George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Business Administration – Marketing
(with work experience) (B158)
Program Details
- Program Code: B158
- Credential: Ontario College Advanced Diploma
- Duration: 3 years (6 semesters in-class, 2 semesters work experience)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,531.00 * †
- International Tuition: $17,455.00 ** †
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2023 | Closed | Closed |
| Winter 2024 | Closed | Closed |
| Spring 2024 | Not Available | Not Available |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
Program Description
Program Overview
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research and marketing strategy. This program (B158) is offered with work experience.
Full Description
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.
What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also expand your horizons with additional business electives.
This learning experience will enable you to:
- Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Conduct primary and secondary market research to provide information needed to make marketing decisions.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others.
- Evaluate the viability of marketing products, concepts, goods or services in an international market or markets.
- Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria.
- Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.
Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.
This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.
George Brown College actively works with industry partners in order to:
- align the curriculum to industry needs
- provide students with hands-on learning through class projects
- offer students field education opportunities
- offer students the opportunity to make industry contacts and build their network
Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- speed mentoring event
- Great Canadian Sales Competition
- Ad Week
View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing, one of four specialized schools in our business school called the Centre for Business.
Earn Your College Credential from a Business School Accredited by ACBSP
George Brown College's Centre for Business programs has earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Centre for Business diplomas, advanced diplomas, and degree programs, 14 in total, have been accredited globally at our Schools of Accounting & Finance, HR, Management, and Marketing. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation.
Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, Centre for Business students registered in this program are required to bring their own laptops. Our Library Learning Commons offers open access computers, as well as equipment that can be borrowed on a short-term basis. For more information, please contact the Centre for Business at business@georgebrown.ca.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Please note: International students are not eligible for optional co-op arrangements. For more information, please consult with the international student office.
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| BUS 1000 | Work Experience Preparation |
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Tuition & Fees
Domestic Tuition
$4,531.00 * †
International Tuition
$17,455.00 ** †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates.
† This program includes two work experience semesters. The tuition fee for this program does NOT include the cost of work experience semesters. The first Work Experience fee of $500 covers the cost of the Work Experience Preparation course and the first work experience semester. There is an additional fee of $500 for the second work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English and math, OR may consider upgrading to achieve the credit(s) needed in English and math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
COURSE EXEMPTIONS
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
ENGLISH LANGUAGE PROFICIENCY
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:
Lori Futterer, Program Co-ordinator
Email: lfuttere@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Program Description
Program Overview
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research and marketing strategy. This program (B158) is offered with work experience.
Full Description
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.
What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also expand your horizons with additional business electives.
This learning experience will enable you to:
- Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Conduct primary and secondary market research to provide information needed to make marketing decisions.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others.
- Evaluate the viability of marketing products, concepts, goods or services in an international market or markets.
- Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria.
- Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.
Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.
This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.
George Brown College actively works with industry partners in order to:
- align the curriculum to industry needs
- provide students with hands-on learning through class projects
- offer students field education opportunities
- offer students the opportunity to make industry contacts and build their network
Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- speed mentoring event
- Great Canadian Sales Competition
- Ad Week
View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing, one of four specialized schools in our business school called the Centre for Business.
Earn Your College Credential from a Business School Accredited by ACBSP
George Brown College's Centre for Business programs has earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Centre for Business diplomas, advanced diplomas, and degree programs, 14 in total, have been accredited globally at our Schools of Accounting & Finance, HR, Management, and Marketing. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation.
Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, Centre for Business students registered in this program are required to bring their own laptops. Our Library Learning Commons offers open access computers, as well as equipment that can be borrowed on a short-term basis. For more information, please contact the Centre for Business at business@georgebrown.ca.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Please note: International students are not eligible for optional co-op arrangements. For more information, please consult with the international student office.
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| BUS 1000 | Work Experience Preparation |
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,531.00 * †
International Tuition
$17,455.00 ** †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates.
† This program includes two work experience semesters. The tuition fee for this program does NOT include the cost of work experience semesters. The first Work Experience fee of $500 covers the cost of the Work Experience Preparation course and the first work experience semester. There is an additional fee of $500 for the second work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English and math, OR may consider upgrading to achieve the credit(s) needed in English and math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
COURSE EXEMPTIONS
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
ENGLISH LANGUAGE PROFICIENCY
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:
Lori Futterer, Program Co-ordinator
Email: lfuttere@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Visit St. James Campus
Book campus tourVisit St. James Campus
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms
Business Administration – Marketing
(with work experience) (B158)
Program Details
- Program Code: B158
- Credential: Ontario College Advanced Diploma
- Duration: 3 years (6 semesters in-class, 2 semesters work experience)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,375.00 * †
- International Tuition: $17,574.00 ** †
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2022 | Closed | Closed |
| Winter 2023 | Closed | Closed |
| Spring 2023 | Not Available | Not Available |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
Program Description
Program Overview
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research and marketing strategy. This program (B158) is offered with work experience.
