Peter Widdis, B.S., M.Ed.

Peter Widdis,
B.S., M.Ed.


Peter Widdis is tenured faculty and an academic program coordinator in postgraduate studies at the Centre for Business. He is a full-time professor of marketing whose focus lies in teaching, research & innovation practices.

When Peter enters any educational setting - physically, virtually, or experientially - he does not see chairs, tables, or media fixtures. Instead, he sees a playground to cultivate a yearning for real-world learning with a pedagogical twist.

Timeless achievements from Peter’s career journey include a trip to CBC’s Dragons’ Den with an IT start-up, agency Mentorship L&D programming as well as directing Campbell's® creation of “sipping-soup” product brands by establishing Soup at Hand®; recognized for R&D originality by Nielsen, the Canadian Grand Prix Awards and SIAL International. While at Mondelēz Cadbury® he worked with NBA great Vince Carter to create the "Mr. Big® is VC” CSR and Double-Dunk™ candy bar, an IEG case study and ESPN feature; memorabilia live in the Cadbury® Factory Museum. Today, his Exam-Jam™ assessment model is finding fun ways to utilize the educational power of game dynamics.

A President’s Award-Winning professor, Peter is one of the School of Marketing’s sport & event commerce experts. He is also recognized college wide for his creative versatility and natural propensity for innovation. Peter’s expertise is shared in prominent media including, CTV, BNN Bloomberg, Toronto Star, Globe & Mail and The New York Times. Likewise, his Profpreneur™ philosophy for higher education has been featured in Macleans Magazine's guide to Canada’s universities & colleges.

Being a dual professional, when Peter’s not on campus he creates brand intellectual property (IP) with founders from Toronto to Silicon Valley. Peter works on start-ups, SMEs not to mention with organizations like Disneyland USA, Stratovation, TiE and IEG

Student empathy is at the core of Peter’s teaching philosophy. He steers students towards dream careers everyday while making learning endless in every way.

Academic Credentials

Ph.D. (In progress), Instructional Design & Technology, Liberty University, 2027

M.Ed., Transformational Leadership, Aspen University, 2015

Postgraduate Certificate, Sport & Event Marketing, George Brown College, 1997

B.S., Business Administration, Roberts Wesleyan University, 1994

Areas of Specialization

Fortune 500 Companies

Areas of Expertise

Sport & Event Commerce
Brand Management
Product Development
Advertising Communication
Sponsorship Activation
Experiential & Digital Media
Non-Profit & Social Enterprise

Career Highlights

2009-Present: Full Professor I Academic Program Coordinator, Centre for Business at George Brown College

2007-2009: VP, Director of Strategy & Client Experience @ LAUNCH! - now part of Mosaic North America (N.A.)

2006-2007: Marketing & Creative Director of Marc Anthony True Professional, MAV Beauty Brands

2003-2006: Senior Brand Manager – Team Innovation, Campbell Soup Company

2000-2003: Brand Manager & Experience Strategist, Mondelēz Cadbury

1999-2000: Associate Brand Manager, Mondelēz Cadbury

1996-1999: Associate, LANG Partnerships Network – Boutique Sponsorship Agency

1994-1996: Account Executive, Grey Group – a Division of WPP plc.

Other Activities

Co-Chair: 5 to Watch - Canada’s Sports Business Awards

Partner: Dame Venturus, LLC


Principal: Name-On Ventures

Judge: Canada’s Product of the Year, Rogers Communications

Board Member: Sheila B. Driscoll Foundation


5 to Watch: Canada’s Sports Business Awards - Special Recognition Award, George Brown College

President’s Award for Teaching & Learning, George Brown College

Enactus™ Canada Fellowship Inductee, John Dobson Foundation

CBC Dragon’s Den with IT Start-up, Canadian Broadcast Corporation (CBC)

Ex-Award for Experiential Marketing, Event Marketer, USA

ICA Award for Experiential Marketing, Institute of Communication Agencies

SIAL International Product Innovation Awards, Paris Nord Villepinte, France

Canadian Grand Prix Awards, Retail Council of Canada

Canadian Marketing Association (CMA) Award for Advertising Excellence