George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Marketing Management
(Online) (Postgraduate) (B426)
Program Details
Online- Program Code: B426
- Credential: Ontario College Graduate Certificate
- Duration: 12 months (2 semesters in-class, 1 semester Work Experience)
- Method of Study: Full-time
- Starting Months: September
- Domestic Tuition: $4,239.00* †
- Fall 2026 Delivery: Semester 1: Not Available
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2026 | Not Available | Not Available |
| Winter 2027 | Suspended | Not Available |
| Spring 2027 | Not Available | Not Available |
- PGWP Eligible: No
Get answers to your questions
Book info sessionProgram Description
Program Overview
The Marketing Management (Online) graduate certificate equips students with skills in data-driven marketing, customer relationship management, and campaign development. You’ll learn how to successfully market to different customers, build long-term relationships, and master essential business concepts, professional communication, and analytical techniques necessary for success in today's digital marketing landscape.
This program is part of our online postgraduate programs. Online postgraduate programs offer working professionals the flexibility of a fully online program scheduled in the evening and on weekends. Join other students across Canada in live, instructor-led classes. In just eight months of study and a four-month work term, you’ll acquire professional skills in a flexible, convenient format.
Watch our pre-recorded information session to learn more about this program.
Full Description
The Marketing Management (Online) graduate certificate program will prepare you to excel in today's data-driven marketing environment by delivering a curriculum focused on practical, industry-relevant skills. Through this program, you will learn strategic marketing capabilities, customer relationship management, campaign planning, and professional communication techniques while building proficiency in data analytics, database marketing, and customer experience design.
Learners will gain the ability to conduct meaningful market research, implement professional selling strategies, develop metrics for measuring marketing success, and create customer-centric experiences that drive business growth. The program emphasizes real-world applications through case studies, practical assignments, and collaborative projects that simulate actual marketing challenges, ensuring graduates emerge with the analytical mindset, technical knowledge, and strategic perspective needed to make informed marketing decisions and advance their careers in this dynamic field.
Here are some skills you’ll be able to show off after completion of the Marketing Management (Online) program:
- Data analysis and interpretation
- Strategic campaign planning and execution
- Customer relationship management techniques
- Professional business communication
- Database marketing application development
- Marketing research methodology
- Data mining and advanced analytics
- Customer experience design and management
- Marketing metrics and performance measurement
This program is part of our School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work experience term occurs after the two academic semesters.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and undertake a competitive interview process. Students may also pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resumé.
In addition to more formal on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real-world problems and clients. Find out more about field education at the Faculty of Business, Creative Industries, and Culinary Arts.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
The Marketing Management (Online) program is designed to develop students' understanding and application of business in a global market and within digital marketing across industries. Graduates will utilize critical thinking, innovation, and creativity to respond to technological, economic, social, and marketing changes. They will also be capable of solving problems, critiquing practices, ideating, innovating, and adapting to a changing technological landscape.
Marketing skills are essential among all sizes of businesses, from small start-ups to agencies and consulting firms. Graduates of the program will possess the insight and skills to hit the ground running in any size or type of firm.
Educational Pathways
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
SEMESTER 1
| CODE | COURSE NAME |
|---|---|
| BUS 4000 | Work Experience Preparation |
| COMP1192 | Computer Applications for Database Marketing |
| MARK1027 | Marketing Management |
| MARK2068 | Customer Relationship Marketing |
| MARK4005 | Applied Business Communication |
| MARK4034 | Business Concepts |
| MARK4035 | Marketing Management-Seminar Series |
SEMESTER 2
| CODE | COURSE NAME |
|---|---|
| MARK1047 | Campaign Planning |
| MARK1109 | Data Analytics & Data Mining |
| MARK2044 | Principles of Marketing Research |
| MARK4012 | Marketing Metrics |
| MARK4013 | Customer Experience Fundamentals |
| MARK4036 | Professional Selling |
CO-OP PLACEMENT
| CODE | COURSE NAME |
|---|---|
| BAWT4002 | Academic Work Term |
| COOP4002 | Work Experience (Coop) |
| INTN4002 | Work Experience (Internship) |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- 3.Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
Tuition & Fees
Domestic Tuition
$4,239.00* †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Fees are subject to change for programs starting in Fall 2026 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- Bachelor's degree, diploma, advanced diploma or equivalent.
- Applicants with a combination of partial post-secondary and/or significant relevant work experience that is the equivalent of the above may be considered. A relevant resume and references must be provided.
English Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown Polytechnic English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown Polytechnic English admission assessment
Please review our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
How to Apply
Domestic students should apply through Ontario Colleges.
Contact Us
Marketing Management (Online (B426)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Anne Iarocci, Program Co-ordinator
Email: anne.iarocci@georgebrown.ca
Visit Our Campus
This program is offered through the School of Marketing and Financial Services, and classes will take place online.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Program Description
Program Overview
The Marketing Management (Online) graduate certificate equips students with skills in data-driven marketing, customer relationship management, and campaign development. You’ll learn how to successfully market to different customers, build long-term relationships, and master essential business concepts, professional communication, and analytical techniques necessary for success in today's digital marketing landscape.
This program is part of our online postgraduate programs. Online postgraduate programs offer working professionals the flexibility of a fully online program scheduled in the evening and on weekends. Join other students across Canada in live, instructor-led classes. In just eight months of study and a four-month work term, you’ll acquire professional skills in a flexible, convenient format.
Watch our pre-recorded information session to learn more about this program.
Full Description
The Marketing Management (Online) graduate certificate program will prepare you to excel in today's data-driven marketing environment by delivering a curriculum focused on practical, industry-relevant skills. Through this program, you will learn strategic marketing capabilities, customer relationship management, campaign planning, and professional communication techniques while building proficiency in data analytics, database marketing, and customer experience design.
Learners will gain the ability to conduct meaningful market research, implement professional selling strategies, develop metrics for measuring marketing success, and create customer-centric experiences that drive business growth. The program emphasizes real-world applications through case studies, practical assignments, and collaborative projects that simulate actual marketing challenges, ensuring graduates emerge with the analytical mindset, technical knowledge, and strategic perspective needed to make informed marketing decisions and advance their careers in this dynamic field.
Here are some skills you’ll be able to show off after completion of the Marketing Management (Online) program:
- Data analysis and interpretation
- Strategic campaign planning and execution
- Customer relationship management techniques
- Professional business communication
- Database marketing application development
- Marketing research methodology
- Data mining and advanced analytics
- Customer experience design and management
- Marketing metrics and performance measurement
This program is part of our School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work experience term occurs after the two academic semesters.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and undertake a competitive interview process. Students may also pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resumé.
In addition to more formal on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real-world problems and clients. Find out more about field education at the Faculty of Business, Creative Industries, and Culinary Arts.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
The Marketing Management (Online) program is designed to develop students' understanding and application of business in a global market and within digital marketing across industries. Graduates will utilize critical thinking, innovation, and creativity to respond to technological, economic, social, and marketing changes. They will also be capable of solving problems, critiquing practices, ideating, innovating, and adapting to a changing technological landscape.
Marketing skills are essential among all sizes of businesses, from small start-ups to agencies and consulting firms. Graduates of the program will possess the insight and skills to hit the ground running in any size or type of firm.
Educational Pathways
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
SEMESTER 1
| CODE | COURSE NAME |
|---|---|
| BUS 4000 | Work Experience Preparation |
| COMP1192 | Computer Applications for Database Marketing |
| MARK1027 | Marketing Management |
| MARK2068 | Customer Relationship Marketing |
| MARK4005 | Applied Business Communication |
| MARK4034 | Business Concepts |
| MARK4035 | Marketing Management-Seminar Series |
SEMESTER 2
| CODE | COURSE NAME |
|---|---|
| MARK1047 | Campaign Planning |
| MARK1109 | Data Analytics & Data Mining |
| MARK2044 | Principles of Marketing Research |
| MARK4012 | Marketing Metrics |
| MARK4013 | Customer Experience Fundamentals |
| MARK4036 | Professional Selling |
CO-OP PLACEMENT
| CODE | COURSE NAME |
|---|---|
| BAWT4002 | Academic Work Term |
| COOP4002 | Work Experience (Coop) |
| INTN4002 | Work Experience (Internship) |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,239.00* †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Fees are subject to change for programs starting in Fall 2026 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- Bachelor's degree, diploma, advanced diploma or equivalent.
- Applicants with a combination of partial post-secondary and/or significant relevant work experience that is the equivalent of the above may be considered. A relevant resume and references must be provided.
English Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown Polytechnic English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown Polytechnic English admission assessment
Please review our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
How to Apply
Domestic students should apply through Ontario Colleges.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- 3.Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
Contact Us
Marketing Management (Online (B426)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Anne Iarocci, Program Co-ordinator
Email: anne.iarocci@georgebrown.ca
Visit Our Campus
This program is offered through the School of Marketing and Financial Services, and classes will take place online.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Get answers to your questions
Book info sessionMarketing Management
(Online) (Postgraduate) (B426)
Program Details
Online- Program Code: B426
- Credential: Ontario College Graduate Certificate
- Duration: 12 months (2 semesters in-class, 1 semester Work Experience)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,239.00* †
- Spring 2026 Delivery: Not Available
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2025 | Suspended | Not Available |
| Winter 2026 | Suspended | Not Available |
| Spring 2026 | Not Available | Not Available |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
Get answers to your questions
Book info sessionProgram Description
Program Overview
The Marketing Management (Online) graduate certificate equips students with skills in data-driven marketing, customer relationship management, and campaign development. You’ll learn how to successfully market to different customers, build long-term relationships, and master essential business concepts, professional communication, and analytical techniques necessary for success in today's digital marketing landscape.
This program is part of our online postgraduate programs. Online postgraduate programs offer working professionals the flexibility of a fully online program scheduled in the evening and on weekends. Join other students across Canada in live, instructor-led classes. In just eight months of study and a four-month work term, you’ll acquire professional skills in a flexible, convenient format.
Watch our pre-recorded information session to learn more about this program.
Full Description
The Marketing Management (Online) graduate certificate program will prepare you to excel in today's data-driven marketing environment by delivering a curriculum focused on practical, industry-relevant skills. Through this program, you will learn strategic marketing capabilities, customer relationship management, campaign planning, and professional communication techniques while building proficiency in data analytics, database marketing, and customer experience design.
Learners will gain the ability to conduct meaningful market research, implement professional selling strategies, develop metrics for measuring marketing success, and create customer-centric experiences that drive business growth. The program emphasizes real-world applications through case studies, practical assignments, and collaborative projects that simulate actual marketing challenges, ensuring graduates emerge with the analytical mindset, technical knowledge, and strategic perspective needed to make informed marketing decisions and advance their careers in this dynamic field.
Here are some skills you’ll be able to show off after completion of the Marketing Management (Online) program:
- Data analysis and interpretation
- Strategic campaign planning and execution
- Customer relationship management techniques
- Professional business communication
- Database marketing application development
- Marketing research methodology
- Data mining and advanced analytics
- Customer experience design and management
- Marketing metrics and performance measurement
This program is part of our School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work experience term occurs after the two academic semesters.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and undertake a competitive interview process. Students may also pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resumé.
In addition to more formal on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real-world problems and clients. Find out more about field education at the Faculty of Business, Creative Industries, and Culinary Arts.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
The Marketing Management (Online) program is designed to develop students' understanding and application of business in a global market and within digital marketing across industries. Graduates will utilize critical thinking, innovation, and creativity to respond to technological, economic, social, and marketing changes. They will also be capable of solving problems, critiquing practices, ideating, innovating, and adapting to a changing technological landscape.
Marketing skills are essential among all sizes of businesses, from small start-ups to agencies and consulting firms. Graduates of the program will possess the insight and skills to hit the ground running in any size or type of firm.
Educational Pathways
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
SEMESTER 1
| CODE | COURSE NAME |
|---|---|
| BUS 4000 | Work Experience Preparation |
| COMP1192 | Computer Applications for Database Marketing |
| MARK1027 | Marketing Management |
| MARK2068 | Customer Relationship Marketing |
| MARK4005 | Applied Business Communication |
| MARK4034 | Business Concepts |
| MARK4035 | Marketing Management-Seminar Series |
SEMESTER 2
| CODE | COURSE NAME |
|---|---|
| MARK1047 | Campaign Planning |
| MARK1109 | Data Analytics & Data Mining |
| MARK2044 | Principles of Marketing Research |
| MARK4012 | Marketing Metrics |
| MARK4013 | Customer Experience Fundamentals |
| MARK4036 | Professional Selling |
CO-OP PLACEMENT
| CODE | COURSE NAME |
|---|---|
| BAWT4002 | Academic Work Term |
| COOP4002 | Work Experience (Coop) |
| INTN4002 | Work Experience (Internship) |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- 3.Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
Tuition & Fees
Domestic Tuition
$4,239.00* †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College diploma (two-year), advanced diploma (three-year) or bachelor’s degree or demonstrated, relevant work experience (resumé and references required).
English Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown Polytechnic English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown Polytechnic English admission assessment
Please review our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
How to Apply
Domestic students should apply through Ontario Colleges.
Contact Us
Marketing Management (Online (B426)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Anne Iarocci, Program Co-ordinator
Email: anne.iarocci@georgebrown.ca
Visit Our Campus
This program is offered through the School of Marketing and Financial Services, and classes will take place online.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Program Description
Program Overview
The Marketing Management (Online) graduate certificate equips students with skills in data-driven marketing, customer relationship management, and campaign development. You’ll learn how to successfully market to different customers, build long-term relationships, and master essential business concepts, professional communication, and analytical techniques necessary for success in today's digital marketing landscape.
This program is part of our online postgraduate programs. Online postgraduate programs offer working professionals the flexibility of a fully online program scheduled in the evening and on weekends. Join other students across Canada in live, instructor-led classes. In just eight months of study and a four-month work term, you’ll acquire professional skills in a flexible, convenient format.
Watch our pre-recorded information session to learn more about this program.
Full Description
The Marketing Management (Online) graduate certificate program will prepare you to excel in today's data-driven marketing environment by delivering a curriculum focused on practical, industry-relevant skills. Through this program, you will learn strategic marketing capabilities, customer relationship management, campaign planning, and professional communication techniques while building proficiency in data analytics, database marketing, and customer experience design.
Learners will gain the ability to conduct meaningful market research, implement professional selling strategies, develop metrics for measuring marketing success, and create customer-centric experiences that drive business growth. The program emphasizes real-world applications through case studies, practical assignments, and collaborative projects that simulate actual marketing challenges, ensuring graduates emerge with the analytical mindset, technical knowledge, and strategic perspective needed to make informed marketing decisions and advance their careers in this dynamic field.
Here are some skills you’ll be able to show off after completion of the Marketing Management (Online) program:
- Data analysis and interpretation
- Strategic campaign planning and execution
- Customer relationship management techniques
- Professional business communication
- Database marketing application development
- Marketing research methodology
- Data mining and advanced analytics
- Customer experience design and management
- Marketing metrics and performance measurement
This program is part of our School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work experience term occurs after the two academic semesters.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and undertake a competitive interview process. Students may also pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resumé.
In addition to more formal on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real-world problems and clients. Find out more about field education at the Faculty of Business, Creative Industries, and Culinary Arts.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
The Marketing Management (Online) program is designed to develop students' understanding and application of business in a global market and within digital marketing across industries. Graduates will utilize critical thinking, innovation, and creativity to respond to technological, economic, social, and marketing changes. They will also be capable of solving problems, critiquing practices, ideating, innovating, and adapting to a changing technological landscape.
Marketing skills are essential among all sizes of businesses, from small start-ups to agencies and consulting firms. Graduates of the program will possess the insight and skills to hit the ground running in any size or type of firm.
Educational Pathways
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
SEMESTER 1
| CODE | COURSE NAME |
|---|---|
| BUS 4000 | Work Experience Preparation |
| COMP1192 | Computer Applications for Database Marketing |
| MARK1027 | Marketing Management |
| MARK2068 | Customer Relationship Marketing |
| MARK4005 | Applied Business Communication |
| MARK4034 | Business Concepts |
| MARK4035 | Marketing Management-Seminar Series |
SEMESTER 2
| CODE | COURSE NAME |
|---|---|
| MARK1047 | Campaign Planning |
| MARK1109 | Data Analytics & Data Mining |
| MARK2044 | Principles of Marketing Research |
| MARK4012 | Marketing Metrics |
| MARK4013 | Customer Experience Fundamentals |
| MARK4036 | Professional Selling |
CO-OP PLACEMENT
| CODE | COURSE NAME |
|---|---|
| BAWT4002 | Academic Work Term |
| COOP4002 | Work Experience (Coop) |
| INTN4002 | Work Experience (Internship) |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,239.00* †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College diploma (two-year), advanced diploma (three-year) or bachelor’s degree or demonstrated, relevant work experience (resumé and references required).
English Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown Polytechnic English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown Polytechnic English admission assessment
Please review our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
How to Apply
Domestic students should apply through Ontario Colleges.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- 3.Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
Contact Us
Marketing Management (Online (B426)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Anne Iarocci, Program Co-ordinator
Email: anne.iarocci@georgebrown.ca
Visit Our Campus
This program is offered through the School of Marketing and Financial Services, and classes will take place online.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.