George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Marketing Management – Digital Media
(Postgraduate) (B433)
Program Details
- Program Code: B433
- Credential: Ontario College Graduate Certificate
- Duration: 12 months (2 semesters in-class, 1 semester work experience)
- Method of Study: Full-time
- Starting Months: January, May, September
- Domestic Tuition: $4,662.00 * †
- International Tuition: $18,075.00 ** †
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2023 | Closed | Closed |
| Winter 2024 | Closed | Closed |
| Spring 2024 | Closed | Closed |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
Program Description
Program Overview
This Marketing Management – Digital Media graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. Each course in the program is delivered in a hybrid format that combines in-class and online learning experiences. Note that overall, approximately 40 per cent of the teaching is delivered online.
Full Description
In the Marketing Management – Digital Media graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.
The Marketing Management – Digital Media program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40 per cent of teaching delivered online, thus students will require a laptop computer.
This program is also offered in a fully online format (which may not be suitable for international students due to student visa requirements). Students who wish to apply for the Marketing Management – Digital Media (Online) Postgraduate program, should apply to B423.
This Centre for Business program is part of our School of Marketing.
Minimum computing requirements
PC
- Intel i3 processor
- Microsoft Windows 7 or higher with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown College students
Apple/Mac
- Intel i3 processor
- macOS High Sierra with 4GB RAM
- Web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown College students
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
George Brown College is aligned with what businesses are looking for! In-demand skills in Digital Marketing, Search Engine Optimization (SEO), Google Analytics and Microsoft 365, as suggested by Randstad, are all skills students develop in our Marketing Management – Digital Media program.
We also help put students on the path to obtaining marketing certifications* including Hootsuite Social Marketing certification, Hootsuite Platform certification, Google Analytics certification, Google Ads certification and Facebook Blueprint certification
*Certifications are awarded by the certifying body and not George Brown College.
Educational Pathways
For information on future study options, see our transfer guide.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 4000 | Work Experience Preparation |
| MARK1044 | Search Marketing |
| MARK2037 | Marketing Strategies & Data |
| MARK4005 | Applied Business Communication |
| MARK4019 | Fundamentals of Marketing and Imc |
| MARK4020 | Owned Media Marketing |
| MARK4023 | Paid Media Marketing |
Semester 2
| Code | Course Name |
|---|---|
| MARK1051 | Social Media Marketing |
| MARK1054 | Strategic Marketing Project |
| MARK4021 | Analytics for Digital Marketing |
| MARK4022 | Content Marketing |
| MARK4024 | Omni Channel Marketing |
| MARK4029 | Digital Media Marketing Seminar Series |
Co-op Placement
| Code | Course Name |
|---|---|
| COOP4005 | Work Experience (Coop) |
| Choose one Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| BAWT4005 | Academic Work Term |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
- Recommend strategies for using digital and online communication and media as part of a marketing communications plan.
Tuition & Fees
Domestic Tuition
$4,662.00 * †
International Tuition
$18,075.00 ** †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Marketing Management – Digital Media (B433)
For inquiries related to this program (for example, course-specific information) please contact the program co-ordinator:
Blair Smith, Program Co-ordinator Email: blair.smith@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Program Description
Program Overview
This Marketing Management – Digital Media graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. Each course in the program is delivered in a hybrid format that combines in-class and online learning experiences. Note that overall, approximately 40 per cent of the teaching is delivered online.
Full Description
In the Marketing Management – Digital Media graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.
The Marketing Management – Digital Media program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40 per cent of teaching delivered online, thus students will require a laptop computer.
This program is also offered in a fully online format (which may not be suitable for international students due to student visa requirements). Students who wish to apply for the Marketing Management – Digital Media (Online) Postgraduate program, should apply to B423.
This Centre for Business program is part of our School of Marketing.
