George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Customer Relationship Marketing and Analytics
(Online) (Postgraduate) (B419)
Program Details
- Program Code: B419
- Credential: Ontario College Graduate Cert.
- Duration: 12 months (2 semesters in-class, 1 semester work experience)
- Method of Study: Full-time
- Starting Months: January
- Domestic Tuition: $4,239.00 * †
- Fall 2026 Delivery: Semester 1: Not Available
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2026 | Suspended | Not Available |
| Winter 2027 | Not Available | Not Available |
| Spring 2027 | Not Available | Not Available |
- PGWP Eligible: No
Get answers to your questions
Book info sessionProgram Description
Program Overview
Be ready for a new career in customer relationship marketing (CRM) or customer experience (CX) in just 12 months with our Customer Relationship Marketing and Analytics graduate certificate program. Through intensive training in CRM practices, digital marketing technology and the use of AI, you'll be ready to manage complex CRM and CX systems and projects. Two semesters of online learning are complemented by a semester of work experience to build your skills and connections with local employers.
This is the ideal program for the marketer who wants to enhance their skillset by getting in-depth knowledge of customer relationship marketing skills with the related analytical expertise.
Full Description
The Customer Relationship Marketing and Analytics program addresses the growing need within today’s marketing industry for a new skill set – one that puts the customer first. Customer experience marketing depends on attracting and retaining new customers at all stages of their journey and mastery of complex tools like Salesforce, Hubspot, and data visualization software.
Through this in-depth, 12-month postgraduate program, you'll learn crucial skills in:
- Marketing with AI
- Customer experience marketing
- CRM technology
- Marketing automation
- Database marketing
- Data visualization
- Predictive analytics for marketers
- Market research
Key areas covered in the program include database marketing strategy, customer experience and loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, marketing with AI, data visualization, marketing research, and marketing analytics and measurement. In the final semester, students work on a capstone project based on an actual business situation.
Here are some skills you’ll be able to show off after completion of the Customer Relationship Marketing and Analytics program:
- Applying industry-standard marketing analytics and CRM platforms and technologies to marketing processes
- Creating a personalized and scalable CRM marketing plan
- Increasing customer retention, satisfaction and profitability through strategic communication planning
This program is part of our School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a WIL (workplace integrated learning) semester to graduate. This work experience may be co-op (paid) or internship (unpaid). Either one will give students the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown engages with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and undertake a competitive interview process. Students may also pursue self-directed industry work experience to focus on the learning they prefer while meeting the program's learning outcomes. This valuable work experience can, in turn, be added to students' resumés.
In addition to on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Faculty of Business, Creative Industries, and Culinary Arts.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- live and online events, with free or reduced member pricing
- professional development opportunities
- tools, resources and guides for members only
- networking opportunities with thousands of marketers
- exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- student volunteer (and networking) opportunities for marquee events
- members-only webinars and podcasts
- original Canadian digital marketing research
- globally accepted digital ad standards
- globally standardized courses, certification and custom workshops
General Computer Requirements
PC
- Intel i3 processor
- Microsoft Windows 7 or higher with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Apple/Mac
- Intel i3 processor
- macOS High Sierra with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Career & Postgraduate Study Opportunities
Industry
We are aligned with the needs of businesses! Most of the top five in-demand skills in sales and marketing (customer relationship management [CRM], Salesforce and Google Analytics), as suggested by Randstad, are all skills students develop in our Customer Relationship Marketing and Analytics program.
We also help put students on the path to obtaining Randstad’s suggested top in-demand sales and marketing certifications* including Salesforce certification, Google Analytics certification and HubSpot marketing software certification).
*Certifications are awarded by the certifying body and not George Brown Polytechnic.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
SEMESTER 1
| CODE | COURSE NAME |
|---|---|
| BUS 4000 | Work Experience Preparation |
| MARK4005 | Applied Business Communication |
| MARK4009 | Database Marketing Fundamentals |
| MARK4010 | Customer Experience & Loyalty Marketing |
| MARK4011 | Marketing with Ai |
| MARK4014 | Crm Fundamentals |
| MARK4015 | Customer Relationship Management Tools & Technology |
SEMESTER 2
| CODE | COURSE NAME |
|---|---|
| MARK2040 | Strategic Project |
| MARK4007 | Marketing Research |
| MARK4016 | Predictive Analytics |
| MARK4026 | Marketing Automation |
| MARK4032 | Strategic Relationship Marketing Seminar Series |
| MARK4037 | Data Visualization |
CO-OP PLACEMENT
| CODE | COURSE NAME |
|---|---|
| BAWT4004 | Academic Work Term |
| COOP4004 | Work Experience (Coop) |
| INTN4004 | Work Experience (Internship) |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop segmentation strategies to drive customer acquisition and retention.
