Marketing Management – Digital Media Program
(Online) (Postgraduate)
(B423)

2022-20232023-2024
  • Program Name:
    Marketing Management – Digital Media
  • Code: B423
  • Credential:
    Ontario College Graduate Certificate
  • Method of Study:
    Full-time
  • Duration:
    12 months (2 semesters in-class, 1 semester work experience)
  • Centre:
  • School: Marketing
  • Location: Online
  • Starting Months: January, September
  • Domestic Tuition:
    $4,328.00 * †
  • Experiential Learning:

    Work Experience (Co-op or Internship) Required.

  • Winter 2023 Delivery:
    Semester 1, 2: Online

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Overview

Program Overview

This Marketing Management – Digital Media graduate certificate program provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. The Marketing Management – Digital Media online postgraduate program at George Brown College in Toronto gives you these skills. 

This program is part of the online postgraduate certificate programs.

The online postgraduate certificates offer working professionals the flexibility of a fully online program scheduled in the evening and weekends.

  • Study online from the comfort of home while joining other students across Canada in live, instructor-led classes.
  • Develop professional skills in just 8 months of study followed by a 4-month work term in a format convenient to you and your busy weekday commitments.

PLEASE NOTE: This program is also offered in blended format. Please see Marketing Management – Digital Media Postgraduate program (B433) for additional details.

Full Description

In the Marketing Management – Digital Media online postgraduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Marketing Management – Digital Media (Online Postgraduate) program (B423) is offered online from Toronto and students will require access to a computer. 

This program is also offered in blended format. Students who wish to apply for Marketing Management – Digital Media Postgraduate program (B433) should apply to B433.

This Centre for Business program is part of our School of Marketing.

Technical Requirements:

  • A computer that runs on Windows 10 or the latest Mac OSX, has the latest updates applied and has up to date virus protection software
    • Windows 10 ARM64 devices are not recommended as they will not allow you to install AppsAnywhere and the Cisco AnyConnect client
  • High-speed broadband access (Cable or DSL) is highly recommended. Some programs or courses require more advanced systems
  • Headphones or speaker and a microphone for in-class conversations and meetings with your professors
  • A webcam (may be required for specific courses)
  •  Individual courses may have additional hardware requirements
  • A web browser, such as Safari, Firefox, MS Edge, Google Chrome

PLEASE NOTE: mobile devices may allow for some participation in your course(s), however there are limitations and we cannot guarantee your mobile device will meet all coursework needs.

Your Field Education Options

Work Experience (co-op or internship work term)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.

In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

The graduate demonstrates the ability to:

  1. Formulate a marketing plan that will meet the needs or goals of a business or organization.
  2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
  3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
  4. Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
  5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
  6. Evaluate the viability of a concept, product, good and/or service in local, national or international markets.
  7. Conduct market research to provide information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
  10. Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
  11. Develop learning and development strategies and plans to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. Apply the principles of business ethics and corporate social responsibility to business decisions.
  15. Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
  16. Recommend strategies for using digital and online communication and media as part of a marketing communications plan.

Courses

Required Courses

In order to graduate from the B423 program, you need a total of 13 mandatory courses and 1 work experience semester. Work Experience term can be Coop, Internship, Simulation, Consulting, or Research projects. This program is delivered online and for domestic students only.

PRINTABLE CURRICULUM PLANNER 2022-2023

SEMESTER 1

Code Course Name Pre-requisite
MARK 2037 Database Marketing Strategies NONE
BUS 4000 Work Experience Prep Course NONE
MARK 4005 Applied Business Communication NONE
MARK 4019 Fundamentals of Marketing And IMC NONE
MARK 4023 Paid Media Marketing NONE
MARK 1044 Search Marketing NONE
MARK 4022 Content Marketing NONE

SEMESTER 2

Code Course Name Pre-requisite
MARK 1051 Social Media Marketing MARK4022
MARK 4024 Introduction to OMNI Channel Marketing MARK 4019
MARK 4020 Owned Media Marketing MARK 1044
MARK 4029 Digital Media Marketing Seminar Series NONE
MARK 1054 Strategic Marketing Project Successful Completion of Semester 1
MARK 4021 Analytics for Digital Marketing MARK 4019

WORK EXPERIENCE TERM

Code Course Name Pre-requisite
COOP 4005 / INTN 4005 / BAWT 4005 Work Experience BUS 4000

Career & Postgraduate Study Opportunities

Your Career

 

    Career Options

    Graduates from the Digital Media Marketing program will be prepared to start careers in a variety of roles including marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors.

    Potential job positions may include:

    • digital marketing assistant/manager
    • social media co-ordinator/manager
    • digital content manager
    • media planner
    • digital analyst
    • community manager
    • SEM specialist
    • SEO analyst
    • account co-ordinator/manager

    Industry

    George Brown College is aligned with what businesses are looking for. In-demand skills in Digital Marketing, Search Engine Optimization (SEO), Google Analytics and Microsoft 365, as suggested by Randstad, are all skills students develop in our Digital Media Marketing program.

    We also help put students on the path to obtaining marketing certifications* including Hootsuite Social Marketing certification, Hootsuite Platform certification, Google Analytics certification, Google Ads certification and Facebook Blueprint certification

    *Certifications are awarded by the certifying body and not George Brown College.

    Educational Pathways

    For information on future study options, see our transfer guide.

    There are many pathways into the Digital Media Marketing Graduate Certificate B413 program including work, college programs and university programs. After graduating from the program, students can begin their career or some may chose to take a master's program.

    Tuition and Fees

    Domestic Tuition

    $4,328.00 * †

    Additional Costs

    * Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.

    This program includes 1 work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and work experience semester.

    Financial Assistance

    This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

    Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

    How to Qualify and Apply

    Admission Requirements

    College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).

    English Language Proficiency

    Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.

    Please our English proficiency requirements for more details.

    Course Exemptions

    Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.

    How to Apply

    Domestic students should apply through Ontario Colleges.

    Contact Us

    Information Sessions

    On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

    Domestic Student Admissions

    For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.

    International Student Admissions

    Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.

    Fees and Financial Information

    For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.

    Entry Advising

    For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.

    Centre for Business

    For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

    For general inquiries, please contact the Centre for Business:
    Email: business@georgebrown.ca
    Phone: (416) 415-5000 ext. 2160

    Digital Media Marketing (B423)

    For inquiries related to this program (for example, course-specific information) please contact the program co-ordinator:

    Blair Smith, Program Co-ordinator
    Email: Blair.Smith@georgebrown.ca

    John Peco, Chair, School of Marketing
    Email: John.Peco@georgebrown.ca

    Visit Our Campus

    This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.

    Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.

    Social Channels:

    Follow the Centre for Business on Instagram and LinkedIn.

    Sign up and learn more about your options, our programs, and life at George Brown.