William Lumb, BBA, MBA

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William Lumb,


William Lumb is a growth leader that drives results through innovative thinking and precise execution. He has developed end-to-end sales, marketing, and customer strategies with high returns on investment. In addition to this, William Lumb is a part-time professor at the School of Marketing at George Brown College and has taught several different subject areas. 

Academic Credentials

  • Certified Customer Experience Professional, CXPA, 2021
  • Six Sigma Black Belt, CSSC, 2021
  • MBA, Schulich School of Business, 2010
  • BBA, Schulich School of Business, 2006

Areas of Expertise

  • Sales Operations / Sales Enablement
  • Customer Experience
  • Marketing
  • Customer Acquisition
  • Corporate Strategy

Career Highlights

  • Director of Customer Experience and Sales Operations, Firma
  • Manager of Sales Effectiveness, Reliance Home Comfort
  • Product Manager, CIBC

Other Activities

  • Coach/Mentor 
  • Mentor for Canada Comeback Challenge hosted by the BHER in 2021
  • Fundraising and community involvement


  • Finalist for the CX Impact award from the CXPA – a global award recognizing 10 CX professionals across the world 
  • Winner of the 2020 Performance Excellence President’s Award at Firma – the highest achievement for an employee