- Analyze buyer journey maps to create effective CRM implementation plans and develop automated marketing campaigns.
- Use CRM software and tools to analyze customer interactions and optimize marketing strategies for improved client satisfaction.
- Organize, analyze, interpret and visualize large datasets to inform the creation of targeted and segmented strategies that align with global privacy laws and professional standards.
- Use predictive analytics to create CRM strategies that anticipate customer behaviors, preferences, needs and trends.
- Gather and analyze primary and secondary marketing research to inform decisions aimed at improving customer experience.
- Communicate complex, multimodal marketing materials to various audiences for customer communication, marketing plans, CRM integration planning, market research, data insights, and automation campaigns.
- Employ Artificial Intelligence (AI) tools and techniques to optimize content, enhance customer insights, and improve campaign effectiveness, enabling data-driven decision-making within CRM.
- Create clear and impactful data visualizations to present complex information in an accessible way.
- Develop and maintain industry connections and foster self-development to enhance career growth and relationship building.
Tuition & Fees
Domestic Tuition
$4,239.00 * †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Fees are subject to change for programs starting in Fall 2026 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College diploma (two-year), advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English language proficiency test results must test at the college level in the George Brown Polytechnic English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown Polytechnic English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
How to Apply
Domestic students should apply through Ontario Colleges.
Contact Us
Customer Relationship Marketing and Analytics (B419)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Stephanie Wallace, Program Co-ordinator
Email: Stephanie.Wallace@georgebrown.ca
Visit Our Campus
This program is offered through the School of Marketing and Financial Services and classes will take place online.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Program Description
Program Overview
Be ready for a new career in customer relationship marketing (CRM) or customer experience (CX) in just 12 months with our Customer Relationship Marketing and Analytics graduate certificate program. Through intensive training in CRM practices, digital marketing technology and the use of AI, you'll be ready to manage complex CRM and CX systems and projects. Two semesters of online learning are complemented by a semester of work experience to build your skills and connections with local employers.
This is the ideal program for the marketer who wants to enhance their skillset by getting in-depth knowledge of customer relationship marketing skills with the related analytical expertise.
Full Description
The Customer Relationship Marketing and Analytics program addresses the growing need within today’s marketing industry for a new skill set – one that puts the customer first. Customer experience marketing depends on attracting and retaining new customers at all stages of their journey and mastery of complex tools like Salesforce, Hubspot, and data visualization software.
Through this in-depth, 12-month postgraduate program, you'll learn crucial skills in:
- Marketing with AI
- Customer experience marketing
- CRM technology
- Marketing automation
- Database marketing
- Data visualization
- Predictive analytics for marketers
- Market research
Key areas covered in the program include database marketing strategy, customer experience and loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, marketing with AI, data visualization, marketing research, and marketing analytics and measurement. In the final semester, students work on a capstone project based on an actual business situation.
Here are some skills you’ll be able to show off after completion of the Customer Relationship Marketing and Analytics program:
- Applying industry-standard marketing analytics and CRM platforms and technologies to marketing processes
- Creating a personalized and scalable CRM marketing plan
- Increasing customer retention, satisfaction and profitability through strategic communication planning
This program is part of our School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a WIL (workplace integrated learning) semester to graduate. This work experience may be co-op (paid) or internship (unpaid). Either one will give students the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown engages with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and undertake a competitive interview process. Students may also pursue self-directed industry work experience to focus on the learning they prefer while meeting the program's learning outcomes. This valuable work experience can, in turn, be added to students' resumés.
