George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Business Administration - Marketing
(with work experience) (B158)
Program Details
- Program Code: B158
- Credential: Ontario College Advanced Diploma
- Duration: 3 years (6 semesters in-class, 2 semesters work experience)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,091.00 * †
- International Tuition: $19,227.00 ** †
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2027 | Opening Soon | Opens Oct 6, 2026 |
| Winter 2028 | Opening Soon | Opens Feb 3, 2027 |
| Spring 2028 | Not Available | Not Available |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
- CIP Code: 52.1401
- Please note that field of study/CIP code is only one component of PGWP eligibility. Please consult the official IRCC PGWP eligibility webpage (opens in a new tab) for the most current and complete information.
Program Description
Program Overview
The Business Administration – Marketing (with work experience) three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning. Plus, you'll gain valuable work experience that's sure to impress prospective employers.
This diploma program prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits and small businesses.
Full Description
The advanced diploma Business Administration – Marketing (with work experience) (B158) program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration – Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy
- Conducting market research to help inform marketing decisions
- Evaluating the viability of marketing products, concepts, goods, or services internationally
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets, and evaluation criteria
- Understanding and integrating digital marketing and social media into a marketing plan
Students can also network and build skills through a variety of extracurricular activities at George Brown—just one of the many ways our School of Marketing and Financial Services helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education in the School of Marketing & Financial Services.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
This program opens the door to further marketing programs at George Brown Polytechnic in both post-diploma and degree programs. Click on the specific links for more details.
- Honours Bachelor of Commerce (Digital Marketing) Program B312
- Sport and Event Marketing Program (Postgraduate) B400
- Marketing Management – Financial Services Program (Postgraduate) B406
- Strategic Relationship Marketing Program (Postgraduate) B409
- Marketing Management – Digital Media Program (Postgraduate) B433
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| BUS 1000 | Work Experience Preparation |
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Tuition & Fees
Domestic Tuition
$4,091.00 * †
International Tuition
$19,227.00 ** †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Fees are subject to change for programs starting in Fall 2027 and at later dates. This fee does not include books, E-text and other material, which are to be purchased by the student separately.
**Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Fees are subject to change for programs starting in Fall 2027 and at later dates. This fee does not include books, E-text and other material, which are to be purchased by the student separately.
† This program includes two work experience semesters. The tuition fee for this program does NOT include the cost of work experience semesters. There is an additional fee of $500 for the each work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 Math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
English Language Proficiency
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information), please contact the Program Co-ordinator:
Thomas Arhontoudis, Program Co-ordinator
Email: Tarhonto@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and Financial Services and classes usually take place at our Waterfront Campus.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Program Description
Program Overview
The Business Administration – Marketing (with work experience) three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning. Plus, you'll gain valuable work experience that's sure to impress prospective employers.
This diploma program prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits and small businesses.
Full Description
The advanced diploma Business Administration – Marketing (with work experience) (B158) program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration – Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy
- Conducting market research to help inform marketing decisions
- Evaluating the viability of marketing products, concepts, goods, or services internationally
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets, and evaluation criteria
- Understanding and integrating digital marketing and social media into a marketing plan
Students can also network and build skills through a variety of extracurricular activities at George Brown—just one of the many ways our School of Marketing and Financial Services helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education in the School of Marketing & Financial Services.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
This program opens the door to further marketing programs at George Brown Polytechnic in both post-diploma and degree programs. Click on the specific links for more details.
- Honours Bachelor of Commerce (Digital Marketing) Program B312
- Sport and Event Marketing Program (Postgraduate) B400
- Marketing Management – Financial Services Program (Postgraduate) B406
- Strategic Relationship Marketing Program (Postgraduate) B409
- Marketing Management – Digital Media Program (Postgraduate) B433
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| BUS 1000 | Work Experience Preparation |
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,091.00 * †
International Tuition
$19,227.00 ** †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Fees are subject to change for programs starting in Fall 2027 and at later dates. This fee does not include books, E-text and other material, which are to be purchased by the student separately.
**Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Fees are subject to change for programs starting in Fall 2027 and at later dates. This fee does not include books, E-text and other material, which are to be purchased by the student separately.
† This program includes two work experience semesters. The tuition fee for this program does NOT include the cost of work experience semesters. There is an additional fee of $500 for the each work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 Math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
English Language Proficiency
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information), please contact the Program Co-ordinator:
Thomas Arhontoudis, Program Co-ordinator
Email: Tarhonto@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and Financial Services and classes usually take place at our Waterfront Campus.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Visit Waterfront Campus
Book campus tourVisit
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms
Business Administration - Marketing
(with work experience) (B158)
Program Details
- Program Code: B158
- Credential: Ontario College Advanced Diploma
- Duration: 3 years (6 semesters in-class, 2 semesters work experience)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,297.00 * †
- International Tuition: $19,457.00 ** †
- Fall 2026 Delivery: Semester 1, 2, 3, 4, 5, 6: On Campus
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2026 | Closed | Open |
| Winter 2027 | Open | Open |
| Spring 2027 | Not Available | Not Available |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
- CIP Code: 52.1401
- Please note that field of study/CIP code is only one component of PGWP eligibility. Please consult the official IRCC PGWP eligibility webpage (opens in a new tab) for the most current and complete information.
Program Description
Program Overview
The Business Administration – Marketing (with work experience) three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning. Plus, you'll gain valuable work experience that's sure to impress prospective employers.
This diploma program prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits and small businesses.
