Digital Media Marketing Program
(Postgraduate)
(B413)

2020-20212021-2022
  • Program Name:
    Digital Media Marketing
  • Code: B413
  • Credential:
    Ontario College Graduate Certificate
  • Method of Study:
    Full-time
  • Duration:
    12 months (2 semesters in-class, 1 semester work experience)
  • Centre:
  • School:
  • Location: St. James Campus
  • Starting Months: January, May, September
  • Domestic Tuition:
    $4,276.00 * †
  • Experiential Learning:

    Work Experience (Co-op or Internship) Required

  • Fall 2020 Delivery Method:
    Online (on-campus activities will resume as soon as it is safe to do so)

Compare up to 3 programs

Overview

Program Overview

This Digital Media Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. Each course in the program is delivered in a hybrid format that combines in-class and online learning experiences. Note that overall approximately 40% of the teaching is delivered online.

Full Description

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program are: social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer. 

In the Digital Media Marketing Program (B413) approximately 40% of the teaching is delivered online, thus students will require a laptop computer.

This Centre for Business program is part of our School of Marketing.

Minimum computing requirements

PC

  • Intel i3 processor
  • Microsoft Windows 7 or higher with 4GB RAM
  • Web camera and microphone
  • Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
  • Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
    • Free for all current George Brown College students

Apple/Mac

  • Intel i3 processor
  • macOS High Sierra with 4GB RAM
  • Web camera and microphone
  • Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
  • Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
    • Free for all current George Brown College students

 

Your Field Education Options

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Formulate a marketing plan that will meet the needs or goals of a business or organization.
  2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
  3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
  4. Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
  5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
  6. Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
  7. Conduct market research to provide information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
  10. Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
  11. Develop learning and development strategies and plans to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. Apply the principles of business ethics and corporate social responsibility to business decisions.
  15. Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.
  16. Recommend strategies for using digital and online communication and media as part of a marketing communications plan

Courses

Required Courses

In order to graduate from the B413 program, you need a total of 13 Mandatory courses and 1 Work Experience Semester.

Printable Curriculum Planner 2020-2021

SEMESTER 1

semester courses
Code Course Name Pre-requisite
MARK 2037 Database Marketing Strategies NONE
BUS 4000 Work Experience Prep Course NONE
MARK 1044 Search Marketing NONE
MARK 4005 Applied Business Communication NONE
MARK 4019 Fundamentals of Marketing And IMC NONE
MARK 4022 Content Marketing NONE
MARK 4023 Paid Media Marketing NONE

SEMESTER 2

semester courses
Code Course Name Pre-requisite
MARK 1051 Social Media Marketing MARK 4022
MARK 4024 Introduction to OMNI Channel Marketing MARK 4019
MARK 4020 Owned Media Marketing MARK 1044
MARK 4029 Digital Media Marketing Seminar Series NONE
MARK 1054 Strategic Marketing Project Successful Completion of Semester 1
MARK 4021 Analytics for Digital Marketing MARK 4019

WORK EXPERIENCE TERM

 
Code Course Name Pre-requisite
COOP 4005 OR INTN 4005 Work Experience BUS 4000

Career & Postgraduate Study Opportunities

Your Career

Graduates from the Digital Media Marketing program will be prepared to start careers in a variety of roles including marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors.

Potential positions may include:

  • Digital Marketing Assistant/Manager
  • Social Media Coordinator/Manager
  • Digital Content Manager
  • Media Planner
  • Digital Analyst
  • Community Manager
  • SEM Specialist
  • SEO Analyst
  • Account Coordinator/Manager

Future Study Options

For information on future study options, see georgebrown.ca/transferguide.

There are many pathways into the Digital Media Marketing Graduate Certificate B413 program including work, college programs and university programs. After graduating from the program, students can begin their career or some may chose to take a master's program.

Tuition and Fees

Domestic Tuition

$4,276.00 * †

Additional Costs

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2019. Fees are subject to change for programs starting in Fall 2020 and at later dates.

