Blair Smith, B.A. (Hons.), M.B.A.

Demystify marketing to design more social brands

Blair’s superhero strengths enable him to make this happen. As a fierce INTP, his characteristics are found in only 3% of the population. Blair is called “an ingenious problem solver”, “the innovation architect” and “the secret weapon”. His work involves an uncommon mashup that draws from core principles of design, innovation, learning and marketing.

Blair’s professional moral compass is guided by unwavering belief in these words:

“Everything starts with design” - Paul Rand
“Business has only two functions: marketing and innovation” - Peter Drucker
“Content marketing is the only marketing left” - Seth Godin

As a Professor of Marketing and Digital Media at George Brown Polytechnic in the post-graduate Digital Media Marketing program, Blair cuts through the buzzwords, clickbait and jargon to demystify marketing. He designs and facilitates adult learning experiences that encourage curiosity; that build strategic thinking and practical doing; that enable his learners to be more confident marketers.

Blair has a broad range of marketing experience across industries with organizations such as General Mills, Evergreen Canada, PEAK Adventure Travel, Merit Travel Group, Startup Canada and various Government of Canada departments. Over the course of his career, Blair has won awards for mentoring, marketing innovation and content marketing.