Taufique Hossain,

Taufique Hossain,
PhD, PGCert, MA, BBA


Taufique Hossain is a research analyst and academic in the field of Marketing with over 9 years of experience including 2 years at George Brown College. In the academic field, Taufique has specialized in several key areas, including Marketing Research, Data Analytics and Mining, Digital Marketing, Strategic Marketing, and Integrated Marketing Communications. His research expertise lies in the sectors of Omnichannel Retail, Telecommunications, Banking, and Education. Within the industry, Taufique has been involved in marketing analytics and digital marketing projects.

Academic Credentials

PhD, Marketing, University of Wollongong, Australia, 2020

PGCert, College Teacher’s Training, George Brown College, Canada, 2020

MA, Advertising and Marketing, University of Leeds, United Kingdom, 2010

BBA, Marketing and Finance, North South University, Bangladesh, 2008

Areas of Specialization

Digital Marketing

Data Analytics and Data Mining

Integrated Marketing Communications

Areas of Expertise

Research Analyst in the sectors of Omnichannel Retail

Telecommunications, Banking, and Education

Independent Consultant - Digital Marketing and Data Analytics

Career Highlights

Professor, School of Marketing, Centre for Business, George Brown College

Researcher and Sessional Academic, School of Management, Operations and Marketing, University of Wollongong, Australia

Independent Consultant – Digital Marketing and Data Analytics

Lecturer, School of Business and Economics, North South University, Bangladesh

Business Intelligence Specialist, Strategic Marketing, Banglalink Digital Telecommunication, Bangladesh

Risk & Information System Analyst – Standard Chartered Bank, Bangladesh

Other Activities

Coaching GBC Teams for Ontario Colleges Marketing Competition


Doctoral Colloquium Award, ANZMAC New Zealand, 2016


Akter, S., Mohiuddin, M, Hossain, T.M.T., Dey, B.L., Liu, H., Singh, P., (Forthcoming), Omnichannel Management Capabilities in International Marketing: The Effects of Word of Mouth on Customer Engagement and Customer Equity', International Marketing Review

Hossain, T.M.T., Akter, S., Kattiyapornpong, U. & Dwivedi, Y.K. (2019), 'Multichannel integration quality: A systematic review and agenda for future research', Journal of Retailing and Consumer Services, Vol. 49, pp. 154-63.

Hossain, T., & Bahar, V. S. (2015). An Exploratory Analysis of Factors Affecting the Effectiveness of SMS Advertising among Young Bangladeshi Consumers. . World Journal of Social Sciences , 5 (2), 51-63.

Referred Conference Proceedings:

Hossain, T. M. T., Akter, S., & Kattiyapornpong, U. (2017, 4-6 December). Moderating Role of Customer Engagement within Omnichannel Marketing. Paper presented at the Australia and New Zealand Marketing Academy (ANZMAC 2017), Melbourne, Australia.

Hossain, T. M. T., Akter, S., Kattiyapornpong, U., & Wamba, S. F. (2017, 8-10 November). The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing. Paper presented at the Conference on ENTERprise Information Systems, Barcelona, Spain.

Hossain, T. M. T., Akter, S., & Kattiyapornpong, U. (2017, 3-6 July). The Moderating Impact of Customer Involvement on Multichannel Quality, Satisfaction and Equity. Paper presented at the Academy of Marketing Conference 2017, Hull, UK.

Hossain, T. M. T. (2016). Integration Quality Dynamics in Multichannel Services Marketing. Paper presented at the Australia and New Zealand Marketing Academy (ANZMAC 2016): Doctoral Colloquium, Christchurch.

Hossain, T. M. T., & Amin, M. (2015). Innovative Mobile Marketing Strategies for Tourism Sector using Segmentation for Targeted and Effective Marketing Programs. International Conference on Business Management & IS. Singapore: International Journal of Academic Conference Proceedings (IJACP).

Book Chapter:

Akter, S., Hossain, M.I., Lu, S., Aditya, S., Hossain, T.M.T. and Kattiyapornpong, U., 2019. Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research. In Exploring Omnichannel Retailing (pp. 71-97). Springer, Cham.