This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and Work Experience semester.

International Students

Visit the International Fees and Related Costs page for more information. 

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

English Language Proficiency

Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment

Please visit georgebrown.ca/englishproficiency for more details.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit georgebrown.ca/transferguide for more information.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

How to Apply

Domestic students should apply through Ontario Colleges

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Student Success

Azka Ijaz, 2016 Graduate

Digital Media Marketing is a one-of-a-kind program and it caters to students either coming from a different background or already from the digital marketing field. This program will give you an equal opportunity to learn, explore and grow in the digital world. The best part of this program is its work experience term, which gives you a platform to work with some great employers. Joining George Brown College proves to be my best decision.

Jennifer Nugent, 2015 Graduate

Digital Media Marketing is a one-of-a-kind program that is extremely relevant to the future of marketing. Coming straight from university, I knew I wanted to further my education in a way that would give me practical experience. This program helped me land an amazing co-op experience that has contributed significantly to my learning. I highly recommend this program to anyone interested in learning from amazing professors who have the industry experience to take your education to the next level.

John Wallace, 2015 Graduate

The Digital Media Marketing program is one of the first of its kind and really helps to provide you with the skills you need to become an expert in the digital space. Led by faculty with years of industry experience, the program teaches you exactly what employers are looking for.

Anja Moore-Heighington, 2015 Graduate

In university I wrote papers about social media and now I'm participating in creating social media campaigns. Read more about Anja's story.

Contact Us

Information Sessions

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

Domestic Student Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.

International Student Admissions

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.

Fees and Financial Information

For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160

Digital Media Marketing (B413)

For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:

Blair Smith, Program Co-ordinator
Email: Blair.Smith@georgebrown.ca


Elizabeth Speers, Academic Director, Centre for Business 
Email: espeers@georgebrown.ca

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Visit Our Campus

This program is offered out of our School of Marketing and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.

Campus tours are offered on a regular basis. Sign up today!

Sign up and learn more about your options, our programs, and life at George Brown.

Digital Media Marketing Program
(Postgraduate)
(B413)

2020-20212021-2022
  • Program Name:
    Digital Media Marketing
  • Code: B413
  • Credential:
    Ontario College Graduate Certificate
  • Method of Study:
    Full-time
  • Duration:
    12 months (2 semesters in-class, 1 semester work experience)
  • Centre:
  • School:
  • Location: St. James Campus
  • Starting Months: January, May, September
  • Domestic Tuition:
    $4,513.00 * †
  • Experiential Learning:

    Work Experience (Co-op or Internship) Required

Compare up to 3 programs

Overview

Program Overview

This Digital Media Marketing graduate certificate program offers engaging digital marketing courses that teach students the foundational knowledge and applied skills employers value in digital marketing. This program is delivered as a combination of traditional in-class courses and hybrid courses (which combines online delivery with in-class instruction). Note that overall approximately 40% of the teaching is delivered online. We continually update the course and delivery methods based on employer and student feedback.

Full Description

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program are: social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer. Find out more about the minimum computing requirements.

This Centre for Business program is part of our School of Marketing.

Your Field Education Options

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Formulate a marketing plan that will meet the needs or goals of a business or organization.
  2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
  3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
  4. Develop strategies for the efficient and effective placement/ distribution of products, concepts, goods, and services that respond to evolving markets.
  5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
  6. Evaluate the viability of a concept, product, good and/ or service in a local, national or international markets.
  7. Conduct market research to provide information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
  10. Develop strategies with clients, customers, and consumers and others to grow and maintain relationships.
  11. Develop learning and development strategies and plans to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. Apply the principles of business ethics and corporate social responsibility to business decisions.
  15. Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.
  16. Recommend strategies for using digital and online communication and media as part of a marketing communications plan

Courses

Required Courses

In order to graduate from the B413 program, you need a total of 13 Mandatory courses and 1 Work Experience Semester.

