George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Business Administration - Marketing
(B108)
Program Details
- Program Code: B108
- Credential: Ontario College Advanced Diploma
- Duration: 3 years (6 semesters)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,091.00 *
- International Tuition: $19,227.00 **
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2027 | Open | Opens Oct 6, 2026 |
| Winter 2028 | Open | Opens Feb 3, 2027 |
| Spring 2028 | Not Available | Not Available |
- Work-Integrated Learning:
Field Education Course (Optional)
- PGWP Eligible: No
- CIP Code: 52.1401
- Please note that field of study/CIP code is only one component of PGWP eligibility. Please consult the official IRCC PGWP eligibility webpage (opens in a new tab) for the most current and complete information.
Get answers to your questions
Book info sessionProgram Description
Program Overview
The Business Administration – Marketing three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning.
This diploma prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits and small businesses.
Full Description
The Business Administration – Marketing (B108) advanced diploma program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration – Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy.
- Conducting market research to help inform marketing decisions.
- Evaluating the viability of marketing products, concepts, goods or services internationally.
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets and evaluation criteria.
- Understanding and integrating digital marketing and social media into a marketing plan.
Students can also network and build skills through a variety of extracurricular activities at George Brown –just one of the many ways our School of Marketing and Financial Services helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067). Additionally, students participate in a number of client projects during their course work which adds to their experiential learning outcomes.
This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.
Marketing Associations Membership
George Brown marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing.
- Professional development opportunities.
- Tools, resources and guides for members only.
- Networking opportunities with thousands of marketers.
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life.
Interactive Advertising Bureau (IAB) membership includes:
- student volunteer (and networking) opportunities for marquee events
- members-only webinars and podcasts
- original Canadian digital marketing research
- globally accepted digital ad standards
- globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
This program opens the door to further marketing programs at George Brown Polytechnic in both degree and post-diploma programs. Click on the specific program links for more details.
- Honours Bachelor of Commerce (Digital Marketing) Program B312
- Sport and Event Marketing Program (Postgraduate) B400
- Marketing Management – Financial Services Program (Postgraduate) B406
- Strategic Relationship Marketing Program (Postgraduate) B409
- Marketing Management – Digital Media Program (Postgraduate) B433
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI) and business goals of an organization.
- Analyze the viability of a concept, product, good and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Tuition & Fees
Domestic Tuition
$4,091.00 *
International Tuition
$19,227.00 **
Additional Costs
*Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Fees are subject to change for programs starting in Fall 2027 and at later dates. This fee does not include books, E-text and other material, which are to be purchased by the student separately.
**Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Fees are subject to change for programs starting in Fall 2027 and at later dates. This fee does not include books, E-text and other material, which are to be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 Math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older)
Mature Students may take the Admissions Assessment for English and Math OR may consider upgrading to achieve the credit(s) needed in English and Math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
English Language Proficiency
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Thomas Arhontoudis, Program Co-ordinator
Email: Tarhonto@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and Financial Services and classes take place at our Waterfront Campus.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Program Description
Program Overview
The Business Administration – Marketing three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning.
This diploma prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits and small businesses.
Full Description
The Business Administration – Marketing (B108) advanced diploma program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration – Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy.
- Conducting market research to help inform marketing decisions.
- Evaluating the viability of marketing products, concepts, goods or services internationally.
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets and evaluation criteria.
- Understanding and integrating digital marketing and social media into a marketing plan.
Students can also network and build skills through a variety of extracurricular activities at George Brown –just one of the many ways our School of Marketing and Financial Services helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067). Additionally, students participate in a number of client projects during their course work which adds to their experiential learning outcomes.
This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.
Marketing Associations Membership
George Brown marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing.
- Professional development opportunities.
- Tools, resources and guides for members only.
- Networking opportunities with thousands of marketers.
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life.
Interactive Advertising Bureau (IAB) membership includes:
- student volunteer (and networking) opportunities for marquee events
- members-only webinars and podcasts
- original Canadian digital marketing research
- globally accepted digital ad standards
- globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
This program opens the door to further marketing programs at George Brown Polytechnic in both degree and post-diploma programs. Click on the specific program links for more details.
- Honours Bachelor of Commerce (Digital Marketing) Program B312
- Sport and Event Marketing Program (Postgraduate) B400
- Marketing Management – Financial Services Program (Postgraduate) B406
- Strategic Relationship Marketing Program (Postgraduate) B409
- Marketing Management – Digital Media Program (Postgraduate) B433
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,091.00 *
International Tuition
$19,227.00 **
Additional Costs
*Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Fees are subject to change for programs starting in Fall 2027 and at later dates. This fee does not include books, E-text and other material, which are to be purchased by the student separately.
**Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Fees are subject to change for programs starting in Fall 2027 and at later dates. This fee does not include books, E-text and other material, which are to be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 Math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older)
Mature Students may take the Admissions Assessment for English and Math OR may consider upgrading to achieve the credit(s) needed in English and Math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
English Language Proficiency
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI) and business goals of an organization.
