George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
John Hendrikx,
MBA, BSc
Professor
Biography
John Hendrikx joined George Brown Polytechnic School of Marketing as faculty in 2008, after more than 20 years of working in the private sector. He has extensive experience in pharmaceutical marketing, financial services marketing, and government as well as in entrepreneurial ventures with recreational vehicles, and training. His experience varies from within the Canadian market to markets in the US and around the world.
John has a BSc from the University of Guelph, and an MBA from Dalhousie. He teaches mainly in the post-grad arena, specifically in the areas of strategy and database marketing and analysis. In addition to teaching, John has coordinated the Marketing Management, Financial Services and Digital Media Marketing programs.
Academic Credentials
Master of Business Administration, Dalhousie University, 2003
Bachelor of Science (Honours), University of Guelph, 1991
Areas of Specialization
Database Marketing
Social Media Marketing
Strategy
Mathematically-based Marketing
Areas of Expertise
Sales
Selling Skills
Strategic Development
Consulting
Relationship Marketing
Career Highlights
Coach – Ontario Colleges' Marketing Competition (OCMC) Team, 2010-Present
Coach – Vanier Case Competition Team, 2012-Present