George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Maxim Fishman,
MET
Biography
Maxim Fishman is an accomplished senior learning strategist and organizational development leader with over a decade of experience building high-impact education programs from the ground up. Currently serving as Senior Director, Education & Training at GS1 Canada, Maxim has led the creation of multi-year, customer-focused learning strategies tailored to small and micro businesses, agrifood enterprises, and internal account management teams. He has successfully implemented subscriber-focused education on emerging technologies such as 2D barcodes and launched government-partnered eLearning initiatives in collaboration with the Canadian Ministry of Agriculture.
Before GS1, Maxim held senior leadership roles at Vendasta, TradeRev, and Vend POS, where he designed and executed global education strategies, large-scale onboarding programs, and executive mentorship initiatives across Canada, the U.S., and international markets. His programs consistently drove measurable results, including sales teams exceeding quotas and improved retention through leadership coaching and structured onboarding.
Maxim has repeatedly built and led cross-functional learning teams across multiple geographies, integrating data-driven insights into curriculum development and establishing organizational metrics for evaluating program success. His work is characterized by strategic vision, cross-sector collaboration, and a relentless focus on learner engagement and business outcomes.
Academic Credentials
- University of British Columbia, Master, Educational Technology
- York University, Bachelor of Arts. Modern History, Honours, (Cum Laude, Dean's Honour List)
- London Film School, Diploma, Art & Technique of Filmmaking
- Carleton University, Bachelor of Arts • History & Classical Civilizations
Areas of Specialization
- Organizational Behaviour
- Organizational Effectiveness
- Human Resource Analytics
Areas of Expertise
- Game Design
- Project Management
- Organizational Psychology
Career Highlights
GS1 Canada, Senior Director Education & Training
Jul 2022 - Present
Created and implemented from the ground up a customer-focused multi-year learning strategy designed to rapidly teach micro &small businesses how to utilize Multichannel sales techniques for success.
Vendasta, Director of Learning & Organizational Development
Jan 2021 - Jun 2022
Created and implemented from the ground up a sales training induction program that was organized to develop product knowledge and sales skills in a workforce of diverse backgrounds. Graduates of this program achieved 130% of their quota within 30 days of graduation.
Built from the ground up, an executive mentorship strategy that brought together high-achieving employees and paired them with members of the senior leadership team.
Built from the ground up, a new employee training induction strategy was created to bring on board new employees in the marketing services division in both Canada and India.
TradeRev (now OpenLane), Director of Education and Training
Apr 2017 - Dec 2020
Created and implemented from the ground up a talent management & learning strategy for the Canada/US sales force (500 members) based on progressive tiers of education.
Built from the ground up, a cross-functional training and education department to implement the learning strategy. Hired and managed 10 trainers, instructional designers, and writers in both Canada & the United States
Set the strategic direction for learning development and oversaw the planning, shaping,
Vend POS (now Lightspeed), Director of Global Education
Jan 2014 - Apr 2017
Built and implemented from the ground up a customer education strategy to engage and train over 20,000 Vend customers and hundreds of Vend staff globally.