George Brown partners with Black-owned business to advance message of equality and inclusion

Black Intelligence t-shirt, SDHtoronto

As George Brown College continues its commitment to take meaningful action to promote Black excellence and inclusion, we’re partnering with fashion brand SDHtoronto, a Black-owned business that advances messages of empowerment, equality and allyship through inspiring design. 

Sandra D. Hamilton, a former professional basketball player, a teacher and an author, founded SDHtoronto.  She runs the business with her sons Shanon and Daniel (a student in George Brown’s Fashion Design and Techniques program) and maintains a commitment to donate to charities that support Black and marginalized youth.  

“Our mission is to evoke awareness, empowerment and inspiration through our designs to create unprovoked and necessary conversations about race,” Hamilton said. “SDHtoronto is excited to foster positive dialogue and forge partnerships to solve the inequalities between races because every human deserves the feeling of belonging, safety and the joy of equality. We’re proud to be partnering with George Brown College—a force for positive change in Toronto.” 

SDHtoronto also produces exciting designs the Latino, Indigenous, Desi and Asian communities can be proud to wear. And members of the George Brown community will soon be able to purchase GBC-inspired SDHtoronto merchandise.

Working together on important goals 

SDHtoronto’s goals align closely with those of George Brown College, as set in Vision 2030, Strategy 2022. We continue to cultivate a community of belonging for Black, Indigenous and other racialized students and employees. In November 2021, we signed the Scarborough Charter, a document that lays out how post-secondary institutions can address systemic inequalities on campus. 

Start shopping 

With this partnership, George Brown and SDHtoronto are happy to provide a special discount to the college community. When shopping on, at checkout, in the “gift card or discount code” field use the code GBC20 for 20 per cent off.