Jon Callegher, MA, PhD

, MA, PhD


Dr. Jon Callegher is a professor in the School of Marketing.

A Millennial Sociologist, Jon has a Ph.D. from the University of Waterloo. He has appeared on radio, TV, and at conferences internationally, speaking about work, generational differences, and marketing. He has been published in The Globe and Mail and he is the author of Pearson Canada's next Marketing Research textbook.

Jon's doctoral focus at the University of Waterloo was on attitudes toward personal information disclosure among Millennials and Boomers on social networking sites. In 2016, he was awarded a $240,000 SSHRC CCSIF research grant to launch the most comprehensive study of its kind about the personal values that motivate individuals across various careers.

Academic Credentials

Doctor of Philosophy, Sociology, University of Waterloo, 2013

Master of Arts, Sociology, University of Windsor, 2006

Bachelor of Arts, Sociology and Communication Studies, University of Windsor 2004

Areas of Specialization

Marketing Research

Digital Media Marketing

Marketing Management

Areas of Expertise

Generational Research

Employment Research


Career Highlights

Presentations and Appearances

2019 – Session Speaker: Annual Canadian Employee Benefits Conference, San Francisco, CA

2019 – Global National Interview: Technology and Increased Rates of Loneliness

2019 – Cityline Panelist: Technology’s Role in Helping and Hindering those Struggling with Loneliness

2019 – Keynote Address: School-College Work Initiative Annual Symposium, Toronto, ON

2019 – Keynote Address: Canadian Kitchen Cabinet Association National Forum, Calgary, AB

2019 – Keynote Address: Toronto District School Board Experiential Learning Day, Toronto, ON

2018 – Keynote Address: Co-operative Education and Work-Integrated Learning Canada (CEWIL) National Conference, Montreal, QC

2018 – Keynote Address: Ontario Youth Apprenticeship Forum Annual Symposium, Thunder Bay, ON

2018 – Plenary Address: Colleges and Institutes Canada (CICan) 2018 National Conference, Victoria, BC

2018 – Keynote Address: Waterloo Centre for the Advancement of Co-operative Education Annual Business Meeting, Waterloo, ON

2017 – Luncheon Address: Conference Board of Canada 5th Skills and Postsecondary National Conference, Toronto, ON

2017 – Zoomer TV Panelist: Season 4, Episode 10 – Social Isolation

2017 – Zoomer Radio Guest: The Future of Senior Discounts

2017 – CBC Radio Spark In-Studio Interview: Millennials are Bored, Stressed, and Sad


Research Funding

$240,000 – Innovative Study and Website for Recruitment in the Skilled Trades. Social Sciences and Humanities Research Council of Canada (SSHRC) Community and College Social Innovation Fund (CCSIF)

$50,000 – A New View of Working Canadians – National report funded by United Association, CWB Welding Foundation, Canada’s Building Trades Union, and the International Brotherhood of Boilermakers

$24,000 – The Work-Related Values of Skilled Tradespeople – Knowledge Mobilization Initiatives. Funded by CWB Welding Foundation