George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Marketing Management – Financial Services
(Postgraduate) (B406)
Program Details
- Program Code: B406
- Credential: Ontario College Graduate Certificate
- Duration: 12 months (2 semesters in-class, 1 semester Work Experience)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,313.00* †
- International Tuition: $17,347.00 ** †
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2022 | Closed | Closed |
| Winter 2023 | Closed | Closed |
| Spring 2023 | Not Available | Not Available |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
Get answers to your questions
Book info sessionProgram Description
Leadership Claims
This postgraduate program is the only Marketing Management – Financial Services program in Ontario.
Program Overview
In this specialized Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.
Full Description
In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program uses case studies to actively engage students in learning these important principles. This develops students' skills in problem-solving, analysis and decision-making.
The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities Course exams from the Canadian Securities Institute. See csi.ca for details about requirements and costs.
Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.
This learning experience will enable you to:
- Apply marketing concepts and principles to the financial services sector in Canada and globally.
- Develop and implement effective strategic marketing plans for financial products and services.
- Use industry-standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
This Centre for Business program is part of our School of Marketing.
Watch our past recording of the online info session for the Marketing Management – Financial Services Program.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work experience term occurs between the two academic semesters.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to more formal on-the-job work experience George Brown College endeavours to provide field education opportunities with real world problems and clients. Find out more about field education at the Centre for Business.
Career & Postgraduate Study Opportunities
Industry
Toronto is the leading Canadian financial services centre. With more than 210,000 people working in the sector, it is also the second-largest North American financial hub after New York City.* The financial services industry is composed of more than just banks. It also includes trust and loan companies, insurance companies, credit unions, securities dealers, finance and leasing companies, pension fund managers, mutual fund companies, independent insurance agents and brokers and the growing fintech industry.
Educational Pathways
Graduates of this program may wish to pursue other designations in the financial services sector.
Information on the Canadian Securities Course and licensing requirements can be found at the Canadian Securities Institute website.
Note: The requirements for each designation are set by the granting body, not George Brown College. In order to qualify for any of these designations, you need to follow the process listed on its website and meet all the requirements applicable to you.
Courses
In order to graduate, you need to complete the following 13 mandatory courses and 1 work experience term. The work experience term can be co-op, internship, simulation, consulting or research projects.
SEMESTER 1
| Code | Course Title |
|---|---|
| BUS 4000 | Work Experience Prep Course |
| COMP 1192 | Computer Applications for Database Marketing |
| FIN 4024 | Canadian Investments I |
| MARK 1027 | Marketing Management |
| MARK 2037 | Database Marketing Strategies |
| MARK 4005 | Applied Business Communications |
| MARK 4031 | Marketing Management-Financial Management Seminar Series |
SEMESTER 2
| Code | Course Title |
|---|---|
| FIN 4025 | Canadian Investments II |
| MARK 1031 | Principles of Marketing Financial Services |
| MARK 1109 | Data Analytics & Data Mining |
| MARK 2044 | Principles of Marketing Research |
| MARK 4012 | Marketing Metrics |
| MARK 4013 | Customer Experience Fundamentals |
Work Experience Term
| Code | Course Title |
|---|---|
| BAWT 4002 | Academic Work Term |
| COOP 4002 | Work Experience (CO-OP) |
| INTN 4002 | Work Experience (Internship) |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
- Develop marketing strategies for financial products and services that respond to evolving market needs.
Tuition & Fees
Domestic Tuition
$4,313.00* †
International Tuition
$17,347.00 ** †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
† This program includes 1 work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment
Please review our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Marketing Management – Financial Services (B406)
For inquiries related to this program (for example, course-specific information) please contact the program co-ordinator:
Michael Hlinka, Program Co-ordinator
Email: mhlinka@georgebrown.ca
John Peco, Chair, School of Marketing
Email: John.Peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
Campus tours are offered on a regular basis. Sign up today!
Social Channels:
Program Description
Leadership Claims
This postgraduate program is the only Marketing Management – Financial Services program in Ontario.
Program Overview
In this specialized Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.
Full Description
In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program uses case studies to actively engage students in learning these important principles. This develops students' skills in problem-solving, analysis and decision-making.
The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities Course exams from the Canadian Securities Institute. See csi.ca for details about requirements and costs.
Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.
This learning experience will enable you to:
- Apply marketing concepts and principles to the financial services sector in Canada and globally.
- Develop and implement effective strategic marketing plans for financial products and services.
- Use industry-standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
This Centre for Business program is part of our School of Marketing.
Watch our past recording of the online info session for the Marketing Management – Financial Services Program.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work experience term occurs between the two academic semesters.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to more formal on-the-job work experience George Brown College endeavours to provide field education opportunities with real world problems and clients. Find out more about field education at the Centre for Business.
Career & Postgraduate Study Opportunities
Industry
Toronto is the leading Canadian financial services centre. With more than 210,000 people working in the sector, it is also the second-largest North American financial hub after New York City.* The financial services industry is composed of more than just banks. It also includes trust and loan companies, insurance companies, credit unions, securities dealers, finance and leasing companies, pension fund managers, mutual fund companies, independent insurance agents and brokers and the growing fintech industry.
Educational Pathways
Graduates of this program may wish to pursue other designations in the financial services sector.
Information on the Canadian Securities Course and licensing requirements can be found at the Canadian Securities Institute website.
Note: The requirements for each designation are set by the granting body, not George Brown College. In order to qualify for any of these designations, you need to follow the process listed on its website and meet all the requirements applicable to you.
Courses
In order to graduate, you need to complete the following 13 mandatory courses and 1 work experience term. The work experience term can be co-op, internship, simulation, consulting or research projects.
SEMESTER 1
| Code | Course Title |
|---|---|
| BUS 4000 | Work Experience Prep Course |
| COMP 1192 | Computer Applications for Database Marketing |
| FIN 4024 | Canadian Investments I |
| MARK 1027 | Marketing Management |
| MARK 2037 | Database Marketing Strategies |
| MARK 4005 | Applied Business Communications |
| MARK 4031 | Marketing Management-Financial Management Seminar Series |
SEMESTER 2
| Code | Course Title |
|---|---|
| FIN 4025 | Canadian Investments II |
| MARK 1031 | Principles of Marketing Financial Services |
| MARK 1109 | Data Analytics & Data Mining |
| MARK 2044 | Principles of Marketing Research |
| MARK 4012 | Marketing Metrics |
| MARK 4013 | Customer Experience Fundamentals |
Work Experience Term
| Code | Course Title |
|---|---|
| BAWT 4002 | Academic Work Term |
| COOP 4002 | Work Experience (CO-OP) |
| INTN 4002 | Work Experience (Internship) |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,313.00* †
International Tuition
$17,347.00 ** †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2021. Fees are subject to change for programs starting in Fall 2022 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
† This program includes 1 work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment
Please review our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
- Develop marketing strategies for financial products and services that respond to evolving market needs.
Contact Us
Marketing Management – Financial Services (B406)
For inquiries related to this program (for example, course-specific information) please contact the program co-ordinator:
Michael Hlinka, Program Co-ordinator
Email: mhlinka@georgebrown.ca
John Peco, Chair, School of Marketing
Email: John.Peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
Campus tours are offered on a regular basis. Sign up today!
Social Channels:
Visit St. James Campus
Book campus tourGet answers to your questions
Book info sessionVisit St. James Campus
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms
Marketing Management – Financial Services
(Postgraduate) (B406)
Program Details
- Program Code: B406
- Credential: Ontario College Graduate Certificate
- Duration: 12 months (2 semesters in-class, 1 semester Work Experience)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,229.00* †
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2021 | Closed | Closed |
| Winter 2022 | Closed | Closed |
| Spring 2022 | Not Available | Not Available |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
Get answers to your questions
Book info sessionProgram Description
Leadership Claims
This postgraduate program is the only Marketing Management – Financial Services program in Ontario.
Program Overview
In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.
Full Description
In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program uses case studies to actively engage students in learning these important principles. This develops students' skills in problem-solving, analysis and decision-making.
The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities Course exams from the Canadian Securities Institute. See csi.ca for details about requirements and costs.
Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.
This learning experience will enable you to:
- Apply marketing concepts and principles to the financial services sector in Canada and globally.
- Develop and implement effective strategic marketing plans for financial products and services.
- Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
This Centre for Business program is part of our School of Marketing.
Watch our past recording of the online info session for the Marketing Management - Financial Services Program.
Your Field Education Options
Work Experience (Co-op or Internship Work Term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work experience term occurs at the end of the two academic semesters.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
In addition to more formal on-the-job work experience George Brown College endeavours to provide field education opportunities with real world problems and clients. Find out more about field education at the Centre for Business.
Career & Postgraduate Study Opportunities
Your Career
You will be prepared for careers in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the financial services industry. Graduates from the program have found employment as:
- Marketing Specialists
- Credit or Business Analysts
- Financial Services Officers
- Customer Service Representatives
- Personal Banking Representatives
Industry
Toronto is the leading Canadian financial services centre. With more than 251,000 people working in the sector, it is also the second-largest North American financial hub after New York.* The financial services industry is composed of more than just banks. It also includes trust and loan companies, insurance companies, credit unions, securities dealers, finance and leasing companies, pension fund managers, mutual fund companies, independent insurance agents and brokers and the growing fintech industry.
Courses
In order to graduate, you need to complete the following 13 mandatory courses and 1 work experience term. The work experience term can be co-op, internship, simulation, consulting or research projects.
SEMESTER 1
| Code | Course Title |
|---|---|
| BUS 4000 | Work Experience Prep Course |
| COMP 1192 | Computer Applications for Database Marketing |
| FIN 4024 | Canadian Investments I |
| MARK 1027 | Marketing Management |
| MARK 2037 | Database Marketing Strategies |
| MARK 4005 | Applied Business Communications |
| MARK 4031 | Marketing Management-Financial Management Seminar Series |
SEMESTER 2
| Code | Course Title |
|---|---|
| FIN 4025 | Canadian Investments II |
| MARK 1031 | Principles of Marketing Financial Services |
| MARK 1109 | Data Analytics & Data Mining |
| MARK 2044 | Principles of Marketing Research |
| MARK 4012 | Marketing Metrics |
| MARK 4013 | Customer Experience Fundamentals |
Work Experience Term
| Code | Course Title |
|---|---|
| BAWT 4002 | Academic Work Term |
| COOP 4002 | Work Experience (CO-OP) |
| INTN 4002 | Work Experience (Internship) |
Course Outline URL
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
- Develop marketing strategies for financial products and services that respond to evolving market needs.
Tuition & Fees
Domestic Tuition
$4,229.00* †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2020. Fees are subject to change for programs starting in Fall 2021 and at later dates.
† This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and Work Experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
English Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment
Please review our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Marketing Management – Financial Services (B406)
For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:
Michael Hlinka, Program Co-ordinator
Email: mhlinka@georgebrown.ca
John Peco, Chair, School of Marketing
Email: John.Peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes normally take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada, however for the winter 2022 term, classes will be held at our Casa Loma Campus.
Campus tours are offered on a regular basis. Sign up today!
Social Channels:
Program Description
Leadership Claims
This postgraduate program is the only Marketing Management – Financial Services program in Ontario.
Program Overview
In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.
Full Description
In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program uses case studies to actively engage students in learning these important principles. This develops students' skills in problem-solving, analysis and decision-making.
The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities Course exams from the Canadian Securities Institute. See csi.ca for details about requirements and costs.
Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.
This learning experience will enable you to:
- Apply marketing concepts and principles to the financial services sector in Canada and globally.
- Develop and implement effective strategic marketing plans for financial products and services.
- Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
This Centre for Business program is part of our School of Marketing.
Watch our past recording of the online info session for the Marketing Management - Financial Services Program.
Your Field Education Options
Work Experience (Co-op or Internship Work Term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work experience term occurs at the end of the two academic semesters.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
In addition to more formal on-the-job work experience George Brown College endeavours to provide field education opportunities with real world problems and clients. Find out more about field education at the Centre for Business.
Career & Postgraduate Study Opportunities
Your Career
You will be prepared for careers in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the financial services industry. Graduates from the program have found employment as:
- Marketing Specialists
- Credit or Business Analysts
- Financial Services Officers
- Customer Service Representatives
- Personal Banking Representatives
Industry
Toronto is the leading Canadian financial services centre. With more than 251,000 people working in the sector, it is also the second-largest North American financial hub after New York.* The financial services industry is composed of more than just banks. It also includes trust and loan companies, insurance companies, credit unions, securities dealers, finance and leasing companies, pension fund managers, mutual fund companies, independent insurance agents and brokers and the growing fintech industry.
Courses
In order to graduate, you need to complete the following 13 mandatory courses and 1 work experience term. The work experience term can be co-op, internship, simulation, consulting or research projects.
SEMESTER 1
| Code | Course Title |
|---|---|
| BUS 4000 | Work Experience Prep Course |
| COMP 1192 | Computer Applications for Database Marketing |
| FIN 4024 | Canadian Investments I |
| MARK 1027 | Marketing Management |
| MARK 2037 | Database Marketing Strategies |
| MARK 4005 | Applied Business Communications |
| MARK 4031 | Marketing Management-Financial Management Seminar Series |
SEMESTER 2
| Code | Course Title |
|---|---|
| FIN 4025 | Canadian Investments II |
| MARK 1031 | Principles of Marketing Financial Services |
| MARK 1109 | Data Analytics & Data Mining |
| MARK 2044 | Principles of Marketing Research |
| MARK 4012 | Marketing Metrics |
| MARK 4013 | Customer Experience Fundamentals |
Work Experience Term
| Code | Course Title |
|---|---|
| BAWT 4002 | Academic Work Term |
| COOP 4002 | Work Experience (CO-OP) |
| INTN 4002 | Work Experience (Internship) |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,229.00* †
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2020. Fees are subject to change for programs starting in Fall 2021 and at later dates.
† This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and Work Experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).
English Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment
Please review our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
- Develop marketing strategies for financial products and services that respond to evolving market needs.
Contact Us
Marketing Management – Financial Services (B406)
For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:
Michael Hlinka, Program Co-ordinator
Email: mhlinka@georgebrown.ca
John Peco, Chair, School of Marketing
Email: John.Peco@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes normally take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada, however for the winter 2022 term, classes will be held at our Casa Loma Campus.
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