- Analyze the viability of a concept, product, good and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Thomas Arhontoudis, Program Co-ordinator
Email: Tarhonto@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and Financial Services and classes take place at our Waterfront Campus.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Visit Waterfront
Book campus tourGet answers to your questions
Book info sessionVisit
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms
Business Administration - Marketing
(B108)
Program Details
- Program Code: B108
- Credential: Ontario College Advanced Diploma
- Duration: 3 years (6 semesters)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,298.00 *
- International Tuition: $19,457.00 **
- Fall 2026 Delivery: Semester 1, 2, 3, 4, 5, 6: On Campus
- Winter 2027 Delivery: Semester 1, 2, 3, 4, 5, 6: On Campus
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2026 | Closed | Closed |
| Winter 2027 | Open | Open |
| Spring 2027 | Not Available | Not Available |
- Work-Integrated Learning:
Field Education Course (Optional)
- PGWP Eligible: No
- CIP Code: 52.1401
- Please note that field of study/CIP code is only one component of PGWP eligibility. Please consult the official IRCC PGWP eligibility webpage (opens in a new tab) for the most current and complete information.
Get answers to your questions
Book info sessionProgram Description
Program Overview
The Business Administration – Marketing three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning.
This diploma prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits and small businesses.
Full Description
The Business Administration – Marketing advanced diploma program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration – Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy.
- Conducting market research to help inform marketing decisions.
- Evaluating the viability of marketing products, concepts, goods or services internationally.
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets and evaluation criteria.
- Understanding and integrating digital marketing and social media into a marketing plan.
Students can also network and build skills through a variety of extracurricular activities at George Brown –just one of the many ways our School of Marketing and Financial Services helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067). Additionally, students participate in a number of client projects during their course work which adds to their experiential learning outcomes.
This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.
Marketing Associations Membership
George Brown marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing.
- Professional development opportunities.
- Tools, resources and guides for members only.
- Networking opportunities with thousands of marketers.
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life.
Interactive Advertising Bureau (IAB) membership includes:
- student volunteer (and networking) opportunities for marquee events
- members-only webinars and podcasts
- original Canadian digital marketing research
- globally accepted digital ad standards
- globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
This program opens the door to further marketing programs at George Brown Polytechnic in both degree and post-diploma programs. Click on the specific program links for more details.
- Honours Bachelor of Commerce (Digital Marketing) Program B312
- Sport and Event Marketing Program (Postgraduate) B400
- Marketing Management – Financial Services Program (Postgraduate) B406
- Strategic Relationship Marketing Program (Postgraduate) B409
- Marketing Management – Digital Media Program (Postgraduate) B433
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI) and business goals of an organization.
- Analyze the viability of a concept, product, good and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Tuition & Fees
Domestic Tuition
$4,298.00 *
International Tuition
$19,457.00 **
Additional Costs
*Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Fees are subject to change for programs starting in Fall 2026 and at later dates.
.**Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 Math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older)
Mature Students may take the Admissions Assessment for English and Math OR may consider upgrading to achieve the credit(s) needed in English and Math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
English Language Proficiency
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Thomas Arhontoudis, Program Co-ordinator
Email: Tarhonto@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and Financial Services and classes take place at our St. James Campus.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Program Description
Program Overview
The Business Administration – Marketing three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning.
This diploma prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits and small businesses.
Full Description
The Business Administration – Marketing advanced diploma program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration – Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy.
- Conducting market research to help inform marketing decisions.
- Evaluating the viability of marketing products, concepts, goods or services internationally.
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets and evaluation criteria.
- Understanding and integrating digital marketing and social media into a marketing plan.
Students can also network and build skills through a variety of extracurricular activities at George Brown –just one of the many ways our School of Marketing and Financial Services helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067). Additionally, students participate in a number of client projects during their course work which adds to their experiential learning outcomes.
This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.
Marketing Associations Membership
George Brown marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing.
- Professional development opportunities.
- Tools, resources and guides for members only.
- Networking opportunities with thousands of marketers.
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life.
Interactive Advertising Bureau (IAB) membership includes:
- student volunteer (and networking) opportunities for marquee events
- members-only webinars and podcasts
- original Canadian digital marketing research
- globally accepted digital ad standards
- globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
This program opens the door to further marketing programs at George Brown Polytechnic in both degree and post-diploma programs. Click on the specific program links for more details.
- Honours Bachelor of Commerce (Digital Marketing) Program B312
- Sport and Event Marketing Program (Postgraduate) B400
- Marketing Management – Financial Services Program (Postgraduate) B406
- Strategic Relationship Marketing Program (Postgraduate) B409
- Marketing Management – Digital Media Program (Postgraduate) B433
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,298.00 *
International Tuition
$19,457.00 **
Additional Costs
*Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Fees are subject to change for programs starting in Fall 2026 and at later dates.
.**Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 Math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older)
Mature Students may take the Admissions Assessment for English and Math OR may consider upgrading to achieve the credit(s) needed in English and Math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
English Language Proficiency
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI) and business goals of an organization.
- Analyze the viability of a concept, product, good and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Thomas Arhontoudis, Program Co-ordinator
Email: Tarhonto@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and Financial Services and classes take place at our St. James Campus.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
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