Peter Widdis, B.S., M.Ed.

, B.S., M.Ed.


Peter Widdis is tenured faculty and academic coordinator in the Centre for Business. He is a full-time professor of marketing. His focus lies on teaching, research and innovation practices. When Peter enters any educational setting, he does not see chairs, tables or media fixtures. He sees a playground to create real-world learning experiences with a pedagogical twist.

Timeless achievements from Peter’s career journey are many including a trip to CBC’s Dragons’ Den with an IT start-up and leading Campbell’s Soup at Hand “sipping soups” product innovation, recognized for best practice by the Canadian Grand Prix Awards and SIAL in Paris. At Cadbury, Peter worked with IMG, MLSE and NBA legend Vince Carter to create the "Mr. Big is VC" CSR brand experience and Double Dunk™ chocolate bar, an IEG case study and ESPN feature. Today, his Exam-Jam™ experiential production is finding fun ways to harness the learning power of game dynamics with students.

An award-winning George Brown professor, he is one of the School of Marketing’s sports commerce experts. He is also recognized college-wide for his natural aptitude for innovation. Peter’s wisdom is often sought out by prominent media including, CTV, NBA TV, BNN Bloomberg, Toronto Star, Globe & Mail and The New York Times. His Profpreneur™ terminology and leadership philosophy for higher education is showcased in Maclean's guide to University & Colleges in Canada.

Being a dual professional, when Peter’s not on campus he designs business IP, co-creating with companies from Toronto to Silicon Valley. Peter collaborates with start-ups, SMEs, as well as organizations such as Disneyland in California, Rogers Communications, Stratovation, TiE and IEG.

Student empathy is at the core of Peter’s teaching philosophy. He steers students towards dream careers everyday while making learning endless in every way.

Academic Credentials

Ph.D. (In progress), Instructional Design & Technology, Liberty University, 2024

M.Ed., Transformational Leadership, Aspen University, 2015

Graduate Certificate, Sport & Event Marketing, George Brown College, 1997

B.S., Business Administration, Roberts Wesleyan College, 1994

Areas of Specialization

Sport Commerce
Brand Management
Product Development
Copy Writing
Experiential & Digital Media
Public Speaking

Areas of Expertise

Fortune 500 Companies
Social Enterprise

Career Highlights

2009-Present: Professor and Academic Coordinator, Centre for Business at George Brown College

2007-2009: VP, Director of Strategy & Client Experience, LAUNCH! - now a part of Mosaic North America

2006-2007: Marketing & Creative Director, Marc Anthony Cosmetics

2003-2006: Senior Brand Manager – Breakthrough Innovation, Campbell Soup Company

2000-2003: Brand Manager & Experience Strategist, Cadbury at Mondelēz International

1999-2000: Associate Brand Manager, Cadbury at Mondelēz International

1996-1999: Associate, LANG Partnership Network – Boutique Sponsorship Marketing Agency

1994-1996: Account Executive, GREY Group - Global Advertising Agency

Other Activities

Co-Chair: 5 to Watch - Canada’s Sports Business Awards

Principal: Name-On Consulting

Partner: Driscoll Ventures, LLC


Judge: Canada’s Product of the Year, Rogers Communications

Education Committee: Sponsorship Marketing Council of Canada (SMCC)


5 to Watch: Canada’s Sports Business Awards - Special Recognition Award, George Brown College

President’s Award for Teaching & Learning, George Brown College

Enactus™ Canada Fellowship Inductee, John Dobson Foundation

Ex-Award for Experiential Marketing, Event Marketer Magazine, USA

PROMO! Award for Experiential Marketing, CAPMA, Canada

SIAL Global Product Innovation Awards, Paris Nord Villepinte, France

Canadian Grand Prix for Best Product Launch, Retail Council of Canada

Canadian Marketing Association (CMA) Award for Advertising Excellence