In addition to on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Faculty of Business, Creative Industries, and Culinary Arts.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- live and online events, with free or reduced member pricing
- professional development opportunities
- tools, resources and guides for members only
- networking opportunities with thousands of marketers
- exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- student volunteer (and networking) opportunities for marquee events
- members-only webinars and podcasts
- original Canadian digital marketing research
- globally accepted digital ad standards
- globally standardized courses, certification and custom workshops
General Computer Requirements
PC
- Intel i3 processor
- Microsoft Windows 7 or higher with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Apple/Mac
- Intel i3 processor
- macOS High Sierra with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Career & Postgraduate Study Opportunities
Industry
We are aligned with the needs of businesses! Most of the top five in-demand skills in sales and marketing (customer relationship management [CRM], Salesforce and Google Analytics), as suggested by Randstad, are all skills students develop in our Customer Relationship Marketing and Analytics program.
We also help put students on the path to obtaining Randstad’s suggested top in-demand sales and marketing certifications* including Salesforce certification, Google Analytics certification and HubSpot marketing software certification).
*Certifications are awarded by the certifying body and not George Brown Polytechnic.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
SEMESTER 1
| CODE | COURSE NAME |
|---|---|
| BUS 4000 | Work Experience Preparation |
| MARK4005 | Applied Business Communication |
| MARK4009 | Database Marketing Fundamentals |
| MARK4010 | Customer Experience & Loyalty Marketing |
| MARK4011 | Marketing with Ai |
| MARK4014 | Crm Fundamentals |
| MARK4015 | Customer Relationship Management Tools & Technology |
SEMESTER 2
| CODE | COURSE NAME |
|---|---|
| MARK2040 | Strategic Project |
| MARK4007 | Marketing Research |
| MARK4016 | Predictive Analytics |
| MARK4026 | Marketing Automation |
| MARK4032 | Strategic Relationship Marketing Seminar Series |
| MARK4037 | Data Visualization |
CO-OP PLACEMENT
| CODE | COURSE NAME |
|---|---|
| BAWT4004 | Academic Work Term |
| COOP4004 | Work Experience (Coop) |
| INTN4004 | Work Experience (Internship) |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,239.00 * †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Fees are subject to change for programs starting in Fall 2026 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2026. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College diploma (two-year), advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English language proficiency test results must test at the college level in the George Brown Polytechnic English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown Polytechnic English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
How to Apply
Domestic students should apply through Ontario Colleges.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop segmentation strategies to drive customer acquisition and retention.
- Analyze buyer journey maps to create effective CRM implementation plans and develop automated marketing campaigns.
- Use CRM software and tools to analyze customer interactions and optimize marketing strategies for improved client satisfaction.
- Organize, analyze, interpret and visualize large datasets to inform the creation of targeted and segmented strategies that align with global privacy laws and professional standards.
- Use predictive analytics to create CRM strategies that anticipate customer behaviors, preferences, needs and trends.
- Gather and analyze primary and secondary marketing research to inform decisions aimed at improving customer experience.
- Communicate complex, multimodal marketing materials to various audiences for customer communication, marketing plans, CRM integration planning, market research, data insights, and automation campaigns.
- Employ Artificial Intelligence (AI) tools and techniques to optimize content, enhance customer insights, and improve campaign effectiveness, enabling data-driven decision-making within CRM.
- Create clear and impactful data visualizations to present complex information in an accessible way.
- Develop and maintain industry connections and foster self-development to enhance career growth and relationship building.
Contact Us
Customer Relationship Marketing and Analytics (B419)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Stephanie Wallace, Program Co-ordinator
Email: Stephanie.Wallace@georgebrown.ca
Visit Our Campus
This program is offered through the School of Marketing and Financial Services and classes will take place online.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Visit St. James
Book campus tourGet answers to your questions
Book info session
After struggling to break into the marketing field for four years after university, this program gave me the leg up I needed! It expanded my view of the traditional marketing funnel and taught me to be more specific and adaptable to every unique customer journey.
Plus, gaining hands-on CRM experience and learning about email automations has given me a real edge as a digital marketer. I highly recommend this program if you want to expand your skill set and open new doors in your career.
