Industry Connections

Valued Connections

The School of Marketing is not only about expert faculty and refined curriculum, we also strongly value our industry connections. By aligning our programs with various external business leaders and professional associations, we ensure our students have access to essential job experience and industry connections all while completing their education.

Memberships and Affiliations

Maintaining connections with professional associations ensures the School of Marketing and its students stay current on the latest industry trends.

Canadian Marketing Association (CMA) logo

Canadian Marketing Association (CMA)

All faculty, staff and full-time students are eligible for CMA membership and can sign up for their member profile simply using their George Brown email. The Canadian Marketing Association provides access to:

  • exclusive CMA member events and special pricing
  • educational publications, insights and weekly newsletters
  • networking opportunities with the top marketing talent in Canada

To further explore your benefits and opportunities, watch the CMA Post-Secondary Institution Member video.

Interactive Advertising Bureau of Canada (IAB) logo

Interactive Advertising Bureau of Canada (IAB)

IAB is an organization dedicated to digital marketing and advertising that provides education, conducts research and sets industry standards and guidelines.

Sponsorship Marketing Council Canada (SMCC) logo

Sponsorship Marketing Council Canada (SMCC)

SMCC provides great educational and networking opportunities in the field of sponsorship marketing. It aims to connect industry professionals, provide the best business practices, and celebrate industry pioneers and achievers.

Program Advisory Committee

George Brown College is dedicated to providing its students with the most current job skills and expertise to prepare professionals that are always in demand. Our Program Advisory Committee is a skilled board of industry pioneers that work with us to keep the programs relevant in the competitive workforce.


Key Partnership Events

5 to Watch logo

Since 2012 the School of Marketing at George Brown College, in partnership with The Globe and Mail, has been running one of the biggest sports business awards in Canada – 5 to Watch. The 5 to Watch awards are presented annually to five business professionals that have achieved remarkable career success prior to their 40th birthdays. A special Alumni Achievement Award is also given to a graduate of the Sports and Event Marketing program. The awards show raises money for student scholarships and bursaries at the Centre for Business. The event has become a must-attend in the sports business industry attracting over 400 professionals to celebrate, network and drive the industry forward.


Industry Partners | Field Education Partners

The School of Marketing helps our students graduate with relevant work experience and ready to take on the real-world challenges. Our Field Education (co-op and internship) Office works to secure industry partnerships and job postings. George Brown College is proud of our list of valued industry partners and is always working towards growing our connections. Here are some examples of companies where our students recently completed their work experience:

  • Bell Media
  • BlackBerry
  • BMO
  • Brand Heroes Inc.
  • Canadian Olympic Committee
  • Canadian Tire Corporation, Ltd.
  • CFL
  • City of Toronto
  • Cossette Communications
  • GWN Events
  • Investors Group
  • Live Nation Entertainment
  • Mackenzie Investments
  • Maple Leaf Sports and Entertainment Ltd.
  • MediaCom
  • Rogers Communications
  • Scotiabank
  • SDImktg
  • Shangri-La Hotel Toronto
  • Sony Music Entertainment Canada Inc.
  • The T1 Agency
  • TIFF - Toronto International Film Festival
  • Toronto Hydro Corporation
  • Trevor // Peter Communications
  • TSN
  • Twentieth Century Fox Films
  • Walt Disney Studios Motion Picture Canada


Speed Mentoring

Speed Mentoring is a great opportunity for School of Marketing students to get valuable industry advice, network with top business leaders and meet potential future employers. The event allows students to meet several professionals face to face in one evening. Our mentors are recognized marketing experts that are always willing to help the new generation of marketers to grow and develop.

Client Projects

Many of our professors bring in business owners as clients who share their real-life problems. Student teams work to solve these problems and pitch the client on their solutions.


If you would like to work with George Brown College's students, please provide more information and we will contact you back.


Check out industry connections for the other Centre for Business schools: School of Accounting and Finance, School of Management, and School of Human Resources.