Minimum computing requirements
PC
- Intel i3 processor
- Microsoft Windows 7 or higher with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown College students
Apple/Mac
- Intel i3 processor
- macOS High Sierra with 4GB RAM
- Web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown College students
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
George Brown College is aligned with what businesses are looking for! In-demand skills in Digital Marketing, Search Engine Optimization (SEO), Google Analytics and Microsoft 365, as suggested by Randstad, are all skills students develop in our Marketing Management – Digital Media program.
We also help put students on the path to obtaining marketing certifications* including Hootsuite Social Marketing certification, Hootsuite Platform certification, Google Analytics certification, Google Ads certification and Facebook Blueprint certification
*Certifications are awarded by the certifying body and not George Brown College.
Educational Pathways
For information on future study options, see our transfer guide.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 4000 | Work Experience Preparation |
| MARK1044 | Search Marketing |
| MARK2037 | Marketing Strategies & Data |
| MARK4005 | Applied Business Communication |
| MARK4019 | Fundamentals of Marketing and Imc |
| MARK4020 | Owned Media Marketing |
| MARK4023 | Paid Media Marketing |
Semester 2
| Code | Course Name |
|---|---|
| MARK1051 | Social Media Marketing |
| MARK1054 | Strategic Marketing Project |
| MARK4021 | Analytics for Digital Marketing |
| MARK4022 | Content Marketing |
| MARK4024 | Omni Channel Marketing |
| MARK4029 | Digital Media Marketing Seminar Series |
Co-op Placement
| Code | Course Name |
|---|---|
| COOP4005 | Work Experience (Coop) |
| Choose one Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| BAWT4005 | Academic Work Term |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,662.00 * †
International Tuition
$18,075.00 ** †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
- Recommend strategies for using digital and online communication and media as part of a marketing communications plan.
Contact Us
Marketing Management – Digital Media (B433)
For inquiries related to this program (for example, course-specific information) please contact the program co-ordinator:
Blair Smith, Program Co-ordinator Email: blair.smith@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Visit St. James Campus
Book campus tourVisit St. James Campus
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms
Marketing Management – Digital Media
(Postgraduate) (B433)
Program Details
- Program Code: B433
- Credential: Ontario College Graduate Certificate
- Duration: 12 months (2 semesters in-class, 1 semester work experience)
- Method of Study: Full-time
- Starting Months: January, May, September
- Domestic Tuition: $4,328.00 * †
- International Tuition: $17,495.00 ** †
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2022 | Closed | Closed |
| Winter 2023 | Closed | Closed |
| Spring 2023 | Closed | Closed |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
Program Description
Program Overview
This Marketing Management – Digital Media graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. Each course in the program is delivered in a hybrid format that combines in-class and online learning experiences. Note that overall, approximately 40 percent of the teaching is delivered online.
Full Description
In the Marketing Management – Digital Media graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.
The Marketing Management – Digital Media program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer.
This program is also offered in a fully online format. Students who wish to apply for the Marketing Management – Digital Media (Online) Postgraduate program, should apply to B423.
This Centre for Business program is part of our School of Marketing.
Minimum computing requirements
PC
- Intel i3 processor
- Microsoft Windows 7 or higher with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown College students
Apple/Mac
- Intel i3 processor
- macOS High Sierra with 4GB RAM
- Web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown College students
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
Career & Postgraduate Study Opportunities
Industry
George Brown College is aligned with what businesses are looking for! In-demand skills in Digital Marketing, Search Engine Optimization (SEO), Google Analytics and Microsoft 365, as suggested by Randstad, are all skills students develop in our Marketing Management – Digital Media program.
We also help put students on the path to obtaining marketing certifications* including Hootsuite Social Marketing certification, Hootsuite Platform certification, Google Analytics certification, Google Ads certification and Facebook Blueprint certification
*Certifications are awarded by the certifying body and not George Brown College.
Educational Pathways
For information on future study options, see our transfer guide.
