Merchandising case study highlights ethical and sustainable fashion
Hazel (pictured) started working on her case study last summer. Her pitch, intended for online fashion retailer Everlane, aims to "tackle the problems faced by single mothers working in the garment industry." These include low wages, lack of opportunity for advancement, and discrimination.

To provide more flexible working hours, better pay, and improved career prospects for garment workers, Hazel proposed a campaign to fund the efforts. It features an Everlane "post-baby capsule wardrobe" for millennial mothers in the U.S. The capsule wardrobe includes practical and nursing-friendly garments that help mothers "look put-together with ease."
"As a fashion designer from the Philippines, I have met sewers working in factories," Hazel said. "I know how it is for them, and I wanted to include this in my case study."
Hazel also weaved social commerce into her merchandising strategy to reach her core audience of American moms.
Her winning pitch earned her an FSF scholarship, as well as a spot as one of 10 recipients of the new Neiman Marcus Group x FSF Scholarships for students showing talent and commitment to advancing ethical and sustainable fashion.
Fashion Management Professor Vladimira Steffek mentored Hazel on her case study and praised her "exceptional work ethic and communication skills."
"Hazel demonstrated her talent, dedication and drive in this competition, and she is very deserving of these awards," Steffek said. "This case study challenge brings exciting networking opportunities. I can't wait to see what Hazel does next."
As a Neiman Marcus Group x FSF scholarship winner, Hazel will receive mentorship and education opportunities with the company.
Looking forward to a future in fashion merchandising and teaching
Hazel aims to land a fashion design or merchandising job after graduating this spring and wants to be part of the change for an ethical and sustainable industry.
She was also a fashion schoolteacher in her native Philippines, a calling that she finds fulfilling.
"Hopefully, I would also get to do that here in Canada."
Promoting sustainable fashion production at GBC
George Brown College’s Fashion Exchange (FX) aims to address challenges in the industry by sharing expertise in sustainable fashion production, partnering with entrepreneurs and brands and fostering a new generation of industry leaders focused on people and the planet.
Learn more about the Fashion Exchange
Applied research
Students and faculty at the School of Fashion and Jewellery participate in applied research projects aimed at easing the industry’s impact on the environment, improving affordability and accessibility and other goals.