Biography
Steve Tissenbaum has over 15 years of teaching entrepreneurship and strategic management, as well as related courses in Retail, Marketing and Finance.
As a certified member of the Canadian Association of Management Consultants, Steve’s corporate experience includes consulting to the Strategic Planning group of ICI America, The Bay and Levis; Strategic Marketing Management for a 350-million-dollar service product portfolio with Digital Equipment Corporation, then the second largest computer company in the world; National Sales Manager for Tennessee Associates International, a TQM consulting firm to the Weston Group, Coca-Cola International, and Harley Davidson Motorcycle Co. As a successful entrepreneur he founded and operated a Daycare Center, an antique business and WOWnetwork.ca, the first condominium digital screen notice board initiative in Canada.
As a regular media interviewee, Steve offers his perspective on the retail landscape in Canada with a focus on omnichannel retailing. In 1999, as a Board member of The E-Commerce Institute at Centennial College, with the support of Don Tapscott, a world-renowned author specializing in the role of technology in business and society, he helped to lay the groundwork for the graduates in the study of electronic commerce. Steve’s current consulting focuses on acting as an advisor to student new venture startups, some of which have gone on to success, while others are still in the development stage.
Academic Credentials
MBA Finance & Accounting, York University, 1982
MA (abt), Educational Technology, Concordia University, 1979
BA Canadian Studies, Sir George Williams University, 1974
Areas of Specialization
Omnichannel Retailing
Strategic Planning
Areas of Expertise
Entrepreneurship and Strategy TRSM
Ryerson University
Career Highlights
Consulting, Tissenbaum & Associates (in business since 1997)
2017 - LeaderLync, Promotional Strategy
2016 - The Good Grain, Business Model Canvas (BMC) and Smart School
2016 - Sparks-Canada, Smart Parking Solution, Business Model Canvas (BMC)
2016 - Hubbli, Family Business Model
2015 to the present - George Brown College Certificate in Retail Management
2014 to the present - LT Machine Tools, iCUE and MaRS Applications; Kickstarter initiation
2015 - Photonic Dynamic, LED Market Development
2010-2015 - Consultant to, then Partner of (Consulting Agreement) WOWnetwork.ca
2013 - Entrepreneurship Training Proposal Government of Bhutan (with Dave Valliere)
2013 - Market research on the introduction of new technology in Canada, ECOJOT
Other Activities
CUPE 1 Contract Negotiation Team
CUPE 1 Steward, Entrepreneurship and Strategy Team
CUPE 1 Representative to the Entrepreneurship and Strategy CLAC
TRSM Faculty Council Member
Canadian Management Consultants Competency Framework Review
Entrepreneurship and Strategy Coop Faculty Advisory Committee
Learning and Teaching Office (LTO) 2018 Conference Presenter
Enspire Conference, An ENACTUS Initiative
Academic Program for Entrepreneurship, Strascheg Center for Entrepreneurship, Munich
Talent to Talent Conference: Your Network is your Net Worth
Chang School Talks: Michael Serbinis
Book Review, Business Plan, Business Reality by James Skinner, Pearson Canada
Chang School Talks: The U.S. Brain Drain and BREXIT
The New Imperatives For Innovation Conference
UTSC The Economics of Entrepreneurship Conference
LTO 2017 Conference “RU Engaged: Learning, Teaching & the Student Experience”
Mentor Support to new Chang School Instructors (ENT500, 526)