments (multiple sectors, services and products).
• Work collaboratively and bridge business and creative roles by understanding the culture, processes and language of the branding business.
• Utilize diverse and quantifiable research methodologies in the design process.
• Offer a diverse and customizable range of services to clients, particularly niche services (e.g., video and animation).
• Have the ability to compete on tender: put together a professional sales pitch while offering a competitive price.

Advanced Entry Pathway: 

Graduates and students currently in year two or three of George Brown College’s three-year Graphic Design (G102) advanced diploma may be eligible for advanced entry into the Honours Bachelor of Brand Design program. Following the winter semester (January–April), students who have successfully completed the second year of the George Brown College Graphic Design (G102) advanced diploma with a GPA of 3.2 (75 per cent) or higher, or have graduated from the program with a GPA of 3.2 (75 per cent) or higher, will be eligible to complete a summer bridge program. Upon successful completion of the bridge, students will enter into semester 5 of the degree program in the fall.

Program Structure

Option A:

Two years completed of Graphic Design+ Bridge (three courses + two Liberal Studies electives) + two years of Degree (18 courses plus 420 hours of co-op) = Honours Bachelor of Brand Design.

Option B:

Three years completed of Graphic Design+ Bridge (three courses + two liberal studies electives)+ two years of Degree (18 courses plus 420 hours of co-op) = Graphic Design advanced diploma PLUS Honours Bachelor of Brand Design.