Full Description
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.
What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also expand your horizons with additional business electives.
This learning experience will enable you to:
- Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Conduct primary and secondary market research to provide information needed to make marketing decisions.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others.
- Evaluate the viability of marketing products, concepts, goods or services in an international market or markets.
- Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria.
- Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.
Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.
This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.
George Brown College actively works with industry partners in order to:
- align the curriculum to industry needs
- provide students with hands-on learning through class projects
- offer students field education opportunities
- offer students the opportunity to make industry contacts and build their network
Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- speed mentoring event
- Great Canadian Sales Competition
- Ad Week
View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing, one of four specialized schools in our business school called the Centre for Business.
Earn Your College Credential from a Business School Accredited by ACBSP
George Brown College's Centre for Business programs has earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Centre for Business diplomas, advanced diplomas, and degree programs, 14 in total, have been accredited globally at our Schools of Accounting & Finance, HR, Management, and Marketing. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation.
Program KPIs
| PROGRAM | YEAR | GRADUATE EMPLOYMENT (%) | GRADUATE SATISFACTION (%) |
|---|---|---|---|
| B158 | 2019-20 | 92 | 70 |
| B158 | 2020-21 | 70 | 69 |
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
Please note: International students are not eligible for optional co-op arrangements. For more information, please consult with the international student office.
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| BUS 1000 | Work Experience Preparation |
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Tuition & Fees
Domestic Tuition
$4,375.00 * †
International Tuition
$17,574.00 ** †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
† This program includes 2 work experience semesters. The tuition fee for this program does NOT include the cost of work experience semesters. The first Work Experience fee of $500 covers the cost of the Work Experience Preparation course and the first work experience semester. There is an additional fee of $500 for the second work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- Grade 12 English (C or U)
- Grade 11 Math (C, M or U) or Grade 12 (C or U)
** Mature student status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English and math, OR may consider upgrading to achieve the credit(s) needed in English and math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
COURSE EXEMPTIONS
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
ENGLISH LANGUAGE PROFICIENCY
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:
Lori Futterer, Program Co-ordinator
Email: lfuttere@georgebrown.ca
John Peco, Chair, School of Marketing
Email: John.Peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Program Description
Program Overview
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research and marketing strategy. This program (B158) is offered with work experience.
Full Description
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.
What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also expand your horizons with additional business electives.
This learning experience will enable you to:
- Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Conduct primary and secondary market research to provide information needed to make marketing decisions.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others.
- Evaluate the viability of marketing products, concepts, goods or services in an international market or markets.
- Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria.
- Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.
Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.
This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.
George Brown College actively works with industry partners in order to:
- align the curriculum to industry needs
- provide students with hands-on learning through class projects
- offer students field education opportunities
- offer students the opportunity to make industry contacts and build their network
Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- speed mentoring event
- Great Canadian Sales Competition
- Ad Week
View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing, one of four specialized schools in our business school called the Centre for Business.
Earn Your College Credential from a Business School Accredited by ACBSP
George Brown College's Centre for Business programs has earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Centre for Business diplomas, advanced diplomas, and degree programs, 14 in total, have been accredited globally at our Schools of Accounting & Finance, HR, Management, and Marketing. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation.
Program KPIs
| PROGRAM | YEAR | GRADUATE EMPLOYMENT (%) | GRADUATE SATISFACTION (%) |
|---|---|---|---|
| B158 | 2019-20 | 92 | 70 |
| B158 | 2020-21 | 70 | 69 |
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
Please note: International students are not eligible for optional co-op arrangements. For more information, please consult with the international student office.
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| BUS 1000 | Work Experience Preparation |
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,375.00 * †
International Tuition
$17,574.00 ** †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
† This program includes 2 work experience semesters. The tuition fee for this program does NOT include the cost of work experience semesters. The first Work Experience fee of $500 covers the cost of the Work Experience Preparation course and the first work experience semester. There is an additional fee of $500 for the second work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- Grade 12 English (C or U)
- Grade 11 Math (C, M or U) or Grade 12 (C or U)
** Mature student status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English and math, OR may consider upgrading to achieve the credit(s) needed in English and math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
COURSE EXEMPTIONS
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
ENGLISH LANGUAGE PROFICIENCY
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:
Lori Futterer, Program Co-ordinator
Email: lfuttere@georgebrown.ca
John Peco, Chair, School of Marketing
Email: John.Peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Visit St. James Campus
Book campus tourVisit St. James Campus
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms