The four-semester Business – Marketing diploma opens doors to opportunities in the exciting and fast-moving field of marketing. The marketing programs at George Brown College in Toronto are more than textbooks and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. Students also develop soft skills, including written and oral communication, business presentations and teamwork. After successful completion of the first year or second year, students can transfer into the three-year Business Administration – Marketing advanced diploma.

B120 Two business students conversing about business topics

Overview

Program name
Business – Marketing
Code
B120
Location
Duration
2 years (4 semesters)
Starting month
September, January
Credential
Ontario College Diploma
Method of study
FT

Year of Study

Select a year to view.

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Program Availability

Domestic students
Sept. 2019 Open
Jan. 2020 Open
May 2020 N/A
International students
Sept. 2019 Open
Jan. 2020 Opens Mar 2019
May 2020 N/A

Full Description

This Business – Marketing diploma prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills needed to work in a wide range of organizations.

This learning experience will enable you to:

  • Use the building blocks of a marketing plan to analyze the market, the customers and the competition
  • Describe the purpose and value of effective market research and design
  • Develop integrated and consistent communication strategies and solutions that will engage customers and help companies grow their brands through direct, digital, mass and social media channels as well as public relations and sales promotion.

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed Mentoring events
  • Great Canadian Sales Competition
  • Ad Week

This Centre for Business program is part of our specialized School of Marketing.

Part Time Study Options

George Brown Continuing Education offers a part-time certificate program in Marketing Management. See the Continuing Education course guide at coned.georgebrown.ca.

Your Field Study options

Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

George Brown College endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.

Program Standards and Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  2. Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
  3. Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
  4. Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
  5. Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  6. Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
  7. Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
  8. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  9. Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.
  10. Participate in conducting market research to provide information needed to make marketing decisions.
  11. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  12. Participate in the development of a business plan.
  13. Apply the principles of business ethics and corporate social responsibility.
  14. Use professional sales techniques to make a sale.
  15. Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environment.

Required Courses

In order to graduate from the B120 program, you need to complete 27 courses: 23 Mandatory courses, 1 Business Elective or Field Education Course and 3 General Education Electives.

Depending on the results of your placement tests, you may be required to take COMM 1003 (English Skills) or CESL 1003 (English Skills-ESL) before progressing to COMM 1007. Similarly, you may be required to take MATH1027 (Business Math with Remediation) before progressing to MATH 1008. COMM1003/CESL 1003 and MATH 1027 do not count towards the 27 courses required for graduation, and you will be charged for these extra courses. Please speak to the Business Office staff if you need any assistance.

General Education Courses (Semester Two, Three, and Four): You must complete 4 General Education courses (one per semester). 1 mandatory (“Successful Social Relations” - GHUM 1087) and 3 chosen from at least 2 of the following categories: Social Sciences (GSSC), Arts and Humanities (GHUM) or Science and Technology (GSCI).

You are required to make up any failed or dropped courses before you are eligible to graduate. You can make up these courses during the day, and some are offered in the evening through Continuing Education. Please check with the Business Office staff to ensure that the Continuing Education courses are equivalent to what is taught in the full-time program. Note that some courses may not be offered in every semester. Our staff can assist you in any special timetable requirements you may have.

Printable Curriculum Planner 2018-2019pdf file

SEMESTER 1

semester courses
CodeCoursesPre-requisite
BUS 1038Business Concepts INONE
COMM 1007College EnglishNONE
COMP 1010Business Computer Applications INONE
MARK 1020Principles of Marketing INONE
MATH 1008Math for Business & ManagementNONE
GHUM 1087Successful Social RelationsNONE

SEMESTER 2

semester courses
CodeCoursesPre-requisite
ACCT 1036Principles of AccountingNONE
BUS 1040Project ManagementNONE
COMM 1034Professional CommunicationCOMM 1007
COMP 1115Business Computer Applications IICOMP 1010
MARK 2049Principles of Marketing IIMARK 1020
MATH 1131Mathematical Analysis for MarketersMATH 1008
Select One General Education Elective

SEMESTER 3

semester courses
CodeCoursesPre-requisite
CMMK 2034Communication for MarketersCOMM 1034
ECON 1034Introduction to EconomicsNONE
MARK 1055Integrated Marketing Communication (IMC 1)MARK 2049
MARK 2007Marketing ResearchMARK 2049 & Co-requisite STAT 1012
STAT 1012Business StatisticsMATH 1131
STS 1037Career Planning and DevelopmentNONE
Select One General Education Elective

SEMESTER 4

semester courses
CodeCoursesPre-requisite
BUS 1056Business Presentation SkillsCOMM 1007
MARK 1002Professional SellingMARK 1020
MARK 2033Database Marketing IMARK 2049
MARK 2063Advertising & Media Campaign Development (IMC 2)MARK 1055
PSY 1129Organizational BehaviourNONE
Select One General Education Elective
Business Elective or Field Education Course