Printable Curriculum Planner 2018-2019

SEMESTER 1

semester courses
Code Course Name Pre-requisite
MARK 1051 Social Media Marketing NONE
MARK 2037 Database Marketing Strategies NONE
BUS 4000 Work Experience Prep Course NONE
MARK 4005 Applied Business Communication NONE
MARK 4019 Fundamentals of Marketing And IMC NONE
MARK 4020 Owned Media Marketing NONE
MARK 4023 Paid Media Marketing NONE

SEMESTER 2

semester courses
Code Course Name Pre-requisite
MARK 1024 Marketing Seminar series NONE
MARK 1044 Search Marketing MARK 4020
MARK 4022 Content Marketing MARK 4020 and MARK 1051
MARK 4024 Introduction to OMNI Channel Marketing MARK 4019
MARK 1054 Strategic Marketing Project Successful Completion of Semester 1
MARK 4021 Analytics for Digital Marketing NONE

WORK EXPERIENCE TERM

 
Code Course Name Pre-requisite
COOP 4005 OR INTN 4005 Work Experience BUS 4000

Detailed course outlines

Career & Postgraduate Study Opportunities

Your Career

Graduates will be prepared for careers in a wide variety of sectors including digital promotional/advertising agencies, or digital or social media marketing roles in corporations, government and not-for-profit organizations.

Potential positions may include:

  • Account Coordinator – SEO (Search Engine Optimization)
  • Social Media Coordinator
  • Marketing Coordinator
  • Digital Analyst
  • Digital Account Manager
  • Mobile Marketing Specialist

Future Study Options

For information on future study options, see georgebrown.ca/transferguide.

Tuition and Fees

Domestic Tuition

$4,513.00 * †

Additional Costs

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.

This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester.

International Students

Visit the International Fees and Related Costs page for more information. 

Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.

How to Qualify and Apply

Admission Requirements

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

English Language Proficiency

Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment

Please visit georgebrown.ca/englishproficiency for more details.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit georgebrown.ca/transferguide for more information.

International Students

Visit the International Admissions page for more information regarding country specific admission requirements.  

How to Apply

Apply To

Domestic students should apply through Ontario Colleges

International Students

Visit the How to Apply page for more information on how and when to apply. 

International students should apply through the George Brown College Online Application System.

Student Success

Azka Ijaz, 2016 Graduate

Digital Media Marketing is a one-of-a-kind program and it caters to students either coming from a different background or already from the digital marketing field. This program will give you an equal opportunity to learn, explore and grow in the digital world. The best part of this program is its work experience term, which gives you a platform to work with some great employers. Joining George Brown College proves to be my best decision.

Jennifer Nugent, 2015 Graduate

Digital Media Marketing is a one-of-a-kind program that is extremely relevant to the future of marketing. Coming straight from university, I knew I wanted to further my education in a way that would give me practical experience. This program helped me land an amazing co-op experience that has contributed significantly to my learning. I highly recommend this program to anyone interested in learning from amazing professors who have the industry experience to take your education to the next level.

John Wallace, 2015 Graduate

The Digital Media Marketing program is one of the first of its kind and really helps to provide you with the skills you need to become an expert in the digital space. Led by faculty with years of industry experience, the program teaches you exactly what employers are looking for.

Anja Moore-Heighington, 2015 Graduate

In university I wrote papers about social media and now I'm participating in creating social media campaigns. Read more about Anja's story.

Contact Us

Information Sessions

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

Domestic Student Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.

International Student Admissions

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.

Fees and Financial Information

For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160

Digital Media Marketing (B413)

For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:

Blair Smith, Program Co-ordinator

Email: Blair.Smith@georgebrown.ca

Elizabeth Speers, Academic Director, Centre for Business 

Email: espeers@georgebrown.ca

International Students

Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page

Visit Our Campus

This program is offered out of our School of Marketing and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.

Campus tours are offered on a regular basis. Sign up today!

Sign up and learn more about your options, our programs, and life at George Brown.