George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Date
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Location
200 King Street East - SJA 128
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Registration Information
Data-Driven Decision Making
Speaker: Jan Kestle, President of Environics Analytics
Making the right business decisions is really no different when things are stable and calm or when uncertainty, economic headwinds, and huge shifts in the world around us create dramatic turmoil—make decisions based on the right data.
Jan will talk about her ‘North Star’ of:
- Getting the right data (fully privacy compliant)
- Analyzing it
- Managing all the decisions a business needs to make to maximize its potential
Sometimes this will be in the context of maximizing growth, and at other times, it will focus on stabilizing revenues and reducing costs.
Jan will draw on her extensive experience in working with organizations across North America through at least four recessions, a global financial meltdown, a paralyzing pandemic and now a significant change in world geopolitics. Most of which have occurred since she founded Environics Analytics over 20 years ago and has since grown the company from a start-up with a couple of people into one of the largest market information companies in North America, and owned by Bell, one of the largest telecommunications companies on the continent.
About Jan Kestle:
Jan Kestle has been a leader in the marketing information industry for more than five decades. An expert in using statistics and mathematics to help solve business challenges, she directed the initiatives that introduced the main segmentation system used in Canada Environics Analytics (EA’s) PRIZM® system, EA’s powerful ENVISION business intelligence platform, and has fully professionalized the melding of many different data sources and types into insightful statistics, including more recently, a variety of big data sources such as mobilytics and website usage (MobileScapes and ClickScapes). Over the years, she’s helped hundreds of customers—in industries ranging from finance and retail to the not-for-profit sector—turn data and analytics into insight, strategy and engagement.
Before founding EA in 2003, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre.
Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association and the GIS Leadership Award from BeSpatial Ontario. Jan is a member of the Canadian Statistics Advisory Council and is the Dean’s Advisory Council Emeritus for the Ted Rogers School of Management at Toronto Metropolitan University, and on the advisory boards of the DeGroote School of Business at McMaster University, and the Morrissette School of Entrepreneurship at the University of Western Ontario. A frequent conference speaker, she is the recipient of a Bachelor of Science degree in applied mathematics from Western University.