Full Description
The advanced diploma Business Administration – Marketing (with work experience) program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration – Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy
- Conducting market research to help inform marketing decisions
- Evaluating the viability of marketing products, concepts, goods, or services internationally
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets, and evaluation criteria
- Understanding and integrating digital marketing and social media into a marketing plan
Students can also network and build skills through a variety of extracurricular activities at George Brown—just one of the many ways our School of Marketing and Financial Services helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Faculty of Business, Creative Industries, and Culinary Arts.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
This program opens the door to further marketing programs at George Brown Polytechnic in both post-diploma and degree programs. Click on the specific links for more details.
- Honours Bachelor of Commerce (Digital Marketing) Program B312
- Sport and Event Marketing Program (Postgraduate) B400
- Marketing Management – Financial Services Program (Postgraduate) B406
- Strategic Relationship Marketing Program (Postgraduate) B409
- Marketing Management – Digital Media Program (Postgraduate) B433
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| BUS 1000 | Work Experience Preparation |
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Tuition & Fees
Domestic Tuition
$4,297.00 * †
International Tuition
$19,457.00 ** †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Fees are subject to change for programs starting in Fall 2026 and at later dates.
**Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
† This program includes two work experience semesters. The tuition fee for this program does NOT include the cost of work experience semesters. There is an additional fee of $500 for the each work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 Math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
English Language Proficiency
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information), please contact the Program Co-ordinator:
Thomas Arhontoudis, Program Co-ordinator
Email: Tarhonto@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and Financial Services and classes usually take place at our St. James Campus.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Program Description
Program Overview
The Business Administration – Marketing (with work experience) three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning. Plus, you'll gain valuable work experience that's sure to impress prospective employers.
This diploma program prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits and small businesses.
Full Description
The advanced diploma Business Administration – Marketing (with work experience) program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration – Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy
- Conducting market research to help inform marketing decisions
- Evaluating the viability of marketing products, concepts, goods, or services internationally
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets, and evaluation criteria
- Understanding and integrating digital marketing and social media into a marketing plan
Students can also network and build skills through a variety of extracurricular activities at George Brown—just one of the many ways our School of Marketing and Financial Services helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Faculty of Business, Creative Industries, and Culinary Arts.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
This program opens the door to further marketing programs at George Brown Polytechnic in both post-diploma and degree programs. Click on the specific links for more details.
- Honours Bachelor of Commerce (Digital Marketing) Program B312
- Sport and Event Marketing Program (Postgraduate) B400
- Marketing Management – Financial Services Program (Postgraduate) B406
- Strategic Relationship Marketing Program (Postgraduate) B409
- Marketing Management – Digital Media Program (Postgraduate) B433
Courses
Semester 1
| Code | Course Name |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM2000 | Communicating Across Contexts |
| COMP1010 | Business Computer Applications I |
| MARK1020 | Principles of Marketing I |
| MARK1046 | Marketing Today |
| MATH1131 | Mathematical Analysis for Marketers |
Semester 2
| Code | Course Name |
|---|---|
| ACCT1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK2034 | Professional Communication for Marketers |
| ECON1031 | Microeconomics |
| MARK2049 | Principles of Marketing II |
| GNED | General Elective |
Semester 3
| Code | Course Name |
|---|---|
| BUS 1000 | Work Experience Preparation |
| MARK1002 | Professional Selling |
| MARK1055 | Integrated Marketing Communication |
| MARK2069 | Digital Marketing I |
| PSY 1129 | Organizational Behaviour |
| STAT1012 | Business Statistics |
| GNED | General Elective |
Semester 4
| Code | Course Name |
|---|---|
| CMMK1087 | Human Skills |
| MARK2007 | Marketing Research |
| MARK2033 | Database Marketing I |
| MARK2063 | Advertising and Media Campaign Development |
| MARK2065 | Career Planning for Marketers |
| GNED | General Elective |
Semester 5
| Code | Course Name |
|---|---|
| BUS 1040 | Project Management |
| MARK2054 | Consumer Behaviour for Marketing |
| MARK2067 | Emerging Media |
| MARK2079 | Digital Marketing II |
| Choose two Program related electives from the list below | |
Semester 6
| Code | Course Name |
|---|---|
| HRM 1008 | Fundamentals of Human Resources Management |
| MARK2020 | International Marketing I |
| MARK2066 | Seminar Series or Independent Project |
| MARK3017 | Strategic Marketing Management |
| Choose two Program related electives from the list below | |
| Code | Elective Name |
|---|---|
| ACCT2031 | Managerial Accounting |
| BUS 1041 | Small Business Management |
| BUS 1044 | Business Law |
| CMMK1120 | PR and Corporate Communications |
| CMMK1156 | Talking Business |
| MARK2053 | Negotiation Skills |
| MARK2070 | Creative Design & Digital Innovation for Marketers |
| MARK3016 | Marketing for the Not-for-Profit Sector |
| MARK3029 | Case Based Approach to Marketing Strategy |
| MGMT1034 | Retail Marketing |
| MGMT3013 | Shopper Research |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,297.00 * †
International Tuition
$19,457.00 ** †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Fees are subject to change for programs starting in Fall 2026 and at later dates.
**Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
† This program includes two work experience semesters. The tuition fee for this program does NOT include the cost of work experience semesters. There is an additional fee of $500 for the each work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 Math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
English Language Proficiency
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Contact Us
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information), please contact the Program Co-ordinator:
Thomas Arhontoudis, Program Co-ordinator
Email: Tarhonto@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and Financial Services and classes usually take place at our St. James Campus.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Visit St. James Campus
Book campus tourVisit
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms