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Business
Program Name | Credential | International Students |
---|---|---|
Business Administration – Marketing (B108) | Ontario College Advanced Diploma | Yes Intl: Yes |
The Business Administration – Marketing program in Toronto will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that may involve industry partners. It also includes advanced marketing subject matter such as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. Duration:3 years (6 semesters) | ||
Business Administration – Marketing (with work experience) (B158) | Ontario College Advanced Diploma | Yes Intl: Yes |
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research and marketing strategy. This program (B158) is offered with work experience. Duration:3 years (6 semesters in-class, 2 semesters work experience) | ||
Business – Marketing (B120) | Ontario College Diploma | Yes Intl: Yes |
The four-semester Business – Marketing diploma opens doors to opportunities in the exciting and fast-moving field of marketing. The marketing programs at George Brown College's Centre for Business in Toronto are more than textbooks and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. Students also develop soft skills, including written and oral communication, business presentations and teamwork. After successful completion of the first year or second year, students can transfer into the three-year Business Administration – Marketing advanced diploma. Duration:2 years (4 semesters) | ||
Honours Bachelor of Commerce (Digital Marketing) (B312) | Honours Bachelor's Degree | Yes Intl: Yes |
This program is eligible for an entrance scholarship.The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) degree. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years. Duration:4 years (8 semesters) plus 1 co-op work term | ||
Marketing Management – Digital Media (Postgraduate) (B433) | Ontario College Graduate Certificate | Yes Intl: Yes |
This Marketing Management – Digital Media graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. Each course in the program is delivered in a hybrid format that combines in-class and online learning experiences. Note that overall, approximately 40 per cent of the teaching is delivered online. Duration:12 months (2 semesters in-class, 1 semester work experience) | ||
Marketing Management – Financial Services (Postgraduate) (B406) | Ontario College Graduate Certificate | Yes Intl: Yes |
In this specialized Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. Duration:12 months (2 semesters in-class, 1 semester Work Experience) | ||
Sport and Event Marketing (Postgraduate) (B400) | Ontario College Graduate Certificate | Yes Intl: Yes |
The Sport and Event Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts and entertainment, and not-for-profit enterprises. Duration:12 months (2 semesters in-class, 1 semester work experience) | ||
Strategic Relationship Marketing (Postgraduate) (B409) | Ontario College Graduate Certificate | Yes Intl: Yes |
The Strategic Relationship Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills that employers value in the area of marketing, with a focus on Customer Relationship Marketing (CRM) and Customer Experience (CX) strategies and techniques. Duration:12 months (2 semesters in-class, 1 semester work experience) |