Electives

Business Electives for Business - Marketing Program

semester courses
CodeCoursesPre-requisite
BUS 1067Field EducationFor Non-Coop Students, by interview only
CMMK1120Corporate Communication: Theory and PracticeCOMM 1034
MARK 2020International Marketing MARK 2049
MARK 2028Marketing Financial ServicesMARK 1020
MARK 2053Negotiation SkillsNONE
MARK 2061Applied Marketing ResearchMARK 2007 & STAT 1012
MARK 3018Marketing on the WebNONE
MARK 3007Services MarketingMARK 2049
MARK 3016Not for Profit Sector MarketingMARK 2049
MARK 3029Case Based Approach to Marketing StrategySuccessful Completion of Semester 3, 3.0 GPA, by interview only
MGMT 1034Retail MarketingMARK 1020
COMP 1113Principles of E-BusinessCOMP 1010

Your Career

Graduates are prepared for careers in a wide range of business sectors including marketing firms, advertising agencies, retailers, banks and other financial services institutions, government, not-for-profit and small businesses. Potential positions may include:

  • Marketing Assistant
  • Sales Representative
  • Customer Service Representative
  • Account Coordinator
  • Brand Ambassador
  • Advertising Assistant

Future Study Options

This program has a pathway to the Business Administration – Marketing three-year advanced diploma program. Should you wish to continue with a more in-depth study of the field, you will benefit from a seamless transition into the three-year advanced diploma.

George Brown College has agreements with several colleges and universities in Canada and abroad that will give you credit for your college diploma. For information on additional future study options, see georgebrown.ca/transferguide

There are many pathways into the Business - Marketing Diploma B120 program including high school, work, and other college or university programs. After graduating from the program, students can go to work, or they can further their education through the Business Administration - Marketing Advanced Diploma, or a college or university degree.

Tuition

$4,221.00*

Additional Cost

*Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

Admission Requirements

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (M or U) or Grade 12 (C or U)

** Mature Student status (19 years of age or older)

Mature Students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit georgebrown.ca/transferguide for more information.

English Language Proficiency

Proficiency in English communications is necessary for success in this program.

Please visit georgebrown.ca/englishproficiency for more details

International (Visa) Students

Visit the International Admissions page for more information.

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Success Stories

Jerry Gou

"The education from Business – Marketing equipped me with the knowledge and skills to utilize integrated marketing strategies to engage over 16,000 Torontonians from 2014 to the present. After the two-year program, I became a results-driven individual whose strengths are partnership building, management, creative event planning and public relations. Also, George Brown College has fostered my strategic thinking skills, the ability to identify new business opportunities in various industries including Recruiting, Event Planning and Education, which I am able to use to provide exclusive solutions through technology innovation."

Jerry Gou (Graduate 2015, Business – Marketing); 2015 GBC Student Entrepreneur of the Year; City of Toronto International Student Excellence Award in the Entrepreneurship category; Co-founder, VP Marketing, Reach Mobile Technologies

Learn more about Jerry's story here.

Sean Robert MacPherson, Business - Marketing Graduate

"Taking the two-year Business – Marketing program at George Brown College was such a great decision to advance my career. The program helped me understand the fundamentals of marketing and stressed the importance of networking, which opened up many professional opportunities for me. The Business – Marketing program enhanced my strategic planning, data analysis and project management skills. The education here helped me in contributing to the marketing strategy and future growth goals in community businesses such as Glad Day Bookshop, the world's oldest LGBT bookstore. I value small businesses as they are an important cornerstone of Toronto, which help to distinguish our great city."

Sean Robert MacPherson (Graduate 2016, Business – Marketing); Brand Manager, Glad Day Bookshop

Contact Us

Domestic Students Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions web page.

International Student Admissions

For inquiries about international admission requirements, permits and visas, accommodations, or anything specific to international students, please contact the International Centre at International@georgebrown.ca or visit George Brown International.
Phone: (416) 415-5000 ext. 2115

Financials/Fees

For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid web page.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions or choose to book your appointment using the link provided.

  1. Book online:
    Complete and submit the Client Intake Form
  2. Book by phone:
    Entry Advisor: (416) 415-5000, Ext 2949
    Toll Free: 1-800-265-2002
    TTY: 1-877-515-5559

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160

Information Sessions

For program specific information and to meet faculty, sign up to attend an information session

Business-Marketing (B120)

For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator.

Adrian Bond, Program Co-ordinator

Email: abond@georgebrown.ca

Kathy Dumanski, Chair, School of Marketing

Email: kdumanski@georgebrown.ca

Visit Our Campus

This program is offered out of our School of Marketing and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

Campus tours are offered on a regular basis. Sign up today!

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    George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.