Currently a Marketing Specialist
Holly Michaels
Ontario College Graduate Certificate
Visit St. James
Our Virtual Tour showcases the following areas:
- Campus Facilities
- Student Services
- Applied Learning Environments
- Labs & Classrooms
Customer Relationship Marketing and Analytics
(Online) (Postgraduate) (B419)
Program Details
Online- Program Code: B419
- Credential: Ontario College Graduate Certificate
- Duration: 12 months (2 semesters in-class, 1 semester work experience)
- Method of Study: Full-time
- Starting Months: January, September
- Domestic Tuition: $4,239.00 * †
- Spring 2026 Delivery: Not Available
Program Availability
| Semester | Domestic | International |
|---|---|---|
| Fall 2025 | Suspended | Not Available |
| Winter 2026 | Suspended | Not Available |
| Spring 2026 | Not Available | Not Available |
- Work-Integrated Learning:
Work Experience (Co-op or Internship) Required
- PGWP Eligible: No
Get answers to your questions
Book info sessionProgram Description
Program Overview
Be ready for a new career in customer relationship marketing (CRM) or customer experience (CX) in just 12 months with our Customer Relationship Marketing and Analytics graduate certificate program. Through intensive training in CRM practices, digital marketing technology and the use of AI, you'll be ready to manage complex CRM and CX systems and projects. Two semesters of online learning are complemented by a semester of work experience to build your skills and connections with local employers.
This is the ideal program for the marketer who wants to enhance their skillset by getting in-depth knowledge of customer relationship marketing skills with the related analytical expertise.
Full Description
The Customer Relationship Marketing and Analytics program addresses the growing need within today’s marketing industry for a new skill set – one that puts the customer first. Customer experience marketing depends on attracting and retaining new customers at all stages of their journey and mastery of complex tools like Salesforce, Hubspot, and data visualization software.
Through this in-depth, 12-month postgraduate program, you'll learn crucial skills in:
- Marketing with AI
- Customer experience marketing
- CRM technology
- Marketing automation
- Database marketing
- Data visualization
- Predictive analytics for marketers
- Market research
Key areas covered in the program include database marketing strategy, customer experience and loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, marketing with AI, data visualization, marketing research, and marketing analytics and measurement. In the final semester, students work on a capstone project based on an actual business situation.
Here are some skills you’ll be able to show off after completion of the Customer Relationship Marketing and Analytics program:
- Applying industry-standard marketing analytics and CRM platforms and technologies to marketing processes
- Creating a personalized and scalable CRM marketing plan
- Increasing customer retention, satisfaction and profitability through strategic communication planning
This program is part of our School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a WIL (workplace integrated learning) semester to graduate. This work experience may be co-op (paid) or internship (unpaid). Either one will give students the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown engages with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and undertake a competitive interview process. Students may also pursue self-directed industry work experience to focus on the learning they prefer while meeting the program's learning outcomes. This valuable work experience can, in turn, be added to students' resumés.
In addition to on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Faculty of Business, Creative Industries, and Culinary Arts.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- live and online events, with free or reduced member pricing
- professional development opportunities
- tools, resources and guides for members only
- networking opportunities with thousands of marketers
- exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- student volunteer (and networking) opportunities for marquee events
- members-only webinars and podcasts
- original Canadian digital marketing research
- globally accepted digital ad standards
- globally standardized courses, certification and custom workshops
General Computer Requirements
PC
- Intel i3 processor
- Microsoft Windows 7 or higher with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Apple/Mac
- Intel i3 processor
- macOS High Sierra with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Career & Postgraduate Study Opportunities
Industry
We are aligned with the needs of businesses! Most of the top five in-demand skills in sales and marketing (customer relationship management [CRM], Salesforce and Google Analytics), as suggested by Randstad, are all skills students develop in our Customer Relationship Marketing and Analytics program.
We also help put students on the path to obtaining Randstad’s suggested top in-demand sales and marketing certifications* including Salesforce certification, Google Analytics certification and HubSpot marketing software certification).
*Certifications are awarded by the certifying body and not George Brown Polytechnic.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
SEMESTER 1
| CODE | COURSE NAME |
|---|---|
| BUS 4000 | Work Experience Preparation |
| MARK4005 | Applied Business Communication |
| MARK4009 | Database Marketing Fundamentals |
| MARK4010 | Customer Experience & Loyalty Marketing |
| MARK4011 | Marketing with Ai |
| MARK4014 | Crm Fundamentals |
| MARK4015 | Customer Relationship Management Tools & Technology |
SEMESTER 2
| CODE | COURSE NAME |
|---|---|
| MARK2040 | Strategic Project |
| MARK4007 | Marketing Research |
| MARK4016 | Predictive Analytics |
| MARK4026 | Marketing Automation |
| MARK4032 | Strategic Relationship Marketing Seminar Series |
| MARK4037 | Data Visualization |
CO-OP PLACEMENT
| CODE | COURSE NAME |
|---|---|
| BAWT4004 | Academic Work Term |
| COOP4004 | Work Experience (Coop) |
| INTN4004 | Work Experience (Internship) |
Course Outline URL
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop segmentation strategies to drive customer acquisition and retention.
