School of Design — Guidelines for Sample Tasks

• Performs preliminary research through exploration of audience and needs using various service/experience design strategies, for example: card sorting, personas, journey mapping, stakeholder mapping, system mapping, etc.
• Generates ideas for design direction using various service/experience design strategies, for example: mind mapping, evaluation matrix, concept walkthroughs, etc.
• Manages and prepares (edit or even design) assets from style guide for appropriate use
• Designs low-fidelity prototypes, using sketches or software, to test ideas
• Using feedback, designs mid- to high-fidelity interactive prototypes on appropriate software
• Performs user-testing on interactive prototypes to gain relevant insights
• Prepares files for developers, assist in some front-end development
• Assists UX designers with research
• Assists UX/UI designers with implementation of designs through research
• Can copy edit and proof designs with minimal supervision
• Shows ability to read and implement marked-up corrections
• Performs beta-tests on prototypes; provides appropriate feedback
• Skilled in tools such as Photoshop, Illustrator, InDesign, Premier Pro, XD, After Effects, Autodesk, Spark AR, HTML, CSS.

• Create streamlined brand messaging across numerous mediums and touchpoints that engages audiences.
• Work collaboratively and bridge business and creative roles by understanding the culture, processes, and language of the branding business.
• Utilize diverse and quantifiable research methodologies in the design process.
• Use ideation techniques to generate innovative design solutions that respond to a creative brief.
• Plan, conduct and apply research in order to contextualize and make informed design.
• Design solutions in support of a brand strategy.
• Skilled in tools such as Photoshop, Illustrator, InDesign, Premier Pro, XD, and After Effects.

• Create wireframes, mock-ups, and prototypes to illustrate design ideas for web & mobile applications
• Design user interface (UI) elements to provide interactive, informative, and engaging experiences
• Develop user personas, journey maps, information architecture, user flows, etc. 
• Conduct qualitative and quantitative research (surveys, interviews etc.) to inform and validate design decisions 
• Perform usability tests to gain feedback and provide insights that help enhance user experiences 
• Assist with the development of augmented reality (AR) prototypes using appropriate tools 
• Create 2D & 3D visuals for concept development of digital products, systems, and services
• Identify and troubleshoot user experience (UX) problems (e.g., responsiveness, accessibility etc.) 
• Create animated graphs or charts for walkthroughs of datasets for various digital visualization projects 
• Participate in design jams/sprints using knowledge of design tools such as card sorting, empathy maps, storyboarding etc. 
• Skilled in tools such as Photoshop, Illustrator, InDesign, Premier Pro, XD, After Effects, SparkAR, Figma, XD, Arduino and Processing.

Students who are in the Design Management postgraduate program come to George Brown College with prior education and work experience from various design disciplines/industries such as architecture, industrial design, UX/UI design, interior design, etc… These students come to George Brown College to learn how to apply design management strategies in their field. Tasks that students can complete will vary based on the student’s field of design. Here is a brief overview of some of the tasks our students are skilled to complete by field of design:

Architecture:

• Skilled in tools such as AutoCAD, SketchUp, Rhinoceros
• Develop spatial design
• Construction estimation
• Technical drawings

Interior Design:

• Concept design, schematic design, space planning
• Develop interior architecture plans
• Design consultations

UX/UI:

• Research and design
• Usability testing
• Wireframing
• 3D visualization of the space

We encourage employers to reach out to the Field Education Office to see what design fields our students have a background in when you are ready to hire.

In general, Design Management students have the ability to:

• Manage multidisciplinary design teams  
• Design and deliver sales presentations
• Develop design strategies based on marketing research
• Evaluate results of design activities

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• Develop custom front-end interactive prototypes and solutions, using the latest techniques in HTML, CSS and JavaScript
• Integrate the latest libraries and frameworks to improve efficiency, while maximizing employability
• Master the development workflow, including testing, debugging, documentation, bundling and deployment of websites
• Put user interface (UI) and user experience (UX) design principles into practice
• Apply knowledge from all levels of the design and development stack to create solutions that meet the requirements of a client brief
• Skilled in Angular, TypeScript, Node.js, MySQL, UX/UI Principles, WCAG Accessibility Standards, Future Interface Design for Immersive Web, Augmented Reality, and Virtual Reality
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