Honours Bachelor of Brand Design Program Bridge (G305)

Program Description

Program Overview

The Honours Bachelor of Brand Design four-year degree program will give you the skills you need to succeed as a brand designer. You'll excel in collaboration, research, strategic thinking, technical design execution, and brand storytelling.

To apply, please review the application process and guidelines information.

If you apply to the May 2024/25 intake for this program, you will start in May 2025. To begin your studies in May 2024, apply to the 2023/24 academic year.

Full Description

The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing you to be a forward-looking brand designer.

Brands are more than logos or sales tactics––they're strategic relationships between the brand makers and audiences. A brand is a promise to follow through on its mission and values. It's the thoughts and feelings that arise when someone thinks about a company or product.

Upon completing this program, you will:

  • Convey a brand's identity through visual and physical designs across various online and offline platforms.
  • Research and design adaptable brand experiences that engage customers across different touchpoints.
  • Articulate a brand's story, connecting with audiences through various mediums.
  • Foster innovative collaboration within diverse teams.

This program will teach you to:

  • Craft clear brand messages for various platforms that engage audiences.
  • Grasp new technology and navigate both traditional and modern channels.
  • Write effectively for different scenarios, audiences, and styles.
  • Adapt readily to changing work environments and sectors.
  • Collaborate effectively, bridging business and creative aspects of branding.
  • Employ varied research methods in the design process.
  • Provide diverse and customizable services, including specialized areas like video and animation.
  • Compete professionally in sales pitches with competitive pricing.

Advanced Entry Pathway: 

Graduates and students currently in year two or three of George Brown College’s three-year Graphic Design (G102) advanced diploma may be eligible for advanced entry into the Honours Bachelor of Brand Design program. Following the winter semester (January–April), students who have successfully completed the second year of the George Brown College Graphic Design (G102) advanced diploma with a GPA of 3.2 (75 per cent) or higher, or have graduated from the program with a GPA of 3.2 (75 per cent) or higher, will be eligible to complete a summer bridge program. Upon successful completion of the bridge, students will enter into semester 5 of the degree program in the fall.

Program Structure

Option A:

Two years completed of Graphic Design+ Bridge (three courses + two Liberal Studies electives) + two years of Degree (18 courses plus 420 hours of co-op) = Honours Bachelor of Brand Design.

Option B:

Three years completed of Graphic Design+ Bridge (three courses + two liberal studies electives)+ two years of Degree (18 courses plus 420 hours of co-op) = Graphic Design advanced diploma PLUS Honours Bachelor of Brand Design.

Your Field Education Options

Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.

Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.

The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.

The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.

Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.

Career & Postgraduate Study Opportunities

Career Options

Graduates of this program will have the skills needed for roles in design, branding and digital media studios, creative labs, in-house design, and digital departments within larger corporations across sectors. You'll also be ready to work independently, or as part of a start-up.

This program prepares you for positions such as:

  • brand designer
  • digital designer
  • user interface designer
  • design strategist
  • community manager
  • graphic designer
  • design researcher
  • storyteller/content writer
  • communications officer
  • marketing researcher
  • communication designer
  • content strategist

You'll be ready for a career in several areas of advertising, marketing, and public relations, including as a graphic designer or illustrator, content writer or web producer, communications specialist, marketing researcher, and business and strategy consultant.

Educational Pathways

Graduates of the Honours Bachelor of Brand Design program may qualify to pursue further graduate studies in relevant program areas like branding, design, and communications. Students should contact universities directly to explore graduate school opportunities.

Graduates and students currently in year two or three of George Brown College’s three-year Graphic Design (G102) advanced diploma may be eligible for advanced entry into the Honours Bachelor of Brand Design program. Following the winter semester (January–April), students who have successfully completed the second year of the George Brown College Graphic Design (G102) advanced diploma with a GPA of 3.2 (75 per cent) or higher, or have graduated from the program with a GPA of 3.2 (75 per cent) or higher, will be eligible to complete a summer bridge program. Upon successful completion of the bridge, students will enter into semester 5 of the degree program in the fall.

Program Structure

Option A:

Two years completed of Graphic Design + Bridge (three courses + two Liberal Studies electives)+ two years of degree (18 courses plus 420 hours of co-op) = Honours Bachelor of Brand Design.

Option B:

Three years completed of Graphic Design + Bridge (three courses + two liberal studies electives) + two years of degree (18 courses plus 420 hours of co-op) = Graphic Design advanced diploma PLUS Honours Bachelor of Brand Design.

Alumni Impact

We are immensely proud of the contributions of our alumni in Toronto and around the globe.
 
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.

Latest alumni stories 

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