GBC and tech startup SIXR release the world’s first hoodie linked to incentives that help keep clothing out of landfills

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On January 23, The Brookfield Sustainability Institute at GBC and SIXR launched FOR TOMORROW — a sustainable hoodie collection that aims to keep clothing out of landfills by giving consumers incentives for eco-conscious purchases.  

These game-changing hoodies are made with fibers that can be easily recycled and transformed into new material stock. The hoodie is made with equitable labour, creates minimum waste, and is actually designed for disassembly. When it's time to part ways with your garment, simply use the SIXR app to send it back.  

“The FOR TOMORROW collection is an example of what we can achieve when industry works with like-minded institutional thought leaders, such as our Brookfield Sustainability Institute, to further the cause of sustainability,” said Gervan Fearon, President, George Brown College. “Brookfield Sustainability Institute continues to prove itself as an incubator at GBC for smart sustainability projects that preserve and enhance the world in which we live for current and future generations.” 

The FOR TOMORROW hoodie collection was designed by Kai Palo, a fashion student at GBC. Exemplifying circular design and sustainability principles, the hoodie is available in four colours and six sizes. It features a secure stash pocket, a spacious hood for maximum comfort and an oversized fit. 

“The FOR TOMORROW collection is not just another sustainable clothing line; it’s actually a statement on how we interact with fashion, and it empowers consumers to make responsible choices that impact our shared environmental future,” said Luigi Ferrara, Dean, Centre for Arts, Design & Information Technology and Chair & CEO of Brookfield Sustainability Institute, George Brown College.  

SIXR’s co-founder, Gagan Singh says his startup aims to motivate customers to invest in high-quality clothing that lasts — while also taking the guesswork out of garment recycling. 

“We knew incentives would differentiate our service,” said Singh. “SIXR makes shopping a sustainable, immersive and rewarding experience. The George Brown-designed FOR TOMORROW hoodie is the first product available on our SIXR marketplace app.”  
Support the FOR TOMORROW Kickstarter campaign and purchase a hoodie today