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 4000 | Work Experience Preparation |
| MARK1044 | Search Marketing |
| MARK2037 | Marketing Strategies & Data |
| MARK4005 | Applied Business Communication |
| MARK4019 | Fundamentals of Marketing and Imc |
| MARK4020 | Owned Media Marketing |
| MARK4023 | Paid Media Marketing |
Semester 2
| Code | Course Name |
|---|---|
| MARK1051 | Social Media Marketing |
| MARK1054 | Strategic Marketing Project |
| MARK4021 | Analytics for Digital Marketing |
| MARK4022 | Content Marketing |
| MARK4024 | Omni Channel Marketing |
| MARK4029 | Digital Media Marketing Seminar Series |
Co-op Placement
| Code | Course Name |
|---|---|
| COOP4005 | Work Experience (Coop) |
| Choose one Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| BAWT4005 | Academic Work Term |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
- Recommend strategies for using digital and online communication and media as part of a marketing communications plan.
Tuition & Fees
Domestic Tuition
$4,328.00 * †
International Tuition
$17,495.00 ** †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
† This program includes 1 work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Marketing Management – Digital Media (B433)
For inquiries related to this program (for example, course-specific information) please contact the program co-ordinator:
Blair Smith, Program Co-ordinator
Email: Blair.Smith@georgebrown.ca
John Peco, Chair, School of Marketing
Email: John.Peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Program Description
Program Overview
This Marketing Management – Digital Media graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. Each course in the program is delivered in a hybrid format that combines in-class and online learning experiences. Note that overall, approximately 40 percent of the teaching is delivered online.
Full Description
In the Marketing Management – Digital Media graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.
The Marketing Management – Digital Media program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer.
This program is also offered in a fully online format. Students who wish to apply for the Marketing Management – Digital Media (Online) Postgraduate program, should apply to B423.
This Centre for Business program is part of our School of Marketing.
Minimum computing requirements
PC
- Intel i3 processor
- Microsoft Windows 7 or higher with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown College students
Apple/Mac
- Intel i3 processor
- macOS High Sierra with 4GB RAM
- Web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown College students
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
Career & Postgraduate Study Opportunities
Industry
George Brown College is aligned with what businesses are looking for! In-demand skills in Digital Marketing, Search Engine Optimization (SEO), Google Analytics and Microsoft 365, as suggested by Randstad, are all skills students develop in our Marketing Management – Digital Media program.
We also help put students on the path to obtaining marketing certifications* including Hootsuite Social Marketing certification, Hootsuite Platform certification, Google Analytics certification, Google Ads certification and Facebook Blueprint certification
*Certifications are awarded by the certifying body and not George Brown College.
Educational Pathways
For information on future study options, see our transfer guide.
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 4000 | Work Experience Preparation |
| MARK1044 | Search Marketing |
| MARK2037 | Marketing Strategies & Data |
| MARK4005 | Applied Business Communication |
| MARK4019 | Fundamentals of Marketing and Imc |
| MARK4020 | Owned Media Marketing |
| MARK4023 | Paid Media Marketing |
Semester 2
| Code | Course Name |
|---|---|
| MARK1051 | Social Media Marketing |
| MARK1054 | Strategic Marketing Project |
| MARK4021 | Analytics for Digital Marketing |
| MARK4022 | Content Marketing |
| MARK4024 | Omni Channel Marketing |
| MARK4029 | Digital Media Marketing Seminar Series |
Co-op Placement
| Code | Course Name |
|---|---|
| COOP4005 | Work Experience (Coop) |
| Choose one Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| BAWT4005 | Academic Work Term |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,328.00 * †
International Tuition
$17,495.00 ** †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
† This program includes 1 work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
- Recommend strategies for using digital and online communication and media as part of a marketing communications plan.
Contact Us
Marketing Management – Digital Media (B433)
For inquiries related to this program (for example, course-specific information) please contact the program co-ordinator:
Blair Smith, Program Co-ordinator
Email: Blair.Smith@georgebrown.ca
John Peco, Chair, School of Marketing
Email: John.Peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Visit St. James Campus
Book campus tourVisit St. James Campus
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms