George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
William Lumb,
BBA, MBA
Professor
Biography
William Lumb is a growth leader that drives results through innovative thinking and precise execution. He has developed end-to-end sales, marketing, and customer strategies with high returns on investment. In addition to this, William Lumb is a part-time professor at the School of Marketing at George Brown Polytechnic and has taught several different subject areas.
Academic Credentials
- Certified Customer Experience Professional, CXPA, 2021
- Six Sigma Black Belt, CSSC, 2021
- MBA, Schulich School of Business, 2010
- BBA, Schulich School of Business, 2006
Areas of Expertise
- Sales Operations / Sales Enablement
- Customer Experience
- Marketing
- Customer Acquisition
- Corporate Strategy
Career Highlights
- Director of Customer Experience and Sales Operations, Firma
- Manager of Sales Effectiveness, Reliance Home Comfort
- Product Manager, CIBC
Other Activities
- Coach/Mentor
- Mentor for Canada Comeback Challenge hosted by the BHER in 2021
- Fundraising and community involvement
Awards
- Finalist for the CX Impact award from the CXPA – a global award recognizing 10 CX professionals across the world
- Winner of the 2020 Performance Excellence President’s Award at Firma – the highest achievement for an employee