- Analyze buyer journey maps to create effective CRM implementation plans and develop automated marketing campaigns.
- Use CRM software and tools to analyze customer interactions and optimize marketing strategies for improved client satisfaction.
- Organize, analyze, interpret and visualize large datasets to inform the creation of targeted and segmented strategies that align with global privacy laws and professional standards.
- Use predictive analytics to create CRM strategies that anticipate customer behaviors, preferences, needs and trends.
- Gather and analyze primary and secondary marketing research to inform decisions aimed at improving customer experience.
- Communicate complex, multimodal marketing materials to various audiences for customer communication, marketing plans, CRM integration planning, market research, data insights, and automation campaigns.
- Employ Artificial Intelligence (AI) tools and techniques to optimize content, enhance customer insights, and improve campaign effectiveness, enabling data-driven decision-making within CRM.
- Create clear and impactful data visualizations to present complex information in an accessible way.
- Develop and maintain industry connections and foster self-development to enhance career growth and relationship building.
Tuition & Fees
Domestic Tuition
$4,239.00 * †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Fees are subject to change for programs starting in Fall 2026 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College diploma (two-year), advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English language proficiency test results must test at the college level in the George Brown Polytechnic English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown Polytechnic
English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
How to Apply
Domestic students should apply through Ontario Colleges.
Contact Us
Customer Relationship Marketing and Analytics (B419)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Stephanie Wallace, Program Co-ordinator
Email: Stephanie.Wallace@georgebrown.ca
Visit Our Campus
This program is offered through the School of Marketing and Financial Services and classes will take place online.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Program Description
Program Overview
Be ready for a new career in customer relationship marketing (CRM) or customer experience (CX) in just 12 months with our Customer Relationship Marketing and Analytics graduate certificate program. Through intensive training in CRM practices, digital marketing technology and the use of AI, you'll be ready to manage complex CRM and CX systems and projects. Two semesters of online learning are complemented by a semester of work experience to build your skills and connections with local employers.
This is the ideal program for the marketer who wants to enhance their skillset by getting in-depth knowledge of customer relationship marketing skills with the related analytical expertise.
Full Description
The Customer Relationship Marketing and Analytics program addresses the growing need within today’s marketing industry for a new skill set – one that puts the customer first. Customer experience marketing depends on attracting and retaining new customers at all stages of their journey and mastery of complex tools like Salesforce, Hubspot, and data visualization software.
Through this in-depth, 12-month postgraduate program, you'll learn crucial skills in:
- Marketing with AI
- Customer experience marketing
- CRM technology
- Marketing automation
- Database marketing
- Data visualization
- Predictive analytics for marketers
- Market research
Key areas covered in the program include database marketing strategy, customer experience and loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, marketing with AI, data visualization, marketing research, and marketing analytics and measurement. In the final semester, students work on a capstone project based on an actual business situation.
Here are some skills you’ll be able to show off after completion of the Customer Relationship Marketing and Analytics program:
- Applying industry-standard marketing analytics and CRM platforms and technologies to marketing processes
- Creating a personalized and scalable CRM marketing plan
- Increasing customer retention, satisfaction and profitability through strategic communication planning
This program is part of our School of Marketing and Financial Services.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a WIL (workplace integrated learning) semester to graduate. This work experience may be co-op (paid) or internship (unpaid). Either one will give students the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown engages with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and undertake a competitive interview process. Students may also pursue self-directed industry work experience to focus on the learning they prefer while meeting the program's learning outcomes. This valuable work experience can, in turn, be added to students' resumés.
In addition to on-the-job work experience, George Brown Polytechnic endeavours to provide field education opportunities with real-world challenges and clients. Find out more about field education at the Faculty of Business, Creative Industries, and Culinary Arts.
Marketing Associations Membership
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- live and online events, with free or reduced member pricing
- professional development opportunities
- tools, resources and guides for members only
- networking opportunities with thousands of marketers
- exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- student volunteer (and networking) opportunities for marquee events
- members-only webinars and podcasts
- original Canadian digital marketing research
- globally accepted digital ad standards
- globally standardized courses, certification and custom workshops
General Computer Requirements
PC
- Intel i3 processor
- Microsoft Windows 7 or higher with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Apple/Mac
- Intel i3 processor
- macOS High Sierra with 4GB RAM
- web camera and microphone
- Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
- Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
- free for all current George Brown Polytechnic students
Career & Postgraduate Study Opportunities
Industry
We are aligned with the needs of businesses! Most of the top five in-demand skills in sales and marketing (customer relationship management [CRM], Salesforce and Google Analytics), as suggested by Randstad, are all skills students develop in our Customer Relationship Marketing and Analytics program.
We also help put students on the path to obtaining Randstad’s suggested top in-demand sales and marketing certifications* including Salesforce certification, Google Analytics certification and HubSpot marketing software certification).
*Certifications are awarded by the certifying body and not George Brown Polytechnic.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
SEMESTER 1
| CODE | COURSE NAME |
|---|---|
| BUS 4000 | Work Experience Preparation |
| MARK4005 | Applied Business Communication |
| MARK4009 | Database Marketing Fundamentals |
| MARK4010 | Customer Experience & Loyalty Marketing |
| MARK4011 | Marketing with Ai |
| MARK4014 | Crm Fundamentals |
| MARK4015 | Customer Relationship Management Tools & Technology |
SEMESTER 2
| CODE | COURSE NAME |
|---|---|
| MARK2040 | Strategic Project |
| MARK4007 | Marketing Research |
| MARK4016 | Predictive Analytics |
| MARK4026 | Marketing Automation |
| MARK4032 | Strategic Relationship Marketing Seminar Series |
| MARK4037 | Data Visualization |
CO-OP PLACEMENT
| CODE | COURSE NAME |
|---|---|
| BAWT4004 | Academic Work Term |
| COOP4004 | Work Experience (Coop) |
| INTN4004 | Work Experience (Internship) |
Course Outline URL
Tuition & Fees
Domestic Tuition
$4,239.00 * †
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Fees are subject to change for programs starting in Fall 2026 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Admission Requirements
- College diploma (two-year), advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English Language Proficiency
Applicants with international transcripts who do not provide English language proficiency test results must test at the college level in the George Brown Polytechnic English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown Polytechnic
English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
How to Apply
Domestic students should apply through Ontario Colleges.
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop segmentation strategies to drive customer acquisition and retention.
- Analyze buyer journey maps to create effective CRM implementation plans and develop automated marketing campaigns.
- Use CRM software and tools to analyze customer interactions and optimize marketing strategies for improved client satisfaction.
- Organize, analyze, interpret and visualize large datasets to inform the creation of targeted and segmented strategies that align with global privacy laws and professional standards.
- Use predictive analytics to create CRM strategies that anticipate customer behaviors, preferences, needs and trends.
- Gather and analyze primary and secondary marketing research to inform decisions aimed at improving customer experience.
- Communicate complex, multimodal marketing materials to various audiences for customer communication, marketing plans, CRM integration planning, market research, data insights, and automation campaigns.
- Employ Artificial Intelligence (AI) tools and techniques to optimize content, enhance customer insights, and improve campaign effectiveness, enabling data-driven decision-making within CRM.
- Create clear and impactful data visualizations to present complex information in an accessible way.
- Develop and maintain industry connections and foster self-development to enhance career growth and relationship building.
Contact Us
Customer Relationship Marketing and Analytics (B419)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Stephanie Wallace, Program Co-ordinator
Email: Stephanie.Wallace@georgebrown.ca
Visit Our Campus
This program is offered through the School of Marketing and Financial Services and classes will take place online.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
Social Channels:
Get answers to your questions
Book info session After struggling to break into the marketing field for four years after university, this program gave me the leg up I needed! It expanded my view of the traditional marketing funnel and taught me to be more specific and adaptable to every unique customer journey.
Plus, gaining hands-on CRM experience and learning about email automations has given me a real edge as a digital marketer. I highly recommend this program if you want to expand your skill set and open new doors in your career.
Currently a Marketing Specialist
Holly Michaels
Ontario College Graduate Certificate