George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Strategic Relationship Marketing
(Postgraduate) (B409)
Program Details
- Program Code: B409
- Credential: Ontario College Graduate Certificate
- Duration: 12 months (2 semesters in-class, 1 semester work experience)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,685.00 * †
- International Tuition: $19,300.00 ** †
- Spring 2026 Delivery: Not Available
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2025 | Suspended | Suspended |
| Winter 2026 | Not Available | Suspended |
| Spring 2026 | Not Available | Not Available |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
Program Description
Program Overview
Strategic Relationship Marketing Program (Postgraduate) B409 is changing to an online format and is now Customer Relationship Marketing and Analytics (Online) (Postgraduate) Program B419
The Strategic Relationship Marketing graduate certificate program gives you the knowledge and skills that employers value in the marketing industry, with a focus on customer relationship marketing (CRM) and customer experience (CX) strategies and techniques. Graduates can pursue exciting careers in customer-centric sectors such as telecommunications and media, not-for-profit, retail, financial services, digital agencies and advertising.
Full Description
The Strategic Relationship Marketing program addresses the growing need within today’s marketing industry for a new skill set – one that puts the customer first. Since modern marketing success depends on attracting and retaining new customers at all stages of their journey, this skill set is essential.
Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on an actual business situation.
Here are some skills you’ll be able to show off after completion of the Strategic Relationship Marketing program:
- Applying industry-standard marketing analytics and CRM platforms and technologies to marketing processes
- Creating a personalized and scalable CRM marketing plan
- Increasing customer retention, satisfaction and profitability through strategic communication planning
This Faculty of Business, Creative Industries, and Culinary Arts program is part of our School of Marketing and Financial Services.
Minimum computing requirements
PC
- Intel i3 processor
- Microsoft Windows 7 or higher with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Apple/Mac
- Intel i3 processor
- macOS High Sierra with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to their resumé.
In addition to on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- live and online events, with free or reduced member pricing
- professional development opportunities
- tools, resources and guides for members only
- networking opportunities with thousands of marketers
- exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- student volunteer (and networking) opportunities for marquee events
- members only webinars and podcasts
- original Canadian digital marketing research
- globally accepted digital ad standards
- globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Industry
We are aligned with what businesses are looking for! Most of the top five in-demand skills in sales and marketing (customer relationship management [CRM], Salesforce and Google Analytics), as suggested by Randstad, are all skills students develop in our Strategic Relationship Marketing program.
We also help put students on the path to obtaining Randstad’s suggested top in-demand sales and marketing certifications* including Salesforce certification, Google Analytics certification and HubSpot marketing software certification).
*Certifications are awarded by the certifying body and not George Brown Polytechnic.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
In order to graduate from the B409 program, you need to complete the following 13 mandatory courses and 1 work experience term. The work experience term can be co-op, internship, simulation, consulting or research projects.
Semester 1
| Code | Course Title |
|---|---|
| BUS 4000 | Work Experience Prep Course |
| COMP 1192 | Computer Applications for Database Marketing |
| MARK 1027 | Marketing Management |
| MARK 4005 | Applied Business Communications |
| MARK 4013 | Customer Experience Fundamentals |
| MARK 4014 | CRM Fundamentals |
| MARK 4015 | CRM Tools & Technology |
Semester 2
| Code | Course Title |
|---|---|
| MARK 2040 | Strategic Project |
| MARK 4007 | Marketing Research |
| MARK 4026 | Marketing Automation |
| MARK 4027 | Retention & Loyalty Marketing |
| MARK 4032 | Strategic Relationship Marketing Seminar Series |
| MARK 4021 | Analytics for Digital Marketing |
Work Experience Term
| Code | Course Title |
|---|---|
| BAWT 4004 | Academic Work Term |
| CO-OP 4004 | Work Experience (CO-OP) |
| INTN 4004 | Work Experience (Internship) |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop segmentation strategies to drive customer acquisition and retention.
- Analyze buyer journey maps to create effective CRM implementation plans and develop automated marketing campaigns.
- Use CRM software and tools to analyze customer interactions and optimize marketing strategies for improved client satisfaction.
- Organize, analyze, interpret and visualize large datasets to inform the creation of targeted and segmented strategies that align with global privacy laws and professional standards.
- Use predictive analytics to create CRM strategies that anticipate customer behaviors, preferences, needs and trends.
- Gather and analyze primary and secondary marketing research to inform decisions aimed at improving customer experience.
- Communicate complex, multimodal marketing materials to various audiences for customer communication, marketing plans, CRM integration planning, market research, data insights, and automation campaigns.
- Employ Artificial Intelligence (AI) tools and techniques to optimize content, enhance customer insights, and improve campaign effectiveness, enabling data-driven decision-making within CRM.
- Create clear and impactful data visualizations to present complex information in an accessible way.
- Develop and maintain industry connections and foster self-development to enhance career growth and relationship building.
Tuition & Fees
Domestic Tuition
$4,685.00 * †
International Tuition
$19,300.00 ** †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College diploma (two-year), advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English language proficiency test results must test at the college level in the George Brown Polytechnic English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown Polytechnic English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Contact Us
Strategic Relationship Marketing (B409)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Stephanie Wallace, Program Co-ordinator
Email: Stephanie.Wallace@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and Financial Services and classes usually take place at our St. James Campus.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Program Description
Program Overview
Strategic Relationship Marketing Program (Postgraduate) B409 is changing to an online format and is now Customer Relationship Marketing and Analytics (Online) (Postgraduate) Program B419
The Strategic Relationship Marketing graduate certificate program gives you the knowledge and skills that employers value in the marketing industry, with a focus on customer relationship marketing (CRM) and customer experience (CX) strategies and techniques. Graduates can pursue exciting careers in customer-centric sectors such as telecommunications and media, not-for-profit, retail, financial services, digital agencies and advertising.
Full Description
The Strategic Relationship Marketing program addresses the growing need within today’s marketing industry for a new skill set – one that puts the customer first. Since modern marketing success depends on attracting and retaining new customers at all stages of their journey, this skill set is essential.
Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on an actual business situation.
Here are some skills you’ll be able to show off after completion of the Strategic Relationship Marketing program:
- Applying industry-standard marketing analytics and CRM platforms and technologies to marketing processes
- Creating a personalized and scalable CRM marketing plan
- Increasing customer retention, satisfaction and profitability through strategic communication planning
This Faculty of Business, Creative Industries, and Culinary Arts program is part of our School of Marketing and Financial Services.
Minimum computing requirements
PC
- Intel i3 processor
- Microsoft Windows 7 or higher with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Apple/Mac
- Intel i3 processor
- macOS High Sierra with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to their resumé.
In addition to on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Centre for Business.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- live and online events, with free or reduced member pricing
- professional development opportunities
- tools, resources and guides for members only
- networking opportunities with thousands of marketers
- exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- student volunteer (and networking) opportunities for marquee events
- members only webinars and podcasts
- original Canadian digital marketing research
- globally accepted digital ad standards
- globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Industry
We are aligned with what businesses are looking for! Most of the top five in-demand skills in sales and marketing (customer relationship management [CRM], Salesforce and Google Analytics), as suggested by Randstad, are all skills students develop in our Strategic Relationship Marketing program.
We also help put students on the path to obtaining Randstad’s suggested top in-demand sales and marketing certifications* including Salesforce certification, Google Analytics certification and HubSpot marketing software certification).
*Certifications are awarded by the certifying body and not George Brown Polytechnic.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
In order to graduate from the B409 program, you need to complete the following 13 mandatory courses and 1 work experience term. The work experience term can be co-op, internship, simulation, consulting or research projects.
Semester 1
| Code | Course Title |
|---|---|
| BUS 4000 | Work Experience Prep Course |
| COMP 1192 | Computer Applications for Database Marketing |
| MARK 1027 | Marketing Management |
| MARK 4005 | Applied Business Communications |
| MARK 4013 | Customer Experience Fundamentals |
| MARK 4014 | CRM Fundamentals |
| MARK 4015 | CRM Tools & Technology |
Semester 2
| Code | Course Title |
|---|---|
| MARK 2040 | Strategic Project |
| MARK 4007 | Marketing Research |
| MARK 4026 | Marketing Automation |
| MARK 4027 | Retention & Loyalty Marketing |
| MARK 4032 | Strategic Relationship Marketing Seminar Series |
| MARK 4021 | Analytics for Digital Marketing |
Work Experience Term
| Code | Course Title |
|---|---|
| BAWT 4004 | Academic Work Term |
| CO-OP 4004 | Work Experience (CO-OP) |
| INTN 4004 | Work Experience (Internship) |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,685.00 * †
International Tuition
$19,300.00 ** †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College diploma (two-year), advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English language proficiency test results must test at the college level in the George Brown Polytechnic English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown Polytechnic English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown Polytechnic Online Application System.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop segmentation strategies to drive customer acquisition and retention.
- Analyze buyer journey maps to create effective CRM implementation plans and develop automated marketing campaigns.
- Use CRM software and tools to analyze customer interactions and optimize marketing strategies for improved client satisfaction.
- Organize, analyze, interpret and visualize large datasets to inform the creation of targeted and segmented strategies that align with global privacy laws and professional standards.
- Use predictive analytics to create CRM strategies that anticipate customer behaviors, preferences, needs and trends.
- Gather and analyze primary and secondary marketing research to inform decisions aimed at improving customer experience.
- Communicate complex, multimodal marketing materials to various audiences for customer communication, marketing plans, CRM integration planning, market research, data insights, and automation campaigns.
- Employ Artificial Intelligence (AI) tools and techniques to optimize content, enhance customer insights, and improve campaign effectiveness, enabling data-driven decision-making within CRM.
- Create clear and impactful data visualizations to present complex information in an accessible way.
- Develop and maintain industry connections and foster self-development to enhance career growth and relationship building.
Contact Us
Strategic Relationship Marketing (B409)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Stephanie Wallace, Program Co-ordinator
Email: Stephanie.Wallace@georgebrown.ca
International Students
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and Financial Services and classes usually take place at our St. James Campus.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Visit St. James Campus
Book campus tourVisit St. James Campus
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms