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Meet the startGBC #WhyNotMe December 2025 Entrepreneur Spotlight: Yoyo Wong, YouTube Creator, Yoyo the Witch
About Yoyo
Yoyo Wong is a digital creator and entrepreneur — after working in marketing agencies and in-house marketing, she realized her passion lies in creating her own content and building a brand from the ground up.
Yoyo created, Yoyo the Witch as a digital content brand creating zodiac videos, POV skits, and tween-friendly entertainment.
The channel focuses on positive, relatable storytelling and collaborates with lifestyle and kid-friendly brands to produce engaging short-form content for young audiences on YouTube, Instagram, and TikTok.
Academic Background
George Brown Advanced Diploma Marketing Management – Digital Media, 2024
What made you want to become an entrepreneur?
My goal is to create with intention — to build something that inspires others and brings deeper meaning and purpose to the world.
Why did you create your business?
I saw a lack of deep meaningful content for my target follower’s demographic.
What successes have you enjoyed so far with building your company?
So far, I’ve grown my brand to over 700K+ followers across platforms and love having the freedom to fully express my creativity while building meaningful content for my audience.
What is one piece of advice you would give to aspiring entrepreneurs?
“Live boldly — you have nothing to lose and everything to create”.
Website and Socials
YouTube: https://www.youtube.com/@yoyothewitch
TikTok: https://www.tiktok.com/@yoyothewitch
Instagram: https://www.instagram.com/yoyothewitch/